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The Vitality Programme

Get discounts and be rewarded with the Vitality Programme

We’re living longer. And we all want the wealth – and the health – to enjoy it. At Vitality, we want you to have that financial security and good health later in life, so, with our investment plans, you’ll get access to the Vitality Programme. This includes a range of discounts from our partners to help make a healthy lifestyle easily accessible – including discounts on fitness trackers, health checks, spa stays, and much more.

How it works

  • Step 1: Open an investment plan 


    Open any VitalityInvest plan and access the Vitality Select version of the Vitality Programme. Get discounts on hotels, coffee and much more.

  • Step 2: Track your activity


    Start earning Vitality points. The more points you earn, the higher your Vitality status – Bronze, Silver, Gold or Platinum.

  • Step 3: You could pay no product charge


    Improve your status to earn a Healthy Living Discount on your product charge – invest in Vitality funds and reach Platinum status, and you pay no product charge at all.

Discounts from day one

*Unlock savings as soon as you open any VitalityInvest plan

Discounts with the Vitality Programme

  1. All

How do I earn points?

Here are just some of the ways you can earn points:

- Complete an online Health Review (100 points) 
- Do 10 minutes of mindful activity a day (2 points)
- Take a Vitality Healthcheck and be in the Green Zone for four checks (480 points)
- Make a non-smokers declaration online (100 points)
- Walk 10,000 steps a day (5 points)

It's easy to get to achieve Silver status - just understand your health

  • 60 points

    Be in the green zone for at least 1 of 4 tests

    Be in the green zone for at least 1 of 4 tests (BMI, blood glucose, blood pressure, cholesterol).

  • 200 points

    Declare yourself a non-smoker

    Declare yourself a non-smoker as part of your Vitality Healthcheck.

  • 240 points

    Take a £10 Vitality Healthcheck

    Take a £12.50 Vitality Healthcheck.

  • 200 points

    Complete an online health review

    Complete an online Health review and confirm you're a non smoker.

  • 100 points

    Have a dental check-up

    Have a dental check up.

Getting to Gold, and then Platinum, is also easier than you think

Just walk 12,500 steps, four times a week – for example, taking the dog out, walking instead of catching the bus or going for a lunchtime stroll every day.

Track your healthy habits, invest in Vitality funds and you could pay no product charge - another way we reward you for being healthy

When you take steps to understanding your health and track it, we reward you with our unique Healthy Living Discount. The more you look after yourself, the bigger the savings on product charges.

Remember, the value of investments - and the income from them - can go down as well as up, meaning you may get back less than you invest

Nuffield Health, Virgin Active, Virgin Active Online+ Memberships and PureGym
Requires a minimum amount invested of at least £1,500 after any withdrawals, or regular investments of at least £100 a month until at least £1,500 invested in total.
Stocks and Shares ISA

Get your tax-efficient investment under way. Capital at risk.

Explore our ISA ISA calculator
Junior ISA

Kick-start your child’s savings with a tax-free investment. Capital at risk.

Explore our JISA JISA calculator
This information is based on our understanding of existing tax legislation, which may change in the future.

Please also note that this information is not a personal recommendation for any particular investment. If you're not sure whether an investment is right for you or you need help to decide, speak to an authorised financial adviser. You should regularly assess the suitability of your investments to make sure they continue to meet your attitude to risk and investment goals.