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VitalityLife partners
and rewards

Join Vitality and, as well as Defaqto 5-star rated cover, you could get over £730 worth of discounts and rewards from our partners1.

*Annual savings available with certain plans and are dependent on members usage of rewards available. Terms and conditions apply.
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Making the most out of a VitalityLife plan

Start benefiting from day one of your VitalityLife plan with discounts from our rewards partners. Stay active, track your activity and you could receive bigger discounts and rewards for staying healthy.

Even better, we have found that our actively involved members are less likely to claim for Life Cover2, so you can improve your health whilst having peace of mind you protected by award-winning cover.


Get an online quote in minutes or call a VitalityLife adviser on 0808 252 3670

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Optimising your plan

When you are setting up your plan, we will give you the option to add our Wellness Optimiser or Vitality Optimiser (for an additional monthly fee) which will give you access to cashback, a premium discount and a larger range of discounts and rewards.

This is a good option for those who plan to maintain a certain level of activity so will benefit from the additional rewards.

Discounts from day one

Start to benefit as soon as your plan starts with a range of discounts from well-known brands. 
  • Understand your health with discounted screenings from Bluecrest or Nuffield Health
  • Track and earn points with money off selected activity trackers from Garmin and Withings
  • Pamper yourself with discounted Champneys spa days and stays
  • Take a well needed holiday with discounted flights to Europe with British Airways
  • Ensure at least 30% of your shop is healthy and get money off at Ocado
*Available with eligible plans, minimum premiums apply

Get active and be rewarded

Track your activity and earn points to receive rewards from our partners below.
  • Get a Apple Watch for an upfront cost, stay active and pay nothing more3
  • Earn 12 points a week and yourself with a weekly drink with Starbucks
  • Earn 12 points a week for two consecutive weeks and take some time to relax with cinema tickets at Cineworld or Vue
  • Earn 160 points in a month and enjoy your next month of Amazon Prime on us
*Available with eligible plans, minimum premiums apply

How do I earn Vitality points?

We aim to make getting healthy fun. All the points you earn help you earn more rewards and contribute to your Vitality Status.

Just some of the ways you can earn Vitality points:
  • Earn 2 Vitality points a day for 10 minutes (or more) of mindful activity, using Headspace, Buddhify, Calm or The Mindfulness App
  • Earn 120 points for taking a fitness assessment at a participating Virgin Active gym
  • Earn 480 points for taking a Vitality Healthcheck and being in the Green zone for 4 tests
  • Earn 100 points for making a non-smokers declaration online
  • Earn 5 points each day you walk over 10,000 steps

Cover options

View our range of award-winning cover options

  • Life Cover

    Pays out a cash lump sum to your loved ones if you die. This can be used towards bills, mortgage payments or education fees.

  • Income Protection Cover

    Pays you a monthly income if you can't work due to illness, giving you the time you need to regain your health.

  • Serious Illness Cover

    Pays out a lump sum if you are diagnosed with a serious illness. We cover 178 conditions which is more than any other insurer4

Over £81 million given in Vitality benefits and rewards in 2018*

In 2018 we awarded our members:
  • Over 3.9 million handcrafted coffees
  • Over 1.8 million cinema tickets
  • Over 360,000 discounted healthy food orders
  • Over 50,000 pairs of discounted running shoes
  • Over 40,000 Apple Watches sold
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0161 974 2517

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Lines open:
8am - 9pm Monday to Thursday
8am - 7pm Friday
9am - 5pm Saturday
Closed - Sunday

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Important information

1£730 saving based on a member with a VitalityLife plan with Wellness Optimiser or Vitality Optimiser with a Silver status who has taken advantage of the Virgin Active membership discount, Runners Need discount, Garmin discount, weekly Starbucks reward and the cinema reward.
2According to Vitality internal data (2018), over the past five years members who engaged in the Vitality Healthy Living Programme had a significantly lower incidence of Life Cover claims across all age groups when compared to those who did not engage.
3Apple Watch terms and conditions
*Source: Vitality internal data, May 2019