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Vitality partner


Supporting child nutrition

We’ve teamed up with Unicef, the world’s leading children’s organisation, to provide life-saving food to malnourished children in southern and eastern Africa. All while saving you up to 25% on healthy food at Ocado.

Ocado is included on all Personal Healthcare and Business Healthcare plans. Available on Life plans with Wellness Optimiser or Vitality Optimiser and VitalityInvest Retirement Plans in drawdown with Vitality Plus for an additional monthly fee.*

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What we’ll contribute

When you link your Ocado account to Vitality and place your first order, we’ll donate one day’s worth of nutrition to Unicef to support children in east and southern Africa. One day’s worth of nutrition means three packs of life-saving food for a severely malnourished child.

Where the donation goes

Your healthy food shop with Ocado will contribute to Unicef’s work for children in east and southern Africa. Currently that means helping more than 26 million children in danger from a devastating water and food shortage in the region. Without enough clean water and food, children’s lives are in extreme danger.

Unicef provides 80% of the world’s life-saving food for malnourished children. A single pack of this high energy, micronutrient enhanced peanut paste costs just 25p and doesn’t need to be cooked or prepared before consumption, making it a practical solution where cooking facilities and fuel are limited.

How you can help

You can also make a one-off donation or pledge a monthly gift directly to Unicef. Your donation will be used to protect a child in danger. For example, just £23 could provide a month’s supply of high-energy peanut paste to help bring a severely malnourished child back to health.

Important information

* Ocado is included on all Personal Healthcare and Business Healthcare plans. If you have a Life plan, you'll need to add Wellness Optimiser or Vitality Optimiser at £4.50 per month. You can add Vitality Plus to your VitalityInvest Retirement Plan in drawdown for an additional fee of £4.50 per month. Vitality Plus is not available on other VitalityInvest plans.

Corporate Healthcare plans and trust schemes administered by VitalityHealth need to include Vitality Plus to be eligible for this reward.

Details correct as of February 2019. Terms and conditions apply at

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Where to next?

  • Ocado

    Up to 25% off healthy food and free delivery.

  • Virgin Active

    50% off monthly gym membership. A joining fee will apply.

  • How rewards work

    Find out how to get the most from Vitality.