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Junior ISA

The grown-up way to invest for your child’s future

A VitalityInvest junior ISA is an ideal way to invest on behalf of a child. The money grows tax-free and the child can access it when they reach 18.

Remember, the value of investments and the income from them can go down as well as up, meaning you may get back less than you invest.

How it works

Our junior ISA is a Stocks and Shares ISA, which allows you to link your policy value to a wide selection of funds.

The plan is for the benefit of your child, and they can access the money when they reach 18. Only parents or legal guardians can open a Junior ISA on behalf of their child.

Currently, you can invest up to £4,260 each tax year (6 April to 5 April) – this is the Junior ISA allowance. Any growth in the money, plus interest and dividends earned, will be tax-free.


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The value of investments - and the income from them - can go down as well as up, meaning you may get back less than you invest.

At a glance

Easy to start

Start a plan with regular contributions of £100 a month, or with a lump sum of at least £1,500. There’s no minimum amount for additional lump sums.

Easy to manage

Stop, start, increase or decrease regular contributions, and pay in lump sums at any time, up to your child’s annual junior ISA allowance.

Simple transfers

Easy transfer of existing junior ISAs or Child Trust Fund, without affecting your child’s annual junior ISA allowance.

Why choose a VitalityInvest JISA?

  • Healthy Living Discount

    Up to 100% off product charges when you take the steps to be healthy.

  • Investment Booster

    Boost savings every 5 years - up to 15% over 25 years, on top of any growth. When your child turns 18, their Junior ISA will automatically convert into a VitalityInvest ISA. As long as they keep their savings in Vitality funds, they'll keep earning boosts.

  • More rewards

    If you have a qualifying* VitalityHealth or VitalityLife policy, we could share even more. To help you stay healthy, we give you great partner discounts like 50% off health screenings and an Apple Watch for as little as £29.

*By holding one of these policies, you’ll automatically be a member of our healthy living programme:
  • VitalityHealth: Personal, Business or Corporate Healthcare plans with Vitality Plus
  • VitalityLife: Policies with Vitality Plus, excluding Vitality Core and Vitality Lite
Terms and conditions apply. 

How a Junior ISA works

  • Invest tax-free for a child under 18
  • The annual JISA allowance is £4,260
  • The child can access the money at 18

What are the charges?

Product charge – tiered, so the more you invest, the lower the rate you pay. You could also reduce it with the Healthy Living Discount.

Fund charge - for the ongoing management of the funds.

Adviser charge – this is what we pass on to your financial adviser for providing you with advice relating to your plan.The amount is agreed between you and your adviser and not set by us.

Learn more

Get expert fund managers working for you

We’ve partnered with leading investment managers, Investec Asset Management and Vanguard, to offer you a range of 15 Vitality funds.

Each is designed to help you achieve your financial goals, whether that’s growing your investment, generating an income in retirement or managing the risk you take. Plus, we offer a range of complementary funds from other top providers.

See our full funds range.

  • Investec Logo

  • Vanguard logo

Your questions answered

Do I need a VitalityHealth or VitalityLife policy to get the Investment Booster

No. All you need to do is include Vitality funds in your Stocks and Shares Junior ISA for at least five years. But if you do have a qualifying VitalityHealth or VitalityLife policy, and take steps to be healthier, you could get a discount on the JISA product charge.

Find out more about VitalityHealth and VitalityLife.

What makes VitalityInvest’s Junior ISA different?

Like our other financial products it’s designed to help you give your child a head start, and also help you get healthier.

  • Investment Booster - which adds to the value of your child's JISA when the plan is continually invested in Vitality funds for five years or more
  • Healthy Living Discount on the product charge - if you also have a qualifying VitalityHealth or VitalityLife policy

What's a Junior ISA?

It’s an Individual Savings Account (ISA) designed for children under-18s. Because it’s a tax-efficient investment wrapper, tax isn’t paid on the returns unlike an ordinary savings account. Once the child turns 18, their JISA automatically becomes an ISA.

How much can I pay into a Junior ISA?

The investment limit for a Junior ISA is £4,260 year.

Is there a minimum amount I need to open a VitalityInvest Junior ISA with?

£100 per month or a lump sum of £1,500.

Which funds do I need to invest in to be eligible for the Investment Booster

Any Vitality fund from our Performer or Risk Optimiser range. The bigger your investment in these funds, the bigger the boost could be.

Who can open a Junior ISA?

A parent or legal guardian of the child they’re investing for.

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“Vanguard” is a trade mark of The Vanguard Group, Inc., and has been licensed for use by Vitality Life Limited. The VitalityInvest Risk Optimiser funds are not sponsored, endorsed, sold, or promoted by The Vanguard Group, Inc. or Vanguard Asset Management, Limited and they make no representation regarding the advisability of investing in the funds.