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Why choose Vitality?

1. Get joined-up healthcare

Our plans offer completely joined-up treatment. That’s because with our Vitality GP service, you have instant 24/7 access to a private GP helpline; video consultations within 48 hours, including on Saturdays*, with the ability to upload images for the GP to view; direct referrals to a consultant, if needed; a private prescription service, and more – all delivered entirely within the private sector, without the need to wait for a referral from your GP.

Explore Vitality GP

2. Earn rewards for getting active

Encouraging wellness is a part of everything we do. So we make it cheaper and easier to get active and stay healthy. For example, take out a plan and you’ll immediately get 50% off Virgin Active monthly gym membership fees (a joining fee will apply). Get active and you’ll unlock a range of regular treats, such as a weekly handcrafted Starbucks drink and a cinema ticket at Cineworld or Vue. Plus, the healthier you become, the bigger the rewards get, such as up to 40% off British Airways return economy flights, including all taxes and charges; and many more.

Find out how

3. Control when and where you’re treated

Our Vitality GP service makes it much easier to fit your appointments in to a busy schedule. It offers video consultations within 48 hours – until 7pm Monday to Friday and until 1pm on Saturday – at home, in the office or anywhere else you happen to find yourself. With our standard Core Cover, you get a choice of hospital lists, too, - Local, Countrywide or Countrywide Plus. If you’re happy for your Vitality GP to pick your consultant and hospital, as well as manage your claim, pick our Vitality GP Select plan instead and you’ll also get a discount on your premium.

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4. Be treated in high-quality hospitals

We use leading private UK hospitals. They all offer first-class facilities, so you can be sure of getting the highest standards of care in a clean, relaxing, peaceful environment – to help you recover as quickly as possible.

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5. Create the plan for you

We have a range of options to make sure you can find a plan that meets your budget, without compromising on care. You can start with Core Cover; add a number of options to personalise your cover; or you can keep your premiums lower, by choosing our Vitality GP Select plan, setting an excess, building up a no-claims discount or changing your underwriting option.

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6. Enjoy a Full Cover Promise

Unlike some other health insurance plans, that can leave you out of pocket when you claim, when we say ‘Full Cover’, that’s just what we mean. So, if we say ‘Full Cover’, we promise to pay all in-patient and out-patient consultants and anaesthetists fees, as long as the treatment is eligible on your plan and the consultant is recognised by us. And if it’s not in your plan – or it’s not covered in full by your plan – we’ll tell you upfront. That’s a promise, too.

We also give you Extended Cancer Cover which pays all your eligible in-patient and out-patient costs in full for a whole range of treatments and follow-up visits once diagnosed.

 7. Win tickets to top sporting events

We believe in the power of sport to inspire healthy habits. Join us and you’ll have regular chances to be at some of the biggest and best events in UK sport.

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Award-winning health insurance from £1.10 per day.

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Lines are open:
Monday to Thursday: 9am – 7.45pm
Friday: 9am – 5pm
Saturday: 9.30am – 2pm

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Where to next?

  • Choose where you're treated

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    See our range of hospital list options.

  • Cover Options

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    Add extra cover to get just the plan you want.

  • Full Cover Promise

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    Our peace of mind commitment to you.