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Our investment charges

With Vitality, you could pay less to invest.

Invest with us and you could lower your product charge to zero

Whether it’s a Stocks and Shares ISA, a Junior ISA or a Retirement Plan, you’ll want to pay as little as possible in charges. So when you look after your health and invest in Vitality funds, you could pay no product charge at all.

Remember, the value of investments and the income from them can go down as well as up. This means you may get back less than you invest.

What are the charges?

Product charge - for administrating your plan. It's tiered, so the more you invest, the lower the product charge. And if you choose to invest in Vitality funds, you could pay no product charge at all.

Fund charge - for the ongoing management of the funds.

Adviser charge - only applicable if you take out your plan through a financial adviser. This charge is what we pass on to your financial adviser for providing you with advice relating to your plan. The amount is agreed between you and your adviser and not set by us. 
See charges schedule

How investing with us could cost you less

When you open an investment plan with us, and look after yourself with the Vitality Programme, you could pay no product charge at all.

It’s simple: the more you do, the less you pay.

Take part in the Vitality Programme and do things like staying active and tracking it, having a health check or buying healthy food, to earn Vitality points. The healthier your efforts, the more points you earn, which contribute to your Vitality status - Bronze, Silver, Gold and ultimately, Platinum. The higher your Vitality status, the more you save on product charges. Achieve Platinum status and invest in Vitality funds, and you could pay £0.
More on the Healthy Living Discount

See how your product charge would reduce if you track your healthy habits:


 Bronze Vitality Status  Silver Vitality Status Gold Vitality Status  Platinum Vitality Status 
Tiered product charges by investment value Invested in Vitality or third party funds Invested in Vitality or third party funds  Invested in Vitality or third party funds  Invested in third party funds Invested in Vitality funds 
 Up to £75,000 0.45%  0.35%  0.30%  0.20%  0.00%
Over £75,000 and up to £150,000 0.30%  0.22%  0.20%  0.15%   0.00%
 Over £150,000 and up to £250,000 0.25%  0.20%  0.15%  0.10%   0.00%
 Over £250,000 0.00%  0.00%  0.00%  0.00%   0.00%
These charges apply if you start a new Vitality investment plan without taking financial advice.
Stocks and Shares ISA

Get your tax-efficient investment under way. Capital at risk.

Explore our ISA ISA calculator
Junior ISA

Kick-start your child’s savings with a tax-free investment. Capital at risk.

Explore our JISA JISA calculator
Speak to your financial adviser to open a Retirement Plan

Learn more Find an adviser
When you invest in our Stocks and Shares ISA, Junior ISA and/or Retirement Plan, there's no capital gains tax to pay on any growth and no income tax to pay on any interest you receive. The amount of tax you save and your eligibility to invest in a tax-efficient plan, depend on your personal circumstances. All tax rules may change in future.