Health and life insurance that rewards you for being healthy
Why choose Vitality?
Become a Vitality member and receive…
Our health and life cover options have won awards. See how highly rated we are.
A range of health and protection plans to meet your needs.
Rewards and discounts
We offer you rewards and discounts for leading a healthy lifestyle.
Exclusive opportunities to win unique experiences and take part in healthy events.
How Vitality works
Our unique approach to insurance is based on scientifically proven principles of behavioural economics. We help you take a more active role in managing wellness, giving you a Vitality status and encouraging you to develop healthy long-term habits that are good for you, good for us and good for society. Find out how Vitality rewards work.
Understanding your health
We make it easier and cheaper to understand your health with online tools and discounts on health screens.
Help getting healthier
We make it easier and cheaper to get healthier with a great range of wellness benefits.
Earn weekly rewards for getting active from Starbucks and Cineworld or Vue. There are also discounts on travel with British Airways and Eurostar.
Healthy living and rewards partners
Apple Watch with Vitality health and life insurance
To help Vitality members get active and earn rewards for doing so we’re pleased to announce - Vitality Active Rewards with Apple Watch.
This benefit is unique to Vitality and partners us with Apple Watch Series 2, the next generation of the world’s most popular smartwatch.
Our reward partners
Choose confidently with award winning health and life cover from Vitality.
To make sure that we’re the best we can be, we are always pushing ourselves. That’s why every year we try to be the best Health and Life Insurance provider around.
Here are the awards to prove it.