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Health and life insurance that rewards you for being healthy

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Protects you when things go wrong with fast access to the best possible medical care, and also helps you to lead a healthier life.
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Why choose Vitality?

Become a Vitality member and receive…
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    Award-winning protection

    Our health and life cover options have won awards. See how highly rated we are.

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    Comprehensive cover

    A range of health and protection plans to meet your needs. 

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    Rewards and discounts

    We offer you rewards and discounts for leading a healthy lifestyle.

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    Vitality VIP

    Exclusive opportunities to win unique experiences and take part in healthy events.

How Vitality works

Our unique approach to insurance is based on scientifically proven principles of behavioural economics. We help you take a more active role in managing wellness, giving you a Vitality status and encouraging you to develop healthy long-term habits that are good for you, good for us and good for society. Find out how Vitality rewards work.
  • Understanding your health

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    We make it easier and cheaper to understand your health with online tools and discounts on health checks.

  • Help getting healthier

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    We make it easier and cheaper to get healthier with a great range of healthcare benefits.

  • Motivating rewards

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    Motivating rewards like weekly cinema tickets^, a drink at Starbucks** and discounts on rail tickets and hotels***. The higher your Vitality status the bigger the discount becomes.

Healthy living and rewards partners

Apple Watch with Vitality health and life insurance

To help Vitality members get active and earn rewards for doing so we’re pleased to announce - Vitality Active Rewards with Apple Watch.

This benefit is unique to Vitality and partners us with Apple Watch Series 2, the next generation of the world’s most popular smartwatch.

Learn more

Our reward partners

Some of the great partners our members enjoy discounts and rewards from. 
Virgin Active Logo in WhiteCineworld and Vue white logosBritish Airways white logoStarbucks white logoChampneys white logo
Polar white logoWeightwatchers white logoEvans Cycles white logoLloyds Pharmacy white logoGarmin white logo
View all our rewards partners

Important information

^ Members on Bronze or Silver Vitality status will need to earn nine Vitality points in a week for getting active to unlock their cinema ticket. Codes are not valid for viewings at Cineworld Leicester Square or for alternative content and special showings. Upgrades for 3D and 4DX films are available at Cineworld for an additional cost. Upgrades for 3D films and VIP seats are available at Vue for an additional cost. VIP seats can only be booked at the cinema and not online. Cinema ticket voucher codes can only be used by Vitality members. In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.

** Applies to handcrafted drinks only and excludes Venti and seasonal specials. Members on Bronze or Silver Vitality status need to earn nine Vitality points for tracking their activity in a week to unlock this benefit.

*** Discount applies to return economy flights to selected domestic and short haul destinations and includes taxes and charges. The discount is subject to a minimum stay depending on the day of departure. 2 nights overnight stay needed for Sun to Thurs departures, and 1 night overnight stay needed for Fri and Sat departures. You can book a maximum of two discounted trips per year depending on your Vitality status. Please note that if you pay by credit card, a separate credit card fee will apply. The discount applies to standard, hand baggage only, semi-flexible and fully-flexible fares. The discount does not apply to optional extras such as special baggage fees.