Vitality announces major new elite and grassroots hockey sponsorships• Vitality becomes Official Wellness Partner of England Hockey
• Official sponsor of Back to Hockey
• Title sponsor of the Vitality Hockey Women's World Cup 2018
Vitality, the business changing health and life insurance for good, has announced it will become the Official Wellness Partner of England Hockey.
The sponsorship is part of an innovative health partnership with both the men’s and women’s teams. The agreement gives Vitality a wide range of assets, from stadium TV advertising and perimeter board branding at England Hockey matches, to elite player appearances and money-can’t-buy experiences for its members.
Vitality has also announced two further major hockey sponsorships. The insurer will be supporting the ongoing growth of the game in England through its sponsorship of the grassroots programme, Back to Hockey, and it will also be the title sponsor of the Vitality Hockey Women’s World Cup 2018, which takes place in London next summer.
The sponsorships are underpinned by Vitality’s mission to encourage more people to improve their wellness through taking up healthy behaviours, including playing sport. The move into hockey further strengthens Vitality’s position in top level and grassroots sport. Vitality already partners with Arsenal FC, AFC Bournemouth, Liverpool FC, England Rugby, Scottish Rugby, Welsh Rugby, ECB and England Netball. The brand is the title sponsor of the Vitality Westminster Mile, Vitality London 10,000, and the Telegraph Vitality Junior Golf Championship, as well as headline sponsor of parkrun UK with Vitality, and headline partner of The Sunday Times Sportswomen of the Year Awards in association with Vitality.
Neville Koopowitz, CEO of Vitality, said: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us share the Vitality message. We are excited to be moving into hockey and these sponsorships are a brilliant way to support the continued progress of both the elite and grassroots game while at the same time telling a new audience about Vitality.”
England Hockey Commercial Director, Jonathan Cockcroft, added: “With shared values and goals, we are delighted to partner with Vitality as our Official Wellness Partner, Back to Hockey sponsor and title sponsor of the Vitality Hockey Women’s World Cup. As hockey participation grows, we're proud that our sport is making a positive contribution to the physical and mental wellbeing of people up and down the country. With a home World Cup on the horizon, we are excited to be working with Vitality to celebrate hockey, grow its fan base and inspire more people to pick up a stick.”
The sponsorships were launched at an event in Lee Valley Hockey and Tennis Centre at the Queen Elizabeth Olympic Park in London, the venue for the Vitality Hockey Women's World Cup next year. England Hockey stars Laura Unsworth, Giselle Ansley, Sarah Haycroft, Phil Roper, Adam Dixon and Henry Weir led a special coaching session for a group of people about to take part in the Back to Hockey initiative.