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New 25% cashback reward for good driving launched by Vitality car insurance

6th April 2022
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  • Vitality launches new monthly 25% cashback reward1
  • Members will earn on average up to £98 per year for good driving, defined as driving well and car-free days2
  • To celebrate the launch of the new cashback reward, Vitality has introduced a guaranteed 25% cashback every month until 30 June
  • Offer open to new and existing customers

Wednesday 6 April 2022 – VitalityCar has today announced that drivers can earn up to 25% cashback - based on their monthly car premium - when they drive well. In recognition that not everyone drives every day, customers can also earn cashback for car-free days. To launch the new cashback reward, Vitality will guarantee customers 25% cashback based on their monthly premium, every month until 30 June, by taking at least one trip a month.

The total saving of the cashback for a car insurance member equates to an average of up to £98 a year.

The latest announcement from VitalityCar forms part of its continued commitment to embedding rewards for good driving and the ability for customers to control their car insurance costs into its proposition, having first launched to the market in June 2021.

Through its app and sensor, Vitality uses technology to enable drivers to see how well they are driving and be rewarded for it, alongside logging any car-free days³. Good driving is defined against the five key behaviours that contribute to half of all road accidents when not regularly practiced - smooth acceleration, gentle braking, balanced cornering, not using a mobile phone when driving and keeping within the speed limit. 

After the initial offer ends, members can continue to earn a monthly cashback by earning Vitality points within the app. A member will need to achieve the maximum number of points available (six) by driving well or having a car-free day for 10 days in a month, earning them 10% cashback4. After which, the driver will earn a further 1% cashback for every additional day they reach six points, up to a maximum of 25%. Cashback can be redeemed through the app, straight into a members’ chosen bank account.

Andrew Webb, Managing Director of VitalityCar, said: “With the cost of living continuing to rise, we know that people's budgets are very tight, so we are pleased to now be able to offer our customers the opportunity to get money back on their car insurance every month.

“The way we drive is directly linked to how likely we are to have an accident. By combining the latest technology - which gives people powerful insights into how they are driving - with rewards that encourage them to drive well, we are able to unlock significant value for our customers while also contributing to safer roads for everyone.

“With the addition of today’s benefit, people who switch to VitalityCar can now get up to 25% cashback based on their monthly premium, every month for good driving. This is offered alongside 5 Star  Defaqto cover and no mid-term fees if you need to make any changes, giving VitalityCar customers value and peace of mind.”  

Under VitalityCar’s offering, existing Vitality health and life insurance and investment members are guaranteed a better renewal quote when they switch to VitalityCar, plus an Amazon Gift Card worth up to £755.VitalityCar’s 5-Star Defaqto rated fully comprehensive cover also provides members with access to 24/7 claims line, 365 days a year and the chance to offset up to 100% of carbon emissions when they drive well. Customers can reduce their excess by up to £250 in the event of a claim when they build their Vitality status, as well as earning weekly rewards from Caffé Nero, such as a handcrafted drink or innocent smoothie and 25% off food.

VitalityCar is underwritten and administered by Covéa Insurance.