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Vitality partner

Cineworld and Vue

Cineworld and Vue logo

1 x cinema ticket per week




Unwind with Cineworld and Vue cinema tickets

Get active and get a ticket every week.

Going to the movies is a great way to cut down on unhealthy stress levels. That’s why we partner with Cineworld and Vue, two of the UK’s leading cinema chains.

Included on all Personal Healthcare plans. Available on Life plans with Wellness Optimiser or Vitality Optimiser for an additional monthly fee*.

Get a quote

All it takes is a few minutes to get a quote online.

Join us, get active and we could treat you to a ticket for the latest blockbuster the following week at either Cineworld or Vue.

Once you’ve joined, here’s how to earn your weekly reward ticket at either Cineworld or Vue:

  • Earn 12 Vitality points each week for tracking your activity.
  • Log into the Member Zone or the Vitality Member app the following week to generate your personal cinema ticket code.
  • Enter your code/s on the cinema’s website when booking your tickets.
  • Collect your tickets at the cinema – and enjoy the film.

If you’re aged 70 years or older, or your BMI (body mass index) is 35 or over as verified when you take a Vitality Healthcheck, you'll need to earn just nine Vitality activity points each week to receive this reward.

Frequently asked questions

Here are a few of the questions we’ve answered for our members

Can anyone on my plan use the cinema ticket benefit?

Each member of your plan aged 18 or over can request codes for cinema tickets on the Member Zone or the Vitality Member app, as long as they have completed their Health Review and have earned 12 Vitality activity points in the previous week. Code/s will be sent by text message or email to the member who requested them. Cinema ticket codes can only be used by members of your plan.

Do the cinema ticket codes have an expiry date?

Yes, once you have your code/s you'll need to use it to book your cinema ticket/s by the end of the week. A week runs from Monday to midnight on Sunday. We’ll show the expiry date with your code/s and also send it in the text message or email.

How do I earn Vitality activity points?

There are lots of ways you can earn Vitality activity points, like using an activity tracking device, working out at a Virgin Active or Nuffield Health gym, or taking part in a parkrun.

Why do some members only need to earn nine Vitality activity points a week for this reward?

We want to encourage all of our members to engage in healthy habits, but understand that this can be difficult for some. We believe that setting a lower threshold for those with a high BMI or those aged 70 or over, will make it easier for them to engage and improve their health. If a member reduces their BMI to below 35, the weekly Vitality activity points target will increase to 12.

Important information

Cineworld and Vue are included on all Personal Healthcare plans. If you have a Life plan, you’ll need to add Wellness Optimiser or Vitality Optimiser for an additional monthly fee of £3.80 plus have a minimum monthly premium of £30 for single policies and £40 for joint policies..

Business Healthcare and Corporate Healthcare plans need to include Vitality Plus to be eligible for this reward.

If you have more than one adult on your plan, you each need to earn 12 Vitality activity points per week to unlock a cinema ticket for every member on your plan. Maximum of one ticket per week for each person on your plan at either a Cineworld or Vue cinema.

Codes are not valid for viewings at Cineworld Leicester Square or for alternative content and special showings. Upgrades for 3D and 4DX films are available at Cineworld for an additional cost. Upgrades for 3D films, VueXtreme and VIP seats are available at Vue for an additional cost. VIP seats can only be booked at the cinema and not online. Cinema ticket codes can only be used by Vitality members. In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.

* Based on one adult cinema ticket per week on a weekday evening at Vue Islington at £13.49 per ticket.

Details correct as at January 2018. Terms and conditions apply at

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Lines open:
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Friday: 9am to 5pm
Saturday: 9.30am to 2pm

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Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 8am to 9pm
Friday: 8am to 7pm
Saturday: 9am to 5pm
Sunday: Closed
*Charged on a monthly basis.

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Where to next?

  • Starbucks

    Get active and be rewarded with a handcrafted drink every week.

  • Activity tracking

    Up to 40% off a range of devices. P&P applies.

  • How rewards work

    Find out how to get the most from Vitality.