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Vitality Active Rewards

✓ Join Vitality on a qualifying insurance plan
✓ Get active to earn Healthy Living rewards

Get active to get rewarded with regular treats

When you buy a qualifying health insurance or life insurance, we’ll reward you for living a better life:

  • Healthy Living rewards: get active to earn at least 12 Vitality points per week or 40 to 160 points per month

Sharing the benefits of better living – it’s good for you, good for us and good for society.

Our Active Reward partners

  1. Our partners
  • Apple Watch®

    Get active and you could get Apple Watch. Available with qualifying health and life insurance plans.
  • Caffè Nero

    Get active to earn a weekly handcrafted drink.
  • ODEON and Vue

    Get active to earn a monthly cinema ticket. Terms apply.
  • Rakuten TV

    Get active to earn a weekly on-demand movie rental.
  • Vitality American Express® Credit Card

    Get active to get American Express and Vitality benefits on the Card.
  • Waitrose & Partners

    Get active to earn up to 40% cashback on Good Health food. Available when you buy a qualifying health insurance and life insurance plan. 
  • Mindful Chef

    Fuel your healthy lifestyle with discounts on Mindful Chef recipe boxes and their Ready to Go range.

More Vitality reward partners

Get rewarded for better living today, so you can live a better life