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Being healthier could make you wealthier

Get an exclusive range of partner discounts with our Vitality Core healthy living programme

The healthy living programme for everyone

We’re living longer. And we all want the wealth – and the health – to enjoy it. At Vitality, we want you to have that financial security and good health later in life, so, with our investment plans, you’ll get access to our healthy living programme. This includes a range of discounts from our partners to help make a healthy lifestyle easily accessible – including discounts on fitness trackers and health checks.

How it works

  • 1

    Open any VitalityInvest plan to automatically get access to our Vitality Core healthy living programme

  • 2

    Start earning Vitality points. The more points you earn, the higher your Vitality status - Bronze, Silver, Gold or Platinum

  • 3

    Improve your Vitality status to earn a Healthy Living Discount on your product charge - reach Platinum status and you pay no product charge at all

Discounts from day one

Unlock discounts as soon as you open any VitalityInvest plan.

How we help you stay healthy

  1. All
  2. Understand your health
  3. Get active
  4. Eat well
  5. Mindfullness and relaxation
  6. Stop smoking

How we reward you for being healthy

When you take steps to understanding your health and track it, we reward you with our unique Healthy Living Discount. The more you look after yourself, the bigger the savings on product charges.
Learn more about the Healthy Living Discount

How do I earn points?

Here are just some of the ways you can earn points:

- Complete an online Health Review (100 points) 
- Do 10 minutes of mindful activity a day (2 points)
- Take a Vitality Healthcheck and be in the Green zone for four checks (480 points)
- Make a non-smokers declaration online (100 points)
- Walk 10,000 steps a day (5 points)

Its easy to get to achieve Silver status - just understand your health

  • 60 points

    Be in the green zone for at least 1 of 4 tests

    Be in the green zone for at least 1 of 4 tests (BMI, blood glucose, blood pressure, cholesterol)

  • 200 points

    Declare yourself a non-smoker

    Declare yourself a non-smoker as part of your Vitality Healthcheck

  • 240 points

    Take a £10 Vitality Healthcheck

    Take a £10 Vitality Healthcheck at a Vitality-approved pharmacy

  • 200 points

    Complete an online health review

    Complete an online Health review and confirm you're a non smoker

  • 100 points

    Have a dental check-up

    Have a dental check up

Getting to Gold, and then Platnium, is also easier than you think

Just walk 12,500 steps, four times a week – for example, taking the dog out, walking instead of catching the bus or going for a lunchtime stroll every day.

Remember, the value of investments - and the income from them - can go down as well as up, meaning you may get back less than you invest

How Vitality fits into everyday life 5

  • Over 160000

    parkruns completed

  • Over 140000

    mindfulness and meditation sessions completed 6

  • Over 300000

    Vitality online health reviews completed

  • Over 41million

    healthy activities tracked

  • Over 50000

    pairs of discounted running shoes sold


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1 Maximum of three Champneys bookings each plan year. Minimum four week booking period applies. This offer does not apply to Eastwell Manor. For bookings at Mottram Hall, Vitality discount only applies for a one night stay. View the Champneys website for further details. 

15% discount on full priced items does not include electronics and must be used separately to the 25% discount on one pair of sports shoes per plan year. The Runners Need discount cannot be used in conjunction with any other offer or sale items.

3 Each Nike with Vitality order will have a delivery charge of £4.95 which will be refunded free of charge if the item is faulty.

The 30% discount applies only to annual subscriptions with Headspace. Each adult plan member gets one discount code per plan year. 

5 Source: Vitality internal data, May 2019. Rewards, benefits and engagement in 2018 are based on VitalityLife and VitalityHealth members.

6 Based on Sept – Dec 2018 Details correct as at July 2019. Further terms and conditions apply to all our partners – please visit vitality.co.uk. Please speak to your Financial Adviser for more information.