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Rewards for keeping healthy. Fancy it?
Enjoy discounts on top brands – helping you get healthy. And earn brilliant rewards when you get active.
£60 million returned to members in 2022*
Here's how it works
Join Vitality
Buy a qualifying insurance plan.1 We give you discounts to help get you healthier.
Earn points
Get active to earn points, with a linked fitness tracker
Get rewards
The more points you earn, the bigger the rewards
What's in it for you
See the discounts and rewards you can get when you join Vitality. Qualifying plans and partner terms apply.
Apple Watch
Get active. Get rewarded with Apple Watch. Available with qualifying health and life insurance plans
Mindful Chef
Fuel your healthy lifestyle with discounts on Mindful Chef recipe boxes and their Ready to Go range
Mr & Mrs Smith
Get up to 25% off luxury and boutique hotels. A spending cap applies
Nuffield Health Gyms
Up to 50% off a monthly membership. A joining fee will apply.
Peloton
Join the future of fitness with cashback on your Peloton hardware when you buy a qualifying plan
Specialized
Get 25% off selected bikes or 15% off selected Turbo e-Bikes from Specialized when you reach Silver Vitality status
SuperCarers
Access comprehensive benefits, including care advice and discounted care services
Virgin Active Online+ Membership
Get 50% off a Virgin Active Online+ Membership
Vitality American Express® Credit Card
Get active to get American Express and Vitality benefits on the Card
Vitality Healthcheck
Earn up to 780 Vitality points for taking a Vitality Healthcheck
Waitrose & Partners
Get active to earn up to 40% cashback on Good Health food if you have both a qualifying health and life insurance plan
Withings
Get up to 40% off Withings hybrid smart watches and smart scales. P&P applies
Mindful Chef
Fuel your healthy lifestyle with discounts on Mindful Chef recipe boxes and their Ready to Go range
Vitality American Express® Credit Card
Get active to get American Express and Vitality benefits on the Card
Waitrose & Partners
Get active to earn up to 40% cashback on Good Health food if you have both a qualifying health and life insurance plan
Mindful Chef
Fuel your healthy lifestyle with discounts on Mindful Chef recipe boxes and their Ready to Go range
Vitality Healthcheck
Earn up to 780 Vitality points for taking a Vitality Healthcheck
Nuffield Health Gyms
Up to 50% off a monthly membership. A joining fee will apply.
Peloton
Join the future of fitness with cashback on your Peloton hardware when you buy a qualifying plan
Specialized
Get 25% off selected bikes or 15% off selected Turbo e-Bikes from Specialized when you reach Silver Vitality status
Virgin Active Online+ Membership
Get 50% off a Virgin Active Online+ Membership
Withings
Get up to 40% off Withings hybrid smart watches and smart scales. P&P applies
Mr & Mrs Smith
Get up to 25% off luxury and boutique hotels. A spending cap applies
SuperCarers
Access comprehensive benefits, including care advice and discounted care services
Some top discounts and rewards to get you going
The more you move, the better your rewards
Need a little motivation to stay fit? Vitality discounts and rewards are here to keep you moving. What’s the trick to a healthier life, that feels good?
- Learn more about your health with expert tools and tips
- Enjoy discounts and rewards from top brands
- Get inspired to take on healthy habits like walking, exercise and good nutrition
You could save hundreds a year on top brands. Find out how much you could save, check out our savings tool.
Get covered. Start earning rewards
Our plans are flexible, affordable and come with great discounts and rewards.
Life insurance
Financial protection for you and your loved ones
Looking to cover your business?
Head over to our business health insurance page. Whether you’re a small business or a large corporation, we’ve got the health cover you need.
Want tips for improving your lifestyle?
Our blogs can help you build a healthier, happier future
*Vitality Claims and Benefits Report 2023