Healthy People,
Healthy Planet
Helping you to choose a healthier lifestyle and protect the environment we all live in.
Sustainability at Vitality
At Vitality, sustainability starts with our core purpose to make people healthier and to enhance and protect their lives. We believe healthy people need a healthy planet, and that businesses have an important role to play in supporting both. That is why our approach brings together health, wellbeing, climate action and responsible business.
We reward people for making healthier choices and use our Shared Value model to improve outcomes for our members, our business and wider society.
We are also working to reduce our environmental impact, engage our suppliers and partners, and strengthen our approach to climate risk and disclosure.
“The future depends on creating healthier people, a healthier planet and a more sustainable society”
Deepak Jobanputra, Vitality’s Group Chief Sustainability Officer, shares how our core purpose drives action on climate, health and responsible business, and why sustainability and wellbeing must go hand in hand.
Deepak Jobanputra, November 2026
.svg?rev=b59c10e17b4246c0b921dd7312819499&h=350&w=350&la=en&hash=645198B5E48570C5F2F810F4F69E517F)
Why sustainability matters
Climate change, nature loss and poor health are deeply connected. Rising temperatures, air pollution and extreme weather can affect people’s health and wellbeing, while pressure on healthcare systems can increase the need for resource-intensive treatment1. For Vitality, this makes sustainability directly relevant to our purpose, our members and the long-term resilience of our business.
Our approach is focused on prevention, behaviour change and collaboration. We aim to create positive change for people and the planet by helping people stay healthier for longer, making care easier to access, reducing emissions across our operations and supply chain, and working with partners to drive progress.
Explore our approach
Learn more about what we're doing to make people healthier and support a healthier planet.
Responsible business
We believe good governance and a strong culture are key to being a responsible and resilient business.
What this means for us:
- We live by our values. They define what's expected of our people, what's important to our members and our business.
- We have robust governance that ensures we can manage and respond to risks effectively, including those associated with climate change.
- We have strong policies and standards that support the delivery of good governance. Areas where we have specific Standards include responsible investment, data ethics and the prevention of financial crime.
Being a Force for Good
We believe healthier people and a healthier planet go hand in hand.
Explore our Force for Good brochure to discover how we’re turning our sustainability commitments into action, creating positive change for our members, our communities and the planet.
Reports and Disclosures:
We are proud to share our sustainability reports, disclosures and transition plan, which demonstrate how we are responding to the climate crisis, managing sustainability-related risks and opportunities, and building a more sustainable future.
These publications provide transparency on our sustainability strategy, climate-related risks and progress against our goals.
Policies and Statements:
Our policies and statements outline the principles, commitments and governance that support our approach to sustainability and responsible business practices.
United Nations Sustainable Development Goals
Vitality is a signatory of the United Nations (UN) Principles for Sustainable Insurance (PSI) and a key member of its working group for health and life insurance.
We fully support the vision of the PSI, for the insurance industry to play a key role in enabling a healthy, safe, resilient and sustainable society. We are also committed to sharing our expertise in pursuit of the UN Sustainable Development Goals.
In June 2023, Vitality co-authored a UN PSI paper. This provides a plan for life and health insurers to address the protection gap and drive better health outcomes.
Discovery group’s mission
Vitality is part of Discovery, a multinational financial services organisation, who has been a part of the UN Global Compact since 2015.
Discovery’s sustainability framework outlines four areas where we believe we can extend our impact. These key areas are:
- Make people healthier
- Enhance and protect lives
- Strengthen social systems
- Restore the environment
Learn more about Discovery Group’s integrated sustainability framework and how we contribute to eight of the UN Sustainable Development Goals (SDGs).
Highlights of recent research conducted by Vitality UK
- Published a major study with The London School of Economics and Political Science (LSE), revealing that adopting consistent positive sleep behaviours can add up to four years to life expectancy
- Conducted research into barriers to physical activity and circular consumption, revealing that millions of unused trainers remain in UK households, with research informing the launch of Give2Move, an initiative encouraging the donation of unwanted trainers to help more people get moving
- Published Active Women, Healthy Lives: Understanding Barriers to Women’s Participation in Physical Activity report
- Released findings from the 10th annual Britain’s Healthiest Workplace survey highlighting trends in employee health and workplace productivity across the UK
- Participated in developing the UN Sustainable Development Solutions Network Insurance and Sustainable Development: Partnering on Risk, Resilience and Transformation position paper and course
- Contributed a case study to the World Economic Forum’s Thriving Workplaces: How Employers can Improve Productivity and Change Lives insight report
Donate trainers with Give2Move
Every pair of trainers donated can help someone else get active. So, if you’ve got trainers that are too good to throw away, but not right for you anymore, Give2Move makes it easy to pass them on.