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Privacy Notice

Vitality Privacy Notice

We care about keeping your personal information safe.

This notice explains what information we collect about you, how we use it, and the choices you have.

We only use your information where necessary and in line with the law.

If you have any questions or would like more information, please contact us using the details below.

 

Our contact details

If you have a question about our Privacy Notice or the information, we hold about you then please contact:

Name: The Head of Data Protection.
Address: Privacy Office, Vitality, 5th Floor East, Eighty Strand, London WC2R 0DT

Changes to this Privacy Notice

This notice applies to all UK Vitality companies.

We may update it from time to time. Please check this page when you share your information with us so you can see the latest version.

Last updated: 30 June 2026

 

Who we are

We are part of the Vitality Group, owned by Discovery Limited, a financial services firm based in South Africa. We are based in the United Kingdom and to find out more about who the Vitality Group is, and to see the most up to date information go to www.vitality.co.uk/legal.

We provide insurance and related services.

Vitality will only use your personal information in line with this Privacy Notice, our internal data protection policies, and applicable data protection laws (including the UK GDPR and Data Protection Act 2018).

Our UK registration numbers are:

  • Vitality Corporate Services Z105153X
  • Vitality Health Limited Z8752490
  • Vitality Life Limited ZA110112
  • Vitality Healthy Workplace Limited ZA455278

 

Why we use your information

We must have a valid reason (legal basis) to use your information.

To provide your plan or service (contract)

  • Setting up your plan
  • Managing your account
  • Handling claims

Job applications (contract, contract, legal obligations)

If you apply for a job, we use your information to:

  • Review your application
  • Manage recruitment
  • Support fair and equal treatment

Business contacts

If you are a broker or adviser, we use your information to manage our relationship with you.

Legal and regulatory requirements (legal obligation)

For example:

  • Tax reporting
  • Fraud prevention

Our business needs (legitimate Interest/ public interest)

We may use your information to:

  • Improve our services
  • Prevent fraud
  • Provide customer support

We only do this where it does not unfairly affect your rights.

Your consent

Where we rely on your consent, for example:

  • Marketing
  • Sharing information with certain partners
  • Obtain medical information

You may opt to withdraw your consent at any time.

Emergency situations (vital interest)

We may use your information to protect someone in an emergency.

Using health information (contract)

We use health information where needed to provide insurance.

This is done under strict safeguards.

What information we collect

Depending upon your relationship with Vitality we will collect:

  • Name and contact details
  • Date of Birth
  • Occupation
  • Gender (Birth/Recognised) 
  • Medical and health data
  • Claims information
  • Payment details
  • Payment transactions
  • Information about what you are insuring provided by you, directly or via the company who sold you the plan.
  • Information about your plan
  • Information provided by brokers or advisors
  • Names and contact details of brokers or advisors
  • Broker & Advisors course enrolment details 
  • Job Applicants:
    Identification and contact details
    CV, employment history, qualifications
    Application responses and interview notes
    Assessment results
    Any information you choose to provide
 

Further information about our Privacy Notice