Live healthy. Feel great. Earn rewards.
We want you to live a longer, healthier life, and our Partners and Rewards encourage just that. Buy a qualifying plan and get active to earn activity points. The more points, the bigger the rewards. It’s simple….
Get rewarded for living a healthy life
Thinking of joining Vitality? Don't know where to start?Our simple savings tool is a great way to find out how much you could benefit from joining Vitality; whether you want to move more, eat better, or reduce stress.
What's your age again?
When you become a Vitality member, you can create your Health profile to find out your Vitality Age. Your Vitality Age could be more or less than your actual age, depending on how you live your life.
Link your activity tracker with Vitality and earn points for getting active; from walking the dog, to swimming or a full gym workout.
The healthier you get, the higher your points – the higher the points, the bigger and better the rewards.
- Achieve at least 12 Vitality points a week to earn regular Active Rewards
- Stay active to earn Status Rewards from Expedia and Mr & Mrs Smith
- Enjoy benefits and rewards on activity trackers, running shoes, gym membership and more.
To earn rewards, buy a qualifying health insurance or life insurance plan. If you buy more than one qualifying health and life insurance plan, you can also enjoy extra benefits with Vitality Pink. Benefits and rewards vary by plan. See each partner benefit or reward for qualifying plans and terms and conditions.
How do rewards work?
Buy a Vitality product
Choose your plan: health insurance, life insurance or both of the above.
Download our Vitality UK app
Download our Vitality UK app and create your Health Profile and find out your Vitality age.
Link a device and get active
Link your smart device to Vitality to earn points. Get active to earn partner rewards and discounts..
Reward partners
Activity tracking
Make every step count with discounts off activity trackers.
Health assessments
Make a change to your lifestyle with discounts off health checks and assessments..
