Skip to Content

Get active and be rewarded with a cinema ticket

when you take out Life Cover

Get a quote button

Keep motivated with our rewards

We know it can be hard to do the healthy things in life. That’s why we reward you for getting active - whether that’s hitting the gym after work, walking the dog or even doing the housework – with a Cineworld or Vue cinema ticket, as well as lots of other great discounts and deals.

To earn your reward cinema ticket, take out a life insurance policy with Wellness Optimiser and earn 12 activity points a week for two consecutive weeks to unlock your cinema code.

Get a quote

Get an online quote in minutes or
call a VitalityLife adviser on 
0161 216 7595

How are we different from other insurance providers?

We are the first insurance company to reward people for healthy living. We aim to be best at what we do, offering comprehensive and 5-star Defaqto rated Life cover. We help you take a more active role in managing your own wellness, which can encourage you to develop healthy long-term habits. As well as improving and maintaining your long-term health, you can also keep your premiums low by improving your Vitality health status.

 

How do we reward you for being healthy?

The healthy living programme helps you improve your health – and saves you money at the same time. Measuring your daily fitness efforts can earn you Vitality activity rewards if your plan is eligible. By linking an eligible activity tracking device or app to your Vitality Profile, you can automatically start tracking your steps, running, swimming or cycling. The Vitality healthy living programme is available with a Vitality Optimiser or Wellness Optimiser.

Why choose VitalityLife?

  • A brand you can trust

    boy planting a tree

    In 2018, we paid out 99.8% of all life insurance claims. ~Vitality internal data, May 2019

  • 5-star Defaqto rated Cover

    couple with laptop

    Our life cover, serious illness cover and income protection have all received 5-star Defaqto awards.

  • Discounts and rewards

    group hi-five each other

    We help you getting active and reward you for doing so. Discounts and rewards with brands like Virgin Active, Starbucks and Vue Cinema.

Apple Watch Offer

VitalityLife members get Apple Watch Series 4 from £159 upfront. Minimum monthly premiums and T&Cs apply. Any monthly payments you make will be between £0 and £10, depending on your level of activity. You’ll need to agree to a customer credit agreement (0% APR) and set up a variable Direct Debit for 24 months.

Over 80,000 members have claimed the watch and we’ve seen a 40% increase in physical activity as a result. Vitality data, November 2018.


Learn more

Making the right choice

Explore our different insurance options to see which one’s right for you.
Learn more

Get the best cover for your needs

Who would you like to protect?

  • Cover just for me

    Explore the best protection options for singles.

  • Cover for me and my partner

    Explore the best protection options for couples.

  • Cover for me and my family

    Explore the best protection options for families.

  • Cover for when I'm retired

    Explore the best protection options if you’re nearing retirement.

Computer icon Get a Quote

All it takes is a couple of minutes.

Get a quote
Phone icon Call us on
0161 974 2517

Speak to a VitalityLife adviser for tailored advice.
Lines open:
8am - 9pm Monday to Thursday
8am - 7pm Friday
9am - 5pm Saturday
Closed - Sunday

Request a call back

*Minimum monthly premiums of £30 for a single policy and £40 for a joint policy apply. Available with Wellness Optimiser or Vitality Optimiser for an additional fee of £4.50 per month.

Each adult member on the plan will need to earn 12 Vitality activity points per week for two consecutive weeks to unlock a cinema code. If you have children on your plan, each adult will need to earn 12 points a week for two consecutive weeks to unlock child cinema tickets. Your cinema ticket code will be valid for two weeks. Maximum of 12 tickets a year if you are a single planholder, 24 tickets a year if you are a joint planholder or 36 tickets a year if you are a family with one or more dependents on your plan. The cinema tickets are valid at either Cineworld or Vue cinema.

Cineworld: Codes are not valid for viewings at Cineworld Leicester Square or for alternative content and special showings. Upgrades for 3D and 4DX films, IMAX, Superscreen, D-Box formats and Cheltenham Screening Rooms are available for an additional cost. Upgrades can be booked online or at the cinema. 3D glasses will also incur an additional cost.

Vue: Codes are not valid for Premieres, Event Cinema, alternative content and special screenings. Codes are valid for Mini Morning screenings. Upgrades for all screenings at Vue Leicester Square, 3D, Xtreme, IMAX and VIP and Recliner seats are available for an additional cost. Upgrades can be booked online or at the cinema. 3D glasses will also incur an additional cost.

In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.

^Apple Watch Series 4

Offer applies to selected Apple Watch Series 4 and Apple Watch Nike+ Series 4 40 mm or 44 mm models only. Offer only available to members aged 18 or over. Not available in the Channel Islands. Eligibility for this offer is subject to financial circumstances and status. Upon a successful credit check you'll need to make an initial upfront payment which will vary depending on the model you choose to a maximum of £189. The maximum RRP of Apple Watch under this offer is £429.00.

For VitalityLife or VitalityInvest, you'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months. Your monthly payment will depend on tracking your level of activity in the previous month and could be between £0 and £10.00.

Apple Watch Series 3

Offer applies to selected Apple Watch Series 3 and Apple Watch Nike+ Series 3 GPS 38mm or 42mm models only. Offer only available to members aged 18 or over. Not available in the Channel Islands. Eligibility for this offer is subject to financial circumstances and status. Upon a successful credit check you'll need to make an initial upfront payment which will vary depending on the model you choose to a maximum of £99. The maximum RRP of Apple Watch under this offer is £309.

For VitalityLife or VitalityInvest, you'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months. Your monthly payment will depend on tracking your level of activity in the previous month and could be between £0 and £8.75.

If you are unable to maintain your payments the lender reserves the right to cancel your credit agreement. If you cancel your Vitality plan and have not completed your payments under the credit agreement, your credit agreement with the lender will continue under the terms of that agreement. VitalityHealth, VitalityLife and VitalityInvest are trading names of Vitality Corporate Services Limited, who for the purposes of this offer are acting as a credit broker only and not a lender. afforditNOW is a suite of lending products offered by PayBreak Limited, the exclusive lender. Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London, SE1 2AQ. Further terms and conditions apply. PayBreak Limited is authorised and regulated by the Financial Conduct Authority. Registered offices at Grosvenor House, 20 Barrington Road, Altrincham, WA14 1HB.

Details correct as of July 2019. View the full terms and conditions.