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Live healthy. Feel great. Earn rewards.

We want you to live a longer, healthier life, and our Partners and Rewards encourage just that. Buy a qualifying plan and get active to earn activity points. The more points, the bigger the rewards. It’s simple….
Find out how much you could save

Get rewarded for living a healthy life

Thinking of joining Vitality? Don't know where to start?

Our simple savings tool is a great way to find out how much you could benefit from joining Vitality; whether you want to move more, eat better, or reduce stress. 

Check out our savings tool

What's your age again?

When you become a Vitality member,  you can complete your Health Review to find out your Vitality Age. Your Vitality Age could be more or less than your actual age, depending on how you live your life. 

Link your activity tracker with Vitality and earn points for getting active; from walking the dog, to swimming or a full gym workout.

The healthier you get, the higher your points – the higher the points, the bigger and better the rewards.

To earn rewards, buy a qualifying health insurance or life insurance plan. If you buy more than one qualifying health and life insurance plan, you can also enjoy extra benefits with Vitality Pink. Benefits and rewards vary by plan. See each partner benefit or reward for qualifying plans and terms and conditions.


How do rewards work?

  • Buy a Vitality product

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    Choose your plan: health insurance, life insurance  or both of the above.

  • Register for Member Zone

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    Register for Member Zone to complete your Health Review and find out your Vitality Age.

  • Link a device and get active

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    Link your smart device to Vitality to earn points. Get active to earn partner rewards and discounts..

Reward partners

Healthy Living reward FAQs

You'll qualify for all the Healthy Living rewards if you have one of the following Vitality plans:

You'll qualify for some Healthy Living rewards if you have one of the following Vitality plans:

To understand what rewards or discounts would be available with your plan, check out our Vitality partners.