How Vitality rewards work
We encourage you to lead a healthier life and reward you for doing soAs well as award-winning cover, we give you something back when you get active and track your activity, meaning you can benefit without having to claim. If you have a Personal Healthcare plan, all our Vitality partners and rewards are included as part of your plan. If you have a VitalityLife plan, you need to add Wellness Optmiser or Vitality Optimiser.
Understand your health
We’ll help with deals like 50% off Virgin Active gym membership fees (a joining fee applies), 50% off a pair of running shoes at Sweatshop; and up to 50% cashback on an Evans Cycles bike.
Earn bigger rewards
The higher your Vitality status, the bigger the rewards
See all our partners
We’ll help keep you motivated along the wayAll members can receive our Vitality magazine and monthly eNewsletter packed with member stories, hints & tips and recipe ideas, plus contributions from our Vitality Ambassadors - Jessica Ennis-Hill, Jonny Wilkinson and Joe Root. You can also enter our competitions to win tickets to numerous sporting events that we are involved with, including football, rugby, cricket and netball.
Where to next?
Five-star Defaqto rated health insurance that rewards you for being healthy.
Discounts and rewards
Earn discounts and rewards from partners such as Starbucks, British Airways and Virgin Active.
Award-winning life cover, serious illness & income protection for you & your family.