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Life insurance that rewards you for being active

Get access to our exclusive range of partners and rewards.

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Rewarding you for living healthier

As part of our commitment to rewarding our members for being healthier, we offer an extensive range of discounts and savings. Add Wellness Optimiser (our healthy living benefit) to your life insurance plan for an additional monthly fee and you can get: 

1.  Savings and discounts with our range of rewards partners. The partners you get access to will depend on your monthly premium amount:


If your monthly premium is £45 for a single plan or £60 for a joint plan:
  • You’ll get Vitality Select for an additional monthly fee of £1.75 per person
  • This will give you access to a number of reward partners including Champneys, Runners Need, WW and Garmin.

If your monthly premium is £45 or above (single and joint plans): 
  • You’ll get Vitality Plus for an additional monthly fee of £4.50 per person
  • This will give you access to our full range of reward partners including Vitality American Express® Credit Card, Waitrose, Vue /Cineworld, Virgin Active and Amazon Prime.

Life Insurance Options
Find out more about our life insurance cover options

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  1. Full rewards range
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