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Become an Everyday Athlete

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Life Insurance that rewards you for being an Everyday Athlete

Our multi award-winning Life Insurance, Serious Illness Cover and Income Protection Insurance not only covers you for over four times more conditions than any other provider, it gives you rewards for being an Everyday Athlete. It’s why you get a lot more out of life insurance with us.

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0161 216 7595

How to become an Everyday Athlete

Being an Everyday Athlete isn’t about training for a marathon. We reward you just for doing more of the little things that keep you active and healthy, like walking to the bus stop or up the escalator.

What an #EverydayAthlete burns

You’d be surprised how far a little extra everyday activity can take you^. See for yourself:

  • Low intensity flames

    Grocery shopping

    30 min = 130 calories

  • Medium intensity flame


    30 min = 165 calories

  • Medium intensity flame

    Mowing the lawn

    30 min = 165 calories

  • High intensity flame

    Dancing until you drop

    30 min = 205 calories

What an Everyday Athlete earns

When you take out Life Cover with the Vitality Optimiser, here are just a few of the perks you could pick up from our big-brand partners*
  • Virgin Active Logo in White
  • Cineworld and Vue white logos
  • Starbucks white logo
  • Champneys white logo
  • Polar white logo
  • Weightwatchers white logo
  • Garmin white logo
Find out more
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8am - 9pm Monday to Thursday
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9am - 5pm Saturday
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Our award-winning protection products

  • Life Cover

    Pays a cash lump sum if you die.

  • Serious Illness Cover

    Pays a cash lump sum if you’re diagnosed with one of the conditions we cover.

  • Income Protection Insurance

    Pays you a monthly income if you get sick or injured and can’t work.

  • Mortgage Protection Insurance

    Helps you to pay your mortgage if you get ill and can’t work.

*Some rewards available only with minimum monthly protection premiums and Vitality Optimiser for an additional monthly fee of £4.50 or Vitality Plus for an additional monthly fee of £6.00. This fee is subject to change. To find out about these charges please read our reward terms and conditions.

^ Source: Livestrong, April 2016