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Health and life insurance that rewards you for being healthy

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Protects you when things go wrong with fast access to the best possible medical care, and also helps you to lead a healthier life.
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Why choose Vitality?

Become a Vitality member and receive…

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    Award-winning protection

    Our health and life cover options have won awards. See how highly rated we are.

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    Comprehensive cover

    A range of health and protection plans to meet your needs. 

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    Rewards and discounts

    We offer you rewards and discounts for leading a healthy lifestyle.

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    Vitality VIP

    Exclusive opportunities to win unique experiences and take part in healthy events.

How Vitality works

Our unique approach to insurance is based on scientifically proven principles of behavioural economics. We help you take a more active role in managing wellness, giving you a Vitality status and encouraging you to develop healthy long-term habits that are good for you, good for us and good for society. Find out how Vitality rewards work.

  • Understanding your health

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    We make it easier and cheaper to understand your health with online tools and discounts on health screens.

  • Help getting healthier

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    We make it easier and cheaper to get healthier with a great range of wellness benefits.

  • Motivating rewards

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    Earn weekly rewards for getting active from Starbucks and Cineworld or Vue. There are also discounts on travel with British Airways and Eurostar.

Healthy living and rewards partners

Apple Watch with Vitality health and life insurance

To help Vitality members get active and earn rewards for doing so - Vitality Active Rewards with Apple Watch.

This benefit is unique to Vitality and partners us with Apple Watch Series 3, the next generation of the world’s most popular smartwatch.

Learn more

Health and life insurance with

Up to 50% off gym membership

Get 50% off monthly gym fees with VitalityHealth plans and 40% off with selected VitalityLife plans. A joining fee will apply.
Find out more

Our reward partners

Some of the great partners our members enjoy discounts and rewards from.  
Virgin Active Logo in WhiteCineworld and Vue white logosBritish Airways white logoStarbucks white logoChampneys white logo
Polar white logoWeightwatchers white logoEvans Cycles white logoLloyds Pharmacy white logoGarmin white logo
View all our rewards partners

Choose confidently with award winning health and life cover from Vitality. 

To make sure that we’re the best we can be, we are always pushing ourselves. That’s why every year we try to be the best Health and Life Insurance provider around.

Here are the awards to prove it. 

Five Star Defaqto Rating for Individual PMIFive star Defaqto rating Life AssuranceFive star Defaqto rating Critical Illness CoverFive star Defaqto rating Income Protection Cover