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Life insurance that rewards you with

Discounts on British Airways, Eurostar and Mr & Mrs Smith


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Treat yourself and save with VitalityLife

Whether you're looking to book a weekend to Paris, a romantic getaway to the country side or to discover beautiful Rome - you can save with our travel partners.

In order to qualify for these discounts, simply take out a life insurance policy with Wellness Optimiser and you'll start saving from day one. Look after your health, get active and your discounts could increase. Our life insurance is all about living!

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0808 274 3914

Our travel partners

Travel is a great way to treat yourself and now it's cheaper with travel partners.

  • British Airways

    Up to 40% off return economy flights within the UK and Europe, including taxes and charges.
  • Eurostar

    Get up to 50% off Eurostar tickets to Paris, Disneyland Paris, Brussels or Lille.
  • Mr & Mrs Smith

    Up to 25% off luxury and boutique hotels.

Up to 40% off life insurance

Our 5-star award-winning protection just got cheaper!

Get a discount of up to 40% off your monthly premiums when you take out a life insurance policy with Wellness Optimiser. Minimum premiums and T&Cs apply.

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It’s more affordable than you think! 

Cover starts from just £1.10 per day^ and gives you access to an exclusive range of discounts and rewards – not just British Airways flights:

  • 40% off monthly Virgin Active gym fees (a joining fee applies) 1
  • Get an Amazon for £0 when you join VitalityLife by 30 June 2
  • A weekly cinema ticket 3
  • A weekly Starbucks drink 4
  • Up to 25% off healthy food at Ocado 5
Explore our other rewards partners

Is life insurance for me?

If you have anyone financially dependent on you, such as a partner, sibling, children or even an aging parent, then life insurance is for you.

Should there be a serious illness or loss in your family, a life insurance policy would offer financial support and peace of mind. Life insurance can help with paying off debts, household bills, childcare costs and account for your mortgage payments.

With our 5-star Defaqto cover, you can either take out Term Life insurance that will cover you for a fixed period of time, or Whole of Life Insurance that covers you as long as you need it.

Explore our options
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Minimum monthly premiums of £30 for a single policy and £40 for a joint policy apply. Available with Wellness Optimiser or Vitality Optimiser for an additional fee of £3.80 per month.

^This is based on an individual taking out a plan with Wellness Optimiser for £30 per month with an additional monthly fee of £3.80 for Wellness Optimiser. Premiums will be charged on a monthly basis. 

* Discounts apply to the total cost of the flight, including all taxes and charges. It applies to standard, hand baggage only, semi-flexible and fully-flexible fares. It doesn’t apply to optional extras, such as special baggage fees.

For flights leaving between Sunday and Thursday, there must be at least two nights between the outbound and return flights. For flights leaving on a Friday or Saturday, there must be at least one night between the outbound and return flights. Any non-members accompanying you on the flight booking will not be eligible for a discount.

**Eurostar: Up to three trips a year with Eurostar – these discounts apply to adult, non-flexible Standard and Standard Premier return rail tickets. They don’t apply to Business Premier rail tickets.

***Mr and Mrs Smith: Up to a limit of two bookings per member per plan year. Bookings must be 32 days apart. Members need to book at least 4 weeks in advance.

Flexible individual monthly membership. Joining fees are up to £50 for all clubs other than Classic Collection clubs, where joining fees are up to £150. This offer does not apply to the Chiswick Riverside Health & Racquet Club.

Offer applies to new indexed VitalityLife policies with Wellness Optimiser or Vitality Optimiser for an additional monthly fee of £3.80 or Interest Optimiser and Premium Rate Optimiser. Excludes Mortgage Protection Plan. Offer runs 12.03.2018 to 30.06.2018 inclusive. The Amazon Echo Dot will be sent after the first premium payment has been received. Minimum monthly premiums and further terms and conditions apply.

3 Members on Bronze or Silver Vitality status will need to earn 12 Vitality points in a week for getting active to unlock their cinema ticket. Codes are not valid for viewings at Cineworld. In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.

Excludes alternative content, special screenings, all viewings at Cineworld Leicester Square and Vue Premieres and Event Cinema. 3D glasses and upgrades for special viewings, seating options, VueXtreme, Cineworld Cheltenham Screening Rooms and all screenings at Vue Leicester Square are available for an additional cost.

4 Offer is valid for participating Starbucks stores and does not include Venti and seasonal specials. You need to earn 12 activity points in a week and upload your data to your account by Sunday evening to be eligible for a drink the following Thursday. Each adult member on your plan will need to link their own Starbucks Rewards account to Vitality to be eligible for drinks.

5 Maximum monthly spend on healthy food of £100 for individual plans and £200 for plans with two or more adults. Discounts between 10-25% when 30% of the food and drink spend is healthy. Minimum order value of £40.