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Vitality in sport

We love sport and its power to inspire healthier lives

We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us share the Vitality message.

Getting active and staying healthy is at the heart of everything we do and sport exemplifies the role physical activity can play. After all, taking small steps today can dramatically improve wellbeing over the long-term, regardless of your current state of health.

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There’s nothing like seeing your team live:  those pre-game nerves, the roar of the crowd, that total adrenalin goal rush, the pure elation of a big win. That’s why we’re thrilled to be the Official Wellness Partner of elite Premier League clubs: Arsenal FC, AFC Bournemouth, Liverpool FC, Liverpool Ladies FC, Manchester City FC and Manchester City Women FC. We’re also immensely proud to sponsor Vitality Stadium, where AFC Bournemouth play.

To help share the love, we offer our members the chance to win a wide range of once-in-a-lifetime experiences, like VIP stadium tours, tickets to live matches and more.


Respect, pride and passion. The values our national rugby unions represent. The values we – and rugby fans everywhere – share wholeheartedly. That’s why we’re the Official Wellness Partner of England Rugby, Scottish Rugby and Welsh Rugby men and women.

This is what lets us give our members the chance to enjoy unforgettable matchday experiences.


A thoroughly British way to enjoy getting out and about in the summer, we’re delighted to be Official Partner of the ECB (England and Wales Cricket Board). This also allows us to give our members frequent opportunities to watch England Cricket – and Vitality Ambassador, Joe Root – play in all formats of the game.


We’re thrilled to support netball at all levels, as it’s the perfect showcase for us to highlight our values and our commitment to the sport at both elite and local community levels. We are the Official Wellness Partner of the England Netball team, as well the title sponsor of the Vitality Netball Superleague and Vitality Netball International Series.

We are also committed to the grassroots of the sport, to help inspire, coach and provide access to women across England to participate in netball. With England Netball’s 96,000 affiliated members, as well as the fact that at least one million women and girls play netball every week, our aim is to help inspire, coach and provide access to women across England to participate in netball. In local communities, we are thrilled to partner with England Netball’s Back To Netball programme, which won the National Lottery Best Sports Project Award in 2012.


To help spark a lifelong love of sport in young people, we are the title sponsor of The Telegraph Vitality Junior Golf Championship. This fantastic event has helped launch the careers of some of the best British and Irish junior golfers, as well as worldwide stars like the multi-tournament-winning and reigning Olympic golf champion, Justin Rose. This year’s tournament – where over 25,000 amateur golfers under the age of 18 participate in qualifying rounds at 600+ golf clubs across the UK and Ireland – will reach its climax at the Final at the Quinta do Lago golf resort in Portugal's Algarve region.


We love running and want as many people of all ages to feel the freedom and pleasure it can bring – no matter the distance, we have something for all ages and abilities to enjoy.

The UK-wide Vitality Run Series has attracted over 200,000 runners since its inaugural event in 2013. Runners of all ages and abilities have raised over £10m for numerous charities. We are also the title sponsor of two iconic London events - the Vitality London 10,000 and the Vitality Westminster Mile, in partnership with the City of Westminster.

Vitality also partners with parkrun, the world’s biggest free running event, offering timed 5k runs every Saturday in a park near you.

Whether you’re new to the sport, a regular racer or just fancy trying a new fitness challenge, why not come along and get involved?


Perfect for people of all ages and fitness levels, VitalityMove is two brilliant, action-packed family days out taking place at Chatsworth House and Windsor Great Park. VitalityMove is the creation of Olympic and World Heptathlon champion and Vitality Ambassador Jessica Ennis-Hill. It’s a fun way to share her – and our – heartfelt ambition to get more people enjoying physical activity and lifelong wellness.

With Jessica hosting both events, you’ll be able to join various music-themed mile runs or 5k and 10k fun-runs that end in a Rock Star finish like you’ve never seen. There’ll be plenty of family-friendly activities, live music sets and a healthy food village to help you refuel. Jessica will also be on hand to personally reveal her top health and training tips and explain the many benefits of exercise.

Local community partners

To inspire and coach people in the Bournemouth area, we’ve teamed up with AFC Bournemouth and its players to work with the Community Sports Trust, the club’s charitable arm. Focusing on four main themes - Sports Participation, Health and Wellbeing, Education and Sports Inclusion – the Trust helps thousands of people in the Bournemouth area every year, with a wide variety of football and multi-sport sessions to kids and adults.

Women in sport

We’re particularly committed to developing and maintaining the long-term growth of women in sport. We partner with women’s teams in top-flight football, rugby and netball, as well as community-based women’s sports initiatives and we’re always looking for new areas to extend our whole-hearted backing. We’re the Official Wellness Partner of the England Netball Team, Liverpool Ladies FC, Manchester City Women FC, and rugby unions England Women, Scotland Women and Wales Women.

So it’s a privilege to be involved in the Sunday Times Sportswomen of the Year Awards in association with Vitality, where we can recognise individual and team achievements, at national and local level.

Vitality VIP

Vitality VIP is our member-only access to see our sporting partners in action throughout the year. We give away tickets to football, rugby, cricket and netball matches. Our members can also win a wide range of money-can’t-buy experiences.
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