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Vitality
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Start investing from as little as £50 a month

Invest in your future wealth, and health, with our range of unique investment plans.

With some investing, your capital could be at risk.

Get started

The only investment provider that gives you a discount for being healthy

We’re living longer. And we all want the wealth and good health to enjoy it. That's why we've combined wellness and savings. If you invest with us, and track your healthy habits, you could pay no product charge.

Your investment options

Two simple ways to invest.

  • Stocks and Shares ISA

    Invest across a range of funds with a flexible, tax-efficient plan. You can invest up to £20,000 this tax year.

  • Junior ISA

    A tax-free way to invest in your child’s future. You can invest up to £9,000 in their JISA this tax year.

Why invest with Vitality?

✓ Easy to start and manage
Invest from £50 a month, or an initial payment of £1,500

✓ Funds from world-leading investment partners

✓ You could pay no product charge
Invest in Vitality funds, track your healthy habits, and you could pay no product charge

✓ Get discounts and rewards
Get discounts on gym memberships, drinks and food rewards from Caffè Nero, activity trackers and more.

A world of funds from leading investment managers

We’ve partnered with leading investment managers - Vanguard, SEI Investments, and Ninety One - to create our range of funds. Each is designed to help you grow your investment no matter your risk preference.

Our range includes ESG funds (environmental, sustainable, and governance funds). You can also choose from over 500 third-party funds.

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More on our funds

Your investment allowances

This tax year you can invest:


Discounts and rewards with our investment plans

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See all discounts and rewards
Stocks and Shares ISA

Get your tax-efficient investment under way. Capital at risk.

Explore our ISA ISA calculator
Junior ISA

Kick-start your child’s savings with a tax-free investment. Capital at risk.

Explore our JISA JISA calculator

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  • Should you get a Stocks and Shares ISA?