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The Vitality family
The people who bring our brand to life
Our members are truly inspiring, from running at our Vitality Run Series events through to featuring in our member case studies. We've also got the proof that Vitality members live happier and healthier lives.
Get a quote
All it takes is a few minutes to get a quote online.
Vitality in sports
In top level sport, we’re now involved in football, rugby, cricket, and netball and are wholehearted advocates of women in sport. To help create long-term benefits for local communities, we’re also big supporters of grassroots sport and community initiatives like the Community Sports Trust, Sportfest and the Vitality Run Series.
Get involved
Introducing the Vitality Ambassadors
As a company, our Vitality Ambassadors Jessica Ennis-Hill, Joe Root, Jonny Wilkinson, Maro Itoje and Lord Coe are role models who inspire through their actions and embody our values.
Meet the Vitality Ambassadors
Meet our amazing members
See some of the brilliant things our members do to stay healthy – and earn rewards.
Read their stories
Vitality VIP
Vitality VIP is our member-only access to see our sporting partners in action throughout the year. We give away tickets to football, rugby, cricket and netball matches. Our members can also win a wide range of money-can’t-buy experiences.
See the latest prize draw
Vitality magazine
Our online guide to a healthier life. Get insider tips on being active, eating well and staying healthy, watch videos from fitness and nutrition experts and enter our latest competitions to win exciting prizes.
Visit Vitality magazine
Vitality Run Series
The Vitality Run Series brings together nine of the UK’s most exciting running events to provide all runners, irrespective of ability, with the opportunity to take on their next challenge.
Join the Vitality Running Community
Britain’s Healthiest Workplace
Britain’s Healthiest Workplace is the UK’s most comprehensive workplace wellness study.
Since its inception in 2013, 400 companies and 100,000 employees have taken part.
Looking for health insurance?
Call us on 0800 779 955
Award-winning health insurance from £1.15 per day
Lines open:
Monday to Thursday: 9am to 7.45pm
Friday: 9am to 5pm
Saturday: 9.30am to 2pm
Looking for life insurance?
Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Friday 8am to 8pm
Saturday and Sunday: 9am to 5pm
*Charged on a monthly basis.