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How Vitality rewards work

We encourage you to lead a healthier life and reward you for doing so

As well as award-winning cover, we give you something back when you get active and track your activity, meaning you can benefit without having to claim. If you have a Personal Healthcare plan, all our Vitality partners and rewards are included as part of your plan. If you have a VitalityLife plan, you need to add Wellness Optimiser or  Vitality Optimiser.

Understand your health

When you join, register on our Member Zone at and take the online Health Review. We use what you tell us to set you some goals and suggest some of our partners to help achieve them. You’ll also be able to find out your Vitality Age - our scientific calculation that assesses the impact of your lifestyle on your health. Your Vitality Age may be higher or lower than your actual age but it’s a great way of understanding your health in an easy and straightforward way.
Learn more

Get healthier

Track your daily activity – walking, running, cycling, swimming or going to the gym – with one of our discounted activity trackers, to earn Vitality points. 

We’ll help with deals like up to 50% off Virgin Active or Nuffield Health gym membership fees (a joining fee applies), 50% off a pair of running shoes at Sweatshop; and up to 50% cashback on an Evans Cycles bike.
How to earn points

Be rewarded

Earn 12 Vitality points in a week – that’s  12,500 steps in a day twice a week, for example – by getting active and you’ll get a Starbucks drink and a cinema ticket at Cineworld or Vue.
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Earn bigger rewards

The more Vitality points you earn, the higher your Vitality status. Just doing your online Health Review and taking a Vitality Healthcheck could earn you up to 880 points – enough to get you to Silver status straight away.

The higher your Vitality status, the bigger the rewards

Vitality points

See all our partners

We’ll help keep you motivated along the way

All members can receive our Vitality magazine and monthly eNewsletter packed with member stories, hints & tips and recipe ideas, plus contributions from our Vitality Ambassadors - Jessica Ennis-Hill, Jonny Wilkinson and Joe Root. You can also enter our competitions to win tickets to numerous sporting events that we are involved with, including football, rugby, cricket and netball.

Where to next?

  • Health Insurance

    Five-star Defaqto rated health insurance that rewards you for being healthy.

  • Discounts and rewards

    Earn discounts and rewards from partners such as Starbucks, British Airways and Virgin Active.

  • Life Insurance

    Award-winning life cover, serious illness & income protection for you & your family.