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Privacy policy

Data Protection Notice

Vitality values its customers trust and recognises that the safety and lawful use of everyone’s personal data is key to retaining that trust and confidence. Vitality needs to collect, store, share and use personal data about past, current and prospective customers to enable it to meet its requirements in the provision of innovative products and services.

Vitality takes compliance with privacy laws and regulation very seriously. We take appropriate measures including training our staff about our data protection obligations to protect Your personal data and Your legal rights. We have implemented effective policies and procedures and security measures to ensure We protect Your personal data.

You can read our full Privacy Policy below.

Under data protection laws, you have the following rights:
  • You can submit a request to find out about the information we hold about you.
  • You can request some of your personal information to be ported (also known as “data portability”) to yourself or another company.
  • You can request that we correct your personal information if it is incorrect or incomplete.
  • You can request that we delete your personal information (also known as the “right to erasure” or the “right to be forgotten”).
  • You can request that we stop processing your information and only store it (also known as the “right to restrict processing”).
  • You can object to the processing of your personal information if we are processing under the “legitimate interest” lawful basis.
  • You can object to direct marketing at any point by amending your marketing preferences in Member Zone or you can request to be added to a marketing suppression list to prevent receiving any direct marketing in the future.
  • You can request that an automated decision is reviewed by a human.
  • If we are relying on consent or explicit consent as our lawful basis, you can withdraw your consent for processing at any time.
  • You can complain to the Information Commissioner's Office about our processing of your personal information here. It’s always best if you speak to us first as we always aim to resolve the issue.
In some cases, we will be unable to comply with your request as a result of our own legal or regulatory requirements but we will always respond to your request and if we cannot comply, we will explain why.

If you would like to know more about your rights, you can find out more information on the ICO’s website.
If you submit an enquiry via the ‘Contact us’ section of our website, we will collect information about your including your name, email address and details relating to your enquiry.

We will use this information only to respond to your enquiry and for no other purpose. If your enquiry relates to one of our products or services, you should read the relevant section of our Privacy Policy for more information about how we use your information in relation to those products or services.

Web Analytics & Cookies
When you use our website we automatically collect information about your browsing session such as your IP address and the type of device you are using. We also keep track of the pages you view during your visit. We use this information to improve the way our website operates and for system administration purposes. For more information, please see our Cookie Policy.

Other Websites
Our website contains links to other websites. This Privacy Policy only applies to this website and the services and products we provide; when you link to other websites you should read the separate privacy policies on those sites.

We have appointed a Data Protection Officer who is responsible for overseeing how we handle your information. If you have any questions about our Privacy Policy or the information we hold about you, please contact them:

Group Data Protection Officer
70 Gracechurch Street

Or email:  
In the first instance we would ask that you notify us of any concerns you have about how we handle your data but if you are still unhappy then you can contact the Information Commissioners Office:

Information Commissioners Office, 
Wycliffe House, 
Water Lane,

Tel: 0303 123 1113 (local rate) or
01625 545 745 (National rate) 
We reserve the right to update this Privacy Policy from time to time. Such changes may be necessary, for example, due to changes or developments in data protection laws, privacy best practice or the introduction of new technologies. You should check our website periodically to view the most up-to-date Privacy Policy. This Privacy Policy was last updated on 21 January 2021.

How your information is used by the Vitality Group companies

This Privacy Policy explains how we use the information we process about you and your rights in respect of this information. The way we use your information will be different depending on why you have provided your information to us.
If you are unsure whether we are the data controller of any of your personal information, please contact us and we will be happy to help.

Please click on the boxes below to be taken to the correct section of the Privacy Policy relevant to your relationship with us:

  • Health insurance

    This section of our Privacy Policy covers our Health Insurance plans provided by Vitality Health Limited.

  • Life insurance

    This section of our Privacy Policy covers our term life, whole of life and critical illness plans provided by Vitality Life Limited

  • Car insurance

    This section of our Privacy Policy covers our personal car plans, provided by Vitality Corporate Services, trading as VitalityCar.

  • Investments

    This section of our Privacy Policy covers our investment plans provided by Vitality Life Limited, t/a VitalityInvest.

  • Business or Corporate

    This section of our Privacy Policy covers our business or corporate healthcare plans. It also covers our Healthy Workplace plans provided by Vitality Healthy Workplace Limited.

  • Business contacts

    This section of our Privacy Policy covers information collected when you are acting on behalf of an organisation/business

  • Vitality job candidates

    This Section of our Privacy Policy covers candidates who have applied for roles with the company

  • Vitality at Work Enterprise

    This section of our Privacy Policy covers our Vitality at Work Enterprise customers.