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Thinking about a Stocks and Shares ISA?

Make the most of your £20,000 ISA allowance and invest before 5 April 2020.

Capital at risk. Terms and conditions apply.
Explore our plans

Coronavirus update

You can read our Coronavirus FAQs for our latest advice and information. We’ll be keeping this page regularly updated.

Life's better with Vitality

  • Health insurance tile

    5-star Defaqto rated private health insurance, offering a Full Cover Promise with no shortfall in eligible consultants' fees and fast access to a GP. Plus, ongoing rewards for healthy living.

    .Health plans
    Get a quote

  • Life insurance tile

    Award-winning protection products that give payments to you or your family to help make things easier. Plus, control your premiums and earn healthy rewards with Wellness Optimiser.

    Life plans
    Get a quote

  • Investments tile

    A range of positively different investment plans that can help you enjoy a longer, healthier, more financially secure life.

    Investment plans
    Explore ISA plans

  • Rewards tile

    Everything we do is based on the Vitality Programme. It rewards your positive lifestyle choices with lots of great partner discounts.

    Vitality Programme.
    Partners and rewards

How the Vitality Programme works

Get active and track your activity, and you can benefit without having to claim.
We can help you understand your health, get healthier and be rewarded for your positive lifestyle choices. Here’s how it works...

  • Understand your health

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    Get an understanding of your health using the Vitality Health Review, Vitality Healthcheck and Bluecrest Health Screening.

  • Get healthier

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    Link your activity tracker or mindfulness app to the Vitality Member app to earn points towards Vitality Rewards. 

  • Get rewarded


    The more points you earn, the bigger the rewards. Start at Bronze and work your way up to Platinum status.

Some of our popular reward partners

  • American Express® logo
  • garmin logo
  • headspace logo
  • amazon-prime