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Health and life insurance that rewards you for being healthy

Stanley Health Insurance

Health insurance that rewards you for being healthy.

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Stanley Discounted Life Insurance

Award-winning life insurance with up to 47% off first year premiums when you take out a whole of life policy with Vitality Optimiser.

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Why choose Vitality?

Become a Vitality member and receive…
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    Award-winning protection

    Our health and life cover options have won awards. See how highly rated we are.

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    Comprehensive cover

    A range of health and protection plans to meet your needs. 

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    Rewards and discounts

    We offer you rewards and discounts for leading a healthy lifestyle.

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    Vitality VIP

    Exclusive opportunities to win unique experiences and take part in healthy events.

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What it’s like to be a Vitality member

As well as being covered by one of our award-winning protection plans, you will also have access to rewards and discounts for getting healthier. To get you started, all members get access to Member Zone, our online hub. Start by completing a health review to find out your Vitality age and create a personalised wellness plan. Then you can explore the partners that can help you achieve or motivate you towards those goals.
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Become an #EverydayAthlete

We see Everyday Athletes everywhere

Whether it’s running for the bus, or taking the dog for an extra long walk, we want to help you get active by doing more of what you already do.

As part of our commitment to keeping Britain fit, healthy and active, we’ve launched an exciting new campaign called Everyday Athletes. This isn’t about training for marathons or intense gym regimes (although good on you, if that’s what floats your boat!). This is about the small things that can make a big difference to your health and wellbeing.

Everyday Athletes is about getting you, the Great British public, doing more of the stuff you already do. Fitness tips and inspiration so simple you’ll hardly notice the way they fit into your everyday routine. But most of all, we want to make it fun!
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How Vitality works

Our unique approach to insurance is based on scientifically proven principles of behavioural economics. We help you take a more active role in managing wellness, giving you a Vitality status and encouraging you to develop healthy long-term habits that are good for you, good for us and good for society. Find out how Vitality rewards work.
  • Understanding your health

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    We make it easier and cheaper to understand your health with online tools and discounts on health checks.

  • Help getting healthier

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    We make it easier and cheaper to get healthier with a great range of healthcare benefits.

  • Motivating rewards

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    Motivating rewards like weekly cinema tickets^, a drink at Starbucks** and discounts on rail tickets and hotels***. The higher your Vitality status the bigger the discount becomes.

Our reward partners

Some of the great partners our members enjoy discounts and rewards from. 
Virgin Active white logoCineworld and Vue white logosBritish Airways white logoStarbucks white logoChampneys white logo
Polar white logoWeightwatchers white logoEvans Cycles white logoLloyds Pharmacy white logoGarmin white logo
View all our rewards partners

Important information

^ Members on Bronze or Silver Vitality status will need to earn nine Vitality points in a week for getting active to unlock their cinema ticket. Codes are not valid for 3D films, alternative content and special showings, extras like VIP seats.

** Applies to handcrafted drinks only. Members on Bronze or Silver Vitality status need to earn nine Vitality points for tracking their activity in a week to unlock this benefit.

*** Discount applies to return economy flights to selected domestic and short haul destinations and includes taxes and charges. The discount is subject to a minimum stay depending on the day of departure. 2 nights overnight stay needed for Sun to Thurs departures, and 1 night overnight stay needed for Fri and Sat departures. You can book a maximum of two discounted trips per year depending on your Vitality status. Please note that if you pay by credit card, a separate credit card fee will apply. The discount applies to standard, hand baggage only, semi-flexible and fully-flexible fares. The discount does not apply to optional extras such as special baggage fees.