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Investment plans that reward you for healthy habits

Get rewarded for healthy lifestyle and financial habits. Capital at risk and T&Cs apply.

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ISA product charges as low as £0

When you invest in Vitality funds, and reach Platinum status

Now’s the perfect time to make the most of your annual allowance with a VitalityInvest Stocks and Shares ISA. You’ve got until 5 April 2020 to maximise your 2019/20 ISA allowance. Capital at risk.

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Three ways to invest

Simple and tax-efficient ways to save

  • Stocks and Shares ISA with Healthy Fee Saver

    Invest across a range of funds with a flexible, tax-efficient plan.

  • Junior ISA with Healthy Fee Saver

    Build up a tax-free savings pot for your child's future.

  • Retirement Plan - available only through advisers

    Get tax relief on contributions and access your money flexibly at retirement.

A world of funds from leading investment managers

Our partners Vanguard, SEI Investments, and Investec Asset Management, together currently manage over £4.5 trillion1, so your money is in experienced hands.

Vitality has partnered with three leading investment managers
We also have a comprehensive selection of third-party funds from over 50 other leading investment managers.
Explore our fund range

Why is VitalityInvest unique?

Investing has never been so rewarding

  • We're the only provider to bring together wellness and savings

    Opening a plan with us gives you access to our Vitality Programme, which is designed to help you live healthier.

  • Discounts on leading brands

    As part of the Vitality Programme, get discounts on coffee, flights, hotels, spa stays, running shoes and much more.

  • You could pay no product charge

    With the Healthy Living Discount, when you take steps to be healthy, you could pay no product charge.

New to investing? Find a plan that's right for you 

The value of investments - and the income from them - can go down as well as up, meaning you may get back less than you invest. 

How much you can invest this tax year - don't miss out tax year ends 5 April

  • ISA: £20,000
  • Junior ISA: £4,368
  • Pension contributions: currently up to £40,000. Although some investors may be able to carry forward tax allowance from previous tax years. A lower limit may apply for high earners and people in draw down. Consult a financial adviser for more information.
HM Revenue and Customs (HMRC) tax rules and the eligibility to invest in an ISA, Junior ISA or personal pension depend on your personal circumstances. All tax rules may change in future.

We are...

  • Regulated

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    VitalityInvest is authorised and regulated by the Prudential Regulation Authority (PRA) and regulated by the Financial Conduct Authority (FCA)

  • In partnership with

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    Leading investment managers Vanguard, SEI Investments, and Investec Asset Management

  • Protected

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    You may be eligible for protection from the Financial Services Compensation Scheme (FSCS), up to 100% of the value of your plan*

Our partners

Open any VitalityInvest plan and automatically get access to the following partners
  • Garmin
  • Polar
  • ww logo
  • Logo
  • Logo
  • Headspace
  • Bluecrest logo
  • Nike with Vitality logo
  • parkrun
  • Runners Need logo
  • SuperCarers
  • Withings logo
Explore partner discounts
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Is your financial future looking healthy?


Find out if your savings will help you make the most of your retirement.
Live your best life, for longer.

Start here 

The latest from our Vitality magazine

Stocks and Shares ISA

Get your tax-efficient investment under way. Capital at risk.

Explore our ISA ISA calculator
Junior ISA

Kick-start your child’s savings with a tax-free investment. Capital at risk.

Explore our JISA JISA calculator
Speak to your financial adviser to open a Retirement Plan

Learn more Find an adviser
1 Vanguard assets under management at 30 June 2019: £4.2 trillion
SEI Investments assets under management at January 2020: £272 billion
Investec Asset Management assets under management at 30 June 2019: £118.9 billion 

* See Terms and Conditions for more information 

Any information given here should not be taken as advice and is not intended as a personal recommendation to invest in a particular plan. You should also regularly assess your existing investments, to make sure they meet your attitude to risk and investment goals at the time.

“Vanguard” is a trade mark of The Vanguard Group, Inc., and has been licensed for use by Vitality Life Limited. The VitalityInvest Risk Optimiser funds are not sponsored, endorsed, sold, or promoted by The Vanguard Group, Inc. or Vanguard Asset Management, Limited and they make no representation regarding the advisability of investing in the funds.