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Up to 47% off life insurance premiums

and other great rewards

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Get rewarded with VitalityLife

Get a discount of up to 47% off on your first year’s life insurance premiums when you take out a whole of life policy with Vitality Optimiser for a small monthly fee. 

It doesn’t matter how healthy you are today – everyone will get an upfront discount from day one.  After the first year, your premium could go up or down depending on how active your lifestyle is.  



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0808 252 3670

Our best savings and rewards

Up to 47% off life insurance premiums plus access to our exclusive rewards partners with Vitality Optimiser
  • 50% off Virgin Active monthly gym fees. A joining fee applies

    Group fitness class

    Save up to £591 per year *

  • Weekly cinema tickets for Vue and Cineworld

    Audience in a cinema

    Save up to £665 per year *

  • Up to 40% off British Airways return economy flights

    Plane flying during sunset

    Within the UK and Europe. Save up to £230 per year *

Healthy living and rewards partners

Apple Watch with Vitality life insurance

To help you get active and earn rewards for doing so we’re pleased to announce - Vitality Active Rewards with Apple Watch Series 2. 

This benefit is unique to Vitality and partners us with Apple Watch Series 2, the next generation of the world’s most popular smartwatch. 

Learn more

Our award-winning protection products

  • Life Cover

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    Pays a cash lump sum if you die.

  • Serious Illness Cover

    Hospital bed icon

    Pays a cash lump sum if you’re diagnosed with one of the conditions we cover.

  • Income Protection Insurance

    Lock icon

    Pays you a monthly income if you get sick or injured and can’t work.

  • Mortgage Protection Insurance

    Key icon

    Helps you to pay your mortgage if you get ill and can’t work.

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Speak to a VitalityLife adviser for tailored advice.
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8am – 8pm Monday to Friday 
9am – 5pm Saturday and Sunday

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Minimum monthly protection premiums apply. The premium discount is available on whole of life policies with Vitality Optimiser for an additional monthly fee of £3.80. The rewards mentioned are available with Vitality Optimiser for an additional monthly fee of £3.80 or Vitality Plus for an additional monthly fee of £5.00. This fee is subject to change. To find out about these charges please read our reward terms and conditions

Discounted gym fees apply to a flexible individual monthly membership with Virgin Active. This offer does not apply to the Chiswick Riverside Health & Racquet Club.

For the weekly cinema discount, if you have more than one adult on your plan, you each need to earn nine Vitality points per week for tracking your exercise to unlock a cinema ticket for every member on your plan. Maximum of one ticket per week for each person on your plan at either a Cineworld or Vue cinema.

Members on Bronze or Silver Vitality status will need to earn nine Vitality points in a week for getting active to unlock their cinema ticket. Codes are not valid for viewings at Cineworld Leicester Square or for alternative content and special showings. Upgrades for 3D and 4DX films are available at Cineworld for an additional cost. Upgrades for 3D films and VIP seats are available at Vue for an additional cost. VIP seats can only be booked at the cinema and not online. Cinema ticket voucher codes can only be used by Vitality members. In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.

The British Airways discount applies to return economy flights to selected domestic and short haul destinations and includes taxes and charges. The discount is subject to a minimum stay depending on the day of departure. Two nights overnight stay needed for Sunday to Thursday departures, and one night overnight stay needed for Friday and Saturday departures. You can book up to two trips a year depending on your Vitality status. Please note that if you pay by credit card, a separate credit card fee will apply. The discount applies to standard, hand baggage only, semi-flexible and fully-flexible fares. The discount does not apply to optional extras such as special baggage fees.

* The Virgin Active savings example has been based on flexible individual monthly membership, at a Virgin Active club in London zone 2/3, over 12 months. We have deducted a joining fee of £50 from the savings. The actual joining fee will depend on the gym that you choose and could be up to £150.

* The cinema saving is based on one adult cinema ticket per week at Vue Islington at £12.79 per ticket.

* The British Airways discount is based on a member on Platinum status booking one return flight from LHR to Rome departing 05/08/2016 and returning 08/08/2016 for £579.11 including taxes and charges.