
Get active. Get a deal on Apple Watch.
The more you move, the less you'll pay.
✓ Buy a qualifying health insurance or life insurance plan [1]
✓ Get the Apple Watch Series 7 from £27 upfront
✓ Connect to Vitality to track your moves, earn activity points, and pay less.
We offer Apple Watch on a 36-month, 0% APR consumer credit agreement with etika Finance UK Ltd. RRP from £369. If you don’t stay active, you’ll pay up to £9.50 per month, depending on your choice of Apple Watch. Apple Watch terms and conditions apply.
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Get healthier with Vitality and Apple Watch
Let’s help keep you motivated to stay healthy. Not to mention enhance and protect your life, too.When you buy a qualifying health insurance or life insurance plan[1], and get active, you can get rewarded with Apple Watch.
Because living well isn't just good for you. It's good for us. It's good for everyone.
Already a Vitality member?
Log in to Member Zone and go to ‘Get rewarded’ to see if you qualify.
Get a quick health quoteGet a quick life quote
[1] You’ll need to pay at least £45 per month for life insurance, plus £4.75 per month to enjoy Vitality rewards.
How you can pay less for your Apple Watch
Track your activity. Earn activity points. Get rewarded.
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Track your activity
When you’ve bought your Apple Watch from us, connect Apple Health to Vitality. This is so you can track your steps and workouts.
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Earn activity points
Walk, jog, run or complete a workout [1] to earn Vitality activity points.
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Get rewarded
Earn between 40 and 160 activity points a month and we’ll pay for some of your Apple Watch [2]. The more active you are, the less you’ll pay.
[2] If you don’t earn enough activity points, you'll make monthly repayments for your Apple Watch to etika.

Full screen ahead
Apple Watch Series 7
Diving? Skiing? Cycling? Apple Watch Series 7 has your back. The huge display and up to 50 metres of water resistance means its easy to use, anywhere. And with the new revolutionary charging system, it takes just 45 minutes to go from 0-80% battery.
Take on-demand blood oxygen level readings or an ECG at any time. Monitor and redesign your sleep routine, track your fitness, and stay in touch with loved ones.
Pay from £27 upfront (RRP from £369). Then, if you earn 160 activity points a month, for 36 months, you could pay nothing more.
Apple Watch Series 7 cases and straps
Apple Watch SE
This powerful watch has advanced sensors to track your daily movements and workouts. Then while you sleep, let your Apple Watch SE do the hard work and redesign the best bedtime routine to hit your sleep goals.
Swimproof and sweatproof, the SE is designed for living. And with the Heart Rate app, you can check on your heart health at any time.
Pay from £15 upfront for Apple Watch SE (RRP from £249) Then, if you earn 160 activity points a month, for 36 months, you could pay nothing more.

Apple Watch SE cases and straps
What Vitality will pay if you stay active
Apple Watch FAQ
More Active Reward partners
Get active. Get rewarded.