Keep motivated with our rewards
We know it can be hard to do the healthy things in life. That’s why we reward you for getting active - whether that’s hitting the gym after work, walking the dog or even doing the housework – with a Cineworld or Vue cinema ticket, as well as lots of other great discounts and deals.
To earn your reward cinema ticket, take out a life insurance policy with Wellness Optimiser and earn 12 activity points a week for two consecutive weeks to unlock your cinema code.
How are we different from other insurance providers?
We are the first insurance company to reward people for healthy living. We aim to be best at what we do, offering comprehensive and 5-star Defaqto rated Life cover. We help you take a more active role in managing your own wellness, which can encourage you to develop healthy long-term habits. As well as improving and maintaining your long-term health, you can also keep your premiums low by improving your Vitality health status.
How do we reward you for being healthy?
The healthy living programme helps you improve your health – and saves you money at the same time. Measuring your daily fitness efforts can earn you Vitality activity rewards if your plan is eligible. By linking an eligible activity tracking device or app to your Vitality Profile, you can automatically start tracking your steps, running, swimming or cycling. The Vitality healthy living programme is available with a Vitality Optimiser or Wellness Optimiser.
Why choose VitalityLife?
A brand you can trust
In 2018, we paid out 99.8% of all life insurance claims. ~Vitality internal data, May 2019
5-star Defaqto rated Cover
Our life cover, serious illness cover and income protection have all received 5-star Defaqto awards.
Discounts and rewards
We help you getting active and reward you for doing so. Discounts and rewards with brands like Virgin Active, Starbucks and Vue Cinema.
Get the best cover for your needs
Who would you like to protect?
*Minimum monthly premiums of £45 for a single policy and £60 for a joint policy apply. Available with Wellness Optimiser or Vitality Optimiser for an additional fee of £4.50 per month.
Each adult member on the plan will need to earn 12 Vitality activity points per week for two consecutive weeks to unlock a cinema code. If you have children on your plan, each adult will need to earn 12 points a week for two consecutive weeks to unlock child cinema tickets. Your cinema ticket code will be valid for two weeks. Maximum of 12 tickets a year if you are a single planholder, 24 tickets a year if you are a joint planholder or 36 tickets a year if you are a family with one or more dependents on your plan. The cinema tickets are valid at either Cineworld or Vue cinema.
Cineworld: Codes are not valid for viewings at Cineworld Leicester Square or for alternative content and special showings. Upgrades for 3D and 4DX films, IMAX, Superscreen, D-Box formats and Cheltenham Screening Rooms are available for an additional cost. Upgrades can be booked online or at the cinema. 3D glasses will also incur an additional cost.
Vue: Codes are not valid for Premieres, Event Cinema, alternative content and special screenings. Codes are valid for Mini Morning screenings. Upgrades for all screenings at Vue Leicester Square, 3D, Xtreme, IMAX and VIP and Recliner seats are available for an additional cost. Upgrades can be booked online or at the cinema. 3D glasses will also incur an additional cost.
In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.