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Business Protection

Relevant Life Cover

Request a callback or phone 0161 2167 595 for a free quote or advice.

Give your employees the best benefits with VitalityLife


A Relevant Life Policy is a tax-efficient alternative to a “death in service” benefit that allows you to pay your key employees' family a cash lump sum if they die while employed by your company.


You can save nearly 50% in tax compared to an ordinary life policy while also giving your employees a comprehensive benefits package through access to our exclusive discounts and rewards partners.


  • Company directors – provides a valuable tax benefit if their life insurance premiums are paid by your company.
  • High earners - the benefits of Relevant Life Polices don’t count towards the current Lifetime Allowance of £1.25 million, above which tax is currently charged at 55% (on death).
  • Key employees - A Relevant Life Policy can provide individual levels of cover so is ideal if you only want to reward a few employees or provide variable cover.

Why take out a Relevant Life Policy?

  • Save nearly 50% on tax compared to an ordinary life policy

  • More affordable cover

    An upfront discount on the protection premium of between 5 – 25% for fixed term cover with Vitality Optimiser

  • Available to companies of all sizes on an individual basis

  • Attract and retain the best people

  • Rewards and discounts

    Comprehensive benefits package for your employees through access to our exclusive discounts and rewards for being active

  • Cinema tickets to Vue and Cineworld2
  • Weekly handcrafted drink3
  • 40% off monthly gym fees. A joining fee applies1
Benefits for you  Benefits for employees
Tax efficiency – a tax deductible business expense and no National Insurance contributions. Cash lump sum payment for terminal illness as well as death.
A great employee benefit for small businesses – life cover and access to a great range of discounts and rewards. Access to a range of discounts and rewards to encourage your employees to look after their health.
More affordable cover – an upfront discount on the protection premium of between 5% - 20% for fixed term cover with Vitality Optimiser. Tax-efficient – no National Insurance contributions.
On payout, the cash lump sum is not subject to Income or Inheritance Tax. Fitter, healthier, happier staff.
Fitter, healthier, more engaged employees that take less time off and are more productive – helping you attract and retain the best people Can be used as a top-up to death in service benefit.

SME Benefits Package

Make employment in your business more attractive. Add Vitality Optimiser to your plan and receive a ready-made rewards package for your employees and your company.

Every employee on your Business Protection Plan will get access to our Vitality Partner rewards and discounts.

Find out more

Your Business Protection options

  • Business Protection Life Cover

    Safeguard the people who matter most to your success

  • Key Person Cover

    Reduce the financial impact if you lose an employee to severe illness, disability or death

  • Shareholder or Partnership Protection

    Keep your business stable in the event of serious illness or death

  • Loan Protection

    Protect your company’s financial stability in times of uncertainty


Phone icon Call us on
0161 2167 595

Speak to a VitalityLife business adviser for tailored advice. , ask for a callback and we’ll get in touch at a time to suit you.
Lines open:
8am – 9pm Monday to Thursday
8am – 7pm Friday
9am – 5pm Saturday
Closed – Sunday

Get a callback

You can find full terms and conditions in the plan provisions.

  • Employee must be between 16 and 70, and a UK resident
  • Minimum one year term. Cover must end before 75th birthday
  • Minimum monthly protection premiums apply
  • For Vitality Optimiser there is a minimum five year term and a minimum monthly protection premium of £30

Please note that both Vitality Plus and Vitality Optimiser work differently for Relevant Life Policies – the plan holder receives the upfront discount or any premium discount (Vitality Optimiser only) and any cashback (applies to Vitality Plus and Vitality Optimiser). The person covered receives the remaining benefits.

*Offer applies to Business Protection Plan and Relevant Life Plan. To qualify for the offer, the new plan must have indexation, and also include either Vitality Optimiser, Interest Rate Optimiser or Premium Rate Optimiser for an additional monthly fee. Offer runs 01.07.2017 - 31.08.2017 inclusive.

1 Available at Virgin Active and Nuffield Health gyms. Flexible individual monthly membership. Joining fees are from £30 to £50 for all clubs other than Virgin Active Classic Collection clubs, where joining fees are up to £150. This offer does not apply to the Virgin Active Chiswick Riverside Health and Racquet club.

2 Each adult member on the plan will need to earn 12 Vitality activity points per week for two consecutive weeks to unlock a cinema code. If you have children on your plan, each adult will need to earn 12 points a week for two consecutive weeks to unlock child cinema tickets. Your cinema ticket code will be valid for two weeks. Maximum of 12 tickets a year if you are a single planholder, 24 tickets a year if you are a joint planholder or 36 tickets a year if you are a family with one or more dependants on your plan. The cinema tickets are valid at either Cineworld or Vue cinema. Codes are not valid for viewings at Cineworld Leicester Square. Upgrades for 3D films, alternative content and special showings or extras like VIP seats available for an additional cost. In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.

3 Offer is valid for participating Caffè Nero stores. You need to earn 12 activity points in a week by Sunday evening to be eligible for a drink the following Thursday. Each adult member on your plan will need to link their own Caffè Nero account to Vitality to be eligible.