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  1. Rewards
  2. Reward Partners
  3. Active Rewards

Vitality

Active Rewards

Get active and earn regular treats

Here’s where to find out about the regular treats you can earn, just by getting active.

Read our tips on how to keep your healthy habits going, too.

Don’t forget, we give you discounts on a range of activity trackers so you can measure your daily fitness efforts to earn Vitality activity points and unlock Active Rewards if your plan is eligible.

Get a quote

All it takes is a few minutes to get a quote online.

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Our Active Reward partners

  • Stack of Amazon boxes

    Amazon Prime

    Get active to earn a 12 month Amazon Prime membership. Terms apply.
    More on Amazon Prime
  • Apple Watch on a pink background

    Apple Watch®

    Get active. Get Apple Watch. Available with qualifying health and life insurance plans. Terms apply.
    More on Apple Watch
  • Coffee beans falling

    Caffè Nero

    Get active to earn a weekly handcrafted drink. Terms apply.
    More on Caffè Nero
  • People eating popcorn in cinema

    ODEON and Vue

    Get active to earn a monthly cinema ticket. Terms apply.
    More on ODEON and Vue
  • Family lying down watching a film together

    Rakuten

    Get active to earn a weekly movie to watch at home.
    More on Rakuten
  • Vitality pink

    Vitality American Express® Credit Card

    Get active to get American Express and Vitality benefits on the Card.
    More on the Card
  • Mixture of vegetables

    Waitrose & Partners

    Get active to earn up to 40% cashback on Good Health food if you have qualifying health and life insurance plans. 
    More on Waitrose & Partners

Vitality Magazine

Get expert advice and inspiration from some of our partners

man riding a bike

Vitality Magazine

10 easy ways to fit fitness into your day

putting on running gym shoes

Vitality Magazine

8 ways to supercharge your walk

Egg and Avocado on toast

Vitality Magazine

Breakfast energy boosters

Scenic cliff walk

Vitality Magazine

7 of the UK's most stunning walking routes

Phone icon Looking for health insurance?

Call us on 0800 779 955
Award-winning health insurance from £1.15 per day
Lines open:
Monday to Thursday 9am-6pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Get a health quote
Phone icon Looking for life insurance?

Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 9am - 7pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

*Charged on a monthly basis.

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