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New partners. New rewards. New plan changes.

Changes to the Vitality Programme

We’re introducing a range of new benefits for 2020, as well as a number of changes to the Vitality Programme over the next six months.

Select a tab to view more details

Discount on hotel bookings with Expedia

You can soon enjoy discounts on hotels around the world with Expedia. Depending on your Vitality status, you can earn between 10-20% off prepaid hotel stays on up to four bookings per plan year. This discount is on top of any seasonal or loyalty offers run by Expedia.

How it works

Discounts for Vitality Plus members
Status Discount
Bronze 10%
Silver 12%
Gold 15%
Platinum 20%
  • Up to a maximum of four bookings per plan year.
  • Available on pre-paid hotel stays
  • Up to a maximum of £750 per booking.
  • You’ll need to enter the Expedia site via the Member Zone

When will I be able to use the benefit?

You’ll be able to use this benefit in Spring 2020. Keep an eye out for further updates in the new year.

Discount on flights with Virgin Atlantic

Get 15% off all fares, classes and cabins with Virgin Atlantic Airways.

You can make up to four bookings per plan year depending on your Vitality status and once you’ve completed your online health review. 

How it works

Discounts for Vitality Plus members
Status Discount Bookings
Bronze 15% 1
Silver 15% 2
Gold 15% 3
Platinum 15% 4
  • Discount applies to base fares as advertised by Virgin Atlantic, excluding taxes and fees.

When will I be able to use the benefit?

You’ll be able to use this benefit in Spring 2020. Look out for updates later next year.


Get a Caffè Nero coffee reward every week

In April 2020, Caffè Nero will be replacing Starbucks as one of our Active Reward partners.

Don't worry, you'll continue to enjoy your drink by earning 12 activity points a week. And, once you have you'll now get a discount of 25% off on Caffè Nero's selection of food too for that whole week. 

You can use the benefit in every Caffè Nero store in the UK from the high street to service stations to airports.

From the end of January 2020, Waitrose will replace Ocado as our healthy food partner.

To qualify for this benefit, you’ll need to have a minimum monthly premium of £60. If you currently use Ocado, you’ll be able to use this benefit until 17th January only. 

Access to care advice and discounted care services

Knowing where to find information on care can be difficult, especially in a time of need and the costs can quickly escalate. That’s why we’ve teamed up with SuperCarers - an online platform which helps you find the best care. 

As a Vitality member, you and your family will have automatic access to CareSolved - which gives you access to advice about care and care services at no additional cost. 

All Health, Life and Invest members, and their immediate family, are eligible to access the SuperCarers service including CareSolved and a 20% discount on the first £1000 of ongoing care through SuperCarers. For members who currently have a VitalityLife plan with our Later Life Options (Dementia and FrailCare Cover or Dementia and FrailCare Cover Plus) the benefit you will receive is increased to 20% off the first £3000 for on-going care if required.

SuperCarers on MemberZone

To encourage you to take a broader view of your physical wellbeing, we’re increasing the number of ways you can earn Vitality points. If your key health indicators are in the healthiest category, we’re also making it easier for you to earn and retain points, by reducing the need for yearly Healthchecks. The following changes to the Vitality points system start from November 2019:

Up to 80% off health screenings with Bluecrest

From 13 December 2019, Bluecrest will be our primary health screen provider, making it easier to take control of your health - and understand your key health numbers.

Depending on your Vitality Age Gap, you’ll now be able to save between 50% and 80% on one screening with Bluecrest per plan year. To qualify for the discount, you need to complete your Vitality Healthcheck.

You can book at one of 2,000 locations across the UK throughout the year - from the south coast to Inverness. We’re also improving the discounts available to you. 

As a result, you’ll no longer be able to use Nuffield Health and BMI Healthcare for your discounted health screenings. However, any health screenings you’ve already booked (until 1 February 2020) will be valid. You can find more details in Member Zone.

Vitality Healthcheck

From 24th February 2020 the price of a Vitality Healthcheck will change from £10 to £12.50. To book your Vitality Healthcheck, simply log on to the Member Zone.

Other points and clinical changes

  • If you have achieved ‘Green Zone’ results for any biometric readings (BMI, Blood Glucose, Blood Pressure and Cholesterol) in a Vitality Healthcheck, you’ll now get the Vitality points for those Green Zone readings automatically in the next plan year. This means you may only need a Vitality Healthcheck every two years.
  • Vitality points for cholesterol readings will now be based on the ratio of total cholesterol to ‘good’ HDL (High-density Lipoprotein) cholesterol.
  • BMI assessments will now also include a waist circumference measurement.
  • From 1st January 2020 we’ll no longer be rolling over 10% of your Vitality points into your next plan year.
  • You will no longer be able to earn Vitality points for ECG and Glaucoma test screenings.
  • We’ll be adding a new range of screening activities which you can earn points for including points for an eye test every two years.
Event Eligibility Points Max Frequency
Eye test All Adults
50 per year that the frequency criteria is met
1 test every two policy year is required but points are to be awarded in each of the two years
Faecal occult blood testing (FOBT) or Faecal Immunochemical Test (FIT) (treated as one test)
All adults aged 60 and above
50 per year that the frequency criteria is met
1 test every 2 years. Points are awarded in each of the two years.
Abdominal aortic ultrasound
All males ages 65 and above
100 1 per lifetime
Pneumococcal Vaccination 
All adults aged 65 and above 100 1 per lifetime
Vaccination for Zoster 
All adults aged 60 and above 100 1 per lifetime 

Vitality Plus fees will change on plan anniversaries from 1 April 2020:

  • Vitality Plus with Optimiser - £4.75, incl. VAT for adults
  • Vitality Plus standard (without Optimiser) – £6.50
  • Vitality Plus fee for children remains at £2.00, incl. VAT