Health and life insurance that rewards you for being healthy
Why choose Vitality?
Our health and life cover options have won awards. See how highly rated we are.
A range of health and protection plans to meet your needs.
Rewards and discounts
We offer you rewards and discounts for leading a healthy lifestyle.
Exclusive opportunities to win unique experiences and take part in healthy events.
How Vitality works
Understanding your health
We make it easier and cheaper to understand your health with online tools and discounts on health screens.
Help getting healthier
We make it easier and cheaper to get healthier with a great range of wellness benefits.
Earn weekly rewards for getting active from Starbucks and Cineworld or Vue. There are also discounts on travel with British Airways and Eurostar.
Healthy living and rewards partners
Apple Watch with Vitality health and life insurance
To help Vitality members get active and earn rewards for doing so we’re pleased to announce - Vitality Active Rewards with Apple Watch.
This benefit is unique to Vitality and partners us with Apple Watch Series 2, the next generation of the world’s most popular smartwatch.