How Vitality rewards work
Get rewarded on your journey to a healthier lifestyle
Sometimes, new workout clothes aren’t always enough to keep you motivated. That's why Vitality offers little pick-me-ups to help boost your motivation. Buy a health insurance, life insurance or investment plan, and get selected discounts. You don’t have to get active to benefit - get discounts without even breaking a sweat.You’ll be eligible for all the Vitality partners and rewards if you have a qualifying plan. Then, if you track your healthy activity, you can earn rewards like a weekly coffee, monthly cinema tickets, and more.
How do I get rewards for healthy living?
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Step 1: Get online
Once you’re a Vitality member, take the online Health Review. This will give you a Vitality Age - a scientific calculation to help you understand your health.
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Step 2: Get healthier
Track your activities with a discounted activity tracker, Apple Watch, or your phone. This will get you Vitality activity points. The more steps you take, the more active you are, the more points you’ll earn.
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Step 3: Get rewarded
Earn 12 Vitality activity points a week, and you could earn a weekly drink from Caffè Nero. Earn 48 Vitality activity points in a calendar month and earn cinema tickets at ODEON or Vue.

Call us on 0800 779 955
Award-winning health insurance from £1.15 per day
Lines open:
Monday to Thursday 9am-6pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 9am - 7pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed
*Charged on a monthly basis.