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Life insurance with

50% off monthly
gym membership

Plus no gym joining fee. Offer valid until 29 February, certain plans and T&Cs apply*.

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Your gym membership just got cheaper

We're the only life insurer to encourage and reward you for being healthy. We want to make it easier, cheaper and more rewarding for our members to have a good quality of life.

From the 1 January to 29 February, we are offering 50% off monthly gym membership with Virgin Active and Nuffield Health plus no joining fee. After the 29 February, the discount will return to 40% and a joining fee will apply. This offer does not apply to David Lloyd Clubs.

Minimum monthly premiums of £45 for a single policy. Available with Wellness Optimiser or Vitality Optimiser for an additional fee of £4.50.

Having the right footwear is key to enjoy activity to the full and to prevent injury. That's why we also partner with Runners Need to offer 50% off a pair of sport shoes**.


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Get a quote online in minutes or call a VitalityLife adviser on 
0808 256 7135
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Our gym network partners

  • Virgin Active

    Join to get access to the best workout and relaxation facilities, including a high-spec gym, over 80 classes a week, pool and spa, and tennis courts and kids facilities at family clubs. You'll get all this at a discounted rate.

  • Nuffield Fitness & Wellbeing

    Get support with both your health and fitness, along with access to on-site personal trainers and physiotherapists, a wide range of group exercise classes, equipment to suit all fitness levels and, in most clubs, a pool.

  • David Lloyd Clubs

    Join David Lloyd and you can enjoy the latest gym equipment, swimming pools and spas (club dependent), and group exercise classes. Many of their clubs also have match-quality tennis, squash and badminton courts. Available at selected David Lloyd clubs.

Frequently asked questions

Do I need to have life insurance to get the gym offer?

Yes, you need to be a Vitality member to be eligible for the 40% membership.

If I track my activity at the gym with a fitness device or mobile app will I earn Vitality points?

Yes, you can earn a maximum of eight Vitality points per day and 40 points per week for getting active, so you can earn three points per day for visiting the gym and another five points for tracking your activity with a compatible fitness device or mobile app.

How do I know if the club I'd like to join offers the 40% discount?

Vitality members can use this offer at Virgin Active. Where there is not a Virgin Active nearby you can join selected Nuffield Health Fitness & Wellbeing Clubs or selected David Lloyd Clubs. See the full list of clubs included for more details.

Why isn't the club I'd like to join eligible for discount?

Vitality members can only join selected Nuffield Health Fitness & Wellbeing Clubs and selected David Lloyd Clubs where there is already a Virgin Active club in the area.

How are we different from other insurance providers?

We are the first insurance company to reward people for healthy living. We aim to be best at what we do, offering comprehensive and 5-star Defaqto rated Life cover. We help you take a more active role in managing your own wellness, which can encourage you to develop healthy long-term habits. As well as improving and maintaining your long-term health, you can also keep your premiums low by improving your Vitality health status.


How do we reward you for being healthy?

The healthy living programme helps you improve your health – and saves you money at the same time. Measuring your daily fitness efforts can earn you Vitality activity rewards if your plan is eligible. By linking an eligible activity tracking device or app to your Vitality Profile, you can automatically start tracking your steps, running, swimming or cycling. The Vitality healthy living programme is available with a Vitality Optimiser or Wellness Optimiser.

Why choose VitalityLife?

  • A brand you can trust

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    In 2018, we paid out 99.8% of all life insurance claims. ~Vitality internal data, May 2019

  • 5-star Defaqto rated Cover

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    Our life cover, serious illness cover and income protection have all received 5-star Defaqto awards.

  • Discounts and rewards

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    We help you getting active and reward you for doing so. Discounts and rewards with brands like Virgin Active, Starbucks and Vue Cinema.

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0161 974 2517

Speak to a VitalityLife adviser for tailored advice.
Lines are open:
Monday to Thursday: 8am-8pm
Friday: 8am-7pm
Saturday: 9:30am-5pm
Sunday: Closed

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*Minimum monthly premiums of £45 for a single plan and £60 for a joint plan. Available with Wellness Optimiser or Vitality Optimiser for an additional fee of £4.50 per month per person.

50% discount with selected VitalityLife plans available until 29.02.20 after which discount reverts to 40%. Minimum monthly premiums and terms and exclusions apply. Members must join Vitality between 01.01.20 and 29.02.20 inclusive and join a participating Virgin Active or Nuffield Health Fitness & Wellbeing club by 15.03.20 inclusive to benefit from the no joining fee offer and VitalityLife discount offer. Available on certain monthly gym membership plans only. Visit for all participating clubs.

Offer doesn’t apply to David Lloyd Clubs. Flexible Individual Platinum membership fees at selected David Lloyd Clubs. A joining fee of £60 will apply.
View the full gym terms and conditions.

**Offer applies to one pair of running shoes every year.