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Invest for your future self and family

Not only do we reward you for healthy habits, we can help you reach your financial goals, by boosting your investments with extra money - on top of any returns. Because, what’s wealth without health?.

We're backed by leading investment managers. Our partnership with Investec and Vanguard means your money is in highly experienced and trusted hands.
In partnership with:

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New to investing?

call us on 0808 274 6776

Choose your investment plans

  • Stocks and Shares ISA

    Invest across a range of Vitality funds with a flexible, tax-efficient plan. Plus, you could grow your money even more with our Investment Booster and Healthy Living Discount

  • Junior ISA

    A Stocks and Shares ISA to build up a tax-free savings pot for your child. You could grow their money even more with our Investment Booster and Healthy Living Discount

Transfer for free

Our product charge – starts from 0.6%p.a. It’s tiered so the more you invest, the less the charge rate you pay. And with the Healthy Living Discount, you could reduce the product charge. In fact, you might not have to pay one at all qualifying plans.

Fund charge - for the ongoing management of the funds you choose.

For more details please read:
VitalityInvest ISA Plan Summary
What is an ISA?
Terms and Conditions
Charges Schedule

Capital at risk
Transfer your ISA

Boost your investment

When you invest in Vitality funds for your ISA or Junior ISA continuously for five years, we’ll boost your investments - on top of any returns. As long as you stay invested in our Vitality funds, every five years and we'll boost them again.

Stay invested with a Vitality Stocks and Shares ISA, and it could amount to a cumulative boost of 15% over 25 years. Boost your child's Stocks and Shares Junior ISA by up to 7.7% over 15 years when you invest in Vitality funds.
Learn more

Why choose a VitalitInvest ISA and Junior ISA?

✓ Easy to start
With regular contributions from £100 a month, or with a lump sum of at least £1,500. No minimum amount for additional lump sums.
Potential to boost your ISA or child’s ISA even further
Our investment Booster and Healthy Living Discount could add extra money on top of returns.
Easy to manage
Stop, start, increase or decrease regular contributions and pay in lump sums at any time, up to your allowance.
Access money – ISA
You can take out money and add it back in the same tax year without affecting your annual ISA allowance.
Access the money – Junior ISA
For our Vitality Junior ISA, money will become available at 18.

Learn more

Your allowances for the tax year 2018-2019

  • ISA: £20,000
  • Junior ISA: £4,260
HM Revenue and Customs (HMRC) tax rules and the eligibility to invest in an ISA, Junior ISA or personal pension depend on your personal circumstances. All tax rules may change in future.

Please remember, the value of investments - and the income from them - can go down as well as up, meaning you may get back less than you invest. This information is based on our understanding of existing tax legislation which may change in the future.

Stocks and Shares ISA

Get your tax-efficient investment under way. Capital at risk.

Open an ISA Find out more
Junior ISA

Kick-start your child’s savings with a tax-free investment. Capital at risk.

Open a Junior ISA Find out more