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Get rewarded for staying active

Ease into exercise with our fitness partners

We know how difficult it can be to stay motivated, or even to make those first steps towards getting fit. To lend a helping hand, we've teamed up with our fitness partners to bring you discounts on a gym membership and more.

Qualifying plans and partner terms and conditions apply.

Man doing sit-ups

Our fitness partners

Take a closer look at what our partners have to offer.

  1. Our partners
  • Virgin Active

    Up to 50% off a monthly membership. There's no joining fee between 1 January and 29 February 2024.
  • Nuffield Health Gyms

    Up to 50% off a monthly membership. There's no joining fee between 1 January and 29 February 2024.
  • Runners Need

    Get up to 50% off a pair of sports shoes. 
  • parkrun

    Earn Vitality points every time you run or volunteer. 
  • PureGym

    Up to 50% off a flexible monthly membership. There's no joining fee between 1 January and 29 February 2024.
  • Nike

    Great prices on the exclusive Vitality collection by Nike. 
  • Fiit

    Get a 12-month membership on us 
  • Peloton

    Join the future of fitness with cashback on your Peloton hardware when you buy a qualifying plan.
  • Specialized

    Get 25% off selected bikes or 15% off selected Turbo e-Bikes from Specialized when you reach Silver Vitality status.

Health and fitness tips

Discover the latest fitness advice and motivational stories in the Vitality Magazine.


Looking for health insurance?

Call us on 0808 273 2859
Award-winning health insurance from £1.25 per day*
Lines open:
Monday to Thursday 9am-8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Get a health quote

Looking for life insurance?

Call us on 0808 159 2053
Award-winning cover and rewards from £5 a month**.
Lines open:
Monday to Thursday: 9am - 8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

**Charged on a monthly basis.

Get a life quote Request a life callback

More Vitality rewards

  • Activity tracking

    Up to 40% off a range of devices. P&P applies.

  • Healthy eating

    Incentives to inspire you to eat healthier.

  • Travel

    Save on hotels and spa retreats.

  • How rewards work

    Find out how to get the most from Vitality.