The Vitality family

The people who bring our brand to life

There are so many ways to get involved with Vitality and become part of the Vitality family. You can take part in our sporting events, our amazing giveaways or Britain's Healthiest Workplace study. Our members are truly inspiring as featured in our member case studies. We've also got the proof that Vitality members live happier and healthier lives.

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Vitality in sports

In top level sport, we’re now involved in football, rugby, cricket, hockey and netball and are wholehearted advocates of women in sport. To help create long-term benefits for local communities, we’re also big supporters of grassroots sport and community initiatives like back to netball , back to hockey, parkrun with Vitality and the Community Sports Trust.

Get involved

Our Vitality Ambassadors

As a company, our Vitality Ambassadors Ellie Simmonds, Jessica Ennis-Hill, Joe Root, Jonny Wilkinson, Heather Knight, Jos Buttler, Maro Itoje and Lord Seb Coe are role models who inspire through their actions and embody our values.

Meet the Vitality Ambassadors

Vitality VIP

Vitality VIP is our member-only access to see our sporting partners in action throughout the year. We give away tickets to football, rugby, cricket and netball matches. Our members can also win a wide range of money-can’t-buy experiences.

See the latest prize draw

Vitality magazine

Our online guide to a healthier life. Get insider tips on being active, eating well and staying healthy, watch videos from fitness and nutrition experts and enter our latest competitions to win exciting prizes.

Visit Vitality magazine

Britain’s Healthiest Workplace

Britain’s Healthiest Workplace is the UK’s most comprehensive workplace wellness study.

Since its inception in 2013, 510 organisations and over 181,000 employees have taken part in the study.

Call us on 0808 159 5731
Award-winning health insurance from £1.25 per day
Lines open:
Monday to Thursday 9am-8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Get a health quote

Call us on 0808 302 4380
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 9am - 8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

*Charged on a monthly basis.

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