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You can start by investing as little as £50 a month 

Investment plans that reward you for healthy habits.

Invest in your future wealth, and health, with a range of unique investment plans. With some investing, your capital could be at risk. 

Get started

The only investment provider that gives you a discount for being healthy

We’re living longer. And we all want the wealth and good health to enjoy it. That's why we've combined wellness and savings. If you invest with us, and track your healthy habits, you could pay no product charge.

Your investment options

Three simple ways to invest.

  • Stocks and Shares ISA

    Invest across a range of funds with a flexible, tax-efficient plan. You can invest up to £20,000 this tax year.

  • Junior ISA

    A tax-free way to invest in your child’s future. You can invest up to £9,000 in their JISA this tax year.

  • Retirement Plan - available through financial advisers

    Our Retirement Plan is a unique personal pension. Available through financial advisers.

Why invest with Vitality?

✓ Easy to start and manage
Invest from £50 a month, or an initial payment of £1,500

✓ Funds from world-leading investment partners

✓ You could pay no product charge

Invest in Vitality funds, track your healthy habits, and you could pay no
product charge

✓ Get discounts and rewards

Get discounts on gym memberships, a weekly drink from Caffè Nero,
activity trackers and more.

Funds from world-leading investment partners

We’ve partnered with Vanguard, SEI, and Ninety-One. Together they manage over £4.5 trillion1, so your money is in experienced hands. We also offer a range of third-party funds from over 50 other leading investment managers.

Vanguard, SEI and Ninety One logos

More on our fund range

Your investment allowances

This tax year you can invest:

• Up to £20,000 into a Stocks and Shares ISA
• Up to £9,000 into a Junior ISA
• Up to £40,000 into a personal pension.

You may be able to carry over your tax allowance from previous tax years though. For those who have access to money in their retirement plans, a lower allowance may apply. Speak to a financial adviser for more information.  

Discounts and rewards with Vitality’s investment plans

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See all discounts and rewards
Stocks and Shares ISA

Get your tax-efficient investment under way. Capital at risk.

Explore our ISA ISA calculator
Junior ISA

Kick-start your child’s savings with a tax-free investment. Capital at risk.

Explore our JISA JISA calculator
Speak to your financial adviser to open a Retirement Plan

Learn more Find an adviser

Related articles on saving and investing

Vanguard assets under management at 30 June 2019: £4.2 trillion
SEI Investments assets under management at January 2020: £272 billion
Ninety One assets under management at 30 June 2019: £118.9 billion