Health and life insurance that rewards you for being healthy
Why choose Vitality?
Our health and life cover options have won awards. See how highly rated we are.
A range of health and protection plans to meet your needs.
Rewards and discounts
We offer you rewards and discounts for leading a healthy lifestyle.
Exclusive opportunities to win unique experiences and take part in healthy events.
Join the club
What it’s like to be a Vitality member
Become an #EverydayAthlete
We see Everyday Athletes everywhere
How Vitality works
Understanding your health
We make it easier and cheaper to understand your health with online tools and discounts on health checks.
Help getting healthier
We make it easier and cheaper to get healthier with a great range of healthcare benefits.
Motivating rewards like weekly cinema tickets^, a drink at Starbucks** and discounts on rail tickets and hotels***. The higher your Vitality status the bigger the discount becomes.
Our reward partners
^ Members on Bronze or Silver Vitality status will need to earn nine Vitality points in a week for getting active to unlock their cinema ticket. Codes are not valid for 3D films, alternative content and special showings, extras like VIP seats.
** Applies to handcrafted drinks only. Members on Bronze or Silver Vitality status need to earn nine Vitality points for tracking their activity in a week to unlock this benefit.
*** Discount applies to return economy flights to selected domestic and short haul destinations and includes taxes and charges. The discount is subject to a minimum stay depending on the day of departure. 2 nights overnight stay needed for Sun to Thurs departures, and 1 night overnight stay needed for Fri and Sat departures. You can book a maximum of two discounted trips per year depending on your Vitality status. Please note that if you pay by credit card, a separate credit card fee will apply. The discount applies to standard, hand baggage only, semi-flexible and fully-flexible fares. The discount does not apply to optional extras such as special baggage fees.