Keep motivated with weekly rewards
We know it can be hard to do the healthy things in life. That’s why we reward you for getting active - whether that’s hitting the gym after work, walking the dog or even doing the housework – with a Cineworld or Vue cinema ticket, as well as lots of other great discounts and deals.
To earn your reward cinema ticket, take out a life insurance policy with Wellness Optimiser and stay active each week.
* The cinema saving is based on one adult cinema ticket per week at Vue Islington at £12.79 per ticket.
Up to 40% off life insurance
Our 5-star award-winning protection just got cheaper!
Get a discount of up to 40% off your monthly premiums when you take out a life insurance policy with Wellness Optimiser.
Get the best cover for your needs
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Explore the best protection options for singles.
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Explore the best protection options for couples.
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Explore the best protection options for families.
Cover for when I'm retired
Explore the best protection options if you’re nearing retirement.
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0161 2167 595
Speak to a VitalityLife adviser for tailored advice.
8am - 8pm Monday to Friday
9am - 5pm Saturday and Sunday
Minimum monthly premiums of £30 for a single policy and £40 for a joint policy apply. Available with Wellness Optimiser or Vitality Optimiser for an additional fee of £3.80 per month.
Members on Bronze or Silver Vitality status will need to earn 12 Vitality points in a week for getting active to unlock their cinema ticket. Codes are not valid for viewings at Cineworld Leicester Square or for alternative content and special showings. Upgrades for 3D and 4DX films are available at Cineworld for an additional cost. Upgrades for 3D films and VIP seats are available at Vue for an additional cost. VIP seats can only be booked at the cinema and not online. Cinema ticket voucher codes can only be used by Vitality members. In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.