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The Vitality Programme

Get discounts and be rewarded with the Vitality Programme

We’re living longer. And we all want the wealth – and the health – to enjoy it. At Vitality, we want you to have that financial security and good health later in life, so, with our investment plans, you’ll get access to the Vitality Programme. This includes a range of discounts from our partners to help make a healthy lifestyle easily accessible – including discounts on fitness trackers, health checks, spa stays, travel and much more.

How it works

  • Step 1: Open an investment plan 


    Open any VitalityInvest plan and access the Vitality Select version of the Vitality Programme. Get discounts on hotels, coffee and much more.

  • Step 2: Track your activity


    Start earning Vitality points. The more points you earn, the higher your Vitality status – Bronze, Silver, Gold or Platinum.

  • Step 3: You could pay no product charge


    Improve your status to earn a Healthy Living Discount on your product charge – invest in Vitality funds and reach Platinum status, and you pay no product charge at all.

Discounts from day one

*Unlock savings as soon as you open any VitalityInvest plan

Discounts with the Vitality Programme

  1. All
  • Allen Carr's Easyway

    Save up to £299 with this stop smoking programme. Terms apply.
  • Bluecrest Health Screening

    Get up to 81% off a health screening. Terms apply.
  • Caffè Nero

    50% off a handcrafted drink or innocent smoothie, each week, when you earn 12 Vitality activity points.
  • Champneys

    75% off one, two and three night Spa Stays and Spa Days(1).
  • Fitbit

    Get up to 36% off a range of Fitbit devices. Terms apply.
  • Fiit

    Get a Fiit membership for six months at no extra cost. Sign up before 28 February 2022 to get started.
  • Garmin

    Get up to 40% off a range of devices. Terms apply. 
  • Headspace

     Tap into your inner peace with guided meditation and much more. Terms apply.
  • Nike

    Great prices on the exclusive Vitality collection by Nike(3).
  • Nuffield Health Gyms

    40% off a monthly membership at selected clubs. There's no joining fee until 28 February 2022(4).
  • Polar

    Get up to 40% off a range of devices. Postage, packing and terms apply.
  • PureGym

    Get up to 50% off a flexible PureGym monthly membership. There’s no joining fee from 10 January until 28 February 2022. Terms apply.
  • Runners Need

    Get up to 50% off a pair of sports shoes. Terms apply.
  • Samsung

    Get 20% off the new GalaxyWatch4 Series, with free next day delivery. Terms apply.
  • SuperCarers

    Access comprehensive benefits, including care advice and discounted care services.
  • Virgin Active

    40% off a flexible monthly gym membership. There's no joining fee until 28 February 2022 (4).
  • Virgin Active Online+ Membership

    Get 50% off a Virgin Active Online+ Membership. Terms apply.
  • Vitality Healthcheck

    Earn up to 780 Vitality points for taking a Vitality Healthcheck. Terms apply.
  • WW

    Get WW Workshops + Digital for 6 months for £30. Terms apply.

How do I earn points?

Here are just some of the ways you can earn points:

- Complete an online Health Review (100 points) 
- Do 10 minutes of mindful activity a day (2 points)
- Take a Vitality Healthcheck and be in the Green zone for four checks (480 points)
- Make a non-smokers declaration online (100 points)
- Walk 10,000 steps a day (5 points)

It's easy to get to achieve Silver status - just understand your health

  • 60 points

    Be in the green zone for at least 1 of 4 tests

    Be in the green zone for at least 1 of 4 tests (BMI, blood glucose, blood pressure, cholesterol).

  • 200 points

    Declare yourself a non-smoker

    Declare yourself a non-smoker as part of your Vitality Healthcheck.

  • 240 points

    Take a £10 Vitality Healthcheck

    Take a £12.50 Vitality Healthcheck at a Vitality-approved pharmacy.

  • 200 points

    Complete an online health review

    Complete an online Health review and confirm you're a non smoker.

  • 100 points

    Have a dental check-up

    Have a dental check up.

Getting to Gold, and then Platinum, is also easier than you think

Just walk 12,500 steps, four times a week – for example, taking the dog out, walking instead of catching the bus or going for a lunchtime stroll every day.

Track your healthy habits, invest in Vitality funds and you could pay no product charge - another way we reward you for being healthy

When you take steps to understanding your health and track it, we reward you with our unique Healthy Living Discount. The more you look after yourself, the bigger the savings on product charges.
Learn more about the Healthy Living Discount

Remember, the value of investments - and the income from them - can go down as well as up, meaning you may get back less than you invest

Maximum of three Champneys bookings each plan year. Minimum four week booking period applies. This offer does not apply to Eastwell Manor. For bookings at Mottram Hall, Vitality discount only applies for a one night stay. 
Runners Need
2The Runners Need discount cannot be used in conjunction with any other offer or sale items. 15% discount on full priced items does not include electronics.
3 Each Nike with Vitality order will have a delivery charge of £4.95 which will be refunded if the item is faulty.
Nuffield Health, Virgin Active and PureGym
4Requires a minimum amount invested of at least £1,500 after any withdrawals, or regular investments of at least £100 a month until at least £1,500 invested in total.
Stocks and Shares ISA

Get your tax-efficient investment under way. Capital at risk.

Explore our ISA ISA calculator
Junior ISA

Kick-start your child’s savings with a tax-free investment. Capital at risk.

Explore our JISA JISA calculator
Speak to your financial adviser to open a Retirement Plan

Learn more Find an adviser
This information is based on our understanding of existing tax legislation, which may change in the future.

Please also note that this information is not a personal recommendation for any particular investment. If you're not sure whether an investment is right for you or you need help to decide, speak to an authorised financial adviser. You should regularly assess the suitability of your investments to make sure they continue to meet your attitude to risk and investment goals.