Health and life insurance that rewards you for being healthy
Why choose Vitality?
Our health and life cover options have won awards. See how highly rated we are.
A range of health and protection plans to meet your needs.
Rewards and discounts
We offer you rewards and discounts for leading a healthy lifestyle.
Exclusive opportunities to win unique experiences and take part in healthy events.
How Vitality works
Understanding your health
We make it easier and cheaper to understand your health with online tools and discounts on health checks.
Help getting healthier
We make it easier and cheaper to get healthier with a great range of healthcare benefits.
Motivating rewards like weekly cinema tickets^, a drink at Starbucks** and discounts on rail tickets and hotels***. The higher your Vitality status the bigger the discount becomes.
Healthy living and rewards partners
Apple Watch with Vitality health and life insurance
To help Vitality members get active and earn rewards for doing so we’re pleased to announce - Vitality Active Rewards with Apple Watch.
This benefit is unique to Vitality and partners us with Apple Watch Series 2, the next generation of the world’s most popular smartwatch.
Our reward partners
^ Members on Bronze or Silver Vitality status will need to earn nine Vitality points in a week for getting active to unlock their cinema ticket. Codes are not valid for viewings at Cineworld Leicester Square or for alternative content and special showings. Upgrades for 3D and 4DX films are available at Cineworld for an additional cost. Upgrades for 3D films and VIP seats are available at Vue for an additional cost. VIP seats can only be booked at the cinema and not online. Cinema ticket voucher codes can only be used by Vitality members. In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.
** Applies to handcrafted drinks only and excludes Venti and seasonal specials. Members on Bronze or Silver Vitality status need to earn nine Vitality points for tracking their activity in a week to unlock this benefit.
*** Discount applies to return economy flights to selected domestic and short haul destinations and includes taxes and charges. The discount is subject to a minimum stay depending on the day of departure. 2 nights overnight stay needed for Sun to Thurs departures, and 1 night overnight stay needed for Fri and Sat departures. You can book a maximum of two discounted trips per year depending on your Vitality status. Please note that if you pay by credit card, a separate credit card fee will apply. The discount applies to standard, hand baggage only, semi-flexible and fully-flexible fares. The discount does not apply to optional extras such as special baggage fees.