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Thinking about life insurance?

Award-winning life insurance plans that reward you for making healthy choices.

Explore life insurance plans

Coronavirus update

You can read our Coronavirus FAQs for our latest advice and information. We’ll be keeping this page regularly updated.
5-star Defaqto rated private health insurance, offering a Full Cover Promise with no shortfall in eligible consultants' fees and fast access to a GP. Plus, ongoing rewards for healthy living.
Explore Health Insurance
Award-winning protection products that give payments to you or your family to help make things easier. Plus, control your premiums and earn healthy rewards with Wellness Optimiser.
Explore Life Insurance
A range of positively different investment plans that can help you enjoy a longer, healthier, more financially secure life.
Explore Investments

Why Vitality is positively different

Healthy living
We help you take a more active role in managing your own wellness, which can encourage you to develop healthy long-term habits that are good for you, good for us and good for society.

  • Comprehensive plans

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    A range of health, protection and investment options to suit your needs. 

  • Discounts and rewards

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    Lead a healthier life. Be rewarded.
    We give you something back when you get active and track your activity, meaning you can benefit without having to claim.

  • Vitality VIP

    woman celebrating in sports stadium

    Vitality VIP is our member programme to watch sporting partners in action and win money-can’t-buy experiences with Great British Chefs and Disney.

Our reward partners

Some of the great partners our members enjoy discounts and rewards from.  
  • cineworld view logo
  • amazon-prime
  • American Express® logo
  • david lloyd
  • nuffield
  • virgin active logo
  • garmin logo
  • champneys logo
View all our rewards partners