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A positively different way to invest



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With investments, your capital is at risk

We have a positively different approach to investing. Not only do we reward you for healthy habits, we can help you reach your financial goals, by boosting your investments with extra money - on top of any returns.

Three ways to boost your investment

  • Investment Booster

    Boost your investment by up to 15% over 25 years – on top of any returns. Terms and conditions apply.

  • Healthy Living Discount

    Reduce the product charge by up to 100%. Terms and conditions apply.

  • Retirement Booster

    Boost your Retirement Plan by up to 50% of what you draw down each year. Terms and conditions apply.

A world of funds from leading investment managers

We’ve partnered with leading investment managers, Investec Asset Management and Vanguard, to offer you a range of 15 Vitality funds. Each is designed to help you achieve your financial goals, whether that’s growing your investment, generating an income in retirement or managing the risk you take. Plus, we offer a range of complementary funds from other well-known providers.

Explore our fund range

Choose your investment plans

  • Stocks and Shares ISA

    Invest across a range of funds with a flexible, tax-efficient plan. Plus, you could grow your money even more with our Investment Booster and Healthy Living Discount

  • Junior ISA

    A Stocks and Shares ISA to build up a tax-free savings pot for your child. You could grow their money even more with our Investment Booster and Healthy Living Discount

  • Retirement Plan - available only through advisers

    Get tax relief on your contributions, enjoy flexibility in how you take your money at retirement and get access to our Retirement Booster, Investment Booster and Healthy Living Discount 

Please remember, the value of investments - and the income from them - can go down as well as up, meaning you may get back less than you invest. This information is based on our understanding of existing tax legislation which may change in the future.

How we share value with you


When you invest with us long-term, your money has time to grow. This benefits both you and us, so we believe it’s only right to share some of what we earn with you – by adding extra money to your investments. It’s what we call shared value.


Learn more

Your allowances for the tax year 2018-2019

  • ISA: £20,000
  • Junior ISA: £4,260
  • Pension contributions: usually as much as you earn, up to £40,000. A lower limit may apply for high earners and people in draw down.
HM Revenue and Customs (HMRC) tax rules and the eligibility to invest in an ISA, Junior ISA or personal pension depend on your personal circumstances. All tax rules may change in future.
Any information given here should not be taken as advice and is not intended as a personal recommendation to invest in a particular product. To find the best investment for you, speak to a financial adviser. You should also regularly assess your existing investments, to make sure they meet your attitude to risk and investment goals at the time.
Stocks and Shares ISA

Get your tax-efficient investment under way. Capital at risk.

Open an ISA Find out more
Junior ISA

Kick-start your child’s savings with a tax-free investment. Capital at risk.

Open a Junior ISA Find out more
Speak to your financial adviser to open a VitalityInvest Retirement Plan

Find out more Find an adviser
“Vanguard” is a trade mark of The Vanguard Group, Inc., and has been licensed for use by Vitality Life Limited. The VitalityInvest Risk Optimiser funds are not sponsored, endorsed, sold, or promoted by The Vanguard Group, Inc. or Vanguard Asset Management, Limited and they make no representation regarding the advisability of investing in the funds.