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How Vitality rewards work

We encourage you to lead a healthier life and reward you for doing so

As well as award-winning cover, we give you something back when you get active and track your activity, meaning you can benefit without having to claim. If you have a Personal or Business Healthcare plan, excluding members with Vitality Essentials, all our Vitality partners and rewards are included as part of your plan. If you have a VitalityLife plan, you need to add Wellness Optimiser or Vitality Optimiser for an additional fee of £4.50 a month. Selected partners are available on VitalityInvest plans with Vitality Core included. If you have a VitalityInvest Retirement Plan in drawdown, you’ll need to add Vitality Plus at £4.50 per month. Vitality Plus is not available on other VitalityInvest plans. Selected partners are available to members with Vitality Essentials on a Business Healthcare plan, please visit the Vitality Essentials page to find out more.

Understand your health

When you join, register on our Member Zone at and take the online Health Review. We use what you tell us to set you some goals and suggest some of our partners to help achieve them. You’ll also be able to find out your Vitality Age - our scientific calculation that assesses the impact of your lifestyle on your health. Your Vitality Age may be higher or lower than your actual age but it’s a great way of understanding your health in an easy and straightforward way.
Explore health checks

Get healthier

Track your daily activity – walking, running, cycling, swimming or going to the gym – with one of our discounted activity trackers, to earn Vitality points. 

You can also take advantage of our other partner offers for gym membership and running shoes.

Explore activity tracking

Be rewarded

Earn 12 Vitality points in a week – that’s 12,500 steps in a day twice a week, for example – by getting active and you could get a handcrafted drink. Earn 12 Vitality points per week for two consecutive weeks and earn cinema tickets at Cineworld or Vue.
Explore Vitality Active Rewards

Earn bigger rewards

The more Vitality points you earn, the higher your Vitality status. Just doing your online Health Review and taking a Vitality Healthcheck could earn you up to 880 points – enough to get you to Silver status straight away.

The higher your Vitality status, the bigger the rewards

Vitality points

See all our partners

We’ll help keep you motivated along the way

All members can receive our Vitality magazine and monthly eNewsletter packed with member stories, lifestyle hints & tips and recipe ideas, plus contributions from our Vitality Ambassadors - Ellie Simmonds, Heather Knight, Dame Jessica Ennis-Hill, Joe Root, Jonny Wilkinson, Jos Butler and Maro Itoje. You can also enter our competitions to win tickets to numerous sporting events that we are involved with, including football, rugby, hockey, cricket, running, netball and golf, plus exclusive cook schools with Great British Chefs and family trips to Disneyland Paris.

Where to next?

  • Health Insurance

    Five-star Defaqto rated health insurance that rewards you for being healthy.

  • Discounts and rewards

    Earn discounts and rewards from partners such as Amazon Prime and Virgin Active.

  • Life Insurance

    Award-winning life cover, serious illness & income protection for you & your family.