Vitality.co.uk uses cookies to offer you a better browsing experience, analyse site traffic, and serve relevant personalised content and advertisements. Read about how we use cookies and how you can control them in our cookie policy. If you continue to use this site, you consent to use our use of cookies.

Accept Cookies
Skip to Content
  1. Rewards
  2. Reward Partners
  3. Active Rewards

Vitality Active Rewards

✓ Join Vitality on a qualifying insurance or investment plan
✓ Get active to earn Healthy Living rewards
✓ Drive well to earn Good Driving rewards

Get active or drive well to get rewarded with regular treats

When you buy a qualifying health insurance, life insurance, car insurance or investment plan, we’ll reward you for living a better life:

  • Healthy Living rewards: get active to earn at least 12 Vitality points per week or 40 to 160 points per month
  • Good Driving rewards: drive well to earn 32 Vitality points per week.

Sharing the benefits of better living – it’s good for you, good for us and good for society.

Our Active Reward partners

  • Stack of Amazon boxes

    Amazon Prime

    Get active and you could earn a 12 month Amazon Prime membership. Terms apply.
    More on Amazon Prime
  • Apple Watch on a pink background

    Apple Watch®

    Get active. Get Apple Watch. Available with qualifying health and life insurance plans. Terms apply.
    More on Apple Watch
  • Coffee beans falling

    Caffè Nero

    Get active or drive well to earn weekly drinks and food rewards. Terms apply.
    More on Caffè Nero
  • People eating popcorn in cinema

    ODEON and Vue

    Get active to earn a monthly cinema ticket. Terms apply.
    More on ODEON and Vue
  • Family lying down watching a film together

    Rakuten TV

    Get active or drive well to earn weekly on-demand movie rentals. Terms apply.
    More on Rakuten TV
  • Vitality pink

    Vitality American Express® Credit Card

    Get active to get American Express and Vitality benefits on the Card.
    More on the Card
  • Mixture of vegetables

    Waitrose & Partners

    Get active to earn up to 40% cashback on Good Health food. Available when you buy a qualifying health insurance and life insurance plan. 
    More on Waitrose & Partners

More Vitality reward partners

Get rewarded for better living today, so you can live a better life
tomorrow

Become a Vitality member Become a Vitality member

Get a health quoteGet a life quoteGet a car quoteOpen an ISA