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Vitality partner

Allen Carr

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Allen Carr’s Easyway


UP TO £299*

Quit smoking with Allen Carr Easyway

Save up to £299 on the standard retail price.

Giving up cigarettes is one of the best ways to improve your health, which is why we work with smoking cessation experts, Allen Carr.

Get a quote

All it takes is a few minutes to get a quote online.

Join us and you can attend one Allen Carr programme, worth up to £299 at any one of over 40 centres around the country.

Once you've been tobacco and nicotine free for 12 months, take the Vitality Healthcheck and you could also earn 300 Vitality points.

Important information

*Available to members with a qualifying health insurance, life insurance, Vitality at Work or investment plan.
* Based on a member attending one Allen Carr course.

This benefit can only be used once for each adult, whether under this plan or any other plan with Vitality.

Terms and conditions apply at

Frequently asked questions

Here are a few of the questions we’ve answered for our members

How can I earn Vitality points for giving up smoking?

Once you’ve been tobacco and nicotine free for twelve months, you can earn 100 Vitality points by confirming that you’re a non-smoker as part of the online Health Review. You could also have a Vitality Healthcheck and earn a combined total of 300 Vitality points per plan year for proving that you’re a non-smoker.

How long is the programme?

The stop smoking sessions last approximately 4-6 hours and are held in groups of up to 20 people. Most people need just one session, but shorter booster sessions are available, free of charge, for the few people that require them. Allen Carr also provides free telephone support after you’ve attended the sessions.

How can I find my nearest clinic?

Find your nearest clinic by calling 0800 587 0407 or visiting the Allen Carr website.

Looking for health insurance?

Call us on 0808 159 5731
Award-winning health insurance from £1.25 per day
Lines open:
Monday to Thursday 9am-8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Get a health quote

Looking for life insurance?

Call us on 0808 302 4380
Award-winning cover and rewards from £8 a month*.
Lines open:
Monday to Thursday: 9am - 8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

*Charged on a monthly basis.

Get a life quote Request a life callback