We are the only insurer to encourage and reward you for being healthy
All our life insurance plans come with access to our core healthy discounts and rewards at no extra charge.
By adding Vitality Optimiser to your plan, you can get access to an extended range of healthy discounts and rewards, an upfront discount of up to 47% on our award winning cover, and the ability to reduce premiums further by engaging in your health.
Add Vitality Optimiser to your plan
Get an upfront discount on your first year premium and keep them low in future years by staying active and healthy.
Earn up to £125 cashback every year, just by looking after your health.
Enjoy some brilliant rewards from our big-brand partners to help you get active and stay healthy.
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Our award-winning protection products
Pays a cash lump sum if you die.
Serious Illness Cover
Pays a cash lump sum if you’re diagnosed with one of the conditions we cover.
Income Protection Insurance
Pays you a monthly income if you get sick or injured and can’t work.
Mortgage Protection Insurance
Helps you to pay your mortgage if you get ill and can’t work.