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Vitality Optimiser

How to get our best savings and rewards

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We are the only insurer to encourage and reward you for being healthy

All our life insurance plans come with access to our core healthy discounts and rewards at no extra charge.

By adding Vitality Optimiser to your plan, you can get access to an extended range of healthy discounts and rewards, an upfront discount of up to 47% on our award winning cover, and the ability to reduce premiums further by engaging in your health.

Add Vitality Optimiser to your plan

It’s how you can get access to cashback, discounts and rewards: 
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    Get an upfront discount on your first year premium and keep them low in future years by staying active and healthy.

  • Man cycling along path


    Earn up to £125 cashback every year, just by looking after your health.

  • Relaxing on rocky beach


    Enjoy some brilliant rewards from our big-brand partners to help you get active and stay healthy.

Making the right choice

Explore our different insurance options to see which one’s right for you.
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Get the best cover for your needs

Who would you like to protect?
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    Cover just for me

    Explore the best protection options for singles.

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    Cover for me and my partner

    Explore the best protection options for couples.

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    Cover for me and my family

    Explore the best protection options for families.

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    Cover for when I'm retired

    Explore the best protection options if you’re nearing retirement.

Our award-winning protection products

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    Life Cover

    Pays a cash lump sum if you die.

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    Serious Illness Cover

    Pays a cash lump sum if you’re diagnosed with one of the conditions we cover.

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    Income Protection Insurance

    Pays you a monthly income if you get sick or injured and can’t work.

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    Mortgage Protection Insurance

    Helps you to pay your mortgage if you get ill and can’t work.

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All it takes is a couple of minutes.

Get a quote
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0161 2167 595

Speak to a VitalityLife adviser for tailored advice.
Lines open: 
8am – 8pm Monday to Friday 
9am – 5pm Saturday and Sunday

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