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VitalityLife launches world-first solution to help cover the rising costs of later life
VitalityLife has launched Dementia and FrailCare Cover - a world-first, innovative new solution that aims to protect customers against the rising costs of later life care.
Vitality announces new Amazon partnership to keep members in prime health
Vitality has announced a new partnership with Amazon, evolving the way its members are incentivised to be healthier through the company’s Active Rewards programme.
VitalityHealth launches workplace wellbeing programme fronted by former England rugby star Maggie Alphonsi
VitalityHealth has launched a new workplace wellbeing programme that aims to help businesses build healthier, more engaged and productive workforces.
New VitalityLife Risk Calculator helps advisers calculate benefits of a healthier lifestyle
VitalityLife has launched a quick and easy-to-use Risk Calculator designed to help advisers discuss the sensitive subject of a client experiencing a serious illness – or possibly dying – before retirement.
New research from VitalityInvest
Travelling the world tops Brits' retirement plans, yet nearly half worry they will lack the savings to fulfil their dreams according to new research from VitalityInvest.
Vitality UK parent company, Discovery Group, announces annual financial results
Discovery Group has announced annual financial results for the year ending 30 June 2018.
Vitality launches new ‘Positively Different’ ATL campaign Vitality has launched its first ever integrated marketing campaign that encompasses its brands and business lines to celebrate the new brand proposition, ‘Positively Different’.
Vitality partners with Newcastle United FC
Vitality has become the new Official Wellness Partner of Newcastle United Football Club.
Vitality partners with Cardiff City FC
Vitality has become the new Official Wellness Partner of Cardiff City Football Club.
Vitality announced as Leicester City Football Club's new Official Wellness Partner
The new partnership includes use of player imagery, in-stadium branding and a digital and social media presence.
England cricketer Jos Buttler announced as Vitality Ambassador
Vitality today announces a partnership with England cricketer Jos Buttler, who takes on the role of Vitality Ambassador, joining England cricket men’s and women’s captains Joe Root and Heather Knight.
Vitality launches new partnership with Chelsea FC
Vitality has announced it will become the Official Health Insurance Partner of Chelsea Football Club. The insurer, which rewards its members for healthy lifestyle choices, will sponsor both women and men’s teams, as well as the Academy squads.
VitalityLife rolls out new tele-claims service
Claimants can now claim via specialist nurses rather than completing forms.
Vitality launches new investment solutions to prepare people for the retirement of tomorrow
To address the challenges of an ageing population in poorer health and concerns around the ability to fund retirement, Vitality today enters the long-term savings market with the launch of VitalityInvest.
England Women's Cricket captain Heather Knight announced as Vitality Ambassador
Vitality has announced a partnership with England women’s cricket captain Heather Knight, who takes on the role of Vitality Ambassador, joining fellow England cricket captain Joe Root as well as Dame Jessica Ennis-Hill, Maro Itoje, Ellie Simmonds and Jonny Wilkinson.
Dame Jessica Ennis-Hill and Jonny Wilkinson team up with parkrunners to launch new Vitality advertising campaign
Vitality has launched its latest marketing campaign, with keen parkrunners and amateur rugby players starring alongside Vitality Ambassadors Dame Jessica Ennis-Hill, Jonny Wilkinson, Maro Itoje, Joe Root, Ellie Simmonds and Stanley the Dachshund.
VitalityLife has published its new Claims and Benefits Report which shows it paid out a record £36.1m in claims during 2017 with 96% of all claims being paid out across Life, Serious Illness Cover and Income Protection.
VitalityLife announces improvements to Serious Illness Cover
VitalityLife’s Serious Illness Cover offering has been improved to give customers even more, with new conditions added, existing definitions enhanced and the structure of the offering simplified.
VitalityLife wins 2018 Celent Model Insurer Award for Vitality Nurse
VitalityLife has been awarded the 2018 Celent Model Insurer Award for Operational Excellence in recognition of its use of technology for Vitality Nurse.
Employees who aren’t allowed to work flexibly are twice as likely to experience stress at work
Employees who do not have an option to work flexibly are twice as likely to experience work-related stress than those with flexible workdays, a survey from VitalityHealth has revealed.
VitalityLife announces new range of discounts and promotions
VitalityLife has announced a range of new discounts and promotions, including lower premiums on Whole of Life, a special offer on Children’s Serious Illness Cover, and a new premium comparison tool for advisers.
Vitality publishes 2017 Gender Pay Gap Report
Vitality Ambassador Dame Jessica Ennis-Hill launches 10 Weeks to 10k challenge
Vitality teams up with Amazon to help people get healthy
Vitality has launched Vitality Alexa Skill, providing healthy living tips, recipes and workouts for those looking for fitness and wellbeing inspiration.
VitalityHealth launches new Vitality GP service
VitalityHealth has launched a new Vitality GP service which transforms the health insurer’s capability to deliver class-leading primary care benefits that members can access quickly and easily.
Unhealthy lifestyles slashing UK average life expectancy by more than four years
Research from VitalityHealth has identified a significant longevity challenge facing the UK, with life expectancy being reduced by more than four years, predominantly due to individuals’ poor lifestyle choices.
New VitalityHealth research shows insurers should take healthy behaviour into account when calculating premiums
New research from VitalityHealth reveals that more than half (53%) of consumers want insurers to take their healthy behaviour such as diet or exercise into consideration when calculating their premium.
Vitality partners with ECB for T20 cricket
Vitality is named as the new title partner of T20 Blast, International T20 and recreational T20 cricket, supporting the game for men and women.
Vitality becomes title sponsor of new London half marathon
Vitality has announced it will be the title sponsor of The Big Half, a new half marathon taking place in London on Sunday 4th March.
Unhealthy employees now cost British firms six working weeks a year in lost productivity
Research from the 2017 Britain’s Healthiest Workplace survey has revealed that employees lose, on average, the equivalent of 30.4 days of productive time each year as they take time off sick and underperform in the office as a result of ill-health.
Vitality launches new Value Statement as it hands out £63 million worth of rewards
Vitality has launched new half-yearly Value Statements for its one million members to demonstrate the extra value and rewards they receive for leading a healthy lifestyle.
Vitality reaches one million members.
Seven in 10 private medical insurance policy holders have no idea how premiums are calculated under the no claims discount structure
New research from VitalityHealth reveals that 70% of private medical insurance policy holders have no idea how their premiums are calculated under the no claims discount structure.
Vitality to reward parkrun volunteers
Vitality has launched a new reward programme for parkrun volunteers.
Vitality announces major new elite and grassroots hockey sponsorships
Vitality has announced it will become the Official Wellness Partner of England Hockey.
VitalityLife improves underwriting terms for diabetics and other medical conditions
Real time online decisions now available for Type 1 and Type 2 diabetics.
VitalityHealth launches new Adviser Hub platform
VitalityHealth has announced the launch of its new Adviser Hub platform, offering 24/7 access and a range of developments aimed at further enhancing the experience for advisers.
Winners announced for the 30th Sunday Times Sportswomen of the Year Awards in association with Vitality
The winners of The Sunday Times Sportswomen of the Year Awards 2017 in association with Vitality have been announced at a star-studded ceremony at the
Hilton London Bankside hotel.
VitalityHealth wins top customer service awards
VitalityHealth has been named as one of the Top 50 Companies for Customer Service in the UK for the third consecutive year. The health insurer won three customer service awards as well as placing within the top 20 for the first time, climbing 16 places from its position in 2016.
Vitality motivates members to get more active with Apple Watch Series 3
Vitality has announced an extension to its Vitality Active Rewards with Apple Watch programme, which aims to promote physical activity and better health for its members.
Vitality puts women in sport at the heart of new social campaign
Vitality has launched a major new social campaign to inspire and celebrate women in sport.
VitalityLife wins top accolade at major industry awards
VitalityLife has won the Best Individual Critical Illness/Serious Illness Provider award at the 2017 Health Insurance Awards.
VitalityLife launches two new tools for advisers
VitalityLife has launched two new quick and easy tools to help advisers do business with their clients.
Vitality celebrates two wins at the COVER Excellence Awards
VitalityHealth and VitalityLife each came away with accolades at the 2017 COVER Excellence Awards.
Shortlist announced for the Vitality Team of the Year Award 2017
The shortlist of finalists has been confirmed for the Vitality Team of the Year Award. This accolade, which celebrates the achievements of Britain’s successful collective efforts, will be one of the highlights of the 2017 Sunday Times Sportswomen of the Year Awards in association with Vitality.
Shortlists announced for the Sunday Times Sportswomen of the Year Awards 2017 in association with Vitality
The shortlists of finalists have been confirmed for the 2017 Sunday Times Sportswomen of the Year Awards in association with Vitality, and there are six leading contenders for the prestigious Sportswoman of the Year accolade.
Vitality and Disney team up to help families get fit and healthy
Vitality and Disney announce a new collaboration to encourage families to be more active and to live healthier lives.
VitalityHealth wins Best Private Medical Insurance Provider award
VitalityHealth is crowned Best Private Medical Insurance Provider at the 2017 Investment Life & Pensions Moneyfacts Awards.
Two health and fitness giants join forces to improve employee wellbeing
VitalityHealth and Nuffield Health joint venture will create a whole workforce solution.
Britain’s Healthiest Workplace winners announced for 2017
The 2017 Britain’s Healthiest Workplace winners have been revealed and the awards have recognised Nomura International Plc as the healthiest large workplace, adidas the healthiest medium workplace and Forster Communications the healthiest small workplace.
VitalityLife announces new 'Vitality Lite' option
VitalityLife has widened access to its award-winning product range with the launch of Vitality Lite, which features significantly lower minimum monthly premiums.
Nominations open for The Sunday Times Sportswomen of the Year Awards 2017 in association with Vitality
The Sunday Times Sportswomen of the Year Awards 2017 in association with Vitality have launched with a call for public nominations. The awards, now in their 30th year, have led the way in recognising and celebrating the outstanding contribution to sport made by elite athletes, coaches, administrators, community volunteers and inspirational women.
VitalityHealth signs new three-year deal with Alliance Health Group
Birmingham-based Alliance Health Group has recently announced the continuation of its relationship with VitalityHealth in a deal that will extend their affiliation.
Joe Root paints Sheffield pink ahead of inaugural day-night Test
England cricket captain and Vitality Ambassador, Joe Root, returned to his hometown Sheffield to film a promotional video for Vitality ahead of the first pink ball Test match to take place in the UK.
Vitality extends AFC Bournemouth stadium naming rights deal
Vitality has extended the AFC Bournemouth stadium naming rights agreement for a further three seasons.
Thousands join Olympic hero for VitalityMove
Around 3,000 people joined Vitality Ambassador Dame Jessica Ennis-Hill and legendary DJ Trevor Nelson for the first VitalityMove running festival.
Global study recognises impact of Vitality insurance model
A new report published by the Shared Value Initiative has recognised the Vitality business model as a leading example of Shared-Value in insurance.
Jonny Wilkinson backs Vitality's #MySummerGoal campaign
Rugby legend Jonny Wilkinson has kicked off #MySummerGoal, Vitality's latest campaign to help get the nation active.
VitalityLife launches new indexation incentive to inflation-proof policies
VitalityLife is launching a new initiative to boost take-up of the indexation option on all protection policies as concern about inflation continues to grow. The initiative will benefit both advisers and clients.
Long commutes costing firms a week’s worth of staff productivity
Long commutes are causing poor health and productivity outcomes for the nation’s employees, according to research from Britain’s Healthiest Workplace.
Vitality wins Women’s Sport Trust #BeAGameChanger Award
Vitality has won the Sponsor Partner of the Year Award at the #BeAGameChanger Awards.
Seb Coe returns to racing action at the Vitality Westminster Mile
Sebastian Coe will return to racing action over the classic mile distance at the Vitality Westminster Mile on Sunday 28 May.
Local schoolchildren join Dame Jessica Ennis-Hill to try VitalityMove
Lucky children from local schools met Dame Jessica Ennis-Hill at Chatsworth House to get an exclusive taste of VitalityMove.
VitalityLife announces protection claims statistics for 2016
VitalityLife has announced it paid a record amount in claims during 2016, with more than £33m paid in claims on its Life, Serious Illness and Income Protection products.
Vitality puts employees at the heart of new marketing campaign
Vitality has launched a major marketing campaign that sees employees starring alongside Vitality Ambassadors Jessica Ennis-Hill, Maro Itoje, Joe Root, Ellie Simmonds and Stanley the Dachshund.
Paralympian swimmer and gold medallist Ellie Simmonds announced as Vitality Ambassador
Vitality has partnered with Ellie Simmonds OBE, five times Paralympic gold medallist and British swimmer, who takes on the role of Vitality Ambassador. Ellie joins current Ambassadors Jessica Ennis-Hill, Maro Itoje, Joe Root and Jonny Wilkinson.
Sporting heroes join ‘Bring a Ball’ campaign to boost the nation’s health
Sports stars, including England Cricket captain Joe Root, Olympic gold medallist Jessica Ennis-Hill and England Rugby’s Maro Itoje, have thrown their weight behind Vitality's new 'Bring a Ball' campaign
Vitality is Best Mortgage Protection Provider
Vitality wins the Best Mortgage Protection Provider award at the Mortgage Strategy Awards.
Vitality partners with the Telegraph Vitality Junior Golf Championship
Vitality has become the new title sponsor of the Telegraph Vitality Junior Golf Championship.
VitalityLife announces enhancements to its Serious Illness Cover product
VitalityLife has announced three new and innovative enhancements to its award-winning Serious Illness Cover product that the firm believes will lead to more claims and, therefore, more pay outs for customers.
VitalityHealth joins AMII
VitalityHealth has joined the Association of Medical Insurers and Intermediaries (AMII) as a corporate member.
Vitality joins BT Sport Industry AwardsVitality has announced it will be the Official Wellness Partner of the BT Sport Industry Awards 2017.
Young people have the unhealthiest lifestyle and are facing challenges in the workplace
Employees aged 35 years old and under have the most financial concerns and are the least physically active, according to data from Britain’s Healthiest Workplace
Vitality wins award for best PR and marketing
Vitality celebrated a win at the 2017 LifeSearch Protection Awards, coming away with the Nick Crossman Award for Best PR & Marketing.
Vitality announces plans to launch suite of investment products
Vitality, the life and health insurer, announces that it plans to launch a suite of investment products towards the end of 2017.
Unhealthy employees costing British firms more than one month a year in lost productivity
British employers are losing on average 27.5 days of productive time per employee each year, equivalent to £73 billion annually, as staff take time off sick and underperform in the office as a result of ill-health.
Vitality becomes first headline partner of parkrun UK
Jessica Ennis-Hill launches new partnership between Vitality and parkrun UK and takes part in her local Sheffield parkrun.
VitalityHealth and Business in the Community announce collaboration on Britain’s Healthiest Workplace
VitalityHealth and Business in the Community have announced a collaboration on Britain’s Healthiest Workplace from 2017.
VitalityLife launches Wellness Optimiser and Vitality Nurse
VitalityLife launches two innovative new developments for the protection market: Wellness Optimiser and Vitality Nurse.
VitalityHealth appoints new Director of Corporate Business
VitalityHealth has promoted Pippa Andrews to the role of Director of Corporate Business.
A third of UK adults at risk from drinking too much, yet just 6% of those at risk say they want to cut down
One third of UK adults are exceeding weekly alcohol guidelines according to data from Britain’s Healthiest Workplace, the UK's most comprehensive workplace wellness survey.
December 2016Winners announced for The Sunday Times Sportswomen of the Year Awards 2016 in association with Vitality
The winners of The Sunday Times Sportswomen of the Year Awards 2016 in association with Vitality have been announced at a star-studded ceremony at the News UK headquarters in London Bridge.
VitalityHealth evolves its approach to renewal pricing for individual healthcare policies
VitalityHealth has announced it will change its renewal pricing approach for individual healthcare policies within the guidance of a new Fair, Intuitive and Transparent (FIT) framework.
Vitality launches dedicated one-stop-shop adviser website
Advisers can now gain instant, on-the-move access to all Vitality product literature and resources. The new Vitality Adviser website is integrated across both VitalityHealth and Life to give advisers all the tools and information they need via one source.
Shortlist announced for The Sunday Times Sportswomen of the Year Awards 2016 in association with Vitality
The shortlist of finalists has been confirmed for The Sunday Times Sportswomen of the Year Awards 2016 in association with Vitality. Six leading contenders have been shortlisted for the prestigious Sportswoman of the Year accolade.
Vitality lines up England Rugby star Maro Itoje as its new Ambassador
Vitality today announced a partnership with Maro Itoje, one of England’s most exciting young rugby players, who takes on the role of Ambassador. Maro joins Vitality Ambassadors Jessica Ennis-Hill, Jonny Wilkinson and Joe Root.
VitalityHealth to change the open referral model with the launch of Consultant Select
VitalityHealth is introducing Consultant Select, a new open referral pathway that not only offers enhanced customer value, but also avoids the negative perceptions associated with reduced customer choice.
Vitality wins three awards at the 2016 Health Insurance Awards
Vitality celebrated three wins at the 2016 Health Insurance Awards. VitalityLife picked up gongs for Best Individual Income Protection Provider and Best Serious Illness Cover / Critical Illness Cover and Vitality was recognised for its innovative and engaging marketing with the Best Use of Marketing to Intermediaries award.
VitalityHealth is launching Vitality Healthy Workplace, an affordable workplace wellness programme specifically designed for the small and medium-sized enterprise (SME) market.
Nominations open for The Sunday Times Sportswomen of the Year Awards 2016 in association with Vitality
The Sunday Times Sportswomen of the Year Awards 2016 in association with Vitality launched yesterday, with a call for public nominations. The awards, now in their 29th year, have led the way in recognising and celebrating the outstanding contribution to sport made by elite athletes, coaches, administrators, community volunteers and inspirational women.
VitalityHealth wins Best Individual PMI Provider at 2016 Cover Excellence Awards
VitalityHealth celebrated a win at the 2016 Cover Excellence Awards last night, coming away with Best Individual Private Medical Insurance Provider. VitalityHealth was also highly commended for Best Group Private Medical Insurance.
Jessica Ennis-Hill creates VitalityMove
Great Britain’s heptathlon star, Jessica Ennis-Hill, has today stepped up her mission to help get the nation fit and healthy, by teaming up with Vitality to launch VitalityMove – two incredible events that combine her passion for running and music and her desire to encourage everyone to take achievable steps to a healthy life.
Vitality motivates members to get more active with Apple Watch Series 2
Vitality today announces an exciting new programme to promote physical activity and even better health for its members - Vitality Active Rewards with Apple Watch Series 2. This exciting development brings together the world’s largest scientific incentive-based activity and health programme, Vitality, with Apple Watch Series 2, the next generation of the world’s most popular smartwatch.
Vitality encourages healthy eating through Ocado partnership
Vitality today announces an exciting new collaboration with Ocado which will see Vitality members rewarded for buying healthy food through the online grocer.
Britain's Healthiest Workplace winners announced for 2016
The 2016 Britain’s Healthiest Workplace winners have been revealed and the awards have recognised Nomura International Plc as the healthiest large workplace, adidas UK the healthiest medium workplace and Forster Communications the healthiest small workplace.
June 2016People want more from illness protection policies
Research released today from VitalityLife and The Syndicate shows that people want more from their critical or serious illness cover than many standard policies offer, particularly amongst women and younger generations.
VitalityHealth picks up the New Brand award at the Marketing Society Excellence Awards 2016
VitalityHealth was presented with the New Brand award at the Marketing Society Excellence Awards 2016. VitalityHealth was acknowledged as having delivered outstanding marketing excellence across the business. The accolade follows evidence of strong commercial success from the creation of a new product and service.
Becoming an 'Everyday Athlete' could boost life span by more than three years
Health and life insurer Vitality launches UK wide ‘Everyday Athlete’ campaign to inspire the nation to make small changes to realise lasting health improvement
Vitality supports World Rugby U20 future stars
Vitality will support the future stars of the game at the World Rugby U20 Championship which kicks off in Manchester tomorrow.
May 2016England cricket star Joe Root announced as a Vitality Ambassador
Vitality today announced a partnership with Joe Root, one of England’s top cricketers, who takes on the role of Ambassador. Joe joins Vitality Ambassadors Jessica Ennis-Hill and Jonny Wilkinson.
Statement from Dan McMillan, Head of PR at Vitality
VitalityLife appoints new National Accounts Director
VitalityLife has appointed Dave Ewens as National Accounts Director. Reporting to Justin Taurog, Managing Director of Sales and Distribution, Dave has responsibility for managing the relationships between VitalityLife and its network partners, and working to develop new business opportunities.
VitalityLife first insurer to introduce finger-prick blood testing
VitalityLife is improving the way protection applicants undergo blood testing by introducing ‘finger-prick testing’ to the UK Life Insurance market.
Employees in overstressed, inactive and unproductive industries lose 27 days of productive time each year
Research from Britain’s Healthiest Workplace (BHW)*, surveying more than 32,538 workers across all UK industries, revealed that high stress and lack of physical activity are causing industries to lose up to 27 days of productive time per employee each year.
Jessica, who became a Vitality Ambassador in 2013, will continue to use her passion for healthy living to encourage the nation to get active, while also sharing her experiences, offering practical advice and motivating everyone to take achievable steps towards lifelong wellness.
Vitality and the RSPCA join forces to get the nation and its dogs active
Vitality today announced it has teamed up with the RSPCA to launch 2016 Big Walkies - an initiative that encourages dog owners and their furry friends to be active while at the same time raising money for animal welfare.
VitalityLife crowned best for PR and marketing at 2016 Lifesearch Protection Awards
VitalityLife celebrated a win at the 2016 Lifesearch Protection Awards last night, coming away with the Nick Crossman Award for Best PR & Marketing.
Innovative protection insurer VitalityLife has announced a range of enhancements to its existing product range, as well as the launch of two new Whole of Life products.
VitalityLife announces protection claims statistics for 2015
Leading insurer VitalityLife today announced it paid a record amount in claims during 2015, with more than £28m paid in claims on its Life, Serious Illness and Income Protection products.
Vitality sponsors Julia’s House Hospice to Hospice Cycle Ride
Julia’s House, the Dorset and Wiltshire children’s hospice charity, is proud to announce Vitality as the sponsor its new challenge event for 2016 – a Hospice to Hospice Cycle Ride.
Vitality to sponsor London 10,000
Vitality, the company changing health and life insurance for good, will be the title sponsor of the London 10,000, which takes place on Monday 30 May 2016.
VitalityHealth crowned Best Healthcare Provider at Corporate Adviser Awards 2016
VitalityHealth picked up one of the biggest accolades at last night’s Corporate Adviser Awards 2016 as it was crowned Best Healthcare Provider. VitalityHealth was acknowledged as having delivered outstanding performance across all areas of the business.
Join World Cup winners and Olympic heroes at the inaugural Business Sports Day with Vitality
What are you planning to win this year? Why not make it your aim to be crowned the inaugural Business Sports Day with Vitality champion.
Vitality, the company changing health and life insurance for good, takes over as title sponsor of the Westminster Mile from 2016.
Britain’s Healthiest Workplace launches
VitalityHealth today announced it has teamed with the Financial Times to launch Britain’s Healthiest Workplace. The survey will measure employer and employee responses to questions about health and lifestyle, providing an overview of Britain’s workplace culture and an understanding of how health can be improved.
VitalityHealth launches new Healthy Business Discount for small businesses
VitalityHealth is shaking up the health insurance market with the launch of a new proposition for businesses with two to nine insured employees.
December 2015VitalityHealth crowned Digital Insurance Company of the Year at the Data, Analytics & Technology Awards for Insurance 2015
November 2015Unhealthy employees costing British firms more than one month a year in lost productivity
VitalityLife now offering up to 30 percent income protection discount for all new Vitality Optimiser policies
Winners announced for the 2015 Sportswomen of the Year Awards
October 2015New joint venture will deliver more affordable hospital treatment to customers
Vitality crowned Best Individual Critical Illness / Serious Illness Provider and wins Best Use of Marketing to Intermediaries accolade at Health Insurance Awards 2015
Nominations open for Vitality Team of the Year 2015
Vitality wins Best Individual PMI Provider and Best Individual Life Provider at 2015 Cover Excellence Awards
September 2015Work-life balance programmes most effective at reducing staff stress
Vitality announces 16% rise in profit
Vitality crowned Best Private Medical Insurance Provider at the 2015 Investment Life & Pensions Moneyfacts Awards
Nominations open for Sportswomen of the Year Awards 2015
Britain’s Healthiest Company winners are revealed
August 2015Vitality parent company named in fortune’s global top companies changing the world
VitalityHealth restructures key accounts team to increase focus on the adviser channel
Vitality partners with the Sunday times and Sky Sports Sportswomen of the year awards
VitalityLife Launch Business Consultant Talent Academy
VitalityLife business protection sales up 26%
VitalityLife launches new special offer discount for new Optimiser policies until 30 June
Vitality, the health and life insurer, sponsors the 2015 ICC cricket world cup on Sky Sports