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Vitality in sport

We love sport and its power to inspire healthier lives

It’s why we partner with leading sports figures, teams and events, to help us share the Vitality message.

Getting active and staying healthy is at the heart of everything we do. Because taking small steps today can dramatically improve wellbeing over the long-term, regardless of your current state of health.

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There’s nothing quite like the drama at a football match:  those pre-match nerves, the roar of the crowd, that total adrenaline goal rush, the pure elation of a big win. That’s why we’re thrilled to be the Official Partner of AFC Bournemouth, Cardiff City FC Women, Chelsea FC, Leicester City FC and Newcastle United FC. We’re also immensely proud to sponsor AFC Bournemouth’s home, Vitality Stadium.

To inspire and reward our members, we offer the chance to win once-in-a-lifetime experiences, VIP stadium tours, match tickets and more.


We are the title partner of twenty over cricket in the UK, for Vitality IT20 contests - both England men and women - Vitality Blast, Vitality Club T20 competitions, and the Vitality U19 Club T20 tournament.  

We’re also Official Partner of the England and Wales Cricket Board and are honoured to count England Test captains Joe Root and Heather Knight and T20 Domestic player Jos Buttler as a few of our Vitality Ambassadors. As well as giving our members the chance to watch England play in all formats of the game, our support of T20 cricket enables you to discover and enjoy a format that has revolutionised the game.


Respect, pride and passion. The values national rugby unions represent. The values we – and rugby fans everywhere – share completely. That’s why we’re the Official Wellness Partner of Scottish Rugby men and women. And it’s also what lets us give our members the chance to regularly win unforgettable matchday experiences and a range of other prizes.


With at least one million women and girls playing the sport every week, our aim is to help inspire even more women across England to participate in netball. That’s why we’re the Official Wellness Partner of the England Netball team, as well as the title sponsor of the Vitality Netball World Cup 2019, Vitality Netball Superleague and Vitality Netball International Series. 

We’re committed to the grassroots of the sport, too, so we also partner with England Netball’s Back To Netball programme, which won the National Lottery Best Sports Project Award in 2012.


We’re the Official Wellness Partner of England Hockey, both the men’s and women’s teams.  To celebrate the partnership, we’re offering our members regular chances to win once-in-a-lifetime hockey experiences, tickets to events and more.

Our longer-term aim is to help the sport continue to grow. So, to encourage more people at grassroots level to enjoy the many physical and mental benefits that being part of a team can bring, we support Back To Hockey – a community initiative of over 200 local clubs. Find your local Back to Hockey club

Find your local Back to Hockey club


To help spark a lifelong love of sport in young people, we are the title sponsor of The Telegraph Vitality Junior Golf Championship. This fantastic event has helped launch the careers of some of the best British and Irish junior golfers, as well as worldwide stars like the multi-tournament-winning and reigning Olympic golf champion, Justin Rose. This year’s tournament – where over 25,000 amateur golfers under the age of 18 participate in qualifying rounds at 600+ golf clubs across the UK and Ireland – will reach its climax at the Final at the PGA Catalunya golf resort in Spain.


We love running for the freedom and pleasure it brings – no matter your age, ability or distance.

It’s why we support the Vitality Big Half, the Vitality Westminster Mile and the Vitality London 10,000. We’re also the headline sponsor of parkrun, the world’s biggest free running event, offering timed 5k runs every Saturday in a park near you.

Whether you’re new to the sport, a regular racer or just fancy trying a new fitness challenge, why not come along and get involved?

Women in sport

We’re particularly committed to developing and maintaining the long-term growth of women in sport. We partner with women’s teams in top-flight football, cricket, rugby, netball and hockey - we’re the Official Wellness Partner of Cardiff City FC Women, Chelsea Women FC, England Cricket, England Hockey, England Netball and Scottish Rugby.

We also support community-based initiatives – such as England Netball’s Back To Netball programme and England Hockey’s Back To Hockey programme- and we’re always looking for new ways to lend our wholehearted backing to women’s sport.

Local community partners

To inspire and coach people in the Bournemouth area, we’ve teamed up with AFC Bournemouth and its players to work with the Community Sports Trust, the club’s charitable arm. Focusing on four main themes - sports participation, health and wellbeing, education and sports inclusion – the Trust helps thousands of people in the Bournemouth area every year, with a wide variety of football and multi-sport sessions to kids and adults.

Vitality VIP

Vitality VIP are our member-only prize draws, offering chances to see all our sporting partners in action throughout the year. We give away tickets to football, cricket, rugby, netball and hockey matches. Our members can also win a wide range of money-can’t-buy experiences. See the latest prize draw
See the latest prize draw
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