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Earn a discount on Specialized bikes, Turbo e-Bikes, and equipment

✓ Buy a qualifying insurance plan
✓ Enjoy 25% off selected full priced bikes or 15% off
selected Turbo e-Bikes, as well as discounts on equipment.

Terms and conditions apply

Get a health quote Get a life quote

Earn up to 25% off a new bike.

Make your next bike world-class. And save some money on it, too.

From professional mountain setups to easy riders, Specialized is one of the best-selling bike brands in the UK. No matter your age or skill level, you can find a bike to transform how you ride.

Buy a qualifying plan, you can then get 25% off a bike or 15% off a Turbo e-Bike. If you purchase equipment along with your new bike, you can take 25% off that as well. Or 15% off if you choose to buy later.

Discount is for use at Terms and conditions and exclusions apply.

How does the Specialized discount work

  • Buy a qualifying Vitality insurance product


    Choose a qualifying Vitality insurance plan.

  • Register for Member Zone


    Register for Member Zone and complete your online Health Review.

  • Get your discount code


    Head to Member Zone and follow the steps to get your unique discount code. You can redeem it on the Specialized website.

Why choose Specialized

"At Specialized, we are riders - that fact has guided our every decision since 1974. When quality tyres weren't around, we strove to make the best. When people wanted to ride cruisers in the dirt, we made the first production mountain bike. When roadies wanted to go faster, we doubled-down on carbon and built our own wind tunnel."

Specialized. Made for riders, by riders.

Bikes aren't just good for your health - they're also perfect for sustainable travel. When you cycle just one day a week instead of using the car, you can drastically cut your carbon footprint.

All bikes are delivered straight to your door. They're pre-built with only minimal assembly needed. Pick-up in store is not available.

Specialized discount FAQs

To be eligible for the Specialized discount, you must fit the following criteria:

1. Have a qualifying plan:

To be eligible for this discount, members must be covered on a VitalityHealth, Vitality at Work or VitalityLife plan; or be a beneficiary under a trust scheme administered by VitalityHealth. Members on a Vitality Essentials plan won’t be able to access this discount.

2. Members with Vitality Health, Life or Vitality at Work plans must have completed their online Health Review to be eligible for the discount.

Specialized currently deliver to mainland Great Britain, Northern Ireland and the Isle of Wight. Currently they’re unable to deliver to the Isle of Man or the Channel Islands.

In-store pick-up is not available.

Ship to home - Get your new bike or equipment delivered to your house in a box from Specialized. All bikes are professionally pre-built and test-ridden with only minimal assembly needed. This service is free.

Discount is for use at You can only use the discount on full-priced items. You can order one bike or e-Bike every 12 months.

Excludes the S-Works range, Tarmac, Roubaix, Shiv, Status, Stumpjumper EVO, Turbo Levo (Carbon), Turbo Tero.

The accessories discount can't be used on the e-Bike range extender battery or any CO2-based product. Delivery restrictions may apply. Terms and conditions apply.


The discount is available once every 12 months for every member on the plan, including children.

  • What is the [Vitality Specialized Benefit]?

    Eligible Vitality* members
    who hold a qualifying Vitality plan will be eligible for certain Vitality discounts on selected Specialized bikes and accessories. Vitality discounts can only be redeemed online once every 12 months. So, eligible members can only use the discount again 12 months after their last redemption.

    *Vitality is a trading name of Vitality Corporate Services Limited, who is the provider of this benefit. Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London, SE1 2AQ.

  • What are the Vitality discounts available under this Benefit?

    The Bike Discount

    A 25% discount on one full-priced Specialized bike or a 15% discount on one full-priced Specialized Turbo e-Bike. Discounts can only be redeemed from a selected range once every 12 months.

    Discounts cannot be redeemed on Specialized S-Works, Tarmac, Roubaix, Shiv, Status, Stumpjumper EVO, Turbo Levo (Carbon), Turbo Tero bike range.

    Discounts are not available on sale items or in conjunction with any other promotional offer by Specialized.

    The Accessory Discounts

    If purchased at the same time as a discounted bike, eligible members can redeem a 25% discount on accessories. This discount can be redeemed once every 12 months.

    If purchased without a discounted bike, members can redeem a 15% discount on accessories. There is no limit to how many times the 15% discount can be redeemed.

    Both accessory discounts cannot be redeemed on Turbo e-Bike range extender batteries or any CO2-based products.

  • What is a qualifying Vitality plan for the Vitality Specialized Benefit?

    Any of the following Vitality plans:

    i. a VitalityHealth Personal Healthcare plan;
    ii. a VitalityHealth Business Healthcare plan;
    iii. a VitalityHealth Corporate Healthcare plan or Healthcare Trust;
    iv. a VitalityLife plan with Vitality Plus or Vitality Select benefits;
    v. a Vitality at Work plan;

    If eligible members have more than one plan with Vitality, they will still only be eligible for one discount every 12 months.
  • Are there any other conditions that apply to the Vitality Specialized Benefit?

    Yes, the following conditions also apply to the Vitality Specialized Benefit:

    a. All members on qualifying Vitality Health or Life plans will be able to redeem the discount.
    b. Members aged 18 or over need to have completed their online Health Review within their current plan year. A plan is year is defined as a period of 12 months from the plan start date or from any annual renewal date.
    c. Children on a plan are eligible for the discount, however either the principal member on the plan, or their partner/spouse, must have completed their online Health Review. To claim the benefit for children, the child’s membership number and date of birth must be used.
    d. Discounts can only be redeemed on online purchases at No discount can be redeemed on in-store purchases.
    e. Eligible members can receive their purchase by free home delivery. 
    f. Specialized do not currently deliver to the Isle of Man or the Channel Islands.
    g. A discount code generated for a bike purchase will be valid for six months from the date it is generated.
    h. Discounts cannot be redeemed on items included in any other Specialized promotion or special offer.
    i. Members acknowledge that all items purchased under this benefit are for their own personal use and gifting or selling any purchased item is not permitted. 
    j. Vitality reserves the right to amend or withdraw this benefit at any time.
    k. All items purchased under this benefit are also subject to Specialized’s terms and conditions. 
    l. Vitality are not responsible for any actions, representations, omissions or defaults of Specialized.

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