Skip to Content

Becoming a Vitality supplier

Find out who we are and how to become a Vitality supplier 

Who we are 

We offer a unique brand of health insurance, life insurance and investments. We’re part of Discovery Holdings, a worldwide group protecting over seven million members in 19 countries worldwide, across Europe, the United States, Australia, South Africa, Canada and China. 

We have four UK sites: London, Bournemouth, Stockport and Croydon, with over 1,800 staff.

Positively Different

There’s no other insurance and investment provider quite like Vitality. We have a core purpose to make people healthier, to enhance and protect their lives. We put this into practice through our Shared-Value business model, based on the scientifically proven principles of behavioural economics. 

This positively different approach enables you to take a more active role in managing your own physical and mental wellness, by encouraging the development of healthy long-term habits. 



What we believe in

  • Great

    Male icon

    We think our people are the most important part of our organisation, so we make sure they feel special from the day they join to the day they leave.  Our drive to succeed creates a fast paced, performance led environment where people are rewarded for their contribution and achievements.

  • Liberating the best in our people

    Medal icon

    We value each person’s unique talents and skills and we look for people who have the ability to think differently and bring our ideas to life. We know that people flourish and do their best when they have the freedom to play with their creativity and believe that anything is possible. 

  • Intellectual

    Student icon

    We’ve always known that if we want to stand out we have to be that company that does things differently. Our approach to health is grounded in science and we know that to be leaders in our field we need to continuously gain knowledge.

  • Business astuteness and prudence

    Bookmark icon

    We do things differently but we also know that we need to balance this with the needs of the business and of our customers. We understand the risks and we make sound decisions based on this knowledge but we don’t get tied up in red tape.

  • Dazzle

    Magic wand icon

    We believe that every interaction we have with a customer is an opportunity to create a lifelong fan of our company. We don’t settle for satisfied customers, we want customers who are bowled over by the service and products they get from us. 

  • Drive, tenacity
    and urgency

    Archery target icon

    We never stand still, we’re always looking forward at how we can take our business and ourselves to the next level. Our people have a belief that anything is possible and we strive to achieve the very best, anything less simply isn’t an option.

  • Integrity, honesty
    and fairness

    Dispatcher icon

    Every decision we make is underpinned by these values so that we can always ensure that we do the right thing for our customers, our colleagues, our suppliers and our business. For us, integrity, honesty and fairness come before anything else, including financial gain.

Suppliers and Vitality

  • Strategic sourcing

    Strategic sourcing

    Choosing the best possible suppliers and putting commercially favourable contracts in place that mitigate risk, secure value for money, and encourage innovation.

  • Supplier management

    Supplier management

    Managing contracts, performance, and key supplier relationships characterised by trust, quality and innovation.

  • Supplier risk management

    Supplier risk management

    Managing sources of risk throughout the relationship lifecycle. Ensuring that supplier actions and behaviours don’t inhibit our ability to serve our members.

Supplier risk management

Depending on the nature of the services provided, we focus on a supplier’s:

  • Ownership and shareholdings
  • Ethical standards
  • Financial solvency
  • Business resilience
  • Information Security framework
  • Employee vetting practices
  • Insurance coverage
  • Sub-contracting arrangements
  • Environmental practices

What are we looking for in a supplier?

To support our vision of being the best insurer in the UK, we look for suppliers who can show: 

Cultural fit – We pride ourselves in being positively different, so ensuring your business and ours are able to work well together is essential.

Compliance – We have high ethical standards and are accountable to the FCA (Financial Conduct Authority) for regulatory compliance.

Excellence – We aim to provide excellent service right through the supply chain, to ensure we deliver the highest quality to our members.

Added value – We expect our suppliers to identify and introduce process improvements and cost-effective sustainable solutions wherever possible.

Expertise and industry knowledge – Our suppliers should be industry experts and provide us with advice, guidance and support in their field.

Innovation and continuous improvement – Our suppliers should challenge our current processes and look for a better way of working more efficiently. 

A responsible and positive attitude – We expect our suppliers to act with integrity at all times.


On-boarding – a new supplier’s story

We asked our new supplier Booking Bug Ltd a few questions about their on-boarding experience with Vitality. Here’s what they had to say:

The background to both Vitality as an organisation and the business objectives the Tender was intended to support, as well as the Tender submission criteria, functional requirements, procurement process, and Tender timelines were all clearly stated within the document, and both the Sourcing Team and Business Sponsor(s) managing the process made themselves readily available to answer all clarification questions as required.
We found the on-boarding experience to become an approved supplier for Vitality straightforward and quick and were supported throughout the process by the Vitality Sourcing Team as required.


At each contact the Vitality Team have proven to be quick and decisive in their responses to questions asked and to be willing to take a pragmatic approach where necessary. As an organisation overall, all the Vitality staff we have interacted with have shown themselves to be thoroughly professional and courteous.


Since we began working with Vitality, we have been impressed by the overall approach we have experienced with regards to how Vitality view suppliers as key enablers of their business, and how Vitality staff enter into all discussions with a 'business partnership first' mind set.
Frazer McKenzie, BookingBug Ltd

Rewarding our suppliers

For the past two years, we’ve held a Supplier & Partner Awards ceremony, where we reward those who have gone above and beyond the call of duty. We also use this as an opportunity to brief suppliers on performance, future plans and how our supply chain can help us achieve our vision.
“It was fantastic to hear from so many key people within Vitality, giving us a very valuable insight into the company goals and values. The event really helps us all see and understand how we fit into that ecosystem and help Vitality to achieve those goals. All speakers spoke with such enthusiasm and passion for the Vitality brand, which was wonderful to see and feel part of”

Clair Woodward, Ultima Business Solutions Ltd

The feedback we have received from the event, such as the above, has been outstanding, so we are hosting our third event in November 2019 and look forward to welcoming our suppliers to another dazzling event.

Coming soon

We’re currently developing a portal for existing suppliers to log into and keep in touch. You’ll be able to register your interest here soon, but for now, please email:

If you’re a healthcare provider and interested in working with us, please click here for more information.

In the meantime, you can keep up to date with the latest Vitality news and tips with our Vitality Magazine.

Find out more

If you’d like to be considered as a Vitality supplier, please email us at and provide the following information:

  • Your full company name
  • Your Companies House registration number
  • Details of the service you’d be able to supply to us
  • Why you feel you meet the criteria to become a supplier to Vitality.

Please also take the time to read the following useful information and standard terms and conditions:

If you’re an existing supplier to Vitality, you can access our web-based accounts payable system here.