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Positively different

More than a million Vitality members1 are now enjoying better health, better protection and better financial security, living the life they want with our positively different insurance and investments products.

Join us in June and you can also get an Amazon Echo Dot for £0 on certain Vitality plans*. Offer runs 12.03.2018 to 30.06.2018. Minimum monthly premiums and T&Cs apply. 1Correct as of June 2018.
Amazon Echo Dot Offer
vitality health
Private health insurance that rewards you for being healthy. Comprehensive, award-winning cover with fast access to high quality treatment when you need it, where you want it.
Explore Health Insurance
vitality life
Award-winning protection products that give payments to you or your family to help make things easier. Plus, control your premiums and earn healthy rewards with Wellness Optimiser.
Explore Life Insurance
vitality invest
A range of positively different investment products that can help you enjoy a longer, healthier, more financially secure life.
Explore Investments

Why Vitality is positively different

Healthy living
We help you take a more active role in managing your own wellness, which can encourage you to develop healthy long-term habits that are good for you, good for us and good for society.

  • Comprehensive products

    mum and daughter blowing bubbles

    A range of health, protection and investment options to suit your needs. 

  • Discounts and rewards

    women drinking coffee

    Lead a healthier life. Be rewarded.
    We give you something back when you get active and track your activity, meaning you can benefit without having to claim.

  • Vitality VIP

    woman celebrating in sports stadium

    Vitality VIP is our member programme to watch sporting partners in action and win money-can’t-buy experiences with Great British Chefs and Disney.

Healthy living and rewards partners

Apple Watch Series 3 GPS

From £29 upfront for Apple Watch Series 3 GPS and nothing more to pay if you stay active with Vitality. Minimum monthly premiums and T&Cs apply**



Apple Watch Offer

Making kids healthier and happier

We’ve teamed up with one of the world’s most iconic family brands on a shared mission to help families lead a healthier lifestyle.

Help your children get more active, eat well and develop healthy habits – and have lots of fun along the way, inspired by some of Disney’s most famous stars!
Explore Vitality Healthy Kids

Our reward partners

Some of the great partners our members enjoy discounts and rewards from.  
  • virgin active logo
  • cineworld view logo
  • british airways
  • starbucks logo
  • champneys logo
  • polar logo
  • weightwatchers logo
  • evans logo
  • lloyds pharmacy logo
  • garmin logo
View all our rewards partners

Important Information

*Offer applies to new Personal Healthcare plans and new indexed VitalityLife plans with Wellness Optimiser or Vitality Optimiser for an additional monthly fee of £3.80 or Interest Optimiser and Premium Rate Optimiser. Excludes Mortgage Protection Plan. Offer runs 12.03.2018 to 30.06.2018 inclusive. The Amazon Echo Dot will be sent after the first premium payment has been received.

** Available with VitalityHealth Personal Healthcare plans with a minimum monthly premium of £35; VitalityHealth Business or Corporate Healthcare plans with the benefit of Vitality Plus or certain VitalityLife products. For VitalityLife, you’ll need to add Wellness Optimiser or Vitality Optimiser at £3.80 per month plus have a minimum monthly premium of £30 for a single policy and £40 for a joint policy. This fee is subject to change.

Applies to selected Apple Watch Series 3 GPS and Apple Watch Nike+ Series 3 GPS only. Initial upfront payment will vary depending on the model. Over 18s only. A credit check and eligibility criteria applies. Credit subject to status. 0% APR. Variable Direct Debit for 24 months. Unavailable in Isle of Man and Channel Islands. Monthly payments depend on your level of activity and could be between £0 and £12.50. Exclusive lender is PayBreak Limited. Vitality Corporate Services Limited acts as a credit broker and is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London SE1 2AQ.

Details correct as of June 2018.