How Vitality rewards work
We encourage you to lead a healthier life and reward you for doing soAs well as award-winning cover, we give you something back when you get active and track your activity, meaning you can benefit without having to claim. If you have a Personal Healthcare plan, all our Vitality partners and rewards are included as part of your plan. If you have a VitalityLife plan, you need to add Wellness Optimiser or Vitality Optimiser.
Understand your health
Track your daily activity – walking, running, cycling, swimming or going to the gym – with one of our discounted activity trackers, to earn Vitality points.
You can also take advantage of our other partner offers for gym membership, running shoes and bikes.
Earn bigger rewards
The higher your Vitality status, the bigger the rewards
See all our partners
We’ll help keep you motivated along the way
All members can receive our Vitality magazine and monthly eNewsletter packed with member stories, lifestyle hints & tips and recipe ideas, plus contributions from our Vitality Ambassadors - Ellie Simmonds, Heather Knight, Dame Jessica Ennis-Hill, Joe Root, Jonny Wilkinson, Jos Butler and Maro Itoje. You can also enter our competitions to win tickets to numerous sporting events that we are involved with, including football, rugby, hockey, cricket, running, netball and golf, plus exclusive cook schools with Great British Chefs and family trips to Disneyland Paris.
Where to next?
Discounts and rewards
Earn discounts and rewards from partners such as Starbucks, British Airways and Virgin Active.