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Get active and be rewarded with a cinema ticket

when you take out Life Cover

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Cineworld and Vue


Keep motivated with our rewards

We know it can be hard to do the healthy things in life. That’s why we reward you for getting active - whether that’s hitting the gym after work, walking the dog or even doing the housework – with a Cineworld or Vue cinema ticket, as well as lots of other great discounts and deals.

To earn your reward cinema ticket, take out a life insurance policy with Wellness Optimiser and stay active each week. 

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0161 216 7595

Apple Watch Offer

Join VitalityLife and you could get Apple Watch Series 4 GPS from £99 and pay nothing more if you stay active and track your activity to earn Vitality points.

Minimum monthly premiums and T&Cs apply. Any monthly payment you make will be between £0 and £12.50, depending on your level of activity. You'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months^. Offer end 15 January.

We will be extending the limited offer for Apple Watch for VitalityLife and VitalityInvest customers until 24 January 2019 and not 15 January 2019 as advertised.

Over 80,000 members have claimed the watch and we've seen a 40% increase in physical activity as a result. Vitality data, November 2018. 

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Healthy living and rewards partners

40% off monthly gym fees

40% off monthly gym fees, and no joining fee until 24th February.  No joining fee offer does not apply to David Lloyd Clubs. Gym discount available at participating Virgin Active, Nuffield Health Fitness & Wellbeing or David Lloyd Clubs. Minimum monthly premiums and terms and conditions apply1.

Having the right footwear is key to enjoy activity to the full and to prevent injury. That's why we also partner with Runners Need to offer 50% off a pair of running shoes. Offer applies to one pair of running shoes every year.
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Making the right choice

Explore our different insurance options to see which one’s right for you.
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*Minimum monthly premiums of £30 for a single policy and £40 for a joint policy apply. Available with Wellness Optimiser or Vitality Optimiser for an additional fee of £3.80 per month.

If you have more than one adult on your plan, you each need to earn 12 Vitality activity points per week to unlock a cinema ticket for every member on your plan. Maximum of one ticket per week for each person on your plan at either Cineworld or Vue cinema.

Cineworld: Codes are not valid for viewings at Cineworld Leicester Square or for alternative content and special showings. Upgrades for 3D and 4DX films, IMAX, Superscreen, D-Box formats and Cheltenham Screening Rooms are available for an additional cost. Upgrades can be booked online or at the cinema. 3D glasses will also incur an additional cost.

Vue: Codes are not valid for Premieres, Event Cinema, alternative content and special screenings. Codes are valid for Mini Morning screenings. Upgrades for all screenings at Vue Leicester Square, 3D, Xtreme, IMAX and VIP and Recliner seats are available for an additional cost. Upgrades can be booked online or at the cinema. 3D glasses will also incur an additional cost.

In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.
Our Cineworld and Vue Active Reward is being updated

From early 2019, you’ll need to earn 12 activity points a week for two consecutive weeks to claim a cinema ticket.
If you have children on your plan, each adult will need to earn 12 points a week for two consecutive weeks to unlock child cinema tickets.
To give you more flexibility, your cinema ticket code will be valid for two weeks instead of expiring after a week.
If you join as an eligible Life or Invest member, the number of tickets you can claim during a plan year is capped at a maximum of 12 (single plan holder), 24 (2+ adults on the plan) or 36 tickets a year (family with 1+ children/adult dependents).

^£99 upfront payment is a limited time offer for VitalityLife members with Vitality Plus, Vitality Optimiser or Wellness Optimiser, ending 15 Jan 2019. Standard offer price thereafter for VitalityLife members will be from £159 upfront. Prices shown refer to Apple Watch 4 40mm Silver aluminium model with sport band.

Available with certain VitalityLife products. For VitalityLife, you’ll need to add Wellness Optimiser or Vitality Optimiser at £3.80 per month plus have a minimum monthly premium of £30 for a single policy and £40 for a joint policy. This fee is subject to change. To find out about these charges please read our reward terms and conditions.

Offer applies to selected Apple Watch Series 4 40mm or 44mm models only. Offer only available to members aged 18 or over. Eligibility for this offer is subject to financial circumstances and status. Upon successful credit check you'll need to make an initial upfront payment which will vary depending on the model you choose to a maximum of £129. You'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months. Your monthly payment will depend on your level of Vitality activity and could be between £0 and £12.50. If you are unable to maintain your payments the lender reserves the right to cancel your credit agreement. If you cancel your Vitality plan and have not completed your payments under the credit agreement, your credit agreement with the lender will continue under the terms of that agreement. VitalityHealth VitalityLife and VitalityInvest are trading names of Vitality Corporate Services Limited, who for the purposes of this offer are acting as a credit broker only and not a lender. afforditNOW is a suite of lending products offered by PayBreak Limited, the exclusive lender. Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London, SE1 2AQ. Further terms and conditions apply. PayBreak Limited is authorised and regulated by the Financial Conduct Authority. Registered offices at Grosvenor House, 20 Barrington Road, Altrincham, WA14 1HB.

Members must join Vitality between 01.01.19 and 24.02.19 inclusive and join a participating Virgin Active or Nuffield Health Fitness & Wellbeing club by 28.02.19 inclusive to benefit from the no joining fee offer.

Minimum monthly premiums of £30 for a single policy and £40 for a joint policy apply. Available with Wellness Optimiser or Vitality Optimiser for an additional fee of £3.80 per month.

Details correct as of December 2018. Terms and conditions apply at member.vitality.co.uk.