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Glossary of our privacy policy terms

In our privacy policies, the words listed below have the following meaning:

Data Controller(s)
Means the company who determines the purposes and means of processing personal information. Data controllers can appoint data processors who must act on behalf of the data controller. 

Direct Marketing/Marketing
Means promoting and selling products and services directly to the public e.g. post, telephone, email, etc.

Lawful Basis/Lawful Bases
Means the valid legal ground(s) a company relies upon to process your information.

Legitimate Interest(s)
Is one of the lawful bases for processing and means the interests of the company or the interests of third parties. Legitimate interests could be commercial interests, individual interests or broader societal benefits.

Personal Information
Means information/data relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier.

Profiling
Means automated processing of personal information intended to evaluate, analyse, or predict an individual’s behaviour.

Sensitive Information
Means special category data and criminal convictions and offences information.

Special Category Data
Means the following types of personal information: race; ethnic origin; politics; religion; trade union membership; genetics; biometrics (where used for ID purposes); health; sex life; or sexual orientation.

'We’, ‘us’, ‘our’
Means Vitality Corporate Services Ltd / Vitality Health Ltd / Vitality Life Limited. We have set out the relevant company for each of our products below.

‘You’, ‘your’, ‘yours’
Means the data subject. A data subject is a living person whose personal information is processed by a data controller or data processor.