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Become an #EverydayAthlete

Health and Life Insurance that rewards you for being an Everyday Athlete

We love rewarding our Everyday Athletes, however they like to get active – training for a marathon or just doing more of the little things, like walking up the escalator or over to the bus stop.

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All it takes is a few minutes to get a quote online.

What an #EverydayAthlete earns

As an #EverydayAthlete, when you get active, we give you rewards from our big-brand partners. Here are just a few of the perks you could get*:

  • Up to 40% off British Airways return economy flights within the UK and Europe, including all taxes and charges1
  • Up to 50% off Eurostar train tickets2
  • A weekly cinema ticket at Cineworld or Vue3

We’ll also help you towards that feel-good factor you get from leading a healthier lifestyle with some great discounts that make getting active easier:

  • 50% off one pair of running shoes at Sweatshop
  • 50% off Virgin Active monthly gym membership (a joining fee applies)4

What an #EverydayAthlete burns

You’d be surprised how far a little extra everyday activity can take you^. See for yourself:

  • Grocery shopping

    Low intensity flames

    30 min = 130 calories

  • Housework

    Medium intensity flame

    30 min = 165 calories

  • Mowing the lawn

    Medium intensity flame

    30 min = 165 calories

  • Dancing until you drop

    High intensity flame

    30 min = 205 calories

Meet some of our Everyday Athletes

  • Kirsty Stewart

    "It took an illness to make it happen, but I'm fitter than I've ever been."

  • Matt Newell

    "Eventually I thought I can't go on like this. Now I can cycle for hours."

  • Chris Schutrups

    "It's amazing how a simple health check makes such a difference"

  • Stephen Morrison

    "I got 50% cashback on a bike and lost 12.5 stone."

One small step is all it takes

It’s easy to start earning rewards as an #EverydayAthlete: get yourself one of our unique, market-leading health or life insurance plans; pick up an activity tracker to record your everyday activity; and away you go.

Phone icon Looking for health insurance?

Call us on 0800 779 955
Award-winning health insurance from £1.15 per day
Lines open:
Monday to Thursday 9am-6pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Get a quote
Phone icon Looking for life insurance?

Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 9am - 7pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

*Charged on a monthly basis.

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Where to next?

  • More on Health Insurance

    Five-star rated health cover with VitalityHealth.

  • More about Life Insurance

    Award-winning insurance options with VitalityLife.

  • Partners and rewards

    See all our discounts and rewards.

^ Source: Livestrong, April 2016