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Up to 50% off a monthly gym membership with PureGym

Get a qualifying Vitality insurance plan to enjoy a discounted PureGym monthly membership*

*A joining fee applies

PureGym free weight class

Training made simple with PureGym

Equipped with everything from Pilates to kettle bells to help with your fitness plan. PureGym works around your lifestyle, so you can train in a way that's right for you.

When you get a qualifying plan, you could get up to 50% off a flexible monthly membership with PureGym.1

  • Available at over 370 gyms
  • A joining fee applies
  • No contract - get the flexibility to train when you want
  • State of the art equipment
  • 24/7 access to the majority of gyms.

How do I get my PureGym discount?

It's easy. Get started in a few simple steps.

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Get a qualifying plan

Get started by buying a qualifying Vitality health or life insurance plan

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Log in to Member Zone

Once your plan starts, log in to Member Zone and complete your online health review


Sign up at PureGym

Sign up through Member Zone. Or visit your chosen gym - and show them your Vitality membership number

Running shoe

Enjoy your reward

Time to head to the gym! You could earn points towards rewards for each visit

Time to choose your plan

Select one of our qualifying plans to be eligible for a discounted PureGym membership

Health insurance

Get fast access to private healthcare with our award-winning health cover. From as little as £1.45 a day.2

Health insurance helps cover the cost of private healthcare, such as seeing a consultant or getting surgery.

Life insurance

Protect yourself and your loved ones with our award-winning life cover. From as little as £5 a month.

Life insurance can provide a payout if you pass away, become seriously ill or injured.


Make the most out of your new gym membership

Your discounted gym membership is only the beginning.

When you visit one of our partner gyms, like PureGym, you could earn 5 activity points for every visit. The more points you get, the more rewards you unlock.

  • 12 activity points a week gets you a weekly handcrafted drink from Caffè Nero
  • 48 activity points a month gets you a cinema ticket for ODEON or Vue3
  • And there's more...

1 Vitality members are only eligible for a discount at one Vitality gym partner at a time. Or you can choose the Peloton benefit if it is available to you.
2 Price is based on a 35-year-old living in Peterborough, plan starting 01.02.2024, with Consultant Select hospital option, Full Medical Underwriting, plan excess of £250, and £500 Out-patient benefit. Includes Insurance Premium Tax.
3 Only available to customers who have Vitality Health and Vitality Life insurance with Vitality Plus.

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