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Time to get 50% off monthly gym membership

Plus no joining fee.

Offer available with eligible health and life insurance plans until 29 February 2020*. Terms and conditions apply.
Explore gym offer
5-star Defaqto rated private health insurance, offering a Full Cover Promise with no shortfall in eligible consultants' fees and fast access to a GP. Plus, ongoing rewards for healthy living.
Explore Health Insurance
Award-winning protection products that give payments to you or your family to help make things easier. Plus, control your premiums and earn healthy rewards with Wellness Optimiser.
Explore Life Insurance
A range of positively different investment plans that can help you enjoy a longer, healthier, more financially secure life.
Explore Investments

Why Vitality is positively different

Healthy living
We help you take a more active role in managing your own wellness, which can encourage you to develop healthy long-term habits that are good for you, good for us and good for society.

  • Comprehensive plans

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    A range of health, protection and investment options to suit your needs. 

  • Discounts and rewards

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    Lead a healthier life. Be rewarded.
    We give you something back when you get active and track your activity, meaning you can benefit without having to claim.

  • Vitality VIP

    woman celebrating in sports stadium

    Vitality VIP is our member programme to watch sporting partners in action and win money-can’t-buy experiences with Great British Chefs and Disney.

Our reward partners

Some of the great partners our members enjoy discounts and rewards from.  
  • cineworld view logo
  • amazon-prime
  • American Express® logo
  • david lloyd
  • nuffield
  • virgin active logo
  • garmin logo
  • champneys logo
  • starbucks logo
View all our rewards partners
*50% discount with selected VitalityHealth plans. 50% discount with selected VitalityLife plans available until 29.02.20 after which discount reverts to 40%. Minimum monthly premiums and terms and exclusions apply. Members must join Vitality between 01.01.20 and 29.02.20 inclusive and join a participating Virgin Active or Nuffield Health Fitness & Wellbeing club by 15.03.20 inclusive to benefit from the no joining fee offer and VitalityLife discount offer. Available on certain monthly gym membership plans only. Visit for all participating clubs. VitalityHealth and VitalityLife are trading names of Vitality Corporate Services Limited which is authorised and regulated by the Financial Conduct Authority.
View the full gym terms and conditions.