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echo offer

Health and Life insurance that rewards you for being healthy

To mark the release of the Vitality Alexa Skill, Vitality are offering new members on certain Vitality plans* an Amazon Echo Dot for £0.

Offer runs 12.03.2018 to 30.06.2018. Minimum monthly premiums and T&Cs apply.
Amazon Echo Dot Offer
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Protects you when things go wrong with fast access to the best possible medical care, and also helps you to lead a healthier life.
Explore Health Insurance
apple watch
From £29 upfront for Apple Watch Series 3 GPS and nothing more to pay if you stay active with Vitality. Minimum monthly premiums and T&Cs apply**
Apple Watch Offer

Why choose Vitality?

Become a Vitality member and receive…

  • Award-winning protection

    Our health and life cover options have won awards. See how highly rated we are.

  • Comprehensive cover

    A range of health and protection plans to meet your needs. 

  • Rewards and discounts

    We offer you rewards and discounts for leading a healthy lifestyle.

  • Vitality VIP

    Exclusive opportunities to win unique experiences and take part in healthy events.

How Vitality works

Our unique approach to insurance is based on scientifically proven principles of behavioural economics. We help you take a more active role in managing wellness, giving you a Vitality status and encouraging you to develop healthy long-term habits that are good for you, good for us and good for society. Find out how Vitality rewards work.

  • Understanding your health

    We make it easier and cheaper to understand your health with online tools and discounts on health screens.

  • Help getting healthier

    We make it easier and cheaper to get healthier with a great range of wellness benefits.

  • Motivating rewards

    Earn weekly rewards for getting active from Starbucks and Cineworld or Vue. There are also discounts on travel with British Airways and Eurostar.

Making kids healthier and happier

We’ve teamed up with one of the world’s most iconic family brands on a shared mission to help families lead a healthier lifestyle.

Help your children get more active, eat well and develop healthy habits – and have lots of fun along the way, inspired by some of Disney’s most famous stars!
Explore Vitality Healthy Kids

Vitality Partner Gym Network

Up to 50% off gym membership. A joining fee will apply***

Get 50% off monthly gym fees with VitalityHealth plans and 40% off with selected VitalityLife plans at participating Virgin Active, Nuffield Health Fitness & Wellbeing or David Lloyd Clubs. Minimum monthly premiums and T&Cs apply.
Find out more

Our reward partners

Some of the great partners our members enjoy discounts and rewards from.  
  • Virgin Active Logo in White
  • Cineworld and Vue white logos
  • British Airways white logo
  • Starbucks white logo
  • Champneys white logo
  • Polar white logo
  • Weightwatchers white logo
  • Evans Cycles white logo
  • Lloyds Pharmacy white logo
  • Garmin white logo
View all our rewards partners

Choose confidently with award winning health and life cover from Vitality. 

To make sure that we’re the best we can be, we are always pushing ourselves. That’s why every year we try to be the best Health and Life Insurance provider around.

Here are the awards to prove it. 

Five Star Defaqto Rating for Individual PMIFive star Defaqto rating Life AssuranceFive star Defaqto rating Critical Illness CoverFive star Defaqto rating Income Protection Cover

Important Information

*Offer applies to new Personal Healthcare plans and new indexed VitalityLife plans with Wellness Optimiser or Vitality Optimiser for an additional monthly fee of £3.80 or Interest Optimiser and Premium Rate Optimiser. Excludes Mortgage Protection Plan. Offer runs 12.03.2018 to 30.06.2018 inclusive. The Amazon Echo Dot will be sent after the first premium payment has been received.

** Available with VitalityHealth Personal Healthcare plans with a minimum monthly premium of £35; VitalityHealth Business or Corporate Healthcare plans with the benefit of Vitality Plus and certain VitalityLife products. For VitalityLife, you’ll need to add Wellness Optimiser or Vitality Optimiser at £3.80 per month plus have a minimum monthly premium of £30 for a single policy and £40 for a joint policy. This fee is subject to change.

Applies to selected Apple Watch Series 3 GPS and Apple Watch Nike+ Series 3 GPS only. Initial upfront payment will vary depending on the model. Over 18s only. A credit check and eligibility criteria applies. Credit subject to status. 0% APR. Variable Direct Debit for 24 months. Unavailable in Isle of Man and Channel Islands. Monthly payments depend on your level of activity and could be between £0 and £12.50. Exclusive lender is PayBreak Limited. Vitality Corporate Services Limited acts as a credit broker and is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London SE1 2AQ.

***Minimum monthly premiums apply. Each adult member on an eligible Vitality plan can have one discounted membership at either Virgin Active, Nuffield Health Fitness & Wellbeing or David Lloyd. Available on all VitalityHealth plans. Available on Life policies with Wellness Optimiser or Vitality Optimiser for an additional monthly fee of £3.80. 

Virgin Active discounted gym fees apply to flexible individual monthly membership. Membership is not available at Chiswick Riverside Health & Racquet Club. A joining fee of £50 will apply for all clubs other than Classic Collection clubs, where joining fees are up to £150.

Nuffield Health Fitness & Wellbeing Clubs discount is available at selected clubs. Applies to one month contracts. A joining fee of £30 will apply.

Discounted Individual Flexible Platinum membership fees at selected David Lloyd Clubs. A joining fee of £50 will apply.

Details correct as of March 2018.