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Life insurance with

40% off David Lloyd gym membership 

A joining fee will apply.

Protect what matters the most

Take out life insurance with Wellness Optimiser and you could get 40% off monthly gym membership at selected David Lloyd clubs (a joining fee applies).

Enjoy the latest gym equipment, swimming pools and spas (club dependent), and group exercise classes. Many of their clubs also have match-quality tennis, squash and badminton courts. This offer applies to Individual Platinum memberships at selected clubs.

Having the right footwear is also key to enjoying physical activity to the full and preventing injury. That's why we also partner with Runners Need to offer 50% off a pair of running shoes.** 


Get a quote online in minutes or call a VitalityLife adviser on 0808 256 7135

How are we different from other insurance providers?

We are the first insurance company to reward people for healthy living. We aim to be best at what we do, offering comprehensive and 5-star Defaqto rated Life cover. We help you take a more active role in managing your own wellness, which can encourage you to develop healthy long-term habits. As well as improving and maintaining your long-term health, you can also keep your premiums low by improving your Vitality health status.


How do we reward you for being healthy?

The healthy living programme helps you improve your health – and saves you money at the same time. Measuring your daily fitness efforts can earn you Vitality activity rewards if your plan is eligible. By linking an eligible activity tracking device or app to your Vitality Profile, you can automatically start tracking your steps, running, swimming or cycling. The Vitality healthy living programme is available with a Vitality Optimiser or Wellness Optimiser.

Why choose VitalityLife?

  • A brand you can trust

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    In 2018, we paid out 99.8% of all life insurance claims. ~Vitality internal data, May 2019

  • 5-star Defaqto rated Cover

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    Our life cover, serious illness cover and income protection have all received 5-star Defaqto awards.

  • Discounts and rewards

    group hi-five each other

    We help you getting active and reward you for doing so. Discounts and rewards with brands like Virgin Active, Starbucks and Vue Cinema.

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0161 2167 595

Speak to a VitalityLife adviser for tailored advice.
Lines open: 
8am – 8pm Monday to Friday
9am – 5pm Saturday and Sunday

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*Minimum monthly premiums of £30 for a single policy and £40 for a joint policy apply. Available with Wellness Optimiser or Vitality Optimiser for an additional fee of £4.50 per month. Applies to Flexible Individual Platinum membership at selected David Lloyd Clubs. A joining fee of £60 will apply.

**Offer applies to one pair of running shoes every year.

^Available with certain VitalityLife products. You'll need to add Wellness Optimiser or Vitality Optimiser for a £4.50 fee per month plus have a minimum monthly premium of £30 for a single policy and £40 for a joint policy. This fee is subject to change. To find out about these charges please read our reward terms and conditions.

This benefit applies to an annual (12-month) Amazon Prime membership on personal accounts only; it does not apply to Prime Student or any other discounted Prime membership and does not apply to business accounts. There is no Vitality discount on an Amazon Prime monthly membership, and it cannot be used in conjunction with any other Amazon Prime offers. Only one Vitality member aged 18 or over per household can receive the Amazon Prime benefit. Eligibility for this offer is subject to financial circumstances and status. You’ll need to pass a credit check and agree to a 12-month online consumer credit agreement (0% APR) with the lender. You’ll pay £0 or £7.90 per month over ten months by variable Direct Debit, based on the Vitality activity points you earn. If you’re unable to maintain your payment contributions the lender reserves the right to cancel your credit agreement. If you cancel your Vitality plan and haven’t completed your payment contributions under the credit agreement, your credit agreement with the lender will continue under the terms of that agreement. From time to time we change the way we award points for tracking physical activity, but you’ll always be able to claim the monthly saving by getting active. is not a sponsor of this promotion. Amazon Prime membership codes must be redeemed on by accepting the Amazon Prime Terms and providing a valid payment method. Your Amazon Prime membership automatically renews for the fee in effect at the time of renewal. You may cancel at any time by visiting Your Account and adjusting your membership settings. Amazon Prime membership codes cannot be transferred or resold and are not refundable. Amazon delivery restrictions apply. For more information about Amazon Prime, visit All Amazon ®, ™ & © are IP of, Inc. or its affiliates. VitalityHealth, VitalityLife and VitalityInvest are trading names of Vitality Corporate Services Limited who, for the purposes of this offer, are acting as a credit broker only and not a lender. AfforditNOW is a suite of lending products offered by PayBreak Limited, the exclusive lender. PayBreak is unable to offer credit to members living in the Channel Islands. Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority, whose registered office is at 3 More London Riverside, London SE1 2AQ. PayBreak Limited is authorised and regulated by the Financial Conduct Authority, whose registered offices is at The Block, Ashley Road, Altrincham WA14 2DW.