Skip to Content

Healthy Living Discount

Save up to 100% on the product charge when you take steps to be healthy

We think looking after your money is even better when you have the good health to enjoy it. So as well as helping you take care of your wealth, we help you take care of your health - and reward you for it.

How it works

  • 1

    Open a VitalityInvest plan. You'll need to have or take out a qualifying* VitalityHealth or VitalityLife plan

  • 2

    Maintain healthy habits by doing things like tracking your activity and having regular health checks. These earn you Vitality points which help you build a Vitality status - Bronze, Silver, Gold or Platinum

  • 3

    The higher your Vitality status, the bigger the rewards and the more you save on product charges. Achieve Platinum status and you could pay £0 when you invest in Vitality funds. T&Cs apply.

What you could save

Healthy living pays. See below what your annual product charge could be if you maintain healthy habits.

Value of investment across all VitalityInvest plans  If you have a qualifying VitalityLife or VitalityHealth plan and money invested in Vitality funds  For money invested in non-Vitality funds
  Bronze status Silver status  Gold status  Platinum status 
 Up to £30k  0.60% 0.50% 0.30%  0.00%   0.60%
Amount over 30k up to 75k  0.50% 0.40%  0.25%  0.00%   0.50%
 Amount over £75k up to £250k  0.35% 0.30%  0.20%  0.00%  0.35% 
 Amount over £250k up to £500k  0.20% 0.15%  0.10%  0.00%  0.20% 
 Amount over £500k  0.15% 0.10%  0.05%  0.00%  0.15% 

Picture this

You and your sister, Victoria, want to invest £20,000 for retirement. Victoria doesn’t have a qualifying VitalityHealth or VitalityLife plan, which means her annual product charge will be 0.6%. If her investment amount doesn’t change over the year, this adds up to £120 a year.

You also start a VitalityInvest Retirement Plan, but choose to invest £20,000 into Vitality funds. You also take out a VitalityLife plan and engage in the healthy living programme. You takes steps to get healthy by staying active, go for a health check and buy healthy food, which earns you Vitality points and raises your Vitality status to Gold. As a result of the Healthy Living Discount, your product charge for the year would be £60.

Which plans are eligible for the Healthy Living Discount?

How we're able to reward you

When you save for longer, your money has a better chance to grow. That’s good for us and good for you. So we believe it’s only right to share some of our earnings with you. It’s all part of what we call shared value. Think of it as a helping hand to get where you want to be.
Learn more

Please remember the value of investments - and the income from them - can go down as well as up, meaning you may get back less than you invest.

Any information given here should not be taken as advice and is not intended as a personal recommendation to invest in a particular product. To find the best investment for you, speak to a financial adviser. You should also regularly assess your existing investments, to make sure they meet your attitude to risk and investment goals at the time.
Stocks and Shares ISA

Get your tax-efficient investment under way. Capital at risk.

Open an ISA Find out more
Junior ISA

Kick-start your child’s savings with a tax-free investment. Capital at risk.

Open a Junior ISA Find out more
Speak to your financial adviser to open a VitalityInvest Retirement Plan

Find out more Find an adviser