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Rewarding you for being healthy

If you get active, eat healthy food and don’t smoke, you’re more likely to avoid diabetes, heart and lung disease1 or cancer – 40% of all cancers can be prevented by lifestyle changes2

Get something back for your premiums, even if you don’t claim.
With VitalityLife, you get award-winning life insurance and access to discounts and rewards. When you add Vitality Optimiser you receive rewards and discounts that are designed to encourage and help you to get active and stay healthy for longer.

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call a VitalityLife adviser on 
0161 2167 595

Discounts to get healthy

  • Group fitness class

    50% off Virgin Active

    Monthly Gym Membership. A joining fee will apply.

  • Woman tying shoelace

    50% off at Sweatshop

    Each year for a pair of trainers.

  • Cyclists

    Up to 50% cash back on a bike at Evans Cycles

    With a maximum saving of £500.

  • Woman using fitness tracker

    50% off selected activity tracking devices

    With Garmin and Polar.

Get rewarded for healthy choices

  • Drinking coffee in cafe

    Weekly coffee

    With Starbucks.

  • Audience in a cinema

    Weekly cinema tickets

    Valid at Cineworld or Vue.

  • Sunrise over Paris

    Up to 50% off Eurostar tickets

    To Paris, Disneyland Paris, Brussels and Lille.

  • Plane flying during sunset

    Up to 40% off with British Airways

    On return economy flights within the UK and Europe.

Making the right choice

Explore our different insurance options to see which one’s right for you.
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Vitality Optimiser

Get access to all of our best discounts, savings and rewards when you take out a policy with Vitality Optimiser.
Learn more
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0161 2167 595

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Lines open: 
8am – 8pm Monday to Friday 
9am – 5pm Saturday and Sunday

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1 Act Now for a Healthier Future, Vitality Insights.
2 Cancer Research, Cancer Prevention Stacking the Odds in Your Favour .

The Virgin Active gym discount applies to flexible individual monthly memberships. Gym joining fees are up to £50 for all clubs other than Classic Collection clubs, where joining fees are up to £150. The gym offer does not apply to Chiswick Riverside Virgin Active club

Members on Bronze or Silver Vitality status will need to earn nine Vitality points in a week for getting active to unlock their cinema ticket. Codes are not valid for 3D films, alternative content and special showings, extras like VIP seats.  Excludes viewings at Cineworld Leicester Square.

Applies to handcrafted drinks only. Members on Bronze or Silver Vitality status need to earn nine Vitality points for tracking their activity in a week to unlock this benefit.

The British Airways discount applies to return economy flights to selected domestic and short haul destinations and includes taxes and charges. The discount is subject to a minimum stay depending on the day of departure. Two nights overnight stay needed for Sunday to Thursday departures, and one night overnight stay needed for Friday and Saturday departures. You can book up to two trips a year depending on your Vitality status. Please note that if you pay by credit card, a separate credit card fee will apply. The discount applies to standard, hand baggage only, semi-flexible and fully-flexible fares. The discount does not apply to optional extras such as special baggage fees.

The Eurostar discount applies to tickets to Paris, Disneyland Paris, Brussels, Lille, Lyon, Avignon or Marseille only. You can book up to three trips a year with Eurostar – these discounts apply to adult, non-flexible Standard and Standard Premier return rail tickets. They don't apply to Business Premier rail tickets.