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Life insurance that rewards you with

Discounts on British Airways

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British Airways

Up to 40% off




Jet off with discounted flights

Whether you’re looking to indulge in the delicacies of Paris, sightsee in Rome or trial the nightlife in Ibiza, VitalityLife can help you get there for less. 

We offer members with Vitality Optimiser up to 40% off return economy flights to over 70 destinations across Europe and the UK with British Airways, including taxes and charges. 

In order to qualify for the discount, simply take out a life insurance policy with Vitality Optimiser and you'll automatically receive a starting discount. Look after your health and keep active to see your discount increase!

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0808 274 3914

It’s more affordable than you think! 

Cover starts from just £1.10 per day^ and gives you access to an exclusive range of discounts and rewards – not just British Airways flights:

  • 50% off monthly Virgin Active gym fees (a joining fee applies)1
  • A weekly cinema ticket2
  • A weekly Starbucks drink3
Explore our other rewards partners

Need a hotel? Not a fan of flying?

We have you covered with our other travel partners.


  • Luxury villa in Bali

    Mr & Mrs Smith

    Up to 25% off luxury and boutique hotels.4
  • Sunrise over Paris


    Get up to 50% off Eurostar tickets to Paris, Disneyland Paris, Brussels or Lille.5

Is Life Insurance for me?

If you have anyone financially dependent on you, such as a partner, sibling, children or even an aging parent, then Life Insurance is for you. People take out life insurance policies to ensure that, if they die, their loved ones are looked after. Life insurance can help with paying off debts, household bills, childcare costs and account for your mortgage payments.

With our 5-star Defaqto cover, you can either take out Term Life Insurance that will cover you for a fixed period of time, or Whole of Life Insurance that covers you as long as you need it.
Explore our Life Insurance options

Get our best savings and rewards

Exclusive discounts, savings and rewards.
Virgin Active Logo in WhiteCineworld and Vue white logosBritish Airways white logoStarbucks white logoChampneys white logo
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* Saving is based on a member on Platinum status booking one return flight from LHR to Rome departing 05/08/2016 and returning 08/08/2016 for £579.11 including taxes and charges.

* Discount applies to return economy flights to selected domestic and short haul destinations and includes taxes and charges. The discount is subject to a minimum stay depending on the day of departure. 2 nights overnight stay needed for Sun to Thurs departures, and 1 night overnight stay needed for Fri and Sat departures. You can book a maximum of two discounted trips per year depending on your Vitality status. Please note that if you pay by credit card, a separate credit card fee will apply. The discount applies to standard, hand baggage only, semi-flexible and fully-flexible fares. The discount does not apply to optional extras such as special baggage fees. 

Minimum monthly protection premiums apply. The British Airways discount is available with Vitality Optimiser for an additional monthly fee of £3.80 or Vitality Plus for an additional monthly fee of £5.00. This fee is subject to change. To find out about these charges please read our reward terms and conditions.  

^This is based on an individual taking out a plan with Vitality Optimiser for £30 per month with an additional monthly fee of £3.80 for Vitality Optimiser. Premiums will be charged on a monthly basis.

1 Flexible individual monthly membership. Joining fees are up to £50 for all clubs other than Classic Collection clubs, where joining fees are up to £150. This offer does not apply to the Chiswick Riverside Health & Racquet Club. 

2 Members on Bronze or Silver Vitality status will need to earn nine Vitality points in a week for getting active to unlock their cinema ticket. Codes are not valid for viewings at Cineworld Leicester Square or for alternative content and special showings. Upgrades for 3D and 4DX films are available at Cineworld for an additional cost. Upgrades for 3D films and VIP seats are available at Vue for an additional cost. VIP seats can only be booked at the cinema and not online. Cinema ticket voucher codes can only be used by Vitality members. In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.

3 Applies to handcrafted drinks only and excludes Venti and seasonal specials. Members on Bronze or Silver Vitality status need to earn nine Vitality points for tracking their activity in a week to unlock this benefit.

4 Up to a limit of two bookings per member per plan year. Bookings must be 32 days apart. Members need to book at least 4 weeks in advance.

5 Up to three trips a year with Eurostar – these discounts apply to adult, non-flexible Standard and Standard Premier return rail tickets. They don’t apply to Business Premier rail tickets.