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Rewards for keeping healthy. Fancy it?

Enjoy discounts on top brands – helping you get healthy. And earn brilliant rewards when you get active.

£60 million returned to members in 2022*

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Here's how it works

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Join Vitality

Buy a qualifying insurance plan.1 We give you discounts to help get you healthier.

earning points on a smartwatch

Earn points

Get active to earn points, with a linked fitness tracker

rewards trophy

Get rewards

The more points you earn, the bigger the rewards

1 To start earning rewards, you’ll also need to register for our Member Zone and Member app. You can track your activity and rewards on the go within the app

What's in it for you

See the discounts and rewards you can get when you join Vitality. Qualifying plans and partner terms apply.

Some top discounts and rewards to get you going

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The more you move, the better your rewards

Need a little motivation to stay fit? Vitality discounts and rewards are here to keep you moving. What’s the trick to a healthier life, that feels good?

  • Learn more about your health with expert tools and tips
  • Enjoy discounts and rewards from top brands
  • Get inspired to take on healthy habits like walking, exercise and good nutrition

You could save hundreds a year on top brands. Find out how much you could save, check out our savings tool.

Get covered. Start earning rewards

Our plans are flexible, affordable and come with great discounts and rewards.

Health insurance

Health insurance

Fast access to private healthcare

Life insurance

Life insurance

Financial protection for you and your loved ones

Looking to cover your business?

Head over to our business health insurance page. Whether you’re a small business or a large corporation, we’ve got the health cover you need.

*Vitality Claims and Benefits Report 2023