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Life insurance that rewards you for being active

Get access to our exclusive range of partners and rewards.

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Rewarding you for living healthier

As part of our commitment to rewarding our members for being healthier, we offer an extensive range of discounts and savings. 

Savings and discounts with our range of rewards partners. The partners you get access to will depend on your monthly premium amount:


If you have any Vitality life plan:
  • You’ll automatically get Vitality Select included with your plan
  • This will give you access to a number of reward partners including Bluecrest, Champneys, Runners Need and Garmin

If you select Optimiser and your monthly premium is £45 or above for single plans or above (£60 for joint plans): 
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Explore reward partners

  1. Full rewards range
  • Allen Carr's Easyway

    Save up to £299 with this stop smoking programme. Terms apply.
  • Amazon Prime

    Get active and you could earn a 12 month Amazon Prime membership. Terms apply.
  • Apple Watch®

    Get active. Get Apple Watch. Available with qualifying health and life insurance plans. Terms apply.
  • Caffè Nero

    Get active or drive well to earn weekly drinks and food rewards. Terms apply.
  • Champneys

    Get 75% off one, two and three night Spa Stays and Spa Days. Terms apply.
  • David Lloyd Clubs

    40% off Flexible Individual Platinum membership fees at selected clubs. A joining fee will apply.
  • Expedia

    Get up to 20% off hotel bookings. Terms apply.
  • Fitbit

    Get up to 36% off a range of Fitbit devices. Terms apply.
  • Fiit

    Sign up before 1 December 2021 to get a Fiit membership for six months at no cost. You’ll also get an annual subscription at 50% off when your six month offer ends.
  • Garmin

    Get up to 40% off a range of devices. Terms apply. 
  • Kids sports day

    Garmin kids' devices

    Get 40% off a Garmin kids activity tracker. Terms apply.
  • Headspace

    Tap into your inner peace with guided meditation and much more. Terms apply.
  • Mr & Mrs Smith

    Get up to 25% off luxury and boutique hotels. A spending cap and terms apply.
  • Nike

    Great prices on the exclusive Vitality collection by Nike. Terms apply.
  • Nuffield Health Gyms

    Get up to 40% off a monthly gym membership at selected gyms. A joining fee will apply. 
  • parkrun

    Earn Vitality points every time you run or volunteer. Terms apply.
  • Polar

    Get up to 40% off a range of devices. Postage, packing and terms apply.
  • Rakuten TV

    Get active or drive well to earn weekly on-demand movie rentals. Terms apply.
  • Runners Need

    Get up to 50% off a pair of sports shoes. Terms apply.
  • Samsung

    Get 20% off the new GalaxyWatch4 Series, with free next day delivery. Terms apply.
  • Virgin Active

    40% off a flexible monthly gym membership. A joining fee and terms and conditions apply.
  • Virgin Active Online+ Membership

    Get 50% off a Virgin Active Online+ Membership. Terms apply.
  • Vitality Healthy Kids

    Browse our online hub for some Disney-inspired health and wellbeing content. Terms apply.
  • Waitrose & Partners

    Get active to earn up to 40% cashback on Good Health food if you have both a qualifying health and life insurance plan. Terms apply.
  • WW

    Get WW Workshops + Digital for 6 months for £30. Terms apply.
  • ODEON and Vue

    Get active to earn a regular cinema ticket. Terms apply.