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Vitality sponsorships

We love sport and its power to inspire healthier lives

It’s why we partner with leading sports figures, teams and events, to help us share the Vitality message.

Getting active and staying healthy is at the heart of everything we do. Because taking small steps today can dramatically improve wellbeing over the long-term, regardless of your current state of health. 

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There’s nothing quite like the drama at a football match: those pre-match nerves, the roar of the crowd, that total adrenaline goal
rush, the pure elation of a big win.

That’s why we’re thrilled to be the Official Partner of AFC Bournemouth, Celtic FC, Chelsea FC, Crystal Palace FC, Leeds United FC, Leicester City FC, Norwich City FC, Rangers FC, Southampton FC and Stockport County FC. We’re also immensely proud to sponsor the Vitality Women’s FA Cup, as well as AFC Bournemouth’s home, Vitality Stadium.

To inspire and reward our members, we offer the chance to win once-in-a-lifetime experiences, VIP stadium tours, match tickets and more. 


We are the title partner of twenty over cricket in the UK, including internationals (women and men’s Vitality IT20s) – domestic (Vitality Blast) and grassroots (Vitality Club T20 and U19 competitions). We are also the Official Wellness Partner of Test Matches and The Hundred.

We’re the Official Wellness Partner of the England and Wales Cricket Board and are honoured to count England Test captains Joe Root and Heather Knight and one of the best T20 players in the world, Jos Buttler as Vitality Ambassadors. As well as giving our members the chance to watch England play in all formats of the game, our support of T20 cricket enables you to discover and enjoy a format that has revolutionised the game.


With at least one million women and girls playing the sport every week, our aim is to help inspire even more women across England to participate in netball. That’s why we’re the Official Wellness Partner of the England Netball team, the ‘Vitality Roses’, as well as the title sponsor of the Vitality Netball Super league and Vitality Netball International Series.

We’re committed to the grassroots of the sport, too, so we also partner with England Netball’s Back To Netball programme, which is a fun and friendly re-introduction to the sport for women of all ages and levels of experience.


We’re the Official Wellness Partner of England Hockey and GB Hockey women’s team. We are the Official Presenting Partner of FIH Pro League in Great Britain, and the Title Partner of the Vitality Women’s Hockey League. To celebrate the partnership, we’re offering our members regular chances to win once-in-a-lifetime hockey experiences, tickets to events and more.

Our longer-term aim is to help the sport continue to grow. So, to encourage more people at grassroots level to enjoy the many physical and mental benefits that being part of a team can bring, we support Vitality Back To Hockey – a community initiative of over 200 local clubs. Find your local Back to Hockey club.

Find your local Back to Hockey club


We love running for the freedom and pleasure it brings – no matter your age, ability or distance.

It’s why we support the Vitality Westminster Mile and the Vitality London 10,000. We’re the headline sponsor of parkrun, the world’s biggest free running event, offering timed 5k runs every Saturday in a park near you.

We are the Title Partner of the Vitality Running World Cup, an annual free-to-enter international running competition that aims to spark a global movement in health by empowering people to be more active. We’re also the headline sponsor of This Mum Runs, a running community for new mums. These running events are part of Vitality’s global initiative to help encourage 100 million people to get 20% more active by 2025.

Whether you’re new to the sport, a regular racer or just fancy trying a new fitness challenge, why not come along and get involved?

Women's sport

We’re particularly committed to developing and maintaining the long-term growth of women's sport.

We partner with women’s teams in top-flight football, cricket, netball and hockey - we’re the Official Wellness Partner of the Vitality Women’s FA Cup, AFC Bournemouth Women, Chelsea Women, Crystal Palace FC Women, Leeds United Women, Leicester City Women FC, Rangers Women FC, Southampton FC Women, Stockport County Ladies FC, England Cricket, England Hockey, England Netball, as well as the women’s running community This Mum Runs. We also partner with the charity Women in Sport, whose purpose is to give every woman and girl the opportunity to take part in sport and inspire her to do so.

We also support community-based initiatives – such as England Netball’s Back To Netball programme and England Hockey’s Vitality Back To Hockey programme- and we’re always looking for new ways to lend our wholehearted backing to women’s sport.

Local community partners

To inspire and coach people in the Bournemouth area, we’ve teamed up with AFC Bournemouth and its players to work with the Community Sports Trust, the club’s charitable arm. Focusing on four main themes - sports participation, health and wellbeing, education and sports inclusion – the Trust helps thousands of people in the Bournemouth area every year, with a wide variety of football and multi-sport sessions to kids and adults.

Vitality VIP

Vitality VIP are our member-only prize draws, offering chances to see all our sporting partners in action throughout the year. We give away tickets to football, cricket, netball and hockey matches. Our members can also win a wide range of money-can’t-buy experiences. See the latest prize draw
See the latest prize draw

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