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Apple Watch Series 6

Get active. Get the Apple Watch® Series 6 deal.

Join Vitality on a qualifying plan and pay from £37 upfront. You could pay nothing more, when you get active and track your activity with Vitality*.  A minimum premium of £45 a month applies for life insurance plans.

Plus, access six months free world-class workouts with Apple Fitness+**.

Get a health quoteGet a life quote

*You’ll need to agree to a 36 month, 0% APR consumer credit agreement with etika. Apple Watch terms and conditions apply.
**Offer available until 30 September 2021. Terms and conditions apply.

Sharing the benefits of healthy living, with a discount on Apple Watch

When you buy a qualifying plan, you could get some of the best prices on Apple Watch. Pay the upfront fee, and you could pay nothing more when you track your activity in the Vitality Member app. The more activity points you earn, the less you'll pay.

We offer Apple Watch on a 36 month, 0% APR consumer credit agreement with etika. If you don't earn enough points, you'll make Apple Watch payments by variable Direct Debit.

And that's not all. When you earn activity points, you'll also get regular Active Rewards, like cinema tickets, coffees and cashback on healthy food.


Get a quick health quote Get a quick life quote
Log in to Member Zone to find out if you qualify to order Apple Watch.

If anyone on your plan has already had Apple Watch with Vitality:

Apple Watch Series 6 will start from £145 upfront
Apple Watch SE is not available as a second watch
You can order one Apple Watch per plan. So if there is more than one adult on a plan, only one adult member will be able to order an Apple Watch. This includes any existing Apple Watch consumer credit agreements in place.

If you want to link Apple Watch to the Vitality Member app, our Apple Watch support guides can help.
Apple Watch S6 Gold Aluminium

The future of health is on your wrist

Apple Watch Series 6

We offer Apple Watch Series 6 from £37 upfront. Then, if you earn 160 activity points a month, for 36 months, you could pay nothing more. RRP is from £379 so that's a £342 saving.

You can order one Apple Watch per plan. So if there is more than one adult on a plan, only one adult member will be able to order an Apple Watch.

You can choose between GPS or GPS + Cellular. GPS + Cellular enables you to use most of the features of iPhone, even when you leave your iPhone at home.
We’re offering Apple Watch Series 6 with the following cases and straps: 

40mm GPS with a £37 upfront fee

  • Blue Aluminium Case with Deep Navy Sport Band
  • Space Grey Aluminium Case with Black Sport Band
  • Gold Aluminium Case with Pink Sand Sport Band
  • Nike Series, Silver Aluminium Case with Pure Platinum/Black Nike Sport Band

44mm GPS with a £67 upfront fee

  • Blue Aluminium Case with Deep Navy Sport Band
  • Space Grey Aluminium Case with Black Sport Band
  • PRODUCT(RED) Aluminium Case with PRODUCT(RED) Sport Band
  • Nike Series, Space Grey Aluminium Case with Anthracite/Black Nike Sport Band

40mm GPS + Cellular with a £137 upfront fee

  • Space Grey Aluminium Case with Black Sport Band

44mm GPS + Cellular with a £167 upfront fee

  • Blue Aluminium Case with Deep Navy Sport Band
  • Space Grey Aluminium Case with Black Sport Band
  • Space Grey Aluminium Case with Anthracite/Black Nike Sport Band
Some straps are sold separately. Apple Watch Series 6 requires iPhone 6s or later with iOS 14 or later. Apple Watch is a trademark of Apple, Inc., registered in US and other countries. Apple is not a participant in or sponsor of this promotion. Read the full Apple Watch terms and conditions.

Heavy on features, light on price

Apple Watch SE

If you’re new to tracking your health on a wearable device, Apple Watch SE is a more affordable smart watch.

We offer Apple Watch SE from £17 upfront. Then, if you earn 160 activity points a month, for 36 months, you could pay nothing more. The RRP is from £269 so that's a £252 saving.

You can order one Apple Watch per plan. So if there is more than one adult on a plan, only one adult member will be able to order an Apple Watch.

You can choose between GPS or GPS + Cellular. GPS + Cellular enables you to use most of the features of iPhone, even when you leave your iPhone at home.
We’ll be offering Apple Watch SE with the following cases and straps: 


40mm GPS with a £17 upfront fee

  • Space Grey Aluminium Case with Black Sport Band
  • Silver Aluminium Case with White Sport Band
  • Gold Aluminium Case with Pink Sand Sport Band
  • Nike Series, Space Grey Aluminium Case with Anthracite/Black Nike Sport Band

44mm GPS with a £47 upfront fee

  • Space Grey Aluminium Case with Black Sport Band
  • Silver Aluminium Case with White Sport Band
  • Nike Series, Space Grey Aluminium Case with Anthracite/Black Nike Sport Band

40mm GPS + Cellular with a £67 upfront fee

  • Space Grey Aluminium Case with Black Sport Band
  • Gold Aluminium Case with Pink Sand Sport Band
  • Nike Series, Space Grey Aluminium Case with Anthracite/Black Nike Sport Band

44mm GPS + Cellular with a £97 upfront fee

  • Space Grey Aluminium Case with Black Sport Band
Apple Watch SE requires iPhone 6s or later with iOS 14 or later. Apple Watch is a trademark of Apple, Inc., registered in US and other countries. Apple is not a participant in or sponsor of this promotion. Read the full Apple Watch terms and conditions.

The ultimate fitness experience. Powered by Apple Watch.

For a limited time, we're offering six months free world-class workouts with Apple Fitness+. Sync your personal metrics from Apple Watch to your iPhone, iPad, and Apple TV and follow your workout progress onscreen. Choose from 10 workout types including HIIT, yoga, core and strength.

Apple Fitness + keeps you motivated like never before, with the world’s best trainers and new workouts added every week.

Offer available until 30 September 2021. Terms and conditions apply.

Apple Watch payments

The more you stay active, the more activity points you can earn.

To reduce your Apple Watch payments down to zero, get active and earn 160 activity points a month. 

But if you don’t hit 160 points, you can still earn a Vitality contribution towards your Apple Watch:
  • 160+ Vitality points: we’ll pay £9.50, you’ll pay £0
  • 120 to 159 Vitality points: we’ll pay £7.50, you’ll pay £2
  • 80 to 119 Vitality points: we’ll pay £5, you’ll pay £4.50
  • 40-79 Vitality points: we’ll pay £2.50, you’ll pay £7
  • 0-39 Vitality points: we’ll pay £0, you’ll pay £9.50
  • 160+ Vitality points: we’ll pay £7, you’ll pay £0
  • 120 to 159 Vitality points: we’ll pay £5, you’ll pay £2
  • 80 to 119 Vitality points: we’ll pay £3.50, you’ll pay £3.50
  • 40-79 Vitality points: we’ll pay £2, you’ll pay £5
  • 0-39 Vitality points: we’ll pay £0, you’ll pay £7
Phone icon Looking for health insurance?

Call us on 0800 779 955
Award-winning health insurance from £1.15 per day
Lines open:
Monday to Thursday 9am-6pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Get a health quote
Phone icon Looking for life insurance?

Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 9am - 7pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

*Charged on a monthly basis.

Get a life quote Request a life callback

Apple Watch FAQs

You’ll qualify for the Apple Watch deal if you have one of the following Vitality plans:

Health insurance
Any private health insurance plan.

Business health insurance
Any small business health insurance plan.
Any corporate health insurance plan or trust scheme administered by Vitality, with Vitality Plus benefits.

Life insurance
Any life insurance plan with Vitality Plus benefits. You’ll also need to pay at least £45 a month for an individual Plan or £60 a month for a joint Plan, excluding any fee paid for Vitality Plus.
Yes, you have to be 18 years or over to get Apple Watch with Vitality. This is because we offer Apple Watch on a consumer credit agreement with etika.

VitalityHealth and VitalityLife are trading names of Vitality Corporate Services Limited. For the purposes of this offer, they are acting as a credit broker only and not a lender. etika is the exclusive lender.


Vitality Corporate Services Limited, registered in England and Wales (registered office: 3 More London Riverside, London, SE1 2AQ) under company no. 05933141 and authorised and regulated by the Financial Conduct Authority (firm reference no: 461107). VitalityHealth, VitalityLife and VitalityInvest are trading names of Vitality Corporate Services Limited. Vitality is the provider of the Active Reward benefit for Vitality members and for the purposes of this offer, Vitality is acting as credit broker only and not a lender.

etika Finance UK Ltd (trading under the name etika), registered in England and Wales (registered office: No.1 Spinningfields, Quay Street, Manchester, M3 3JE) under company no. 07440512 and authorised and regulated by the Financial Conduct Authority (firm reference no: 697658). The Lender is the exclusive lender for the Apple Watch consumer credit agreement.
Unfortunately, the Apple Watch deal is not available to you if who live in the Channel Islands.
Yes, please read our Apple Watch terms and conditions before you buy a plan with Vitality.

More Active Reward partners

Get active. Get rewarded.

  • Amazon Prime

    Get active and you could earn a 12 month Amazon Prime membership. Terms apply.
  • Caffè Nero

    Get active or drive well to earn weekly drinks and food rewards. Terms apply.
  • ODEON and Vue

    Get active to earn a monthly cinema ticket. Terms apply.
  • Waitrose & Partners

    Get active to earn up to 40% cashback on Good Health food. Available when you buy a qualifying health insurance and life insurance plan.