Rewards for keeping healthy. Fancy it?
Enjoy discounts on top brands – helping you get healthy. And earn brilliant rewards when you get active.
£82 million returned to members in 2023*
Popular rewards and benefits
See the top discounts and rewards you can get when you join Vitality. Qualifying plans and T&Cs apply.
All rewards
Active rewards
Amazon.co.uk Gift Card
Keep moving for the chance of choosing a monthly gift card. Available with qualifying plans
Apple Watch
Get active. Get rewarded with Apple Watch. Available with qualifying health and life insurance plans
Carluccio's
Keep moving to choose a monthly meal, on us. Available with qualifying plans
Deliveroo Plus Gold
Choose a 30-day Plus Gold membership when you keep moving. Available with qualifying plans
itsu
Get moving and pick a weekly discount. For eligible members, keep moving to choose a monthly meal, on us
Merlin Attractions
Keep moving and choose a 30% discount on up to four Online Advance tickets, every month. Available with qualifying plans
ODEON or Vue
Get moving and pick a weekly discount. For eligible members, keep moving to choose a monthly cinema ticket, on us
Rakuten TV
Keep moving to choose a monthly on-demand movie rental, on us. Available with qualifying plans
Vitality American Express® Credit Card
Get active to get American Express and Vitality benefits on the Card with qualifying plans
Waitrose & Partners
Get active to earn up to 25% cashback on Good Health food. Qualifying plans, and a monthly spend cap will apply
Status rewards
Mr & Mrs Smith
Get up to 25% off luxury and boutique hotels. Qualifying plans and a spending cap applies
Vitality Healthcheck
Earn up to 680 Vitality points for taking a Vitality Healthcheck
Nuffield Health Gyms
Up to 50% off a monthly membership. A joining fee will apply.
Apple Watch
Get active. Get rewarded with Apple Watch. Available with qualifying health and life insurance plans
Withings
Get 20% off selected Withings hybrid smart watches and smart devices. P&P applies.
SportsShoes.com
Get up to 50% off a pair of in-season running shoes every plan year
Peloton
Join the future of fitness with cashback on your Peloton hardware when you buy a qualifying plan
Specialized
Get 25% off selected bikes or 15% off selected Turbo e-Bikes from Specialized
Mindful Chef
Fuel your healthy lifestyle with discounts on Mindful Chef recipe boxes and their Ready to Go range
Waitrose & Partners
Get active to earn up to 25% cashback on Good Health food. Qualifying plans, and a monthly spend cap will apply
Here's how it works
Join Vitality
Buy a qualifying insurance plan. We give you discounts to help you get healthier
Get set up
Download the Vitality UK app and connect your phone or fitness tracker 1
Get rewarded
Walk, run, dance. Get active your way and earn points. The more points you earn, the bigger the rewards
There are different ways for you to earn rewards
Get moving. Get rewarded.
Active rewards are earned in the Vitality UK app when you track your weekly steps, workout and gym visits. They include food and drink vouchers, cinema tickets and much more.
- Connect your fitness tracker - log into our app and connect our eligible fitness trackers or your phone to your account
- Track your activity - you can earn up to 40 activity points a week through healthy habits
- Enjoy your rewards - if you have earned enough points, you'll have a chance to pick rewards from top brands, play for more and build your Vitality Status
Improve your status. Boost your savings.
All our members start on Bronze Status but when you earn Vitality points by getting active or attending your health check-ups you can improve your status.
Each status gives you additional benefits and rewards, including a reduced excess and lower renewal premiums. And you'll also get boosted savings with our Status Reward partners - Expedia and Mr & Mrs Smith.
What cover do you need?
Our award-winning cover can help you live a healthier, longer life.
Health insurance
Helps cover the cost of private healthcare
Life insurance
Pays out to your loved ones if you die or become terminally ill
Looking to cover your business?
Head over to our business health insurance page. Whether you’re a small business or a large corporation, we’ve got the health cover you need.
Want tips for improving your lifestyle?
Our blogs can help you build a healthier, happier future
*Vitality Claims and Benefits Report 2024