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Life insurance that rewards you with

Discounts on British Airways, Eurostar and Mr & Mrs Smith


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Treat yourself and save with VitalityLife

Whether you're looking to book a weekend to Paris, a romantic getaway to the country side or to discover beautiful Rome - you can save with our travel partners.

In order to qualify for these discounts, simply take out a life insurance policy with Wellness Optimiser and you'll start saving from day one. Look after your health, get active and your discounts could increase. Our life insurance is all about living!

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0808 274 3914

Our travel partners

Travel is a great way to treat yourself and now it's cheaper with travel partners.

  • Plane flying during sunset

    British Airways

    Up to 40% off return economy flights within the UK and Europe, including taxes and charges.
  • Sunrise over Paris

    Eurostar

    Get up to 50% off Eurostar tickets to Paris, Disneyland Paris, Brussels or Lille.
  • Luxury villa in Bali

    Mr & Mrs Smith

    25% off luxury and boutique hotels.

One month free life insurance

Our 5-star award-winning protection just got cheaper!

Call us and quote “MONTH FREE” to one of our friendly protection advisers before 30 April and we’ll give you your first month’s cover free!

Learn more

It’s more affordable than you think! 

Cover starts from just £1.10 per day^ and gives you access to an exclusive range of discounts and rewards – not just British Airways flights:

  • 40% off monthly Virgin Active gym fees (a joining fee applies)1
  • A weekly cinema ticket2
  • A weekly Starbucks drink3
  • Up to 25% off healthy food at Ocado4
Explore our other rewards partners

Is Life Insurance for me?

If you have anyone financially dependent on you, such as a partner, sibling, children or even an aging parent, then life insurance is for you.

Should there be a serious illness or loss in your family, a life insurance policy would offer financial support and peace of mind. Life insurance can help with paying off debts, household bills, childcare costs and account for your mortgage payments.

With our 5-star Defaqto cover, you can either take out Term Life insurance that will cover you for a fixed period of time, or Whole of Life Insurance that covers you as long as you need it.

Explore our options
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^This is based on an individual taking out a plan with Wellness Optimiser for £30 per month with an additional monthly fee of £3.80 for Wellness Optimiser. Premiums will be charged on a monthly basis.

1 Flexible individual monthly membership. Joining fees are up to £50 for all clubs other than Classic Collection clubs, where joining fees are up to £150. This offer does not apply to the Chiswick Riverside Health & Racquet Club. 

2 Members on Bronze or Silver Vitality status will need to earn nine Vitality points in a week for getting active to unlock their cinema ticket. Codes are not valid for viewings at Cineworld Leicester Square or for alternative content and special showings. Upgrades for 3D and 4DX films are available at Cineworld for an additional cost. Upgrades for 3D films and VIP seats are available at Vue for an additional cost. VIP seats can only be booked at the cinema and not online. Cinema ticket voucher codes can only be used by Vitality members. In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.

3 Applies to handcrafted drinks only and excludes Venti and seasonal specials. Members on Bronze or Silver Vitality status need to earn nine Vitality points for tracking their activity in a week to unlock this benefit.

4 Maximum monthly spend on healthy food of £100 for individual plans and £200 for plans with two or more adults. Discounts between 10-25% when 30% of the food and drink spend is healthy. Minimum order value of £40. 

Mr and Mrs Smith: Up to a limit of two bookings per member per plan year. Bookings must be 32 days apart. Members need to book at least 4 weeks in advance.

Eurostar: Up to three trips a year with Eurostar – these discounts apply to adult, non-flexible Standard and Standard Premier return rail tickets. They don’t apply to Business Premier rail tickets.