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Vitality partner

Allen Carr

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Allen Carr’s Easyway


UP TO £299*

Quit smoking with Allen Carr Easyway

Save up to £299 on the standard retail price.

Giving up cigarettes is one of the best ways to improve your health, which is why we work with smoking cessation experts, Allen Carr.

Get a quote

All it takes is a few minutes to get a quote online.

Join us and you can attend one Allen Carr programme, worth up to £299 at any one of over 40 centres around the country.

Once you've been tobacco and nicotine free for 12 months, take the Vitality Healthcheck and you could also earn 300 Vitality points.

Included on all VitalityHealth, VitalityLife, and Vitality Essentials plans. Available on VitalityInvest plans with Vitality Core included, and VitalityInvest Retirement plans in drawdown with Vitality Plus for an additional monthly fee.**

Important information

* Based on a member attending one Allen Carr course.

** Allen Carr is included on all VitalityHealth, VitalityLife, and Vitality Essentials plans. Available on VitalityInvest plans with Vitality Core included. If you have a VitalityInvest Retirement plan in drawdown, you’ll need to add Vitality Plus at £4.50 per month.

This benefit can only be used once for each adult, whether under this plan or any other plan with Vitality.

Details correct as of July 2019. Terms and conditions apply at

Frequently asked questions

Here are a few of the questions we’ve answered for our members

How can I earn Vitality points for giving up smoking?

Once you’ve been tobacco and nicotine free for twelve months, you can earn 100 Vitality points by confirming that you’re a non-smoker as part of the online Health Review. You could also have a Vitality Healthcheck and earn a combined total of 300 Vitality points per plan year for proving that you’re a non-smoker.

How long is the programme?

The stop smoking sessions last approximately 4-6 hours and are held in groups of up to 20 people. Most people need just one session, but shorter booster sessions are available, free of charge, for the few people that require them. Allen Carr also provides free telephone support after you’ve attended the sessions.

How can I find my nearest clinic?

Find your nearest clinic by calling 0800 587 0407 or visiting the Allen Carr website.

Phone icon Looking for health insurance?

Call us on 0800 779 955
Award-winning health insurance from £1.15 per day
Lines open:
Monday to Thursday: 9am to 7.45pm
Friday: 9am to 5pm
Saturday: 9.30am to 2pm

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hand with coins Looking to invest?

VitalityInvest offers a unique way to help you grow your money tax-free. Open a Vitality Stocks and Shares ISA, or transfer an existing Cash or Stocks and Shares ISA to us online. With investments, your capital is at risk. Tax allowances may change in the future.

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Phone icon Looking for life insurance?

Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 8am to 9pm
Friday: 8am to 7pm
Saturday: 9am to 5pm
Sunday: Closed
*Charged on a monthly basis.

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Where to next?

  • Activity tracking

    Up to 40% off a range of devices. P&P applies.

  • Vitality Healthcheck

    Get a healthcheck every year. One included on Health plans. £10 on Life plans.

  • Partners and rewards

    See all our discounts and rewards.