Active Rewards
Take your health to the next level with rewards from top brands when you get active
Get moving. Get rewarded.
Earn Active Rewards through tracking your activity and maintaining healthy habits, like daily walks or going to the gym.
When you track your activity, we’ll reward you with activity points. These points can be used to unlock rewards, like:
- Weekly pick rewards – earn at least 12 activity points in a week and pick your weekly rewards in the Vitality UK app
- Weekly play rewards – if you’re an eligible member, those same 12 activity points you earned will give you a chance to find and collect Stanleys in our app. Use the Stanleys you have collected to choose rewards every month
- Earn more each month – get more back from these rewards. The more you move, the more you can save.
Let's take a look at our Active Rewards
Explore top brands and rewards you can enjoy when you get active
Amazon.co.uk Gift Card
A monthly chance to choose an Amazon.co.uk Gift Card. Eligibility criteria applies
Apple Watch
Save on a new Apple Watch. The more you move, the less you pay each month. A credit agreement applies
Caffè Nero
A weekly handcrafted drink discount, or a handcrafted drink entirely on us, depending on your plan
Carluccio's
Choose a meal from a range of Italian classics, every month
Deliveroo Plus Gold
Choose a 30-day Plus Gold membership when you keep moving
itsu
A weekly discount on a freshly-made meal. Eligible members can keep moving to choose a main meal on us each month
Merlin Attractions
Choose 30% off up to four Online Advance tickets, each month
ODEON or Vue
A weekly 50% off a cinema ticket. Eligible members can keep moving and choose a cinema ticket entirely on us, each month
Rakuten TV
Choose a monthly on-demand movie rental from Rakuten TV, every month
Vitality American Express® Credit Card
Earn cashback on your credit card spend when you keep moving. American Express and Vitality T&Cs apply
Waitrose & Partners
Earn monthly cashback on healthy food. A monthly spend cap applies
Available on qualifying plans. Terms and conditions apply to each partner.
Pick a weekly reward
Earn activity points and choose the reward that works best for you, in our app, from Monday every week.
Caffè Nero
A weekly handcrafted drink discount, or a handcrafted drink entirely on us, depending on your plan
ODEON or Vue
50% off a weekly cinema ticket at an ODEON or Vue cinema
Play for extra rewards
Amazon.co.uk Gift Card
A monthly chance to choose an Amazon.co.uk Gift Card. Eligibility criteria applies
Carluccio's
Choose a meal from a range of Italian classics, every month
Deliveroo Plus Gold
Choose a 30-day Plus Gold membership when you keep moving
Merlin Attractions
Choose 30% off up to four Online Advance tickets, each month
Rakuten TV
Choose a monthly on-demand movie rental from Rakuten TV, every month
Save more every month
Apple Watch
Save on a new Apple Watch. The more you move, the less you pay each month. A credit agreement applies
Vitality American Express® Credit Card
Earn cashback on your credit card spend when you keep moving. American Express and Vitality T&Cs apply
Waitrose & Partners
Earn monthly cashback on healthy food. A monthly spend cap applies
Available on qualifying plans. Minimum premiums, terms and conditions apply to each partner.
So, how do Active Rewards work?
It's easy. Get started in a few simple steps.
Download our app
You’ll need the Vitality UK app to enjoy our Active Rewards. It’s available on Google Play and in the App Store
Connect your tracker
Get one of our partner fitness trackers, or use your phones’ health app, and connect it to your Vitality account
Get moving
Track your movement to earn activity points. Log into the Vitality UK app to make sure your points are up to date
Get rewarded
When you earn enough activity points you’ll be able to choose the rewards that work best for you
And how do you earn activity points?
Connect your phone or compatible fitness tracker and track your movement
Daily steps
The amount of points you’ll get will vary depending on your step count:
- 7,000+ daily steps – 3 activity points
- 10,000+ daily steps – 5 activity points
- 12,500+ daily steps – 8 activity points
Visits to our partner gyms
You’ll get 5 activity points every time you visit one of our partner gyms – as well as up to 50% off a monthly membership:
Heart rate during a workout
You can earn 5 activity points for:
- A 30-minute workout at 60% of your maximum heart rate
Or 8 activity points for:
- A 30-minute workout at 70% of your maximum heart rate
- A 1-hour workout at 60% of your maximum heart rate