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Positively different

More than a million Vitality members1 are now enjoying a healthier life with our positively different insurance plans. Our new investment plans could help you make the most of your health and wealth.

Vitality members can get Apple Watch Series 4 from £99 upfront. Minimum monthly premiums and T&Cs apply2. Any monthly payment you make will be between £0 and £12.50, depending on your level of activity. You'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months. Offer ends 15 January 2019 for VitalityLife / VitalityInvest members.

We will be extending the limited offer for Apple Watch for VitalityLife and VitalityInvest customers until 24 January 2019 and not 15 January 2019 as advertised.

Apple Watch Series 4
Stanley
5-star Defaqto rated private health insurance, offering a Full Cover Promise with no shortfall in eligible consultants' fees and fast access to a GP. Plus, ongoing rewards for healthy living.
Explore Health Insurance
life
Award-winning protection products that give payments to you or your family to help make things easier. Plus, control your premiums and earn healthy rewards with Wellness Optimiser.
Explore Life Insurance
investments
A range of positively different investment plans that can help you enjoy a longer, healthier, more financially secure life.
Explore Investments

Why Vitality is positively different

Healthy living
We help you take a more active role in managing your own wellness, which can encourage you to develop healthy long-term habits that are good for you, good for us and good for society.

  • Comprehensive plans

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    A range of health, protection and investment options to suit your needs. 

  • Discounts and rewards

    women drinking coffee

    Lead a healthier life. Be rewarded.
    We give you something back when you get active and track your activity, meaning you can benefit without having to claim.

  • Vitality VIP

    woman celebrating in sports stadium

    Vitality VIP is our member programme to watch sporting partners in action and win money-can’t-buy experiences with Great British Chefs and Disney.

Vitality Partner Gym Network

Up to 50% off gym membership.

Get 50% off monthly gym fees with VitalityHealth plans and 40% off with selected VitalityLife plans at participating Virgin Active, Nuffield Health Fitness & Wellbeing or David Lloyd Clubs.

Join Vitality on a qualifying plan between 1st January 2019 and 24 February 2019 inclusive and pay no joining fee at participating Virgin Active and Nuffield Health Fitness & Wellbeing Clubs. A joining fee will apply at David Lloyd Clubs. Minimum monthly premiums and T&Cs apply3.
Find out more

Our reward partners

Some of the great partners our members enjoy discounts and rewards from.  
  • virgin active logo
  • cineworld view logo
  • british airways
  • starbucks logo
  • champneys logo
  • polar logo
  • evans logo
  • garmin logo
View all our rewards partners

Important Information

1 Member details correct as at October 2018.

Available with VitalityHealth Personal Healthcare plans with a minimum monthly premium of £35; VitalityHealth Business Healthcare plans; VitalityHealth Corporate Healthcare plans and trust schemes administered by VitalityHealth with the benefit of Vitality Plus and certain VitalityLife products. For VitalityLife you'll need to add Wellness Optimiser or Vitality Optimiser for a £3.80 fee per month plus have a minimum monthly premium of £30 for a single policy and £40 for a joint policy. This fee is subject to change. To find out about these charges please read our reward terms and conditions. For VitalityInvest plans, you can add Vitality Plus to your VitalityInvest Retirement Plan in drawdown for an additional fee of £3.80 per month. Vitality Plus is not available on other VitalityInvest plans.

£99 upfront payment is a standard offer for VitalityHealth members and a limited time offer for VitalityLife / VitalityInvest members with Vitality Plus, ending 15 January 2019. Standard offer price thereafter for VitalityLife / VitalityInvest members will be from £159 upfront. Prices shown refer to Apple Watch Series 4 40mm Silver aluminium model with sport band.

Offer applies to selected Apple Watch Series 4 and Apple Watch Nike+ Series 4 40mm or 44mm models only. Offer only available to members aged 18 or over. Not available in the Channel Islands. Eligibility for this offer is subject to financial circumstances and status. Upon a successful credit check you'll need to make an initial upfront payment which will vary depending on the model you choose to a maximum of £129. You'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months. Your monthly payment will depend on your level of Vitality activity and could be between £0 and £12.50. If you are unable to maintain your payments the lender reserves the right to cancel your credit agreement. If you cancel your Vitality plan and have not completed your payments under the credit agreement, your credit agreement with the lender will continue under the terms of that agreement. VitalityHealth, VitalityLife and VitalityInvest are trading names of Vitality Corporate Services Limited, who for the purposes of this offer is acting as a credit broker only and not a lender. afforditNOW is a suite of lending products offered by PayBreak Limited, the exclusive lender. 

Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London, SE1 2AQ. Further terms and conditions apply. PayBreak Limited is authorised and regulated by the Financial Conduct Authority. Registered offices at Grosvenor House, 20 Barrington Road, Altrincham, WA14 1HB.

Details correct as of October 2018. View the full terms and conditions

Minimum monthly premiums apply. Each adult member on an eligible Vitality plan can have one discounted membership at either Virgin Active, Nuffield Health Fitness & Wellbeing or David Lloyd. 50% off monthly gym membership fees is included on all VitalityHealth plans. If you have a VitalityLife plan, you’ll need to add Wellness Optimiser or Vitality Optimiser at £3.80 per month plus have a minimum monthly premium of £30 for a single policy and £40 for a joint policy to get 40% off monthly gym membership fees. You can add Vitality Plus to your VitalityInvest Retirement Plan in drawdown for an additional fee of £3.80 per month to get 40% off monthly gym membership fees. Vitality Plus is not available on other VitalityInvest plans. 

Discounted Virgin Active gym fees apply to flexible individual monthly membership. Membership is not available at Chiswick Riverside Health & Racquet Club. The Nuffield Health Fitness & Wellbeing discount is available at selected clubs. Applies to one month contracts. Up to 50% off Individual Flexible Platinum membership fees at selected David Lloyd Clubs. A joining fee of £50 will apply.

No Joining Fee Offer
The No Joining Fee offer applies to participating Virgin Active and Nuffield Health Fitness & Wellbeing Clubs only. Qualifying plans or policies for this offer are: VitalityHealth Personal Healthcare plans with a minimum monthly premium of £35 and VitalityHealth Business and Corporate Healthcare plans; and VitalityLife policies with Wellness Optimiser or Vitality Optimiser at an additional monthly fee of £3.80, that are purchased on or before 24 February 2019 and that are in force at midnight on 28 February 2019.

Details correct as of January 2019. Terms and conditions apply at member.vitality.co.uk.