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Our awards

Take a look at the latest awards we've won at Vitality for our service, products and customer experience.

At Vitality, we take pride in everything we do

We could be speaking to a customer in our call centres or designing a new type of cover. Either way, we make sure we offer the best possible service and products for our customers. And we’ve won a range of awards for our health insurance and life insurance plans to prove it too.

Our most recent awards

  • MoneyFacts Awards-2023

    5 Star 2023_PMI_Defaqto-final

    Private Medical Insurance - 2023

  • Scottish Mortgage Awards

    Scottish Mortgage Awards

    Protection Provider of the Year 2022

  • FT Adviser Service Awards

    Ft adviser pensions

    Winner - Protection & Pension Providers - 2021

  • FT Adviser Service Awards 

    FT adviser most improved

    Most Improved - Protection & Pension Providers - 2021

  • UK Customer Experience Awards

    Customer experience award

    Customer Experience (CX) team of the year - 2021

  • Insurance Times Tech and Innovation Awards

    Insurance Times Tech and Innovation Awards

    Investor/Corporate Innovator Of The Year - 2021

  • Scottish Mortgage Awards

    Scottish Mortgage Awards Protection Provider of the year 2021

    Protection Provider Of The Year - 2021

  • Mortgage Strategy Awards

    Best mortgage protection provider

    Best Mortgage Protection Provider - 2021

  • MoneyFacts Awards

    MoneyFacts Awards logo - Winner Best Private Medical Insurance Provider

    Best Private Medical Insurance Provider - 2013-2021

  • MoneyFacts Awards

    Moneyfacts logo

    Best Critical Illness Cover Provider - 2020-2021

  • Cover Excellence Awards

    COVER excellence awards logo

    Outstanding Individual Health Insurance - 2021

  • Cover Excellence Awards

    COVER excellence awards logo

    Outstanding Promotion of Protection - 2021

  • Insurance Times Tech and Innovation Awards

    COVER Collaboration Award logo

    Outstanding Collaboration of the Year - VitalityHealth and Peppy Menopause Support - 2021

  • AKG Financial Strength Awards

    AKG Award Logo

    VitalityHealth - Financial Strength Rated B+, Very Strong, 2021

  • AKG Financial Strength Awards

    AKG Award logo

    VitalityLife - Financial Strength Rated B+, Very Strong, 2021

  • The British Insurance Award

    red and gold logo for British insurance awards

    Customer Care Award Winners - Vitality Nurses, 2020

  • European Contact Centre and Customer Service Awards

    European Contact Centre and Customer Service Awards 2020 logo

    Gold Award, Responding in a Crisis - Supporting Customers (Insurance and Financial Services), 2020

  • Health Insurance Awards

    Health Insurance Award Logo

    Best Individual Protection Provider, 2020

  • Health Insurance Awards

    Health Insurance Awards Logo

    Best Marketing & Sales Support for Advisers, 2020

  • MoneyFacts Awards

    MoneyFacts Award logo

    Best Critical Illness Cover Provider, 2020

  • UK Customer Experience Awards

    UK CX Awards Logo

    Overall Winners, 2020

Customer experience awards

UK Customer Experience Awards 2022

Best Customer Experience Strategy – Bronze

UK Customer Experience 2021– Customer Experience (CX) team of the year - 2021

Overall Winners, 2020
Gold award for B2B Customer Experience
Gold award for Employees at the Heart of Everything
Silver award for Product or Service Development
Silver award for Customers at the Heart of Everything.
UK Customer Experience 2017 - 2019 – Finalists

Financial Adviser Service Awards
Winner - Protection & Pension Providers - 2021
Most Improved - Protection & Pension Providers - 2021
Financial Adviser Service Awards 2012, 2013, 2014 – 5 Stars
Financial Adviser Online Service Awards 2015 – 5 Stars
Financial Adviser Online Service Awards 2015 – Most Improved.

Top Companies for Customer Service

Top 50 Companies 2019 - First place overall
First place in calls channel
First place for Best Large Contact Centre
First in the Financial Services sector.

 Top 50 companies 2018 – Second place overall

First place in Best Financial Services
First place in Best Large Contact Centre
First place for Social Media
First place for Most Improved Calls.

Top 50 companies 2015 - 2017 – Finalists

Cover Customer Care Awards
Health & Wellness Group Individual, 2019

Health insurance awards

Cover Awards
Cover Excellence Awards
Cover Excellence Awards 2015, 2016, 2018 & 2019 – Individual PMI
Cover Excellence Awards 2017 – Group PMI provider
Cover Excellence Awards 2018 – Best Value Added Service, Individual protection & Individual PMI.

Cover Customer Care Awards
Cover Customer Care Awards 2019 – Health & Wellness Group and Individual.

MoneyFacts Awards
Moneyfacts Investment Life and Pensions 2013 - 2021 – Best PMI.

Health Insurance Awards
Health Insurance Awards 2016 & 2020 – Best Individual Protection Provider
Health Insurance Awards 2015, 2016 & 2020 – Best Marketing & Sales support for advisers
Health Insurance Awards 2018 – Most Innovative New Product - VGP.

Money Marketing Awards
Money Marketing 2019 – Best Individual Protection.

Protection Review
Protection Review 2011, 2012 – Innovation Award
Protection Review 2015 – Organisation of the Year.

Professional Adviser Awards
Professional Adviser Awards 2011 – Best Individual Protection Provider.

Life insurance awards

MoneyFacts Awards
Moneyfacts Annual Star Ratings for Critical Illness 2021 - Five Star Ratings:
  • Critical Illness Decreasing Term - Serious Illness Cover
  • Critical Illness Decreasing Term - Serious Illness Cover Plus
  • Critical Illness Level Term - Serious Illness Cover
  •  Critical Illness Level Term - Serious Illness Cover Plus

Moneyfacts Annual Star Ratings for Critical Illness 2021 - Four Star Ratings:

  • Critical Illness Decreasing Term - Mortgage Serious Illness Cover
  • Critical Illness Level Term - Mortgage Serious Illness Cover

Moneyfacts Investment Life and Pensions 2018 & 2020 – Best CIC Provider.

Health Insurance Awards

Health Insurance Awards 2019 – Most Innovative New Product – Mortgage
Health Insurance Awards 2009 - 2016 – Best Individual Critical / Serious Illness Cover Provider.

Cover Awards

Cover Excellence Awards 2011 – Later Life Products
Cover Excellence Awards 2015 – Individual Life Insurance.

LifeSearch Protection Awards

LifeSearch Protection Awards 2009, 2011, 2012, 2014 - Best New Initiative
LifeSearch Protection Awards 2011 – Most Improved Provider
LifeSearch Protection Awards 2012, 2013 - Best Critical Illness Provider
LifeSearch Protection Awards 2013 - Best Provider for Existing Customers.

Mortgage Strategy Awards

Mortgage Strategy Awards 2012, 2020 – Best Mortgage Protection Provider
Mortgage Strategy Awards 2009, 2010, 2011, 2012 – Income Protection Stand Alone.

Headline Sub Header

Sixteen years of 5 Star ratings from Defaqto

  • Defaqto 5 Star 2006 - 2021 – Critical Illness Cover
  • Defaqto 5 Star 2009 - 2023 – Income Protection
  • Defaqto 5 Star 2012 - 2021 – Individual PMI
  • Defaqto 5 Star 2012 - 2023 – Group PMI
Group-Logos-2023

Looking for health insurance?

Call us on 0808 273 2371

Award-winning health insurance from as little as £1.45 per day*
Lines open:
Monday to Thursday 9am-8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Get a health quote
*Price is based on a 35-year-old living in Peterborough, plan starting 01.02.2024, with Consultant Select hospital option, Full Medical Underwriting, plan excess of £250, and £500 Out-patient benefit. Includes Insurance Premium Tax

Looking for life insurance?

Call us on 0808 159 2053
Award-winning cover and rewards from £5 a month**.
Lines open:
Monday to Thursday: 9am - 8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

**Charged on a monthly basis.

Get a life quote Request a life callback