Add Vitality Optimiser to your plan
Get an upfront discount on your first year premium and keep them low in future years by staying active and healthy.
Earn up to £100 cashback every year, just by looking after your health.
Enjoy some brilliant rewards from our big-brand partners to help you get active and stay healthy.
Get the best cover for your needs
Cover just for me
Explore the best protection options for singles.
Cover for me and my partner
Explore the best protection options for couples.
Cover for me and my family
Explore the best protection options for families.
Cover for when I'm retired
Explore the best protection options if you’re nearing retirement.
Our award-winning protection products
Pays a cash lump sum if you die.
Serious Illness Cover
Pays a cash lump sum if you’re diagnosed with one of the conditions we cover.
Income Protection Insurance
Pays you a monthly income if you get sick or injured and can’t work.
Mortgage Protection Insurance
Helps you to pay your mortgage if you get ill and can’t work.