Health and Life insurance that rewards you for being healthy
Why choose Vitality?
Become a Vitality member and receive…
Our health and life cover options have won awards. See how highly rated we are.
How Vitality works
Our unique approach to insurance is based on scientifically proven principles of behavioural economics. We help you take a more active role in managing wellness, giving you a Vitality status and encouraging you to develop healthy long-term habits that are good for you, good for us and good for society. Find out how Vitality rewards work.
Understanding your health
We make it easier and cheaper to understand your health with online tools and discounts on health screens.
Help getting healthier
We make it easier and cheaper to get healthier with a great range of wellness benefits.
Earn weekly rewards for getting active from Starbucks and Cineworld or Vue. There are also discounts on travel with British Airways and Eurostar.
Making kids healthier and happier
Help your children get more active, eat well and develop healthy habits – and have lots of fun along the way, inspired by some of Disney’s most famous stars!
Vitality Partner Gym Network
Up to 50% off gym membership. A joining fee will apply**
Our reward partners
Choose confidently with award winning health and life cover from Vitality.
To make sure that we’re the best we can be, we are always pushing ourselves. That’s why every year we try to be the best Health and Life Insurance provider around.
Here are the awards to prove it.
* Available with VitalityHealth Personal Healthcare plans with a minimum monthly premium of £35; VitalityHealth Business or Corporate Healthcare plans with the benefit of Vitality Plus and certain VitalityLife products. For VitalityLife, you’ll need to add Wellness Optimiser or Vitality Optimiser at £3.80 per month plus have a minimum monthly premium of £30 for a single policy and £40 for a joint policy. This fee is subject to change.
Applies to selected Apple Watch Series 3 GPS and Apple Watch Nike+ Series 3 GPS only. Initial upfront payment will vary depending on the model. Over 18s only. A credit check and eligibility criteria applies. Credit subject to status. 0% APR. Variable Direct Debit for 24 months. Unavailable in Isle of Man and Channel Islands. Monthly payments depend on your level of activity and could be between £0 and £12.50. Exclusive lender is PayBreak Limited. Vitality Corporate Services Limited acts as a credit broker and is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London SE1 2AQ.
**Minimum monthly premiums apply. Each adult member on an eligible Vitality plan can have one discounted membership at either Virgin Active, Nuffield Health Fitness & Wellbeing or David Lloyd. Available on all VitalityHealth plans. Available on Life policies with Wellness Optimiser or Vitality Optimiser for an additional monthly fee of £3.80.
Virgin Active discounted gym fees apply to flexible individual monthly membership. Membership is not available at Chiswick Riverside Health & Racquet Club. A joining fee of £50 will apply for all clubs other than Classic Collection clubs, where joining fees are up to £150.
Nuffield Health Fitness & Wellbeing Clubs discount is available at selected clubs. Applies to one month contracts. A joining fee of £30 will apply.
Discounted Individual Flexible Platinum membership fees at selected David Lloyd Clubs. A joining fee of £50 will apply.
Details correct as of March 2018.