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Health and Life insurance that rewards you for being healthy

From £29 upfront for Apple Watch Series 3 GPS and nothing more to pay if you stay active with Vitality. Minimum monthly premiums and T&Cs apply*.
Apple Watch Offer
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Protects you when things go wrong with fast access to the best possible medical care, and also helps you to lead a healthier life.
Explore Health Insurance
vitality gym discount
Up to 50% off gym membership and no joining fee if you join by 28 February. Minimum monthly premiums and T&Cs apply.
Gym Offer

Making kids healthier and happier

We’ve teamed up with one of the world’s most iconic family brands on a shared mission to help families lead a healthier lifestyle.

Help your children get more active, eat well and develop healthy habits – and have lots of fun along the way, inspired by some of Disney’s most famous stars!
Explore Vitality Healthy Kids

Why choose Vitality?

Become a Vitality member and receive…

  • Award-winning protection

    Our health and life cover options have won awards. See how highly rated we are.

  • Comprehensive cover

    A range of health and protection plans to meet your needs. 

  • Rewards and discounts

    We offer you rewards and discounts for leading a healthy lifestyle.

  • Vitality VIP

    Exclusive opportunities to win unique experiences and take part in healthy events.

How Vitality works

Our unique approach to insurance is based on scientifically proven principles of behavioural economics. We help you take a more active role in managing wellness, giving you a Vitality status and encouraging you to develop healthy long-term habits that are good for you, good for us and good for society. Find out how Vitality rewards work.

  • Understanding your health

    We make it easier and cheaper to understand your health with online tools and discounts on health screens.

  • Help getting healthier

    We make it easier and cheaper to get healthier with a great range of wellness benefits.

  • Motivating rewards

    Earn weekly rewards for getting active from Starbucks and Cineworld or Vue. There are also discounts on travel with British Airways and Eurostar.

Healthy living and rewards partners

Apple Watch with Vitality health and life insurance

To help Vitality members get active and earn rewards for doing so - Vitality Active Rewards with Apple Watch.

This benefit is unique to Vitality and partners us with Apple Watch Series 3, the next generation of the world’s most popular smartwatch.

Learn more

Health and life insurance with

Up to 50% off gym membership and no joining fee if you join by 28 February.

Get 50% off monthly gym fees with VitalityHealth plans and 40% off with selected VitalityLife plans. No joining fee offer is valid 01.01.2018 to 28.02.2018 inclusive at participating Virgin Active, Nuffield Health Fitness & Wellbeing or David Lloyd Clubs.
Find out more

Our reward partners

Some of the great partners our members enjoy discounts and rewards from.  
Virgin Active Logo in WhiteCineworld and Vue white logosBritish Airways white logoStarbucks white logoChampneys white logo
Polar white logoWeightwatchers white logoEvans Cycles white logoLloyds Pharmacy white logoGarmin white logo
View all our rewards partners

Choose confidently with award winning health and life cover from Vitality. 

To make sure that we’re the best we can be, we are always pushing ourselves. That’s why every year we try to be the best Health and Life Insurance provider around.

Here are the awards to prove it. 

Five Star Defaqto Rating for Individual PMIFive star Defaqto rating Life AssuranceFive star Defaqto rating Critical Illness CoverFive star Defaqto rating Income Protection Cover

*Important Information

Available with VitalityHealth Personal Healthcare plans with a minimum monthly premium of £35; VitalityHealth Business or Corporate Healthcare plans with the benefit of Vitality Plus and certain VitalityLife products. For VitalityLife, you’ll need to add Wellness Optimiser or Vitality Optimiser at £3.80 per month plus have a minimum monthly premium of £30 for a single policy and £40 for a joint policy. This fee is subject to change.

Applies to selected Apple Watch Series 3 GPS and Apple Watch Nike+ Series 3 GPS only. Initial upfront payment will vary depending on the model. Over 18s only. A credit check and eligibility criteria applies. Credit subject to status. 0% APR. Variable Direct Debit for 24 months. Unavailable in Isle of Man and Channel Islands. Monthly payments depend on your level of activity and could be between £0 and £12.50. Exclusive lender is PayBreak Limited. Vitality Corporate Services Limited acts as a credit broker and is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London SE1 2AQ.

Details correct as of January 2018.