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Vitality Active Rewards

✓ Join Vitality on a qualifying insurance or investment plan
✓ Get active to earn Healthy Living rewards
✓ Drive well to earn Good Driving rewards

Get active or drive well to get rewarded with regular treats

When you buy a qualifying health insurance, life insurance, car insurance or investment plan, we’ll reward you for living a better life:

  • Healthy Living rewards: get active to earn at least 12 Vitality points per week or 40 to 160 points per month
  • Good Driving rewards: drive well to earn 32 Vitality points per week.

Sharing the benefits of better living – it’s good for you, good for us and good for society.

Our Active Reward partners

  • Amazon Prime

    Get active and you could earn a 12 month Amazon Prime membership. Terms apply.
  • Apple Watch®

    Get active. Get Apple Watch. Available with qualifying health and life insurance plans. Terms apply.
  • Caffè Nero

    Get active or drive well to earn weekly drinks and food rewards. Terms apply.
  • ODEON and Vue

    Get active to earn a monthly cinema ticket. Terms apply.
  • Rakuten TV

    Get active or drive well to earn weekly on-demand movie rentals. Terms apply.
  • Vitality American Express® Credit Card

    Get active to get American Express and Vitality benefits on the Card.
  • Waitrose & Partners

    Get active to earn up to 40% cashback on Good Health food. Available when you buy a qualifying health insurance and life insurance plan. 

More Vitality reward partners

Get rewarded for better living today, so you can live a better life
tomorrow