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VitalityLife partners
and rewards

Join Vitality and, as well as award-winning cover, you could get access to rewards from partners such as Amazon Prime, Garmin and Headspace.
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Making the most out of a VitalityLife plan

Start benefiting from day one of your VitalityLife plan with discounts from our rewards partners. Stay active, track your activity and you could receive bigger discounts and rewards for staying healthy.

Even better, we have found that our actively involved members are less likely to claim for Life Cover2, so you can improve your health whilst having peace of mind you protected by award-winning cover.


Get an online quote in minutes or call a VitalityLife adviser on 0808 252 3670

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Optimising your plan

When you are setting up your plan, we will give you the option to add our Wellness Optimiser or Vitality Optimiser (for an additional monthly fee) which will give you access to a premium discount and a larger range of discounts and rewards.

This is a good option for those who plan to maintain a certain level of activity so will benefit from the additional rewards.

Discounts from day one

Start to benefit as soon as your plan starts with a range of discounts from well-known brands. 
  • Understand your health with discounted screenings from Bluecrest 
  • Track and earn points with money off selected activity trackers from Garmin and Withings
  • Pamper yourself with discounted Champneys spa days and stays
*Available with eligible plans, minimum premiums apply

Get active and be rewarded

Track your activity and earn points to receive rewards from our partners below.
  • Earn 12 points a week for two consecutive weeks and take some time to relax with cinema tickets at Cineworld or Vue
  • Earn 160 points in a month and enjoy your next month of Amazon Prime on us
*Available with eligible plans, minimum premiums apply

How do I earn Vitality points?

We aim to make getting healthy fun. All the points you earn help you earn more rewards and contribute to your Vitality Status.

Just some of the ways you can earn Vitality points:
  • Earn 2 Vitality points a day for 10 minutes (or more) of mindful activity, using Headspace, Buddhify, Calm or The Mindfulness App
  • Earn 120 points for taking a fitness assessment at a participating Virgin Active gym
  • Earn 480 points for taking a Vitality Healthcheck and being in the Green zone for 4 tests
  • Earn 100 points for making a non-smokers declaration online
  • Earn 5 points each day you walk over 10,000 steps

Cover options

View our range of award-winning cover options

  • Life Cover

    Pays out a cash lump sum to your loved ones if you die. This can be used towards bills, mortgage payments or education fees.

  • Income Protection Cover

    Pays you a monthly income if you can't work due to illness, giving you the time you need to regain your health.

  • Serious Illness Cover

    Pays out a lump sum if you are diagnosed with a serious illness. We cover 182 conditions and later life care need.

Over £81 million given in Vitality benefits and rewards in 20183

In 2018 we awarded our members:
  • Over 3.9 million handcrafted coffees
  • Over 1.8 million cinema tickets
  • Over 360,000 discounted healthy food orders
  • Over 50,000 pairs of discounted running shoes
  • Over 40,000 Apple Watches sold
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All it takes is a couple of minutes.

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0161 974 2517

Speak to a VitalityLife adviser for tailored advice. 
Lines open: 
Monday to Thursday 9am-6pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

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Important information

2According to Vitality internal data (2018), over the past five years members who engaged in the Vitality Healthy Living Programme had a significantly lower incidence of Life Cover claims across all age groups when compared to those who did not engage.
3Source: Vitality internal data, May 2019