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Vitality in sports

We love sport and its power to inspire healthier lives

We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us share the Vitality message.

Getting active and staying healthy is at the heart of everything we do and sport exemplifies the role physical activity can play. After all, taking small steps today can dramatically improve wellbeing over the long-term, regardless of your current state of health.

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There’s nothing like seeing your team live:  those pre-game nerves, the roar of the crowd, that total adrenalin goal rush, the pure elation of a big win. That’s why we’re thrilled to support four top Barclays Premier League clubs:  Arsenal FC, AFC Bournemouth, Liverpool FC, and Manchester City FC.  We’re also immensely proud to sponsor the AFC Bournemouth Vitality Stadium. 

To help spread and share the love, we offer our members the chance to win a wide range of once-in-a-lifetime experiences, like VIP stadium tours, tickets to live matches and more.


Respect, pride and passion. The values our national rugby unions represent. The values we – and rugby fans everywhere – share wholeheartedly.  That’s why we’re the Official Wellness Partner of England Rugby, Scottish Rugby and the Welsh Rugby Union. This is what lets us give our members the chance to enjoy unforgettable matchday experiences – we gave away over 350 rugby tickets to games in 2015 alone – and signed player memorabilia. 

As a living example of everything that’s good in sport, our brand ambassador Jonny Wilkinson – one of the greatest England and British and Irish Lions players of all time – shows just how committed we are to the game.


As a promoter of the very best UK cricket, we are the Official Wellness Partner of the all Test Match Grounds: The Ageas Bowl, Edgbaston, Emirates Durham ICG, Emirates Old Trafford, Headingley, The KIA Oval, Lord’s, The SSE SWALEC and Trent Bridge. In 2015 alone, we gave away 350 tickets as prizes to see international and domestic Investec test matches – including the Ashes series – Royal London one-day internationals, NatWest IT20, LV= County Championship, Royal London One-Day Cup and the NatWest T20 Blast. 

In May 2016 England Cricket star Joe Root joined the Vitality family as our latest Ambassador.


The Vitality Run Series is a brilliant set of nine events across the UK that aims to get as many people of all ages to feel the freedom and pleasure only running can bring – no matter whether you’re new to the sport, a regular racer or just fancy trying a new fitness challenge. 
The Series started in 2013, staging seven half-marathons and has since expanded to include nine half marathons and two 10 kilometre races. In just two years, over 200,000 – and counting – runners of all ages and abilities have already entered and helped spread the healthy-living message across the UK. Not to mention raise more than £10 million for good causes so far.
Get involved and we’ll support you every step of the way: our experts will give you top training tips and nutritional nuggets, you’ll get special deals and fast-track access to all the events, and you’ll be able to share stories with other runners in the Vitality running community.
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Local community partners

To inspire and coach people in the Bournemouth area, we’ve teamed up with AFC Bournemouth and its players to work with the Community Sports Trust, the club’s charitable arm. Focusing on four main themes - Sports Participation, Health and Wellbeing, Education and Sports Inclusion - we help thousands of people in the Bournemouth area every year, with a wide variety of football and multi-sport sessions to kids and adults.  We  also support the London United Vitality Cup, coaching disadvantaged youngsters in the capital. 


We are title sponsors of SportFest, a celebration of family fun and sport, giving children a unique chance to get hands-on coaching from top sports professionals. Members enjoy discounted Vitality rates and the chance to win tickets for them and their families.

SportFest enables families to get hints and tips on how to stay healthy from a wealth of sports stars past and present. It also gives them the opportunity to win some amazing prizes, like a weekend at a Champneys spa, Garmin activity trackers, Sweatshop vouchers and more. For example, at Vitality Sportfest 2015 over 30 Vitality members and their families enjoyed full-weekend package while many others received day tickets as prizes.


We’re thrilled to support netball at all levels, as it’s the perfect showcase for us to highlight our values and our commitment to the sport at both elite and local community levels. As well as supporting the England Netball Team, we sponsor the Vitality Netball Super League, an eight-team national tournament similar to football’s Premier League and also shown on Sky Sports.  We also sponsor the Vitality Netball International Series, consisting of two home international series per season, including the 2016 England vs. Australia Vitality Netball International Series. 

Plus, at grassroots level, we play a big role in school-based schemes across the UK and the Back To Netball initiative. This was voted the Best Participation Programme in England helping the next generation of young netball stars fulfill their potential.

Women in sport

To help drive the dreams of female athletes all over the UK, we’re a principal partner of The Sunday Times and Sky Sports Sportswomen of the Year Awards, to celebrate the very best in female sporting achievement. We’re also Official Wellness Partner of the England Netball Team (Bronze Medal Winner, Netball World Cup 2015), Liverpool FC (Champions, FA Women’s Super League 2014), Manchester City Women FC (Champions, FA Women’s Super League Continental Cup 2014), England Rugby Women (Champions, 2014 Women’s Rugby World Cup), Scottish Rugby Women and the Welsh Rugby Union Women. 

Vitality VIP

Vitality VIP is our member-only access to see our sporting partners in action throughout the year. We give away tickets to football, rugby, cricket and netball matches. Our members can also win a wide range of money-can’t-buy experiences.
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