What is VitalityInvest?
VitalityInvest offers a unique way to help you grow your money tax-free, by investing in stocks and shares.
Whatever you're saving for, we reward you for investing in our Vitality funds, with extra boosts to your money - on top of any returns. Maintain good lifestyle habits and you could pay no product charge, too.
To start boosting your wealth - and your health - invest from £50 a month, or a lump sum of £1,500.
Unique ways we could boost your investments
Investing has never been this rewarding
Our Investment Booster
Get extra money on top of returns every 5 years, when you invest in Vitality funds. Think of it as a sort of loyalty programme. You could get an extra 15% over 25 years.
Our Healthy Living Discount
Take steps to be healthy and you could pay no product charge at all. Terms and conditions apply.
Our Retirement Booster - available through financial advisers only
Invest in Vitality funds and boost your Retirement Plan by up to 50% of what you draw down each year. Capital at risk and terms and conditions apply.
Choose your investment plan
Stocks and Shares ISA
A Stocks and Shares ISA gives your money a chance to grow tax-free. You can currently put in up to £20,000 each year and you don't pay tax when you take your money out. Capital at risk.See what your ISA could be worth Open or transfer an ISA
Learn more about our ISA
Junior ISAA Stocks and Shares Junior ISA gives you a tax-efficient way to invest for your child under 18. You can currently pay in up to £4,368 a year and your child's money could grow tax-free. Capital at risk.
See what your child's ISA could be worth
Open or transfer a Junior ISA
Learn more about our Junior ISA
Retirement Plan | Available through financial advisers only
A pension is a tax-efficient way to save for your retirement. You’ll get tax relief on your contributions, up to a limit set by Her Majesty’s Revenue & Customs (HMRC). At the moment, that’s 100% of your earnings each year, up to £40,000. Find a financial adviser
How much you can invest this tax year
- ISA: £20,000
- Junior ISA: £4,368
- Pension contributions: currently up to £40,000. Although some investors may be able to carry forward tax allowance from previous tax years. A lower limit may apply for high earners and people in draw down. Consult a financial adviser for more information.
A world of funds from leading investment managers
Why VitalityInvest is different
1. You could earn extra money – on top of any returns
Our unique Investment Booster rewards loyalty by adding extra money to your savings every five years.
2. You could pay no product charge
Invest in our Vitality funds, engage with Vitality and maintain positive lifestyle habits, and you could save up to 100% on the product charge*, with our Healthy Living Discount.
3. We’re backed by leading investment managers
Our partnership with Investec Asset Management and Vanguard – with over £4 trillion in assets under management1 – means your money is in experienced hands.
The latest from our Vitality magazine
Vanguard assets under management at 31 January 2019: £3.9 trillion
* See Terms and Conditions for more information
Any information given here should not be taken as advice and is not intended as a personal recommendation to invest in a particular plan. You should also regularly assess your existing investments, to make sure they meet your attitude to risk and investment goals at the time.
“Vanguard” is a trade mark of The Vanguard Group, Inc., and has been licensed for use by Vitality Life Limited. The VitalityInvest Risk Optimiser funds are not sponsored, endorsed, sold, or promoted by The Vanguard Group, Inc. or Vanguard Asset Management, Limited and they make no representation regarding the advisability of investing in the funds.