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Up to two months free
life insurance when you get active

Saving you £120 average on premiums.

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Save even more with our 5-star award-winning protection

Take out VitalityLife insurance with indexation by 30th June and you’ll receive one month free cover. But the savings don’t stop there. When you get active with Vitality and reach a Vitality status of silver, you’ll receive another month free after your first policy anniversary.

We’ve also just launched our Wellness Optimiser, which gives you an upfront discount of 60% on whole of life cover and 40% on term cover – so there’s never been a better time to take out Vitality life insurance, as you’ll keep saving month after month.

Plus to top that all off, you’ll get access to our exclusive partners and rewards including Apple Watch, Virgin Active, Ocado and British Airways.

Please view full terms and conditions here.


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0161 2167 595


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Frequently asked questions

Your questions answered.

How do I qualify?

To qualify for your offer, the new life Plan must have indexation, and also include either Wellness Optimiser, Vitality Optimiser, Interest Rate Optimiser or Premium Rate Optimiser.

To receive the second free month you will need to earn a Vitality Status of at least Silver within the first 12 months of your plan.

What is indexation?

Indexation provides you with cover that increases each year with no further underwriting. It is designed to protect against rises in the cost of living, helping make sure you have the cover you need now and in the future.

Which months will I receive free?

You’ll receive your 7th month and 14th month free provided you qualify for the offer.

How do I reach a Vitality status of at least silver?

To find out about how our rewards work and how you can improve your Vitality status to unlock further discounts and awards, visit our “How Vitality rewards work” webpage.

Why choose VitalityLife?

  • Award-winning cover

    Our life cover, serious illness cover and income protection have all received 5-star Defaqto awards.

  • Peace of mind

    In 2015, we paid out 98% of all life insurance claims.

  • Savings of up to £2,276.04 per year

    If you use all of our discounts and rewards, reaching platinum status.

Get our best savings and rewards

You’ll have access to our exclusive rewards partners with Wellness Optimiser

  • Up to 25% off Ocado healthy food with free delivery. Save up to £300 per year1
  • Get a weekly cinema ticket for Cineworld or Vue. Save over £665 per year2
  • Up to 40% off British Airways return economy flights to the UK and Europe. Saving you up to £230 per year3

Is life insurance for me?

If you have anyone financially dependent on you, such as a partner, sibling, children or even an aging parent, then life insurance is for you.

Should there be a serious illness or loss in your family, a life insurance policy would offer financial support and peace of mind. Life insurance can help with paying off debts, household bills, childcare costs and account for your mortgage payments.

With our 5-star Defaqto cover, you can either take out Term Life insurance that will cover you for a fixed period of time, or Whole of Life Insurance that covers you as long as you need it.

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1 Discount between 10-25% and applies to the first £100 of healthy food and drink each month. Minimum monthly premiums, terms & exclusions apply. Ocado delivery restrictions apply.

The Ocado savings example is based on a member on Platinum status spending £100 on healthy foods per month and receiving the maximum £25 discount per month.

2 If you have more than one adult on your plan, you each need to earn nine Vitality points per week for tracking your exercise to unlock a cinema ticket for every member on your plan. Maximum of one ticket per week for each person on your plan at either a Cineworld or Vue cinema.

Codes are not valid for viewings at Cineworld Leicester Square. Upgrades for 3D films, alternative content and special showings or extras like VIP seats available for an additional cost. Cinema ticket voucher codes can only be used by Vitality members. In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member. The cinema saving is based on one adult cinema ticket per week at Vue Islington at £12.79 per ticket.

3 Applies to return economy flights to selected domestic and short haul destinations and includes taxes and charges. The discount is subject to a minimum stay depending on the day of departure. Two nights overnight stay needed for Sunday to Thursday departures, and one night overnight stay needed for Friday and Saturday departures. You can book up to two trips a year depending on your Vitality status. Please note that if you pay by credit card, a separate credit card fee will apply. The discount applies to standard, hand baggage only, semi-flexible and fully-flexible fares. The discount does not apply to optional extras such as special baggage fees.

The British Airways discount is based on a member on Platinum status booking one return flight from LHR to Rome departing 05/08/2016 and returning 08/08/2016 for £579.11 including taxes and charges.