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Active Reward

Earn a monthly cinema ticket

Buy a health insurance or life insurance plan, and get a monthly cinema ticket when you get active. Qualifying plans and terms and conditions apply.

Get a health quote Get a life quote

Sit back, relax and enjoy the show 

Whether you’re into comedy, thrillers, or popcorn and pick ‘n’ mix, heading to the cinema is one of life's pleasures. Buy a qualifying health insurance or life insurance plan, get active, and you could earn a monthly cinema ticket on us. 

How does the ODEON and Vue reward work?

  • Step 1:


    Buy a qualifying  health insurance or life insurance plan.

  • Step 2:


    Register for Member Zone  and complete a Health Review. Then link your device  to earn Vitality activity points.

  • Step 3:


    Get active to earn 48 activity points a month to get rewarded with a cinema ticket.

Looking for health insurance?

Call us on 0808 159 5731
Award-winning health insurance from £1.25 per day
Lines open:
Monday to Thursday 9am-8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Get a health quote

Looking for life insurance?

Call us on 0808 302 4380
Award-winning cover and rewards from £8 a month*.
Lines open:
Monday to Thursday: 9am - 8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

*Charged on a monthly basis.

Get a life quote Request a life callback

Cinema FAQs

You’ll qualify for the cinema reward if you are an adult member and you have one of the following Vitality plans:

Health insurance
Any private health insurance plan.

Business health insurance
Any small business health insurance plan.

Any corporate health insurance plan or trust scheme administered by Vitality, with Vitality Plus benefits.

Life insurance
Minimum monthly premiums apply for this cinema reward. To qualify, you’ll need to have Vitality Plus. To get Vitality Plus, you'll need to:
Pay at least £45 a month for an individual plan, or £60 a month for a joint plan and;
Add Optimiser onto your life insurance plan for an extra £4.75 a month.

You’ll be able to redeem a cinema ticket reward at the following cinemas:

IMC Cinemas
Movie House Cinemas
The Ritz Cinemas.

As soon as you’ve earned 48 activity points in a month, you can claim a cinema voucher code.

You’ll have until the end of the following month to use your cinema voucher code.

Yes. If you and your partner achieve 48 activity points a month, you’ll also unlock voucher codes for them too.

Yes. Please read the cinema terms and conditions before buying a Vitality product.


More Active Reward partners

Get active. Get rewarded.

  • Amazon Prime

    Get active and you could earn a 12 month Amazon Prime membership. 
  • Apple Watch®

    Get active. Get Apple Watch. Available with qualifying health and life insurance plans. Terms apply.
  • Caffè Nero

    Get active or drive well to earn treats from Caffè Nero.
  • Waitrose & Partners

    Get active to earn up to 40% cashback on Good Health food if you have both a qualifying health and life insurance plan.