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Vitality partner

Virgin Active

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50% off monthly gym membership



Trim 50% off Virgin Active monthly gym membership. A joining fee applies.

We team up with Virgin Active to make it easier, cheaper and more fun to get healthy.

Included on all Health plans. Available on Life plans with Vitality Optimiser

Get a quote

All it takes is a few minutes to get a quote online.

Join us and enjoy stunning pools, sizzling group classes, superb racquet courts, brilliant kids’ facilities or soothing spas – all at the discounted monthly rate of 50% off.

Every state-of-the-art gym has free WiFi, an exclusive member benefits area and around 100 classes a week to choose from. You can also work out at selected clubs, other than your home club.

Existing Virgin Active member?

Once you join us, you can swap to a discounted Vitality Virgin Active membership. Just transfer your membership by the 17th of any month, pay a transfer fee and your new rate (including the discount) will be applied the following month.

Frequently asked questions

Here are a few of the questions we’ve answered for our members

Can I join Virgin Active if I'm under 18?

Yes, but you need to be over 18 to benefit from the discounted Vitality membership.

Can I work out at other Virgin Active clubs?

Yes. With a discounted Vitality membership you can work out at other selected Virgin Active clubs. Virgin Active clubs are organised into groups. The group each club sits in depends on things such as the cost of membership, the facilities at the club and the location. The other clubs you have access to depend on the group your home club is in and your membership package. Have a look at the Virgin Active Club Access Guide for more information.

How long will my contract be?

The Vitality discount applies to individual flexible monthly contracts. This means you’ll be on a rolling month-by-month contract.

How many Vitality points can I earn for working out at Virgin Active?

You can earn five Vitality points per day each time you work out and swipe your Virgin Active membership card at the club. 

You can earn a maximum of 10 Vitality points per day and 40 points per week for getting active. To get the maximum 10 daily activity points, you'll need to track your exercise for that day using one of our eligible activity trackers.

Important information

Virgin Active benefit is included on all Health plans. If you have a Life plan, you’ll need to add Vitality Optimiser at £3.30 per month.

Flexible individual monthly membership. Joining fees are up to £50 for all clubs other than Classic Collection clubs, where joining fees are up to £150. This offer does not apply to the Chiswick Riverside Health and Racquet club.


* Based on 12 months membership at Virgin Active Crouch End at £101 per month, minus £30 joining fee.

Details correct as of September 2016. Terms and conditions apply at

Vitality Optimiser

By adding Vitality Optimiser to your Life insurance policy, you get access to even more discounts, savings and rewards.
Learn more
Phone icon Looking for health insurance?

Call us on 0800 779 955
Award-winning health insurance from £1.10 per day
Lines open:
Monday to Thursday: 9am to 7.45pm
Friday: 9am to 5pm
Saturday: 9.30am to 2pm

Get a quote Request a callback
Phone icon Looking for life insurance?

Call us on 0808 250 8053
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Friday 8am to 8pm
Saturday and Sunday: 9am to 5pm
*Charged on a monthly basis.

Get a quote Request a callback

Where to next?

  • Cineworld and Vue

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    Get active and enjoy a cinema ticket every week.

  • Starbucks

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    Get active and be rewarded with a handcrafted drink every week.

  • British Airways

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    Up to 40% off return economy flights within the UK and Europe, including taxes and charges.

  • How rewards work

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    Find out how to get the most from Vitality.