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Investment plans with 15% extra over 25 years


Get rewarded for healthy lifestyle and financial habits. Capital at risk and T&Cs apply.

We’re carrying out website maintenance this weekend so you won’t be able to get an ISA projection, or open one. Thanks for your patience.

What is VitalityInvest?

VitalityInvest offers a unique way to help you grow your money tax-free, by investing in stocks and shares.

Whatever you're saving for, we reward you for investing in our Vitality funds, with extra boosts to your money - on top of any returns. Maintain good lifestyle habits and you could pay no product charge, too.

To start boosting your wealth - and your health - invest from £100 a month, or a lump sum of £1,500.

Investec and vanguard

Find out how much your ISA could be worth

Unique ways we could boost your investments

Investing has never been this rewarding

  • Our Investment Booster

    Get extra money on top of returns every 5 years, when you invest in Vitality funds. Think of it as a sort of loyalty programme. You could get an extra 15% over 25 years.

  • Our Healthy Living Discount

    Take steps to be healthy and you could pay no product charge at all. Terms and conditions apply.

  • Our Retirement Booster - available through financial advisers only

    Invest in Vitality funds and boost your Retirement Plan by up to 50% of what you draw down each year. Capital at risk and terms and conditions apply.

Choose your investment plan

Three simple and tax-efficient ways to save

  • Stocks and Shares ISA

    Invest across a range of funds with a flexible, tax-efficient plan. Plus, you could grow your money even more with our Investment Booster and Healthy Living Discount

  • Junior ISA

    A Stocks and Shares ISA to build up a tax-free savings pot for your child. You could grow their money even more with our Investment Booster and Healthy Living Discount

  • Retirement Plan - available only through advisers

    Get tax relief on your contributions, enjoy flexibility in how you take your money at retirement and get access to our Retirement Booster, Investment Booster and Healthy Living Discount 

New to investing? Find a plan that's right for you 

Please remember, the value of investments - and the income from them - can go down as well as up, meaning you may get back less than you invest. This information is based on our understanding of existing tax legislation which may change in the future.

How much you can invest this tax year

  • ISA: £20,000
  • Junior ISA: £4,368
  • Pension contributions: currently up to £40,000. Although some investors may be able to carry forward tax allowance from previous tax years. A lower limit may apply for high earners and people in draw down. Consult a financial adviser for more information.
HM Revenue and Customs (HMRC) tax rules and the eligibility to invest in an ISA, Junior ISA or personal pension depend on your personal circumstances. All tax rules may change in future.

A world of funds from leading investment managers

To make the most of our unique benefits, invest in one or more of 15 Vitality funds. Each is designed to help you achieve your financial goals at a level of risk that is right for you. We also offer a range of complementary funds from other well-known providers. Our leading investment managers, Investec Asset Management and Vanguard, together currently manage over £4 trillion in assets1, meaning your money is in experienced hands.
Explore our fund range

Why VitalityInvest is different

You’ll get all the same features as similar tax-free investments, plus:

1. You could earn extra money – on top of any returns
Our unique Investment Booster rewards loyalty by adding extra money to your savings every five years.

2. You could pay no product charge
Invest in our Vitality funds, engage with Vitality and maintain positive lifestyle habits, and you could save up to 100% on the product charge*, with our Healthy Living Discount.

3. We’re backed by leading investment managers
Our partnership with Investec Asset Management and Vanguard – with over £4 trillion in assets under management1 – means your money is in experienced hands.
Learn more
* If you invest in Vitality (or other eligible) funds only, hold a qualifying VitalityHealth or VitalityLife plan, and earn enough Vitality points through our healthy living programme to reach Platinum status, the product charge is zero. Terms and conditions apply. Learn more about how the Vitality status works.
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Is your future looking healthy?


Find out if your savings will help you make the most of your retirement.
Live your best life, for longer.

Start here 

The latest from our Vitality magazine

1 Investec assets under management at 30 September 2018: £109.2 billion
Vanguard assets under management at 31 January 2019: £3.9 trillion

Any information given here should not be taken as advice and is not intended as a personal recommendation to invest in a particular plan. You should also regularly assess your existing investments, to make sure they meet your attitude to risk and investment goals at the time.

“Vanguard” is a trade mark of The Vanguard Group, Inc., and has been licensed for use by Vitality Life Limited. The VitalityInvest Risk Optimiser funds are not sponsored, endorsed, sold, or promoted by The Vanguard Group, Inc. or Vanguard Asset Management, Limited and they make no representation regarding the advisability of investing in the funds.