Vitality sponsorships

We are the title partner of twenty over cricket in the UK, including internationals (women and men’s Vitality IT20s) – domestic (Vitality Blast) and grassroots (Vitality Club T20 and U19 competitions). We are also the Official Wellness Partner of Test Matches and The Hundred.

We’re the Official Wellness Partner of the England and Wales Cricket Board and are honoured to count England internationals: Nat Sciver Brunt, Sophia Dunkley, Heather Knight, Joe Root and Jos Buttler as Vitality Ambassadors.

As well as giving our members the chance to watch England play in all formats of the game, our support of T20 cricket enables you to discover and enjoy a format that has revolutionised the game.

We love running for the freedom and pleasure it brings – no matter your age, ability or distance.

It’s why we support the Vitality Westminster Mile and the Vitality London 10,000. We’re the headline sponsor of parkrun, the world’s biggest free running event, offering timed 5k runs every Saturday in a park near you.

We are the headline sponsor of This Woman Runs, a running community focused on women. These running events are part of Vitality’s global initiative to help encourage 100 million people to get 20% more active by 2025.

Whether you’re new to the sport, a regular racer or just fancy trying a new fitness challenge, why not come along and get involved?

To inspire and coach people in the Bournemouth area, we’ve teamed up with AFC Bournemouth and its players to work with the Community Sports Trust, the club’s charitable arm. Focusing on four main themes - sports participation, health and wellbeing, education and sports inclusion – the Trust helps thousands of people in the Bournemouth area every year, with a wide variety of football and multi-sport sessions to kids and adults.