Skip to Content

Active Reward

Earn a monthly cinema ticket

Buy a health insurance or life insurance plan, and get a monthly cinema ticket when you get active. Qualifying plans and terms and conditions apply.

Get a health quote Get a life quote

Cinema updates

ODEON: ODEON is reopening at 50% Capacity on 17th May. Visit ODEON’s website for more information.
Vue: Reopening at 50% Capacity on 17th May. Visit Vue’s website for more information.

Sit back, relax and enjoy the show 

Whether you’re into comedy, thrillers, or popcorn and pick ‘n’ mix, heading to the cinema is one of life's pleasures. Buy a qualifying health insurance or life insurance plan, get active, and you could earn a monthly cinema ticket on us. 
Log into Member Zone to see if you qualify for this Active Reward.

How does the ODEON and Vue reward work?

  • Step 1:

    one-symbol

    Buy a qualifying  health insurance or life insurance plan.

  • Step 2:

    two-symbol

    Register for Member Zone  and complete a Health Review. Then link your device  to earn Vitality activity points.

  • Step 3:

    three-symbol

    Get active to earn 48 activity points a month to get rewarded with a cinema ticket.

Phone icon Looking for health insurance?

Call us on 0800 779 955
Award-winning health insurance from £1.15 per day
Lines open:
Monday to Thursday: 9am to 7.45pm
Friday: 9am to 5pm
Saturday: 9.30am to 2pm

Get a quote Request a callback

Phone icon Looking for life insurance?

Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 8am to 9pm
Friday: 8am to 7pm
Saturday: 9am to 5pm
Sunday: Closed
*Charged on a monthly basis.

Get a quote Request a callback

Cinema FAQs

You’ll qualify for the cinema reward if you are an adult member and you have one of the following Vitality plans:

Health insurance
Any private health insurance plan.

Business health insurance
Any small business health insurance plan.

Any corporate health insurance plan or trust scheme administered by Vitality, with Vitality Plus benefits.

Life insurance
Minimum monthly premiums apply for this cinema reward. To qualify, you’ll need to have Vitality Plus. To get Vitality Plus, you'll need to:
Pay at least £45 a month for an individual plan, or £60 a month for a joint plan and;
Add Optimiser onto your life insurance plan for an extra £4.75 a month.

You’ll be able to redeem a cinema ticket reward at the following cinemas:

IMC Cinemas
ODEON
Omniplex
Movie House Cinemas
The Ritz Cinemas.

As soon as you’ve earned 48 activity points in a month, you can claim a cinema voucher code.

You’ll have until the end of the following month to use your cinema voucher code.

 
Yes. If you and your partner achieve 48 activity points a month, you’ll also unlock voucher codes for them too.

Yes. Please read the cinema terms and conditions before buying a Vitality product.
 

 

More Active Reward partners

Get active. Get rewarded.

  • Amazon Prime

    Get active and you could earn a 12 month Amazon Prime membership. Terms apply.
  • Apple Watch®

    Get active. Get Apple Watch. Available with qualifying health and life insurance plans. Terms apply.
  • Caffè Nero

    Get active or drive well to earn weekly drinks and food rewards. Terms apply.
  • Waitrose & Partners

    Get active to earn up to 40% cashback on Good Health food if you have both a qualifying health and life insurance plan. Terms apply.