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cashback offer

An ISA with an EXTRA 15%.

Invest in Vitality funds and we'll add up to 15% extra money to your ISA over 25 years– on top of any returns.

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Capital at risk. Minimum investment and T&Cs apply.

Not only do we reward you for healthy habits, we can help you reach your financial goals, by boosting your investments with extra money - on top of any returns. Because, what’s wealth without health?

We’re backed by leading investment managers. Our partnership with Investec and Vanguard means your money is in highly experienced and trusted hands.

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Find out how much your ISA could be worth

Three investment plans to choose from

  • Stocks and Shares ISA

    Invest across a range of funds with a flexible, tax-efficient plan. Plus, you could grow your money even more with our Investment Booster and Healthy Living Discount

  • Junior ISA

    A Stocks and Shares ISA to build up a tax-free savings pot for your child. You could grow their money even more with our Investment Booster and Healthy Living Discount

  • Retirement Plan - available only through advisers

    Get tax relief on your contributions, enjoy flexibility in how you take your money at retirement and get access to our Retirement Booster, Investment Booster and Healthy Living Discount 

New to investing? Find a plan that's right for you 

Please remember, the value of investments - and the income from them - can go down as well as up, meaning you may get back less than you invest. This information is based on our understanding of existing tax legislation which may change in the future.

Three unique ways we could add extra money to your investments

  • Investment Booster

    Invest in our Vitality funds and boost your investment by up to 15% over 25 years – on top of any returns. Terms and conditions apply.

  • Get back your product charges

    Open a new ISA between 4 March and 5 April - and we'll give you back all your product charges for the first year. Capital at risk. Minimum investment and T&Cs apply.

  • Retirement Booster

    Invest in our Vitality funds and boost your Retirement Plan by up to 50% of what you draw down each year. Terms and conditions apply.

Why VitalityInvest?

1. We’re backed by leading investment managers
Our partnership with Investec and Vanguard – with over £4 trillion in assets under management1 – means your money is in experienced hands.

2. You could get 100% cashback on your first year’s ISA product charges
Open a new Stocks and Shares ISA between 4 March and 5 April – and we’ll give back all your product charges for the first year. Minimum investment and T&Cs apply.

3. You could earn extra money – on top of any returns
Our unique Investment Booster and Retirement Booster reward loyalty by adding extra money to your savings every five years.
Learn more
*If you invest in Vitality (or other eligible) funds only, hold a qualifying Vitalityhealth or VitalityLife plan, and earn enough Vitality points through our healthy living programme to reach Platinum status, the product charge is zero. Learn more about how the Vitality status works.

How much can I invest each tax year?

  • ISA: £20,000
  • Junior ISA: £4,260
  • Pension contributions: usually as much as you earn, up to £40,000. A lower limit may apply for high earners and people in draw down.
HM Revenue and Customs (HMRC) tax rules and the eligibility to invest in an ISA, Junior ISA or personal pension depend on your personal circumstances. All tax rules may change in future.

A world of funds from leading investment managers

We’ve partnered with leading investment managers, Investec Asset Management and Vanguard, to offer you a range of 15 Vitality funds. Each is designed to help you achieve your financial goals, whether that’s growing your investment, generating an income in retirement or managing the risk you take. Plus, we offer a range of complementary funds from other well-known providers.

Explore our fund range
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Is your future looking healthy?

Find out if your savings will help you make the most of your retirement.
Live your best life, for longer.

Start here 
Stocks and Shares ISA

Get your tax-efficient investment under way. Capital at risk.

Open an ISA Find out more
Junior ISA

Kick-start your child’s savings with a tax-free investment. Capital at risk.

Open a Junior ISA Find out more
Speak to your financial adviser to open a VitalityInvest Retirement Plan

Find out more Find an adviser
1 Investec assets under management at 30 September 2018: £109.2 billion
Vanguard assets under management at 31 October 2018: £3.9 trillion
Any information given here should not be taken as advice and is not intended as a personal recommendation to invest in a particular product. To find the best investment for you, speak to a financial adviser. You should also regularly assess your existing investments, to make sure they meet your attitude to risk and investment goals at the time.
“Vanguard” is a trade mark of The Vanguard Group, Inc., and has been licensed for use by Vitality Life Limited. The VitalityInvest Risk Optimiser funds are not sponsored, endorsed, sold, or promoted by The Vanguard Group, Inc. or Vanguard Asset Management, Limited and they make no representation regarding the advisability of investing in the funds.