Skip to Content

Vitality Partner

Runners Need

Runners Need logo

1 pair of running shoes




Running shoes discount at Runners Need 

Let’s run together

We’ve partnered with the experts at Runners Need to bring up to 50% off a pair of running shoes for our members, helping to make the most of every step with quality kit to keep active. 

Get a quote

All it takes is a few minutes to get a quote online.

Whether you’re aiming for 5k, 10k, or just OK, starting out or training for a marathon, Runners Need is the place to go for the best running brands and advice from passionate and friendly in-store experts. Since 1982, they’ve been kitting out and inspiring runners across the UK, with nearly 40 stores all offering your favourite sportswear brands, plus free expert gait analysis and fitting to help you find the perfect fit for every run. They want to share their passion and experience with you to help you achieve your fitness goals with friendly, personal service you can trust.

You can shop in one of their stores across the UK and receive free expert gait analysis and fitting or discover more choice online at Choose from a great range of the best brands and receive up to 50% off a pair of running shoes each year with your Vitality membership.

Included on all VitalityHealth and VitalityLife plans. Available on VitalityInvest Retirement Plans in drawdown with Vitality Plus for an additional monthly fee.*

What is gait analysis?

Gait analysis is essentially a method for assessing the way in which you walk and run using a treadmill, camera, and a laptop. The experts at Runners Need will provide a free gait analysis to help choose the best shoes for our members.

Visit the Runners Need website for a video explanation by one of their in-store experts.

Find out more

Frequently asked questions

Here are a few of the questions we’ve answered for you

Can I get discount on any other items I purchase from Runners Need?

No, the discount only applies to sports shoes and excludes delivery charges.

How do I get my discounted running shoes?

Visit any Runners Need store and take along your Vitality membership number plus one other form of ID (like a credit or debit card). Alternatively you can buy your shoes online at When you come to pay, choose the ‘I am a Vitality Member’ option from the bottom of the screen and enter your Vitality membership number in the Vitality Customer Number box and press Apply. You’ll get an on-screen notification to confirm your discount has been applied. You’ll also see a revised price in the order summary box.

If I don’t buy a pair of discounted running shoes this plan year, will I be able to buy two discounted pairs next plan year?

No, any unused discount will not be carried over to your next plan year.

What happens if I buy more than one pair of running shoes at the same time?

If you purchase more than one pair of running shoes for yourself, the discount will automatically be applied to the more expensive pair.

Important information

*Runners Need is included as part of all VitalityHealth and VitalityLife plans. You can add Vitality Plus to your VitalityInvest Retirement Plan in drawdown for an additional fee of £4.50 per month. Vitality Plus is not available on other VitalityInvest plans.

Details correct as of February 2019. Terms and conditions apply at

Phone icon Looking for health insurance?

Call us on 0800 779 955
Award-winning health insurance from £1.15 per day
Lines open:
Monday to Thursday: 9am to 7.45pm
Friday: 9am to 5pm
Saturday: 9.30am to 2pm

Get a quote Request a callback
Phone icon Looking for life insurance?

Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 8am to 9pm
Friday: 8am to 7pm
Saturday: 9am to 5pm
Sunday: Closed
*Charged on a monthly basis.

Get a quote Request a callback

Where to next?

  • Evans Cycles

    Up to 50% cashback on a bike.

  • parkrun

    Earn Vitality points every time you run or volunteer.

  • How rewards work

    Find out how to get the most from Vitality.