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Rewards for keeping healthy. Fancy it?

Enjoy discounts on top brands – helping you get healthy. And earn brilliant rewards when you get active.

£82 million returned to members in 2023*

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Popular rewards and benefits

See the top discounts and rewards you can get when you join Vitality. Qualifying plans and T&Cs apply.

All rewards

Active rewards

Earn Active Rewards by tracking your activity through daily walks or gym visits. We'll reward you with points which can unlock a range of rewards. Eligibility criteria and T&Cs will apply.

Status rewards

When you improve your Vitality Status through getting active and earning points, you'll get boosted savings with our Status Rewards partners.

Here's how it works

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Join Vitality

Buy a qualifying insurance plan. We give you discounts to help you get healthier

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Get set up

Download the Vitality UK app and connect your phone or fitness tracker 1

Weekly rewards

Get rewarded

Walk, run, dance. Get active your way and earn points. The more points you earn, the bigger the rewards

1 To start earning rewards, you’ll need to download the Vitality UK app. You can track your activity and rewards on the go within the app.

There are different ways for you to earn rewards

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Active rewards

Get moving. Get rewarded.

Active rewards are earned in the Vitality UK app when you track your weekly steps, workout and gym visits. They include food and drink vouchers, cinema tickets and much more.

  • Connect your fitness tracker - log into our app and connect our eligible fitness trackers or your phone to your account
  • Track your activity - you can earn up to 40 activity points a week through healthy habits
  • Enjoy your rewards - if you have earned enough points, you'll have a chance to pick rewards from top brands, play for more and build your Vitality Status
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Status rewards

Improve your status. Boost your savings.

All our members start on Bronze Status but when you earn Vitality points by getting active or attending your health check-ups you can improve your status.

Each status gives you additional benefits and rewards, including a reduced excess and lower renewal premiums. And you'll also get boosted savings with our Status Reward partners - Expedia and Mr & Mrs Smith.

What cover do you need?

Our award-winning cover can help you live a healthier, longer life.

Health insurance

Health insurance

Helps cover the cost of private healthcare

Life insurance

Life insurance

Pays out to your loved ones if you die or become terminally ill

Looking to cover your business?

Head over to our business health insurance page. Whether you’re a small business or a large corporation, we’ve got the health cover you need.

*Vitality Claims and Benefits Report 2024