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Positively different

More than a million Vitality members1 are now enjoying a healthier life with our positively different insurance plans. Our new investment plans could help you make the most of your health and your wealth.

Not a Vitality member yet? Join today and enjoy great benefits through our partners which make accessing a healthier lifestyle easier, including Apple Watch Series 4. Get bigger, better rewards when you track your activity and earn Vitality points.

Minimum monthly premiums and terms and conditions apply.
Apple Watch Series 4
5-star Defaqto rated private health insurance, offering a Full Cover Promise with no shortfall in eligible consultants' fees and fast access to a GP. Plus, ongoing rewards for healthy living.
Explore Health Insurance
Award-winning protection products that give payments to you or your family to help make things easier. Plus, control your premiums and earn healthy rewards with Wellness Optimiser.
Explore Life Insurance
A range of positively different investment plans that can help you enjoy a longer, healthier, more financially secure life.
Explore Investments

Why Vitality is positively different

Healthy living
We help you take a more active role in managing your own wellness, which can encourage you to develop healthy long-term habits that are good for you, good for us and good for society.

  • Comprehensive plans

    mum and daughter blowing bubbles

    A range of health, protection and investment options to suit your needs. 

  • Discounts and rewards

    women drinking coffee

    Lead a healthier life. Be rewarded.
    We give you something back when you get active and track your activity, meaning you can benefit without having to claim.

  • Vitality VIP

    woman celebrating in sports stadium

    Vitality VIP is our member programme to watch sporting partners in action and win money-can’t-buy experiences with Great British Chefs and Disney.

Vitality Partner Gym Network

Up to 50% off gym membership.

Get 50% off monthly gym fees with VitalityHealth plans and 40% off with selected VitalityLife or VitalityInvest plans at participating Virgin Active, Nuffield Health Fitness & Wellbeing or David Lloyd Clubs. A joining fee will apply.

Minimum monthly premiums and T&Cs apply2.
Find out more

Our reward partners

Some of the great partners our members enjoy discounts and rewards from.  
  • virgin active logo
  • nuffield
  • starbucks logo
  • amazon-prime
  • cineworld view logo
  • WW logo
  • british airways
  • champneys logo
  • david lloyd
  • Disney store logo
View all our rewards partners

Important Information

1 Member details correct as at October 2018.

Minimum monthly premiums apply. Each adult member on an eligible Vitality plan can have one discounted membership at either Virgin Active, Nuffield Health Fitness & Wellbeing or David Lloyd. 50% off monthly gym membership fees is included on all VitalityHealth plans. If you have a VitalityLife plan, you’ll need to add Wellness Optimiser or Vitality Optimiser at £4.50 per month plus have a minimum monthly premium of £30 for a single policy and £40 for a joint policy to get 40% off monthly gym membership fees. You can add Vitality Plus to your VitalityInvest Retirement Plan in drawdown for an additional fee of £4.50 per month to get 40% off monthly gym membership fees. Vitality Plus is not available on other VitalityInvest plans. 

Discounted Virgin Active gym fees apply to flexible individual monthly membership. Membership is not available at Chiswick Riverside Health & Racquet Club. A joining fee will apply. Joining fees are up to £50 for all clubs other than Classic Collection clubs, where joining fees are £75.

Nuffield Health Fitness & Wellbeing discount available at selected clubs. Applies to one month contracts. A joining fee of £30 will apply.

Up to 50% off Individual Flexible Platinum membership fees at selected David Lloyd Clubs. A joining fee of £60 will apply.

Details correct as of February 2019. Terms and conditions apply at