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How Vitality rewards work

Get rewarded on your journey to a healthier lifestyle 

Sometimes, new workout clothes aren’t always enough to keep you motivated. That's why Vitality offers little pick-me-ups to help boost your motivation. Buy a health insurance, life insurance or investment plan, and get selected discounts. You don’t have to get active to benefit - get discounts without even breaking a sweat.

You’ll be eligible for all the Vitality partners and rewards if you have a qualifying plan. Then, if you track your healthy activity, you can earn rewards like a weekly coffee, monthly cinema tickets, and more.

How do I get rewards for healthy living?

  • Step 1: Get online

    step 1

    Once you’re a Vitality member, take the online Health Review. This will give you a Vitality Age - a scientific calculation to help you understand your health.

  • Step 2: Get healthier

    step 2

    Track your activities with a discounted activity tracker, Apple Watch, or your phone. This will get you Vitality activity points. The more steps you take, the more active you are, the more points you’ll earn.

    More on activity tracking

  • Step 3: Get rewarded

    step 3

    Earn 12 Vitality activity points a week, and you could earn a weekly drink from Caffè Nero. Earn 48 Vitality activity points in a calendar month and earn cinema tickets at ODEON or Vue. 

    More on Active Rewards
Phone icon Looking for health insurance?

Call us on 0800 779 955
Award-winning health insurance from £1.15 per day
Lines open:
Monday to Thursday 9am-6pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Get a health quote
Phone icon Looking for life insurance?

Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 9am - 7pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

*Charged on a monthly basis.

Get a life quote Request a life callback

Vitality Rewards FAQs

What is a qualifying plan for Vitality rewards?

You’ll qualify for all of the partners and rewards if you have one of the following Vitality plans:

Health insurance
Any private health insurance plan. 

Business health insurance 
Any small business health insurance plan. 

Any corporate health insurance plan or trust scheme administered by VitalityHealth, with Vitality Plus benefits.

Life insurance 
Any life insurance plan with Vitality Plus benefits.

More on Vitality rewards

  • Woman exercising outdoors

    All partners and rewards

    See the full list of partner discounts and rewards. 
    More on partners and rewards
  • apple watch card

    Get Apple Watch Series 6

    Get active and you could get an Apple Watch. Available with qualifying health and life insurance plans. Terms apply.
    More on Apple Watch
  • Woman using fitness tracker

    Get connected with a Garmin tracking device

    Get up to 40% off a range of devices. P&P and terms apply.
    More on Garmin
  • headspace

    Get centred and find your zen with the Headspace app

    Positive vibes are a way to get rewarded whilst finding your inner peace.
    More on mindfulness apps

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