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Apple Watch Series 7

Get active. Get a deal on Apple Watch.

Join Vitality on a qualifying life insurance or health insurance plan, get active and you could pay less for your Apple Watch.

Get a health quote Get a life quote
Health insurance

Health insurance

Fast access to private healthcare for you and your family when you need it.

Get a health quote

Life insurance

Look after your loved ones if you pass away, get sick or injured.

Get a life quote

Car insurance

Protect yourself and your car in the event of an accident.

Get a car quote


Invest in your future with a flexible, tax efficient ISA. Capital at risk.

Open an ISA

How the Vitality Programme can help you

Get rewarded for better living today, so you can live a better life tomorrow

Coronavirus update

You can read our Coronavirus FAQs for our latest advice and information. We'll keep this page regularly updated.

Sharing the benefits of healthy living

Whatever your reason for making a positive change in life, Vitality insurance and investments are here to help and protect you.

Providing the smart tech to get you started, the support to get you where you want to be - and lots of rewards to keep you going.

Because we like to share the benefits of healthy living. We call it shared value insurance and investments. And it’s good for everyone.