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November

Vitality calls for fake commute, as boundaries between work and home life blur as Brits continue to work from home this winter

Almost six in 10 office workers are struggling to separate their work and home life after ditching their commute, research from innovative health and life insurance and investment company Vitality has revealed.

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VitalityHealth launches Lifestyle Assessment for corporate members

VitalityHealth has today announced that it has launched a new Vitality Lifestyle Assessment for its corporate member organisations. The Assessment uses innovative Firstbeat technology to help them understand their employees’ health and wellbeing, identify potential risks, and implement suitable interventions to improve overall health and wellbeing.

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October

Vitality further strengthens its commitment to women’s sport by partnering with Women in Sport and This Mum Runs

Vitality, the innovative health and life insurance and investment company, has today announced two new partnerships, one with leading gender equality charity, Women in Sport, and the other with the running community, This Mum Runs, further reaffirming the insurer’s commitment to women’s sport..
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Vitality bolsters its mental health offering by partnering with My Online Therapy

Vitality has today announced a new partnership with the UK's leading virtual psychology clinic, My Online Therapy, further bolstering the mental health support available to its health members.
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Vitality launches new benefit pack to encourage people to get active and offer more support at this exceptional time

Vitality is today announcing a range of initiatives in the form of a Winter Pack that provide additional ways for its members to keep active and healthy and look after their mental wellbeing as the pandemic continues to affect how we live our lives, and we head into winter.
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Vitality appoints new Director of Key Accounts for Health business

Vitality has appointed Liam Kennedy as Director of Key Accounts for the Health business. Liam will lead the Key Accounts team, responsible for the ongoing development of the specialist health intermediary distribution channel for consumer and SME business.
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Vitality VIRO funds celebrate third anniversary

Vitality is celebrating the three year anniversary of their VitalityInvest Risk Optimiser (VIRO) funds as part of its investment offering. The anniversary provides advisers with a three year track record of the funds’ performance and is a significant milestone for Vitality being the first of its fund ranges to hit this significant milestone.
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Vitality partners with Peppy to become first UK Private Medical Insurer to offer a dedicated menopause support service

Vitality, the innovative health insurer, has today announced a new partnership with Peppy, an expert personalised support service, to provide dedicated menopause support to its members.
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VitalityLife revamps underwriting process

VitalityLife has announced changes to its underwriting process which will reduce the time taken to get underwriting decisions, improving the efficiency of the underwriting process, and making it simpler to take out a protection policy with Vitality.
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Covid-19 triggers interest in life insurance, finds Vitality 

New research has found that the coronavirus pandemic has become a catalyst for people to consider taking out life insurance, with over a third of people said that the pandemic had made them more aware of the need for life insurance, with the number rising to over half for those aged between 25 and 34.
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Men are less aware of mental wellbeing initiatives and participate less according to study 

More than 1 in 11 (9.3%) of all men in employment under 40 were found to be experiencing mental health issues, with the majority of this group (92%) reporting feeling nervous or restless at least a little of the time in the prior month according to new data released by Vitality. 
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September

Vitality study finds modifiable health risks linked to increased health care costs 

A newly published study in The Lancet Public Health by global health insurer, Vitality Group, has found modifiable health risks, such as obesity, high blood pressure, and smoking, were linked to over $730 billion in health care spending in the US in 2016. This study comes at the same time new data from the UK has found a strong connection between a higher Vitality status and lower claims costs. 
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Vitality announces new Personal Protection Plan and range of initiatives to support advisers 

Vitality have today announced a simplification of its life insurance offering, where they will offer one personal protection product, the option of one Optimiser, plus access to their healthy living and rewards programme at no extra cost for all new life members, helping them live healthier lives.
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Football star Alex Scott MBE teams up with Vitality as Ambassador
Vitality, the innovative health and life insurance and investment company, has today announced a new partnership with former professional footballer, Alex Scott MBE, who takes on the role as Ambassador for the brand.
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Vitality announced as new sponsor of The Women’s FA Cup
The new partnership, which will run for three years through to July 2023, will see the world’s best cup competition rebranded and referred to as the Vitality Women’s FA Cup. The relationship officially kicks-off from the start of the quarter-finals of the 2019/2020 competition, which take place on 26-27 September.
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Vitality announces six new partnerships for the new 2020/21 football season and signals their further commitment to women's sport
Vitality, the health and life insurance and investment company, have announced that it is partnering and extending their partnerships with six football clubs, with the agreements covering both the men and women’s teams. 
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July

Vitality offers coronavirus tests to members
VitalityHealth is to make Coronavirus tests available to its health members from 29 July 2020, to support members to test if they have had an immune system response to Covid-19, meaning they have previously been affected by the virus, or test to see if they have the virus now.
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Reduced physical activity during lockdown knocks almost 4 months off life expectancy

New data released by Vitality reveals its members saw their life expectancy fall by an average of almost four months (3.8) as a result of a drop off in physical activity levels during the start of the Covid-19 UK lockdown period.
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March

Vitality partners with UNICEF to vaccinate one million children
Vitality and the United Nations Children's Fund (UNICEF) today announced a partnership that will positively impact the lives of a million children around the world.
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Vitality opens up access to telephone GP service to support members during Coronavirus outbreak
Vitality has today announced that all their members will now have access to their GP advice telephone line, ensuring they have access to information and clinical support throughout the Coronavirus outbreak.
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VitalityHealth launches new all-employee access to key preventative healthcare benefits
VitalityHealth has launched Vitality at Work, a new offering for its small to medium sized business health clients that brings together a number of key health benefits in a cost-effective way.
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February

Britain's £92 billion productivity loss: nation's 'first productive day' is now 21st February
Friday 21st February 2020 is the ‘first productive day’ of the year for British employees, as new data finds that 38 working days were lost, on average, by each employee in 2019 due to physical and mental health related absence and presenteeism.
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Adviser role crucial to business protection clients
Regularly reviewing protection policies to meet the changing needs of businesses is crucial to retention, according to research from VitalityLife.
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January

Demand for business protection on the rise - but half of advisers don't protect their own business
Nearly a quarter (24%) of advisers with corporate clients have seen the demand for business protection rise in the last five years, according to new research from VitalityLife.
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VitalityInvest appoints new Investment Distribution Director
VitalityInvest has appointed Mark Baldwin as Investment Distribution Director.
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VitalityInvest announces a number of enhancements including new Global Multi-Manager fund range with SEI
VitalityInvest has unveiled multiple enhancements to its investment offering, including five new actively-managed funds created in partnership with SEI, a leading global provider of investment solutions.
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Waitrose & Partners and Vitality team up to provide discount on healthy foods
Waitrose & Partners and health and life insurer Vitality are launching an exclusive, long-term partnership with discounts of up to 40% on healthy foods.
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December

Advisers cite risk of stock market collapse as major threat to retirement investing
A stock market collapse is one of the biggest risks for clients’ retirement savings on the horizon in both accumulation and in drawdown, according to financial advisers.
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Advisers say greater financial education is best way to close retirement gap
Over two thirds of advisers believe financial education is the most important way to encourage people to save more for retirement.
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November

Britain's healthiest places to work revealed
Johnson & Johnson, Adidas UK and Wellness International Ltd have been named by Vitality’s Britain’s Healthiest Workplace (BHW) 2019 study as the healthiest places to work in Britain.
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VitalityLife launches Dementia and FrailCare Cover Plus
VitalityLife has announced an enhancement to its later life care offering, with the launch of Dementia and FrailCare Cover Plus (DFCC+).
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Vitality launches new physiotherapy service, carers support and discounted screening for members
Vitality has announced a series of new healthcare partners to help better support members and their loved one’s health.
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Vitality joins forces with best-in-class brands to further encourage healthy lifestyles
Vitality has announced a series of new partners that will further bolster the rich benefits available for members to help them lead healthier lives. The partners range from a cashback credit card, through to discounted food and travel, all directly linked to healthy behaviour, and have been brought in to further enhance the Vitality Programme which rewards people for making healthier choices.
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Vitality launches new cancer care booster worth £570 per month with Health and Life policy
Vitality announces four innovative new developments for the protection market, including a market-first Cancer Benefit Booster initiative to people who have both a VitalityLife and VitalityHealth policy.
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Netball legend Tracey Neville nets role as Vitality Ambassador

Vitality, the innovative health and life insurance and investments company has today announced a new partnership with former England Netball Head Coach, Tracey Neville, who takes up a role as Ambassador. 
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Usain Bolt invites you to run for your country

The Vitality Running World Cup (VRWC) today announced the kick-off of a mass running movement designed to encourage people to get more active.
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Ground-breaking study shows fitter bodies could lead to fitter economies

RAND Europe and Vitality publish a ground-breaking, global study on the economic impact of physical inactivity, illustrating the significant influence of regular exercise on economic growth, workforce productivity and life expectancy.
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October

Half of women in the UK admit to ignoring their pension, putting themselves at risk of pension poverty
Research from VitalityInvest has revealed women are at a far higher risk of pension poverty than men, with only 19% having ever made increased contributions to their pension or retirement fund beyond auto-enrolment – and half (49%) having never made any additional payments.
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Advisers sceptical of the role of technology in closing advice gap
New research from VitalityInvest has found almost half of advisers do not believe technology can play a role in helping to close the advice gap - the gap between those with and without access to affordable financial advice.
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Advisers say greatest threat to retirement is lack of investor understanding
New research from VitalityInvest has found just under a third (31%) of Independent Financial Advisors believe consumers failing to save for retirement and a lack of understanding about the risks of under-saving are the biggest threats on the horizon to clients’ accumulation and securing the retirement they want.
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September

The key to long life? Just 30 minutes more exercise a week adds a YEAR to life expectancy

Vitality has found people could increase their life expectancy by more than a year by adding an extra 30 minutes of exercise into their weekly routine. Analysing the activity levels of 141,000 people over a one-year period Vitality found those who increased their exercise levels from the recommended 2.5 hours a week, to three hours a week saw their life expectancy boosted by 1.7 years.
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Vitality joins forces with Sunday Times and the Sportswomen of the Year Awards

Vitality today announces its title sponsorship of The Sunday Times Sportswomen of the Year Awards. The awards will now be known as The Sunday Times Sportswomen of the Year Awards in association with Vitality. It is the fourth year Vitality has partnered with the Awards.
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Jonny Wilkinson shines a light on mental health in new vitality campaign ahead of the world cup

Jonny Wilkinson has been announced as the ambassador of a new mental health campaign being launched by Vitality today. The campaign which seeks to address the fine line between feeling fine and feeling overwhelmed, will see Jonny sharing some of his own personal challenges around mental health in a bid to encourage people to seek support when they need it.
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August 

Mindfulness matters but leaves some red faced

New research by Vitality, the innovative Health and Life Insurance Company, has found more than 80 per cent (86%) of people believe mindfulness apps have been effective in improving their overall mental wellbeing. More than half (54%) of respondents admitted they use mindfulness apps to help relieve the symptoms of stress, while just under half (49%) practice the activity to improve their mental health.  Just over a third (34%) of respondents use mindfulness apps to boost their mood and just over one in 10 (11%) use them to improve productivity at work. 
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July

Vitality GP now offers home or work blood testing

Vitality GP – the health insurer’s video GP service - has added a unique home diagnostics pathway for members, providing quick access to pathology testing (blood tests), delivered by qualified nurses in members’ homes or designated work addresses. The launch follows a successful pilot of the pathway, during which approximately 70% of all members requiring such tests opted for home diagnostics.
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Over 80 UK companies commit to getting their employees 20% more active

Representatives from UK companies of all shapes and sizes made a public commitment yesterday – supported by Vitality and its Performance Champions (former professional athletes) – to get their employees 20% more active.
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VitalityLife launches signature-free online trust solution for advisers

VitalityLife has today launched a new online solution that makes it quicker and easier for advisers to place protection plans in trust.

The online process eliminates the need for written signatures and allows advisers to set up a trust as part of the protection application using new VitalityLife’s Adviser Hub self-service portal. The solution is available for all new Personal and Business Protection plans.

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VitalityInvest extends access to healthy living programme and brings in 0% charges

Vitality has launched the next step in the evolution of its VitalityInvest proposition, broadening the appeal of their products, including automatic access to VitalityInvest’s Healthy Living Programme with all new invest products, which makes it easier to pay lower product charges.

By opening up access to the Healthy Living Programme – where they no longer need a health or life policy to qualify - they are further simplifying the product offering for advisers, and enabling more people to plan for a financial secure and healthier future.

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Vitality launch #wearerising campaign to celebrate the Vitality Netball World Cup 2019

Vitality, the innovative insurance and investment business, is today launching #WeAreRising, a new campaign which will champion and celebrate the Vitality Netball World Cup 2019, as well as inspire more people to participate in the sport with a pledge to fund grassroots coaches.

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Netball captains from around the world kick off the Vitality Netball World Cup 2019 in Liverpool

Today the 16 captains from all the international teams competing at the Vitality Netball World Cup 2019 came face-to-face for the first time in Liverpool to officially launch the tournament and welcome the trophy to the city. Ahead of the first match this Friday 12th July, the captains united in front of the iconic Wheel of Liverpool, which will be flying the flags of all the nations throughout the duration of the tournament.

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VitalityHealth partners with Doctify

VitalityHealth is the first health insurer to partner with Doctify and has used its platform to develop ‘Vitality Specialist Finder powered by Doctify’, a website that will allow members to search for doctors by speciality, rating and location.

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June

VitalityLife announces claims and benefits statistics

For the second year, VitalityLife has combined annual claims information with statistics on the benefits that members gain by engaging, both in terms of a reduced likelihood of making a claim on their Life Cover and the value from Vitality partner rewards and benefits. More than £81m was given back to members through a range of benefits and rewards, such as discounted health screens and gym memberships, and activity devices, coffees and Amazon Prime membership.

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VitalityHealth promises “Best in class Cancer Cover” with latest enhancements

VitalityHealth today announces that it has enhanced its cancer cover at no extra cost for all new and existing members*. The provider has also introduced new discounted cancer screenings and risk assessments for some of the most common cancers. This comes at a time when national screening programme attendance is reportedly slipping.

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April

British businesses could save £61 billion per year by prioritising health and wellbeing

Vitality is calling on business leaders to help their employees engage with health and wellbeing initiatives available to them at work. This comes after new research revealed that three-quarters of ill-health related absence and presenteeism in 2018, equating to £61bn, came from factors such as depression, poor lifestyle choices, and stress, all of which are can be targeted by businesses through health and wellbeing initiatives.

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Vitality publishes 2018 Gender Pay Gap Report

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March

VitalityInvest to give back first year of product charges 

Clients taking out a new VitalityInvest ISA, Junior ISA or Retirement Plan will have their first year’s product charges refunded after 12 months.
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VitalityHealth gives SME clients all-employee access to key preventative healthcare benefits

VitalityHealth will this week launch Vitality Essentials, which broadens the reach of key preventative health benefits to the wider employee base of its small to medium sized Private Medical Insurance (PMI) clients.
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February

Vitality partners with DocTap to extend its London Face-to-Face GP Service

Vitality today announces that it has added new GP partner DocTap to its Greater London Face-to-Face GP service, extending the network’s coverage and adding access to a mole checking service too.

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Vitality launches new Mental Health Cover to add to Holistic Health and Wellbeing Offering

VitalityHealth has further demonstrated its commitment to providing the best mental health cover in the market, with the launch of their new comprehensive mental health package to provide support and treatment to members when they need it most.
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January

VitalityLife announces a new Mortgage Plan and a range of enhancements to Income Protection

VitalityLife has launched a new Mortgage Plan, specifically designed for mortgage protection, offering the most comprehensive coverage and providing total peace of mind. Alongside this, VitalityLife has also launched a number of enhancements to its Income Protection (IP) that will provide members with more inclusive cover.
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VitalityInvest launches new fund range for healthier investment and retirement planning

VitalityInvest has today launched two new funds in partnership with Investec Bank plc in their new Protector Fund range that will offer advisers more diverse opportunities for growth and returns for their clients, while helping to protect their capital invested. These complement the Vitality Performer and Risk Optimiser funds launched in June 2018 and offer clients new targeted ways to invest. Both funds have been created for clients with medium-low risk appetite in mind and invest in structured products. The funds invest in structured products issued by Investec Bank plc.
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Vitality encourages people to get their trainers on and keep active in February as part of a new partnership with Runners Need

Vitality is hoping to help get its members up and running throughout 2019, with a new partnership with running specialist, Runners Need. The new partnership will provide Vitality members with 50%* off one pair of running shoes every year, ensuring they have quality kit when keeping active.
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Mindfulness matters but leaves some red faced
Mindfulness matters but leaves some red faced

November


Vitality-linked insurers to get 100 million people 20% more active by 2025
A ground-breaking new behaviour change study by leading independent research institute RAND Europe, has shown that Vitality incentives combined with Apple Watch deliver dramatic and sustained improvements in physical activity levels.
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Vitality announced as title sponsor of Netball World Cup 2019
Vitality will be title sponsor of next year’s prestigious tournament in Liverpool.
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VitalityLife launches Optimiser Underwriting
VitalityLife has launched Optimiser Underwriting, a new underwriting process that improves the experience for those customers who choose one of the company’s Optimiser plans when arranging their protection cover.
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Apple Watch Series 4 now available to Vitality members to help incentivise healthy behaviour
Vitality has announced an enhancement to its Vitality Active Rewards with Apple Watch benefit, which aims to promote physical activity and better health for its members.
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October 2018


Vitality confirms continued commitment to England Netball as England Roses become ‘Vitality Roses’ 
Vitality has renewed its existing title partnership with England Netball for a further three years.
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VitalityLife launches world-first solution to help cover the rising costs of later life
VitalityLife has launched Dementia and FrailCare Cover - a world-first, innovative new solution that aims to protect customers against the rising costs of later life care. 
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Vitality announces new Amazon partnership to keep members in prime health

Vitality has announced a new partnership with Amazon, evolving the way its members are incentivised to be healthier through the company’s Active Rewards programme. 
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VitalityHealth launches workplace wellbeing programme fronted by former England rugby star Maggie Alphonsi
VitalityHealth has launched a new workplace wellbeing programme that aims to help businesses build healthier, more engaged and productive workforces.
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September 2018

New VitalityLife Risk Calculator helps advisers calculate benefits of a healthier lifestyle
VitalityLife has launched a quick and easy-to-use Risk Calculator designed to help advisers discuss the sensitive subject of a client experiencing a serious illness – or possibly dying – before retirement.
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New research from VitalityInvest
Travelling the world tops Brits' retirement plans, yet nearly half worry they will lack the savings to fulfil their dreams according to new research from VitalityInvest. 
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Vitality UK parent company, Discovery Group, announces annual financial results
Discovery Group has announced annual financial results for the year ending 30 June 2018.
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Vitality launches new ‘Positively Different’ ATL campaign 
Vitality has launched its first ever integrated marketing campaign that encompasses its brands and business lines to celebrate the new brand proposition, ‘Positively Different’.
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August 2018

Vitality partners with Newcastle United FC
Vitality has become the new Official Wellness Partner of Newcastle United Football Club. 
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Vitality partners with Cardiff City FC

Vitality has become the new Official Wellness Partner of Cardiff City Football Club.

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July 2018


Vitality announced as Leicester City Football Club's new Official Wellness Partner

The new partnership includes use of player imagery, in-stadium branding and a digital and social media presence.

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England cricketer Jos Buttler announced as Vitality Ambassador

Vitality today announces a partnership with England cricketer Jos Buttler, who takes on the role of Vitality Ambassador, joining England cricket men’s and women’s captains Joe Root and Heather Knight.

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Vitality launches new partnership with Chelsea FC

Vitality has announced it will become the Official Health Insurance Partner of Chelsea Football Club. The insurer, which rewards its members for healthy lifestyle choices, will sponsor both women and men’s teams, as well as the Academy squads.

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June 2018

VitalityLife rolls out new tele-claims service

Claimants can now claim via specialist nurses rather than completing forms.

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Vitality launches new investment solutions to prepare people for the retirement of tomorrow

To address the challenges of an ageing population in poorer health and concerns around the ability to fund retirement, Vitality today enters the long-term savings market with the launch of VitalityInvest.

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England Women's Cricket captain Heather Knight announced as Vitality Ambassador

Vitality has announced a partnership with England women’s cricket captain Heather Knight, who takes on the role of Vitality Ambassador, joining fellow England cricket captain Joe Root as well as Dame Jessica Ennis-Hill, Maro Itoje, Ellie Simmonds and Jonny Wilkinson.

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May 2018

Dame Jessica Ennis-Hill and Jonny Wilkinson team up with parkrunners to launch new Vitality advertising campaign

Vitality has launched its latest marketing campaign, with keen parkrunners and amateur rugby players starring alongside Vitality Ambassadors Dame Jessica Ennis-Hill, Jonny Wilkinson, Maro Itoje, Joe Root, Ellie Simmonds and Stanley the Dachshund. 

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VitalityLife announces new claims and benefits statistics
VitalityLife has published its new Claims and Benefits Report which shows it paid out a record £36.1m in claims during 2017 with 96% of all claims being paid out across Life, Serious Illness Cover and Income Protection.
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April 2018

VitalityLife announces improvements to Serious Illness Cover 
VitalityLife’s Serious Illness Cover offering has been improved to give customers even more, with new conditions added, existing definitions enhanced and the structure of the offering simplified. 
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VitalityLife wins 2018 Celent Model Insurer Award for Vitality Nurse

VitalityLife has been awarded the 2018 Celent Model Insurer Award for Operational Excellence in recognition of its use of technology for Vitality Nurse.

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Employees who aren’t allowed to work flexibly are twice as likely to experience stress at work 

Employees who do not have an option to work flexibly are twice as likely to experience work-related stress than those with flexible workdays, a survey from VitalityHealth has revealed. 
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VitalityLife announces new range of discounts and promotions 

VitalityLife has announced  a range of new discounts and promotions, including lower premiums on Whole of Life, a special offer on Children’s Serious Illness Cover, and a new premium comparison tool for advisers.
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March 2018


Vitality publishes 2017 Gender Pay Gap Report
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Vitality Ambassador Dame Jessica Ennis-Hill launches 10 Weeks to 10k challenge

Dame Jessica Ennis-Hill is encouraging runners of all ages and abilities to sign up to a 10 Weeks to 10K challenge that culminates in taking part in the Vitality London 10,000 in May.
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Vitality teams up with Amazon to help people get healthy
Vitality has launched Vitality Alexa Skill, providing healthy living tips, recipes and workouts for those looking for fitness and wellbeing inspiration.
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February 2018


VitalityHealth launches new Vitality GP service

VitalityHealth has launched a new Vitality GP service which transforms the health insurer’s capability to deliver class-leading primary care benefits that members can access quickly and easily.

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Unhealthy lifestyles slashing UK average life expectancy by more than four years
Research from VitalityHealth has identified a significant longevity challenge facing the UK, with life expectancy being reduced by more than four years, predominantly due to individuals’ poor lifestyle choices.
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New VitalityHealth research shows insurers should take healthy behaviour into account when calculating premiums
New research from VitalityHealth reveals that more than half (53%) of consumers want insurers to take their healthy behaviour such as diet or exercise into consideration when calculating their premium.
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Vitality partners with ECB for T20 cricket
Vitality is named as the new title partner of T20 Blast, International T20 and recreational T20 cricket, supporting the game for men and women.
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Vitality becomes title sponsor of new London half marathon

Vitality has announced it will be the title sponsor of The Big Half, a new half marathon taking place in London on Sunday 4th March. 

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January 2018


Unhealthy employees now cost British firms six working weeks a year in lost productivity

Research from the 2017 Britain’s Healthiest Workplace survey has revealed that employees lose, on average, the equivalent of 30.4 days of productive time each year as they take time off sick and underperform in the office as a result of ill-health.

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Vitality launches new Value Statement as it hands out £63 million worth of rewards 

Vitality has launched new half-yearly Value Statements for its one million members to demonstrate the extra value and rewards they receive for leading a healthy lifestyle. 

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2017 Review
Vitality reaches one million members.
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December 2017

Seven in 10 private medical insurance policy holders have no idea how premiums are calculated under the no claims discount structure
New research from VitalityHealth reveals that 70% of private medical insurance policy holders have no idea how their premiums are calculated under the no claims discount structure.
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November 2017

Vitality to reward parkrun volunteers
Vitality has launched a new reward programme for parkrun volunteers.
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Vitality announces major new elite and grassroots hockey sponsorships
Vitality has announced it will become the Official Wellness Partner of England Hockey. 
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VitalityLife improves underwriting terms for diabetics and other medical conditions
Real time online decisions now available for Type 1 and Type 2 diabetics.
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October 2017

VitalityHealth launches new Adviser Hub platform
VitalityHealth has announced the launch of its new Adviser Hub platform, offering 24/7 access and a range of developments aimed at further enhancing the experience for advisers. 
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Winners announced for the 30th Sunday Times Sportswomen of the Year Awards in association with Vitality

The winners of The Sunday Times Sportswomen of the Year Awards 2017 in association with Vitality have been announced at a star-studded ceremony at the

Hilton London Bankside hotel.
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VitalityHealth wins top customer service awards
VitalityHealth has been named as one of the Top 50 Companies for Customer Service in the UK for the third consecutive year. The health insurer won three customer service awards as well as placing within the top 20 for the first time, climbing 16 places from its position in 2016.
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Vitality motivates members to get more active with Apple Watch Series 3 
Vitality has announced an extension to its Vitality Active Rewards with Apple Watch programme, which aims to promote physical activity and better health for its members.
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Vitality puts women in sport at the heart of new social campaign
Vitality has launched a major new social campaign to inspire and celebrate women in sport. 
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VitalityLife wins top accolade at major industry awards
VitalityLife has won the Best Individual Critical Illness/Serious Illness Provider award at the 2017 Health Insurance Awards. 
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VitalityLife launches two new tools for advisers

VitalityLife has launched two new quick and easy tools to help advisers do business with their clients.
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Vitality celebrates two wins at the COVER Excellence Awards

VitalityHealth and VitalityLife each came away with accolades at the 2017 COVER Excellence Awards.
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Shortlist announced for the Vitality Team of the Year Award 2017

The shortlist of finalists has been confirmed for the Vitality Team of the Year Award. This accolade, which celebrates the achievements of Britain’s successful collective efforts, will be one of the highlights of the 2017 Sunday Times Sportswomen of the Year Awards in association with Vitality.
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Shortlists announced for the Sunday Times Sportswomen of the Year Awards 2017 in association with Vitality

The shortlists of finalists have been confirmed for the 2017 Sunday Times Sportswomen of the Year Awards in association with Vitality, and there are six leading contenders for the prestigious Sportswoman of the Year accolade.

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September 2017


Vitality and Disney team up to help families get fit and healthy

Vitality and Disney announce a new collaboration to encourage families to be more active and to live healthier lives.

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VitalityHealth wins Best Private Medical Insurance Provider award

VitalityHealth is crowned Best Private Medical Insurance Provider at the 2017 Investment Life & Pensions Moneyfacts Awards.

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Two health and fitness giants join forces to improve employee wellbeing

VitalityHealth and Nuffield Health joint venture will create a whole workforce solution.

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Britain’s Healthiest Workplace winners announced for 2017

The 2017 Britain’s Healthiest Workplace winners have been revealed and the awards have recognised Nomura International Plc as the healthiest large workplace, adidas the healthiest medium workplace and Forster Communications the healthiest small workplace.

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VitalityLife announces new 'Vitality Lite' option

VitalityLife has widened access to its award-winning product range with the launch of Vitality Lite, which features significantly lower minimum monthly premiums.

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Nominations open for The Sunday Times Sportswomen of the Year Awards 2017 in association with Vitality

The Sunday Times Sportswomen of the Year Awards 2017 in association with Vitality have launched with a call for public nominations. The awards, now in their 30th year, have led the way in recognising and celebrating the outstanding contribution to sport made by elite athletes, coaches, administrators, community volunteers and inspirational women.

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VitalityHealth signs new three-year deal with Alliance Health Group

Birmingham-based Alliance Health Group has recently announced the continuation of its relationship with VitalityHealth in a deal that will extend their affiliation.

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August 2017

Joe Root paints Sheffield pink ahead of inaugural day-night Test

England cricket captain and Vitality Ambassador, Joe Root, returned to his hometown Sheffield to film a promotional video for Vitality ahead of the first pink ball Test match to take place in the UK.

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Vitality extends AFC Bournemouth stadium naming rights deal

Vitality has extended the AFC Bournemouth stadium naming rights agreement for a further three seasons.

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July 2017

Thousands join Olympic hero for VitalityMove

Around 3,000 people joined Vitality Ambassador Dame Jessica Ennis-Hill and legendary DJ Trevor Nelson for the first VitalityMove running festival.

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Global study recognises impact of Vitality insurance model

A new report published by the Shared Value Initiative has recognised the Vitality business model as a leading example of Shared-Value in insurance.

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June 2017

Jonny Wilkinson backs Vitality's #MySummerGoal campaign

Rugby legend Jonny Wilkinson has kicked off #MySummerGoal, Vitality's latest campaign to help get the nation active.

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May 2017

VitalityLife launches new indexation incentive to inflation-proof policies

VitalityLife is launching a new initiative to boost take-up of the indexation option on all protection policies as concern about inflation continues to grow. The initiative will benefit both advisers and clients.

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Long commutes costing firms a week’s worth of staff productivity

Long commutes are causing poor health and productivity outcomes for the nation’s employees, according to research from Britain’s Healthiest Workplace.

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Vitality wins Women’s Sport Trust #BeAGameChanger Award

Vitality has won the Sponsor Partner of the Year Award at the #BeAGameChanger Awards.

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Seb Coe returns to racing action at the Vitality Westminster Mile

Sebastian Coe will return to racing action over the classic mile distance at the Vitality Westminster Mile on Sunday 28 May.

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April 2017

Local schoolchildren join Dame Jessica Ennis-Hill to try VitalityMove

Lucky children from local schools met Dame Jessica Ennis-Hill at Chatsworth House to get an exclusive taste of VitalityMove.

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VitalityLife announces protection claims statistics for 2016

VitalityLife has announced it paid a record amount in claims during 2016, with more than £33m paid in claims on its Life, Serious Illness and Income Protection products.

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Vitality puts employees at the heart of new marketing campaign

Vitality has launched a major marketing campaign that sees employees starring alongside Vitality Ambassadors Jessica Ennis-Hill, Maro Itoje, Joe Root, Ellie Simmonds and Stanley the Dachshund.

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Paralympian swimmer and gold medallist Ellie Simmonds announced as Vitality Ambassador

Vitality has partnered with Ellie Simmonds OBE, five times Paralympic gold medallist and British swimmer, who takes on the role of Vitality Ambassador. Ellie joins current Ambassadors Jessica Ennis-Hill, Maro Itoje, Joe Root and Jonny Wilkinson.

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Sporting heroes join ‘Bring a Ball’ campaign to boost the nation’s health

Sports stars, including England Cricket captain Joe Root, Olympic gold medallist Jessica Ennis-Hill and England Rugby’s Maro Itoje, have thrown their weight behind Vitality's new 'Bring a Ball' campaign

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March 2017

Vitality is Best Mortgage Protection Provider

Vitality wins the Best Mortgage Protection Provider award at the Mortgage Strategy Awards.

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Vitality partners with the Telegraph Vitality Junior Golf Championship

Vitality has become the new title sponsor of the Telegraph Vitality Junior Golf Championship.

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VitalityLife announces enhancements to its Serious Illness Cover product

VitalityLife has announced three new and innovative enhancements to its award-winning Serious Illness Cover product that the firm believes will lead to more claims and, therefore, more pay outs for customers.

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VitalityHealth joins AMII

VitalityHealth has joined the Association of Medical Insurers and Intermediaries (AMII) as a corporate member.

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Vitality joins BT Sport Industry AwardsVitality has announced it will be the Official Wellness Partner of the BT Sport Industry Awards 2017.
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Young people have the unhealthiest lifestyle and are facing challenges in the workplace

Employees aged 35 years old and under have the most financial concerns and are the least physically active, according to data from Britain’s Healthiest Workplace

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Vitality wins award for best PR and marketing 

Vitality celebrated a win at the 2017 LifeSearch Protection Awards, coming away with the Nick Crossman Award for Best PR & Marketing.

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February 2017

Vitality announces plans to launch suite of investment products

Vitality, the life and health insurer, announces that it plans to launch a suite of investment products towards the end of 2017.

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Unhealthy employees costing British firms more than one month a year in lost productivity

British employers are losing on average 27.5 days of productive time per employee each year, equivalent to £73 billion annually, as staff take time off sick and underperform in the office as a result of ill-health.

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Vitality becomes first headline partner of parkrun UK

Jessica Ennis-Hill launches new partnership between Vitality and parkrun UK and takes part in her local Sheffield parkrun.

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January 2017

VitalityHealth and Business in the Community announce collaboration on Britain’s Healthiest Workplace

VitalityHealth and Business in the Community have announced a collaboration on Britain’s Healthiest Workplace from 2017.

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VitalityLife launches Wellness Optimiser and Vitality Nurse

VitalityLife launches two innovative new developments for the protection market: Wellness Optimiser and Vitality Nurse.

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VitalityHealth appoints new Director of Corporate Business

VitalityHealth has promoted Pippa Andrews to the role of Director of Corporate Business.

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A third of UK adults at risk from drinking too much, yet just 6% of those at risk say they want to cut down

One third of UK adults are exceeding weekly alcohol guidelines according to data from Britain’s Healthiest Workplace, the UK's most comprehensive workplace wellness survey.

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November 2016

VitalityHealth evolves its approach to renewal pricing for individual healthcare policies
VitalityHealth has announced it will change its renewal pricing approach for individual healthcare policies within the guidance of a new Fair, Intuitive and Transparent (FIT) framework. 

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Vitality launches dedicated one-stop-shop adviser website
Advisers can now gain instant, on-the-move access to all Vitality product literature and resources. The new Vitality Adviser website is integrated across both VitalityHealth and Life to give advisers all the tools and information they need via one source.

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Shortlist announced for The Sunday Times Sportswomen of the Year Awards 2016 in association with Vitality
The shortlist of finalists has been confirmed for The Sunday Times Sportswomen of the Year Awards 2016 in association with Vitality. Six leading contenders have been shortlisted for the prestigious Sportswoman of the Year accolade.

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October 2016

Vitality lines up England Rugby star Maro Itoje as its new Ambassador 
Vitality today announced a partnership with Maro Itoje, one of England’s most exciting young rugby players, who takes on the role of Ambassador. Maro joins Vitality Ambassadors Jessica Ennis-Hill, Jonny Wilkinson and Joe Root. 
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VitalityHealth to change the open referral model with the launch of Consultant Select
VitalityHealth is introducing Consultant Select, a new open referral pathway that not only offers enhanced customer value, but also avoids the negative perceptions associated with reduced customer choice.

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Vitality wins three awards at the 2016 Health Insurance Awards
Vitality celebrated three wins at the 2016 Health Insurance Awards. VitalityLife picked up gongs for Best Individual Income Protection Provider and Best Serious Illness Cover / Critical Illness Cover and Vitality was recognised for its innovative and engaging marketing with the Best Use of Marketing to Intermediaries award.
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VitalityHealth set to transform workplace wellness for SMEs

VitalityHealth is launching Vitality Healthy Workplace, an affordable workplace wellness programme specifically designed for the small and medium-sized enterprise (SME) market.

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VitalityHealth wins Best Individual PMI Provider at 2016 Cover Excellence Awards
VitalityHealth celebrated a win at the 2016 Cover Excellence Awards last night, coming away with Best Individual Private Medical Insurance Provider. VitalityHealth was also highly commended for Best Group Private Medical Insurance.
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Jessica Ennis-Hill creates VitalityMove
Great Britain’s heptathlon star, Jessica Ennis-Hill, has today stepped up her mission to help get the nation fit and healthy, by teaming up with Vitality to launch VitalityMove – two incredible events that combine her passion for running and music and her desire to encourage everyone to take achievable steps to a healthy life.
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September 2016

Vitality motivates members to get more active with Apple Watch Series 2
Vitality today announces an exciting new programme to promote physical activity and even better health for its members - Vitality Active Rewards with Apple Watch Series 2. This exciting development brings together the world’s largest scientific incentive-based activity and health programme, Vitality, with Apple Watch Series 2, the next generation of the world’s most popular smartwatch.
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Britain's Healthiest Workplace winners announced for 2016
The 2016 Britain’s Healthiest Workplace winners have been revealed and the awards have recognised Nomura International Plc as the healthiest large workplace, adidas UK the healthiest medium workplace and Forster Communications the healthiest small workplace.
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June 2016

People want more from illness protection policies
Research released today from VitalityLife and The Syndicate shows that people want more from their critical or serious illness cover than many standard policies offer, particularly amongst women and younger generations.
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VitalityHealth picks up the New Brand award at the Marketing Society Excellence Awards 2016
VitalityHealth was presented with the New Brand award at the Marketing Society Excellence Awards 2016. VitalityHealth was acknowledged as having delivered outstanding marketing excellence across the business. The accolade follows evidence of strong commercial success from the creation of a new product and service.
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Becoming an 'Everyday Athlete' could boost life span by more than three years
Health and life insurer Vitality launches UK wide ‘Everyday Athlete’ campaign to inspire the nation to make small changes to realise lasting health improvement
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May 2016

England cricket star Joe Root announced as a Vitality Ambassador
Vitality today announced a partnership with Joe Root, one of England’s top cricketers, who takes on the role of Ambassador. Joe joins Vitality Ambassadors Jessica Ennis-Hill and Jonny Wilkinson.
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April 2016

Statement on Claire Lomas and Vitality London 10,000
Statement from Dan McMillan, Head of PR at Vitality
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VitalityLife appoints new National Accounts Director
VitalityLife has appointed Dave Ewens as National Accounts Director. Reporting to Justin Taurog, Managing Director of Sales and Distribution, Dave has responsibility for managing the relationships between VitalityLife and its network partners, and working to develop new business opportunities.
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VitalityLife first insurer to introduce finger-prick blood testing
VitalityLife is improving the way protection applicants undergo blood testing by introducing ‘finger-prick testing’ to the UK Life Insurance market.
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Employees in overstressed, inactive and unproductive industries lose 27 days of productive time each year
Research from Britain’s Healthiest Workplace (BHW)*, surveying more than 32,538 workers across all UK industries, revealed that high stress and lack of physical activity are causing industries to lose up to 27 days of productive time per employee each year.
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March 2016

VitalityLife crowned best for PR and marketing at 2016 Lifesearch Protection Awards
VitalityLife celebrated a win at the 2016 Lifesearch Protection Awards last night, coming away with the Nick Crossman Award for Best PR & Marketing.
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February 2016

VitalityLife enhances product range including new Whole of Life products offering up to 67% discount
Innovative protection insurer VitalityLife has announced a range of enhancements to its existing product range, as well as the launch of two new Whole of Life products.
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VitalityLife announces protection claims statistics for 2015
Leading insurer VitalityLife today announced it paid a record amount in claims during 2015, with more than £28m paid in claims on its Life, Serious Illness and Income Protection products.
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Vitality sponsors Julia’s House Hospice to Hospice Cycle Ride
Julia’s House, the Dorset and Wiltshire children’s hospice charity, is proud to announce Vitality as the sponsor its new challenge event for 2016 – a Hospice to Hospice Cycle Ride.
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VitalityHealth crowned Best Healthcare Provider at Corporate Adviser Awards 2016
VitalityHealth picked up one of the biggest accolades at last night’s Corporate Adviser Awards 2016 as it was crowned Best Healthcare Provider. VitalityHealth was acknowledged as having delivered outstanding performance across all areas of the business.
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January 2016

Vitality to sponsor Westminster Mile
Vitality, the company changing health and life insurance for good, takes over as title sponsor of the Westminster Mile from 2016.
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Britain’s Healthiest Workplace launches
VitalityHealth today announced it has teamed with the Financial Times to launch Britain’s Healthiest Workplace. The survey will measure employer and employee responses to questions about health and lifestyle, providing an overview of Britain’s workplace culture and an understanding of how health can be improved.
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VitalityHealth launches new Healthy Business Discount for small businesses
VitalityHealth is shaking up the health insurance market with the launch of a new proposition for businesses with two to nine insured employees.
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December 2015

VitalityHealth crowned Digital Insurance Company of the Year at the Data, Analytics & Technology Awards for Insurance 2015
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November 2015

Unhealthy employees costing British firms more than one month a year in lost productivity
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VitalityLife now offering up to 30 percent income protection discount for all new Vitality Optimiser policies
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Winners announced for the 2015 Sportswomen of the Year Awards
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October 2015

New joint venture will deliver more affordable hospital treatment to customers

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Vitality crowned Best Individual Critical Illness / Serious Illness Provider and wins Best Use of Marketing to Intermediaries accolade at Health Insurance Awards 2015
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Vitality wins Best Individual PMI Provider and Best Individual Life Provider at 2015 Cover Excellence Awards
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September 2015

Work-life balance programmes most effective at reducing staff stress
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Vitality announces 16% rise in profit
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Vitality crowned Best Private Medical Insurance Provider at the 2015 Investment Life & Pensions Moneyfacts Awards
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Britain’s Healthiest Company winners are revealed
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August 2015

Vitality parent company named in fortune’s global top companies changing the world
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VitalityHealth restructures key accounts team to increase focus on the adviser channel
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Vitality partners with the Sunday times and Sky Sports Sportswomen of the year awards
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VitalityLife Launch Business Consultant Talent Academy
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VitalityLife business protection sales up 26%
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May 2015

Vitality announces major new sponsorship of AFC Bournemouth
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VitalityLife launches new special offer discount for new Optimiser policies until 30 June 
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February 2015

Vitality, the health insurer, kicks off healthy new rugby partnerships
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Vitality, the health and life insurer, sponsors the 2015 ICC cricket world cup on Sky Sports
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January 2015

Vitality launches national advertising and sponsorship campaign
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November 2014

Discovery acquires remaining share capital of £620m prudential health holdings
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