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Life insurance that rewards you with

Discounts on British Airways and Mr & Mrs Smith


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Treat yourself and save with VitalityLife

Whether you're looking to book a weekend to Paris, a romantic getaway to the country side or to discover beautiful Rome - you can save with our travel partners.

In order to qualify for these discounts, simply take out a life insurance policy with Wellness Optimiser and you'll start saving from day one. Look after your health, get active and your discounts could increase. Our life insurance is all about living!

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0808 274 3914

Our travel partners

Travel is a great way to treat yourself and now it's cheaper with travel partners.

Apple Watch Offer

VitalityLife members get Apple Watch Series 4 from £159 upfront. Minimum monthly premiums and T&Cs apply. Any monthly payments you make will be between £0 and £8.75, depending on your level of activity. You’ll need to agree to a customer credit agreement (0% APR) and set up a variable Direct Debit for 24 months.

Over 80,000 members have claimed the watch and we’ve seen a 40% increase in physical activity as a result. Vitality data, November 2018.


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It’s more affordable than you think! 

Cover starts from just £1.10 per day^ and gives you access to an exclusive range of discounts and rewards – not just British Airways flights:

  • 40% off monthly Virgin Active gym fees (a joining fee will apply) 1
  • Cinema tickets for being active 2
  • A weekly Starbucks drink for being active 3
  • Up to 25% off healthy food at Ocado 4
Explore our other rewards partners

Is life insurance for me?

If you have anyone financially dependent on you, such as a partner, sibling, children or even an aging parent, then life insurance is for you.

Should there be a serious illness or loss in your family, a life insurance policy would offer financial support and peace of mind. Life insurance can help with paying off debts, household bills, childcare costs and account for your mortgage payments.

With our 5-star Defaqto cover, you can either take out Term Life insurance that will cover you for a fixed period of time, or Whole of Life Insurance that covers you as long as you need it.

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Minimum monthly premiums of £30 for a single policy and £40 for a joint policy apply. Available with Wellness Optimiser or Vitality Optimiser for an additional fee of £4.50 per month.

* Discounts apply to the total cost of the flight, including all taxes and charges. It applies to standard, hand baggage only, semi-flexible and fully-flexible fares. It doesn’t apply to optional extras, such as special baggage fees.

For flights leaving between Sunday and Thursday, there must be at least two nights between the outbound and return flights. For flights leaving on a Friday or Saturday, there must be at least one night between the outbound and return flights. Any non-members accompanying you on the flight booking will not be eligible for a discount.

** Mr & Mrs Smith: Up to a limit of two bookings per member per plan year. Bookings must be 32 days apart. Members need to book at least 4 weeks in advance.

1 Available at participating gyms in our Vitality network. A joining fee will apply.

Minimum monthly premiums of £30 for a single policy and £40 for a joint policy apply. Available with Wellness Optimiser or Vitality Optimiser for an additional fee of £4.50 per month. This offer does not apply to the Chiswick Riverside Health and & Racquet Club.

2 Each adult member on the plan will need to earn 12 Vitality activity points per week for two consecutive weeks to unlock a cinema code. If you have children on your plan, each adult will need to earn 12 points a week for two consecutive weeks to unlock child cinema tickets. Your cinema ticket code will be valid for two weeks. Maximum of 12 tickets a year if you are a single planholder, 24 tickets a year if you are a joint planholder or 36 tickets a year if you are a family with one or more dependents on your plan. The cinema tickets are valid at either Cineworld or Vue cinema.

Excludes alternative content, special screenings, all viewings at Cineworld Leicester Square and Vue Premieres and Event Cinema. 3D glasses and upgrades for special viewings, seating options, VueXtreme, Cineworld Cheltenham Screening Rooms and all screenings at Vue Leicester Square are available for an additional cost. In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.

3 Offer is valid for participating Starbucks stores and does not include Venti and seasonal specials. You need to earn 12 activity points in a week and upload your data to your account by Sunday evening to be eligible for a drink the following Thursday. Each adult member on your plan will need to link their own Starbucks Rewards account to Vitality to be eligible for drinks

4 Maximum monthly spend on healthy food of £100 for individual plans and £200 for plans with two or more adults. Discounts between 10-25% when 30% of the food and drink spend is healthy. Minimum order value of £40.

^Apple Watch Series 4

Offer applies to selected Apple Watch Series 4 and Apple Watch Nike+ Series 4 40 mm or 44 mm models only. Offer only available to members aged 18 or over. Not available in the Channel Islands. Eligibility for this offer is subject to financial circumstances and status. Upon a successful credit check you'll need to make an initial upfront payment which will vary depending on the model you choose to a maximum of £189. The maximum RRP of Apple Watch under this offer is £429.00.

For VitalityLife or VitalityInvest, you'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months. Your monthly payment will depend on tracking your level of activity in the previous month and could be between £0 and £10.00.

Apple Watch Series 3

Offer applies to selected Apple Watch Series 3 and Apple Watch Nike+ Series 3 GPS 38mm or 42mm models only. Offer only available to members aged 18 or over. Not available in the Channel Islands. Eligibility for this offer is subject to financial circumstances and status. Upon a successful credit check you'll need to make an initial upfront payment which will vary depending on the model you choose to a maximum of £99. The maximum RRP of Apple Watch under this offer is £309.

For VitalityLife or VitalityInvest, you'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months. Your monthly payment will depend on tracking your level of activity in the previous month and could be between £0 and £8.75.

If you are unable to maintain your payments the lender reserves the right to cancel your credit agreement. If you cancel your Vitality plan and have not completed your payments under the credit agreement, your credit agreement with the lender will continue under the terms of that agreement. VitalityHealth, VitalityLife and VitalityInvest are trading names of Vitality Corporate Services Limited, who for the purposes of this offer are acting as a credit broker only and not a lender. afforditNOW is a suite of lending products offered by PayBreak Limited, the exclusive lender. Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London, SE1 2AQ. Further terms and conditions apply. PayBreak Limited is authorised and regulated by the Financial Conduct Authority. Registered offices at Grosvenor House, 20 Barrington Road, Altrincham, WA14 1HB.

Details correct as of January 2019. View the full terms and conditions