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The Vitality Group cookie policy

At The Vitality Group, we want you to have the best online experience possible. To help us do this, we use cookies to understand how our customers navigate around our website and to help them in doing so. We use the information provided through cookies to find ways to improve the website experience, but please don't be alarmed, the cookies we use do not contain your personal information, nor can you, or any other customer be identified from them. They merely inform us of activity on the website and recognise your device.
By using our website, you agree that we can place cookies on your device.
Below we explain more about how and why we use them, and how you can manage your cookie settings.

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user's device. You can find more information about cookies at and
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.
The cookies used on this website have been categorized based on the categories found in the ICC UK Cookie guide. A list of all the cookies used on this website by category is set out below.

Our cookies

Category 1: Strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided.
Accepting these cookies is a condition of using the website, if you prevent these cookies we can't guarantee or predict how our website will perform during your visit.
Our strictly necessary cookies:

Java session cookies

A unique session identifier assigned by a WebServer, which lasts for the duration of the current session on the website.
Persistent cookie Encrypted cookies used within the Intermediary Zone Authenticated session to store certain relevant detail used by the application.


Category 2: Performance cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
By using our website, you agree that we can place 'Performance cookies' on your device. Accepting these cookies is a condition of using the website, if you prevent these cookies we can't guarantee or predict how our website will perform during your visit.
Our performance cookies:
Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about the visitors to a website. Their cookies are used to store details on how long a visitor spends on a website and where they came from. We use the information to improve the website. The Google Analytics Opt-out Browser Add-on is available for Internet Explorer, Google Chrome, Mozilla Firefox, Apple Safari and Opera. Google Analytics Opt-out Browser Add-on.
Adinsight Adinsight Clarity is a visitor level call tracking and call analytics solution that identifies callers using the website by giving them a unique number to call which is stored in a cookie. We use the information to improve the website. For opt out information contact or visit
Qubit Opentag We use Qubit's web optimisation platform to test the effectiveness of custom content and product recommendations. 
SessionCam Our website may use SessionCam for analysis and in customer service related matters. SessionCam may record mouse clicks, mouse movements, page scrolling and any data keyed into website forms. The information collected does not include bank details or any sensitive personal data. The information collected is used to improve our website and is stored and used for aggregated and statistical reporting.

If you are happy to continue to help improve our website but are concerned about the level of data being collected, you can enable the masking of all keyed in text by following this link:

If you do not wish for SessionCam to collect any data about how you are using the website, you can disable tracking completely by following this link:

Please note that if you clear your cookies, use incognito mode, or switch to a different browser, SessionCam tracking will be enabled again.

Category 3: Functionality cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
By using our website, you agree that we can place 'Functionality cookies' on your device. Accepting these cookies is a condition of using the website, if you prevent these cookies we can't guarantee or predict how our website will perform during your visit.
Our functionality cookies:
Persistent cookie A plaintext cookie which stores the last username entered when "Remember me" was selected. Eg. Geoffrey456

Category 4: Targeting cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
Preventing these cookies may stop us from offering you some services. All of these cookies are managed by third parties, and use the third parties' own tools to prevent these cookies.  
Our targeting cookies include:
DoubleClick This cookie is used to provide you with more relevant advertising across websites and limit the number of times that a given advert is shown to you. It does not collect personally identifiable information. To opt out of targeted advertising from DoubleClick across all websites please visit

Third party targeting cookies are used on our website by the following advertisers:

  • Affectv
  • Amazon advertising
  • Captify
  • Facebook 
  • Global Radio
  • Google Marketing Platform
  • LinkedIn
  • Microsoft advertising
  • MiQ
  • Quantcast
  • Xasis

If you wish to opt out of any of the above cookies you will need to change your browser settings. For further details please visit the relevant provider –

More information on Cookies:

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