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Health and life insurance that rewards you for being healthy

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Protects you when things go wrong with fast access to the best possible medical care, and also helps you to lead a healthier life.
Get one month free when you join by 31 August*
Explore Health Insurance
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Award-winning Life Cover, Serious Illness Cover, Income Protection Insurance and Mortgage Protection Insurance.
Get one month free when you join by 31 August*
Explore Life Insurance

Why choose Vitality?

Become a Vitality member and receive…

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    Award-winning protection

    Our health and life cover options have won awards. See how highly rated we are.

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    Comprehensive cover

    A range of health and protection plans to meet your needs. 

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    Rewards and discounts

    We offer you rewards and discounts for leading a healthy lifestyle.

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    Vitality VIP

    Exclusive opportunities to win unique experiences and take part in healthy events.

Limited time offer*

One month free Health or Life Cover

Save even more with our 5-star Defaqto award-winning insurance.

Take out a Personal Healthcare plan or a selected VitalityLife plan by 31 August 2017 and you’ll get one month of cover absolutely free!
Find out more

How Vitality works

Our unique approach to insurance is based on scientifically proven principles of behavioural economics. We help you take a more active role in managing wellness, giving you a Vitality status and encouraging you to develop healthy long-term habits that are good for you, good for us and good for society. Find out how Vitality rewards work.

  • Understanding your health

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    We make it easier and cheaper to understand your health with online tools and discounts on health screens.

  • Help getting healthier

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    We make it easier and cheaper to get healthier with a great range of wellness benefits.

  • Motivating rewards

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    Earn weekly rewards for getting active from Starbucks and Cineworld or Vue. There are also discounts on travel with British Airways and Eurostar.

Healthy living and rewards partners

Apple Watch with Vitality health and life insurance

To help Vitality members get active and earn rewards for doing so - Vitality Active Rewards with Apple Watch.

This benefit is unique to Vitality and partners us with Apple Watch Series 2, the next generation of the world’s most popular smartwatch.

Learn more

Our reward partners

Some of the great partners our members enjoy discounts and rewards from. 
Virgin Active Logo in WhiteCineworld and Vue white logosBritish Airways white logoStarbucks white logoChampneys white logo
Polar white logoWeightwatchers white logoEvans Cycles white logoLloyds Pharmacy white logoGarmin white logo
View all our rewards partners

Choose confidently with award winning health and life cover from Vitality. 

To make sure that we’re the best we can be, we are always pushing ourselves. That’s why every year we try to be the best Health and Life Insurance provider around.

Here are the awards to prove it. 

Five Star Defaqto Rating for Individual PMIFive star Defaqto rating Life AssuranceFive star Defaqto rating Critical Illness CoverFive star Defaqto rating Income Protection Cover

Important Information

To receive one month’s premium free for new individual Vitality customers, the application must be received by Vitality between 1 July and 31 August 2017 inclusive.

VitalityHealth - Available with all Personal Healthcare plans with the 7th month premium waived.
VitalityLife - Available with selected VitalityLife plans with the 1st month premium waived or by reducing the annual premium due.

See the full one month free terms and conditions for VitalityHealth and VitalityLife.