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Fitness partner

Up to 50% off a PureGym membership

If you buy a qualifying plan, you can get up to 50% off a PureGym membership. A joining fee will apply.

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Kick start your PureGym fitness journey

Equipped with everything from Pilates to kettle bells to help with your fitness plan.

When you buy a qualifying plan you could get up to 50% off a flexible monthly PureGym membership. A joining fee will apply. Plus, if you track your activity with a fitness device you can earn points towards other Active Rewards.* 

This gym discount is available at over 300 gyms in the PureGym network. Full terms and conditions will be available in Member Zone once you become a Vitality member.

*Vitality members are only eligible for a discount with one Vitality gym partner at any time, or you can select the Peloton benefit.

The PureGym difference

Whether you’re looking to build endurance or focus on your wellbeing, you’ll be able to find a class to suit your needs. You can get access to:

  • State of the art equipment
  • No contract, which gives you the flexibility to leave when you want and re-join when you’re ready
  • Access to a majority of gyms 24/7

PureGym works around your lifestyle and with most gyms open 24 hours you can train at the time that suits you best.

PureGym FAQs

What is a qualifying plan for the PureGym discount?

You’ll qualify for a PureGym discount if:
  • you have one of the following Vitality plans, and
  • you haven’t opted for the Peloton hardware reward.
50% off discount
Health insurance
Any private health insurance plan.

Business health insurance
Any small business health insurance plan.
Any corporate health insurance plan  or trust scheme administered by VitalityHealth with Vitality Plus benefits.

Life insurance with Vitality Plus
To get Vitality Plus:
1) Buy life insurance and add on Optimiser
2) Have a monthly premium of at least £45 for a single plan, or at least £60 for a joint plan
3) Pay a monthly fee of £4.75.

40% off discount

Any corporate health insurance plan or trust scheme administered by VitalityHealth, with Vitality Select benefits.

Life Insurance with Vitality Select
When you have a minimum monthly premium of £25.

Workplace Wellbeing
Any Vitality at Work plan.

How long will my gym contract be?

The Vitality discount applies to the rolling monthly membership. You’ll need to give a full calendar months’ notice if you want to cancel your existing membership.

What is the joining fee for PureGym?

If you join PureGym during a 'no joining fee' offer, you won't pay a joining fee.

At any other time, your joining fee will depend on the gym you join. This will be clearly displayed when you join PureGym.

Can I join PureGym if I already use my Vitality discount with another gym?

If you end your benefit with another gym you will not be able to join another gym for 24 hours.

What if I am already a member of PureGym?

You’ll need to cancel your existing membership and wait for your payment period to end. You’ll then be able to re-join PureGym using your Vitality membership.

More gym and fitness partners

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