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Active rewards

Get weekly rewards with Caffè Nero

Choose a weekly handcrafted drink when you get moving with Vitality insurance

Qualifying plans, minimum premiums, T&Cs apply

Person drinking Caffe Nero

Treat yourself every week with Caffè Nero

Everyone deserves a weekly moment to treat themselves. Just a little something to keep going.

When you earn points for getting active, you can pick the Caffè Nero reward in the Vitality UK app every week.

Depending on your insurance plan, you can choose:

  • A handcrafted drink or innocent smoothie, plus food discounts and more for Vitality Plus members
  • Or 50% off a handcrafted drink or innocent smoothie every week for Vitality Select members

How do I get my Caffè Nero reward?

Your plan

Join Vitality

Buy a qualifying health or life insurance plan with us. Your reward will vary depending on your plan

Dial activity

Get moving

Track your everyday steps, gym visits and workouts with us. Log into the Vitality UK app regularly to make sure your points are synced

Weekly rewards

Get rewarded

Log into our app and pick Caffè Nero as your reward to enjoy every week

Time to choose your insurance plan

Select one of our qualifying insurance plans to be eligible for the Caffè Nero reward

Health insurance

Get access to private healthcare with our award-winning health cover. From as little as £1.45 a day 1.

The following plans are eligible for the 50% weekly discount:

  • Corporate health insurance or trust scheme with Vitality Select benefits
  • Vitality at Work Business
  • Vitality at Work Enterprise
  • Vitality Health Lite plans

And to get the weekly reward, entirely on us, you’ll need:

  • Personal health insurance (excluding Vitality Health Lite plans)
  • Business health insurance (excluding Vitality at Work plans and Vitality Essentials)
  • Corporate health insurance or trust scheme with Vitality Plus benefits

Life insurance

Protect yourself and your loved ones with our award-winning life cover. From as little as £5 a month.

Any life insurance plan is eligible for the 50% weekly discount.

To be eligible for the weekly reward, entirely on us, you’ll need a life insurance plan with Optimiser.

Optimiser rewards healthy habits with lower premium increases and gives you access to our full range of rewards and discounts, including the weekly Caffè Nero reward, entirely on us. You’ll also need:

  • A minimum monthly premium of £45 for single life plans, or £60 for joint life plans
  • To pay a monthly fee of £5.50 per adult

1 Price is based on the following criteria: a 30-year-old based in Peterborough, plan start date Sept 2025, Full Medical Underwriting, Consultant Select hospital option, £250 excess and £500 out-patient benefit and includes Insurance Premium Tax (IPT)

Grass with icons of coffee, cinema and food
Active rewards

Get more for your healthy habits

Take your health to the next level with a wider range of rewards to choose from – all for staying healthy.

You’re able to pick weekly rewards, like Caffè Nero, when you track your everyday steps, gym visits and workouts and earn activity points each week. Other rewards include discounted cinema tickets, food vouchers and more.

But that’s not all, you could also:

  • Save over £2,000 a year2 – enjoy great savings from top brands and earn brilliant rewards for your healthy habits
  • Choose from more top brands than ever – explore rewards that motivate you to move more
  • Live a healthier, longer life – up to five years longer actually, when you keep it up 3
2 Annual saving based on a Vitality Plus member on Platinum status, and regular use of the weekly, 4-weekly and monthly Active Rewards, and a range of other partner benefits. For Vitality Select members, their annual saving is over £1,000 a year and this is based on them being on Platinum status, picking Caffè Nero and itsu weekly, and using a range of other partner benefits
3 Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates - Vitality study 2024.

Caffè Nero FAQs

There's other rewards for you to enjoy

Details correct as of April 2025.