Our positively different insurance and investments are helping more than a million Vitality members make the most of their health and wealth, with rewards that get bigger the more active they are.
Minimum monthly premiums and terms and conditions apply.
Why Vitality is positively different
We help you take a more active role in managing your own wellness, which can encourage you to develop healthy long-term habits that are good for you, good for us and good for society.
A range of health, protection and investment options to suit your needs.
Discounts and rewards
Lead a healthier life. Be rewarded.
We give you something back when you get active and track your activity, meaning you can benefit without having to claim.
Vitality VIP is our member programme to watch sporting partners in action and win money-can’t-buy experiences with Great British Chefs and Disney.
New member offer
"Alexa, how can Vitality make me healthier and happier?"
New member offer ends 30 June 2019. Available with certain plans. Minimum monthly premiums and terms and conditions apply.