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Wednesday 19 October 2016

Vitality lines up England Rugby star Maro Itoje as its new Ambassador 

Vitality today announced a partnership with Maro Itoje, one of England’s most exciting young rugby players, who takes on the role of Ambassador. Maro joins Vitality Ambassadors Jessica Ennis-Hill, Jonny Wilkinson and Joe Root. 

As an England Rugby star, Maro will be using his passion for healthy living to inspire people to get active and make positive changes to their health. He will be offering practical advice and motivating everyone to take achievable steps towards lifelong wellness. 

Vitality research shows improvements to activity levels can make a positive difference to people’s long-term health and through the extra nudge of incentives and rewards they can be encouraged to make healthy choices every day.

Vitality partners with leading sports figures, teams and events to amplify its message around health and wellness. The health and life insurer has an extensive rugby portfolio: Rugby World Cup winner Jonny Wilkinson has been a Vitality Ambassador since 2013 and the company is the Official Wellness Partner of England Rugby, Scottish Rugby and Welsh Rugby. Vitality also sponsored the World Rugby U20 Championship earlier this year.

To officially announce the partnership, Maro paid a visit to Twickenham Stadium, the home of England Rugby, ahead of an exciting autumn of rugby with the Old Mutual Wealth Series, which kicks off with England playing South Africa on 12th November. 

Maro Itoje, England Rugby player and Vitality Ambassador, said: “I’m really proud to be   a Vitality Ambassador. Encouraging people to improve their health and wellbeing is hugely important to me and I truly believe that everyone should have the opportunity to live a healthier and happier life. I’m looking forward to working with Vitality to inspire people to get active and help spread the message about how we can all make positive changes to improve our health.” 

Neville Koopowitz, CEO of Vitality, said: “We are delighted to welcome Maro to our extraordinary group of Vitality Ambassadors. Maro is an incredible young talent and is already a fantastic role model to people of all ages. It’s great to have him on board as an Ambassador to help motivate each of us to take small steps to improve our long-term health.”


For further information, please contact: 
Henry Robson – Senior PR Manager  
Essentially Group 
07958 778 244
[email protected] 

Dan McMillan 
Head of PR, Vitality 
07824 604 926 
[email protected] 

About Vitality – changing health and life insurance for good
Vitality is the insurance business that helps people understand how they can improve their own personal health. Vitality makes it cheaper and easier for its members to get healthy and gives them rewards to keep them motivated, through a range of discounts and incentives. 

Vitality believes in the power of sport to help inspire people to live a healthy life, which is why it partners with leading sports figures, teams and events to help share the Vitality message. 

Vitality Ambassadors Jessica Ennis-Hill, Jonny Wilkinson, Joe Root and Maro Itoje are role models who embody the values of Vitality. They are all using their passion for living a healthy lifestyle to motivate others to make positive changes. Taking small steps today can dramatically improve wellbeing over the long-term, regardless of your current state of health. 

Vitality is Official Wellness Partner of Arsenal FC, AFC Bournemouth, Liverpool FC, Manchester City FC, England Rugby, Scottish Rugby, Welsh Rugby, Cricket’s UK Test Match Grounds and England Netball. The business has also partnered with the RSPCA for Big Walkies, is title sponsor of the Vitality Run Series and Official Partner of The Sunday Times Sportswomen of the Year Awards in association with Vitality.

VitalityHealth is one of the UK’s leading private medical insurers and has pioneered the ‘shared-value’ insurance model. This is a unique approach which delivers value for Vitality members through rewards and ultimately better health. Society as a whole also benefits, as do the company’s profits, which comes about as a result of people being healthier and claiming less often. 

VitalityLife is one of the fastest growing life insurers in the UK. It is unique to the current UK protection market and its suite of products includes Life Cover, Income Protection Cover, Serious Illness Cover, Business Protection and other additional products. By recognising people's efforts to look after themselves, VitalityLife is able to offer a more comprehensive set of benefits than traditional providers at a very competitive price.  

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