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Vitality partner

Cineworld and Vue

New Vue Cinema Eltham

You can use your cinema tickets at the brand new, six-screen Vue Cinema Eltham in London

Vue Cinema and Cineworld vouchers

Get active and get a cinema ticket.

Going to the movies is a great way to cut down on unhealthy stress levels. That’s why we partner with Cineworld and Vue, two of the UK’s leading cinema chains.

If you live in Northern Ireland, you can earn cinema tickets to use at selected cinemas – please see our cinema support guide for more information.

Included on all Personal Healthcare and Business Healthcare plans excluding members with Vitality Essentials. Available on Life plans with Wellness Optimiser or Vitality Optimiser for an additional monthly fee and VitalityInvest Retirement Plans in drawdown with Vitality Plus for an additional monthly fee. Cinema ticket limits apply to some plan types.*

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How to earn cinema tickets

Once you've joined Vitality, here's how to earn your Active Reward:

  • Track your activity and earn 12 Vitality points per week for two consecutive weeks.
  • Then log in to Member Zone or the Vitality Member app on the following Monday to generate your cinema ticket code.
  • Enter your ticket code on the eligible cinema's website when booking your tickets.
  • Collect your tickets at the cinema – and enjoy the film.
  • Each code can only be used once and is valid for 14 days from the Monday after your two-week activity period.

If you’re aged 70 or over or have a verified Vitality Age gap of five or more years, you’ll be able to earn three activity points for reaching 5,000 steps in a day. To earn a cinema ticket, you’ll need to earn 12 activity points a week for two consecutive weeks. 

Frequently asked questions

Here are a few of the questions we’ve answered for our members

Can anyone on my plan use the cinema ticket benefit?

Each member of your plan aged 18 or over can request codes for cinema tickets on the Member Zone or the Vitality Member app, as long as they've completed their online Health Review and have earned 12 Vitality activity points for two consecutive weeks. The code will be sent by text message or email to the member who requested it. Cinema ticket codes can only be used by members of your plan.

Do the cinema ticket codes have an expiry date?

Yes, once you have your code from the Monday, you'll need to use it to book your cinema ticket by the end of the Sunday 14 days from the start of the redemption period. Each active week runs from Monday to midnight on Sunday. We’ll show the expiry date with your code and also send it in the text message or email. You can only use each code once.

How do I earn Vitality activity points?

There are lots of ways you can earn Vitality activity points, like using an activity tracking device, working out at a Virgin Active or Nuffield Health gym, or taking part in a parkrun.

Why do some members only need to take 5,000 steps a day to earn Vitality activity points for Active Rewards?

We want to encourage all of our members to engage in healthy habits. Members who are aged 70 or over, or have a verified Vitality Age gap of five or more years, can earn three activity points for reaching 5,000 steps in a day. To earn a cinema ticket, they still need to earn 12 activity points a week for two consecutive weeks.

Important information

* Cineworld and Vue are included on all Personal Healthcare and Business Healthcare plans excluding members with Vitality Essentials. If you have a Life plan, you’ll need to add Wellness Optimiser or Vitality Optimiser for an additional monthly fee of £4.50. You can add Vitality Plus to your VitalityInvest Retirement Plan in drawdown for an additional fee of £4.50 per month. Vitality Plus is not available on other VitalityInvest plans. If you have an eligible VitalityLife or VitalityInvest plan, the maximum number of tickets you can claim during a plan year is capped at a maximum of 12 for single planholders, a maximum of 24 tickets a year if you’re a joint planholder with no child or adult dependants on your plan, and a maximum of 36 tickets a year if you’re a family with one or more insured child or adult dependants on your plan. If you have an eligible VitalityLife or VitalityInvest plan and you add or remove a member during your plan year, the number of cinema tickets you can claim will increase or decrease on a pro-rata basis for the remainder of your plan year. 

If you have children under 18 on your plan, each adult will need to earn 12 points a week for two consecutive weeks to unlock child cinema tickets. Children 18 years or over will need to earn their own points for their cinema ticket. 

Corporate Healthcare plans and trust schemes administered by VitalityHealth need to include Vitality Plus to be eligible for this reward.

Cineworld: Codes are not valid for viewings at Cineworld Leicester Square or for alternative content and special showings. Upgrades for 3D and 4DX films, IMAX, Superscreen, D-Box formats and Cheltenham Screening Rooms are available for an additional cost. Upgrades can be booked online or at the cinema. 3D glasses will also incur an additional cost.

Vue: Codes are not valid for Premieres, Event Cinema, alternative content and special screenings. Codes are valid for Mini Morning screenings. Upgrades for all screenings at Vue Leicester Square, 3D, Xtreme, IMAX and VIP and Recliner seats are available for an additional cost. Upgrades can be booked online or at the cinema. 3D glasses will also incur an additional cost.

In absolutely no circumstances can Vitality cinema voucher codes be sold or gifted to third parties by a member.

Details correct as at April 2019. Terms and conditions apply at vitality.co.uk/member.

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Where to next?

  • Starbucks

    Get active and be rewarded with a handcrafted drink every week.

  • Activity tracking

    Up to 40% off a range of devices. P&P applies.

  • How rewards work

    Find out how to get the most from Vitality.