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Healthy People,
Healthy Planet

Helping you to choose a healthier lifestyle and protect the environment we all live in.

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Vitality's approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment.

Find out how Vitality is helping to drive a healthier, more sustainable future.

“We’ve been founded on the principle of being a force for social good”

Deepak Jobanputra, Vitality's Chief Sustainability Officer, explains how healthy people and a healthy planet are at the heart of our approach to sustainability and outlines our journey so far.

Deepak Jobanputra, January 2024

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Responsible business

We believe good governance and a strong culture are key to being a responsible and resilient business.

What this means for us:

  • We have robust governance that ensures we can respond to risks, including those associated with climate change. It also helps us to track those changes appropriately.
  • We live by our values. They define what's expected of our people, what's important to our members and our business.
  • We have strong policies and standards that support the delivery of good governance. Areas where we have specific Standards include responsible investment, data ethics and the prevention of financial crime.

Find out more that Vitality does as a responsible business. Please read our Taskforce on Climate-related Financial Disclosures Report (TCFD) report.

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United Nations Sustainable Development Goals

Vitality is a signatory of the United Nations (UN) Principles for Sustainable Insurance (PSI) and a key member of its working group for health and life insurance.

We fully support the vision of the PSI, for the insurance industry to play a key role in enabling a healthy, safe, resilient and sustainable society. We are also committed to sharing our expertise in pursuit of the UN Sustainable Development Goals.

In June 2023, Vitality co-authored a UN PSI paper. This provides a plan for life and health insurers to address the protection gap and drive better health outcomes.

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Discovery group’s mission 

Vitality is part of Discovery, a multinational financial services organisation, who has been a part of the UN Global Compact since 2015.

Discovery’s sustainability framework outlines four areas where we believe we can extend our impact. These key areas are:

  • Make People Healthier
  • Enhance and protect lives
  • Strengthen social systems
  • Restore the Environment

Learn more about Discovery Group’s integrated sustainability framework and how we contribute to eight of the UN Sustainable Development Goals (SDGs).